PURETRANS Language Services e.U.

What PURETRANS Language Services e.U. does

PURETRANS Language Services e.U. is an Austrian sole proprietorship founded in 1999 (originally in Königswinter, Germany; relocated to Zell am Pettenfirst, Upper Austria in 2001) that provides professional human translation services in more than 40 languages. The company is led by sole owner and managing director Mag. Johannes Purer, supported by a compact team of four project managers (Hannes Fachbach, Heike Lemanzyk, Heike Sawall, Anita Vogl), with all translation work executed by vetted freelance native-speaker translators coordinated on a project basis. Its portfolio spans technical translations, certified/official translations, legal texts, marketing and advertising copy, software localization, website translation, and supporting desktop publishing (DTP) for tools such as InDesign, Framemaker, and QuarkXPress, plus terminology and glossary creation.

The technology stack is built on industry-standard language-service tooling rather than proprietary AI: SDL Trados Studio provides Computer-Assisted Translation (CAT) and translation-memory functionality, and Plunet Business Manager handles project, quotation, and order management with optional client portal access. Data and documents are stored on PURETRANS's own on-premise server rather than in the cloud, marketed as a security differentiator. The firm has held ISO 17100 certification continuously since 2008 (originally EN 15038, migrated to ISO 17100 in 2015) with biennial re-audits by Austrian Standards plus GmbH, and applies a mandatory four-eye principle (translator plus proofreader) to every engagement. Machine translation and AI-generated translations are explicitly de-emphasized and used only when requested by the client, always subject to human review.

The business model is professional-services based, generating revenue through project-based fees for translation and DTP engagements, with pricing quoted per project based on language pair, technical complexity, turnaround time, and file format. The go-to-market is direct, relationship-driven B2B sales anchored on dedicated project managers and multi-year contracts. Primary customers are export-oriented Austrian and German manufacturing firms requiring high-quality technical documentation (notable named clients include W&H Dentalwerk Bürmoos since 2003 and SCHLÜSSELBAUER Technology since 2003), with secondary segments in legal texts, certified documents for authorities, and marketing localization. The company maintains a single branch in Braunschweig, Germany (opened 2008), and is a member of industry associations GALA, elia, and AATC, as well as Climate Alliance Europe (Klimabündnis) for sustainability positioning.

Name

PURETRANS Language Services e.U.

Legal name

PURETRANS Language Services e.U.

Website

https://puretrans.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

PURETRANS Language Services e.U. is an Austrian ISO 17100-certified translation agency providing human translation services in 40+ languages for export-oriented manufacturers, legal clients, and public-sector document needs across German-speaking markets.

Ownership category

akta.pro rank

Product category

Translation Services

NAICS

Translation and Interpretation Services (541930), Translation and Interpretation Services (54193)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Content Localization, Translation & Transcreation (BPAFAIAH)

akta.pro secondary industries

Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)

Keywords

• Professional translation services
• Technical translation
• Certified translation
• Software localization
• Desktop publishing

Headquarters

HQ city

Zell am Pettenfirst

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Translation Services: Professional translation services in 40+ languages covering technical documentation, legal texts, marketing materials, software localization, and certified translations. Revenue generated through project-based fees based on word count, complexity, and language pair.
2. Desktop Publishing (DTP): Layout preparation and post-editing for translated documents, including InDesign, Framemaker, and QuarkXPress formats, delivered print-ready in the desired format.
3. Certified/Beglaubigte Translations: Official certified translations of documents for authorities and public institutions (e.g., certificates, licenses, diplomas), using sworn and court-certified interpreters.
4. Terminology and Glossary Creation: Customer-specific terminology database creation based on client documents, translated into desired languages for consistent terminology across all future translations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PURETRANS Language Services e.U. is a B2B translation service provider that delivers human translation services in more than 40 languages, acting as an outsourced translation department for export-oriented industrial clients. Core offerings cover technical, certified, legal, marketing, software localization, and website translations, supplemented by Desktop Publishing (DTP), terminology and glossary creation, and direct CMS/on-premise server workflows. All translations are performed by vetted native-speaker translators with mandatory proofreading under the ISO 17100 four-eye principle.

Product overview

PURETRANS Language Services e.U. is a translation service provider offering a comprehensive portfolio of translation services built around human translators with ISO 17100 quality certification. The core offering centers on professional translation services including Technical Translations, Certified Translations, Legal Text Translations, Advertising and Marketing Text Translations, Software Localization, and Website Translations. Additional modules include Desktop Publishing (DTP) and Terminology and Glossary Creation. All translations follow a 4-eye principle with native speaker translators and proofreaders. Services span more than 40 languages with dedicated project managers as single points of contact for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Translations Translation of technical documentation including user manuals, operating instructions, spare parts lists, and conformity declarations for industries such as mechanical engineering, medical technology, and laboratory technology, delivered in more than 40 languages by qualified native-speaker translators with mandatory proofreading.
• Certified Translations (Beglaubigte Übersetzungen) Official certified translations of documents such as certificates, driver's licenses, diplomas, and commercial register excerpts provided with stamp/seal for authorities and public institutions, performed by sworn and court-certified interpreters in both foreign-language-to-German and German-to-foreign-language directions.
• Legal Text Translations Translation of contracts, general terms and conditions, and employment agreements using the appropriate legal terminology of the target country, performed by translators with legal training for companies engaged in international business relationships.
• Advertising and Marketing Text Translations Translation of marketing materials including brochures, catalogs, press releases, price lists, annual reports, and subtitles for advertising films, with direct export from graphic programs such as Adobe InDesign or Illustrator to preserve layout.
• Software Localization Direct editing of source software files (such as exe and dll) without modifying program code, translating only menus, dialog fields, error/status messages, and buttons, and translating accompanying online help, training documents, and readme files.
• Website Translations Translation of website content including HTML or XML files, with direct insertion into the customer's CMS or editing tools in the required format.
• Desktop Publishing (DTP) Translation and layout preparation of graphics and artwork in formats such as InDesign, Framemaker, and QuarkXPress, returning translations ready for print in the original source layout.
• Terminology and Glossary Creation Creation of customer-specific terminology databases based on client documents, translated into desired languages to ensure consistent terminology across all future translation projects.

Quantifiable outcome

• 25+ years in business with consistent client relationships
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Austrian Standards plus GmbHcoreOthers · 1 January 2008Certification body that performs ISO 17100 re-audits and recertifications for PURETRANS every two years at their Vienna location.
• Plunet GmbHcoreTechnology or IntegrationProvider of Plunet Business Manager - the translation workflow management system used by PURETRANS for project management, order organization, and customer portal access.
• SDL TradoscoreTechnology or IntegrationTranslation memory software provider. PURETRANS uses SDL Trados Studio for CAT (Computer Assisted Translation) tools to ensure consistent, fast, and cost-effective translations.
• Globalization and Localization Association (GALA)minorOthersInternational industry association for language services. PURETRANS member since 2004.
• European Language Industry Association (elia)minorOthersEuropean industry association for the language industry. PURETRANS member since 2011.
• Austrian Association of Translation Companies (AATC)minorOthersNational industry association for Austrian translation companies. PURETRANS member since 2016.
• Climate Alliance Europe (Klimabündnis)coreOthersEurope's largest municipal climate protection network. PURETRANS joined as a Climate Alliance business in 2010, committing to concrete climate protection measures.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Welocalize: Global LSP offering translation, localization, and language AI services to enterprise customers across regulated and industrial verticals. Competes for the same enterprise translation budgets as PURETRANS at much larger scale.
• RWS Group: Global leader in translation and localization, originally SDL. Provides translation services across all major industries including technical and industrial verticals; serves as the broad incumbent benchmark for translation services quality and scale.
• LanguageWire: European LSP platform combining AI-enabled translation technology with human linguist networks. Comparable in service portfolio to PURETRANS but operates at much larger scale with proprietary technology stack.

Direct peers

• Apostroph Group: Switzerland-based language services provider offering translation, localization, and interpreting services in 100+ languages for enterprise customers. Closely comparable in size, DACH regional focus, and customer segment to PURETRANS.
• hq-translations: Germany-based LSP offering certified, technical, and business translations with a strong DACH mid-market focus. Directly comparable in service portfolio and customer segment to PURETRANS.
• and Other Languages: Austrian language services provider offering technical, legal, and marketing translation. Same regional DACH market, comparable mid-sized boutique LSP positioning, and similar enterprise customer profile.
• Kothes GmbH: German technical translation specialist focused on industrial documentation, operating instructions, and conformity declarations for manufacturing clients. Highly comparable customer vertical and technical-translation specialization to PURETRANS.
• Eurotext Übersetzungs GmbH: DACH-region translation agency serving industrial and corporate clients with technical, legal, and marketing translation services. Comparable mid-market positioning with strong export-manufacturer customer base.

Emerging players

• Translated: AI-augmented translation platform combining MT with human post-editing. Represents the emerging technology-driven LSP model that threatens traditional human-only boutique providers like PURETRANS.
• DeepL: Leading neural machine translation provider whose improving translation quality directly pressures the per-word pricing model of boutique human-only LSPs. Functions both as an emerging substitute and as a potential upstream tool for hybrid workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PuretransLS
• LinkedInlinkedin.com/company/puretrans

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURETRANS Language Services e.U.