Purple Dog Ltd First Aid Training

What Purple Dog Ltd First Aid Training does

Huddersfield-based Purple Dog Training Ltd is an accredited first aid and health & safety training provider operating since approximately 2013 across West Yorkshire, England. The company serves workplace employers, childcare settings, pet care professionals, and event organizers through a portfolio of regulated courses covering First Aid at Work (HSE), Paediatric First Aid (EYFS/OFSTED), Mental Health First Aid (Levels 1–3), Canine First Aid, Forest School and Outdoor Paediatric First Aid, FREC 3 Pre-Hospital Care, Combined FAW & Paediatric First Aid, Health & Safety, and Blood Loss Trauma training. Purple Dog holds accreditations from multiple UK awarding bodies — Qualsafe Awards, FAIB, NUCO Training, iPET Network, and ITC First — which collectively authorize it to deliver certified qualifications across these vertical domains.

The company operates a blended learning model delivered primarily through The Zone training venue in Huddersfield (HD1 6PT) with an additional location at the Chestnut Centre. Course booking and administration run on the Arlo booking platform, while the e-learning component for blended courses is hosted on videotilehost.com. Approximately 95% of courses are available in blended format combining asynchronous online theory with shorter in-person practical sessions, alongside traditional full-classroom and in-house workplace delivery. Pricing is per-learner for public courses (for example, £93.50+VAT for a blended paediatric weekday course; £105+VAT for a 2-day classroom paediatric course) and per-group for in-house workplace training (for example, £1,440+VAT for up to 12 learners on a 2-day ITC Outdoor Paediatric course), with certificates valid for three years and automated email expiry reminders driving repeat bookings.

Purple Dog is a bootstrapped, founder-owned private limited company led by co-founders and Directors Steve Moss and Helen Moss, with Sharron Hawthorne promoted to Business Manager in 2025. The firm employs approximately 9 people and pursues a direct-to-consumer go-to-market via its website, phone (01484 546780), and email, complemented by community sponsorships (Huddersfield Giants Women's Rugby Team) and awards (Armed Forces Covenant Silver Award, 2025). Named customers span local government (Barnsley, Calderdale, Kirklees, Leeds City, and Wakefield Councils), enterprise (Roche Healthcare, Syngenta, UK Greetings, Senior Aerospace, Dragonfly Products), nonprofits (RSPCA), and education and childcare providers (Honley Day Care, Little Explorers, Birkbees, Southgate School), with 783 Google reviews at an 'Excellent' rating indicating strong regional brand recognition.

Name

Purple Dog Ltd First Aid Training

Legal name

Purple Dog Training Ltd

Website

https://purpledogltd.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Dog Training Ltd is an accredited first aid and health & safety training provider serving West Yorkshire workplaces, childcare providers, pet care professionals, and employers. It delivers HSE, EYFS/OFSTED, and mental health certified courses via blended e-learning and in-person instruction.

Ownership category

akta.pro rank

Headquarters

HQ city

Huddersfield, England

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Courses: Primary revenue stream from delivering accredited first aid, health & safety, mental health, and canine first aid training courses. Courses are priced per individual participant with both classroom-only and blended learning options available. Payment is required in full before course start date unless prior written agreement is made.
2. In-House/Worksite Training: On-site training delivery at client workplaces for groups up to 12 learners, with pricing based on group size rather than per-individual rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Purple Dog Training Ltd provides regulated and non-regulated first aid, health & safety, mental health, canine first aid, and outdoor/forest school training courses delivered via classroom, blended (e-learning plus practical), in-house workplace, and virtual (Zoom) formats. Courses are accredited by Qualsafe Awards, FAIB, NUCO, iPET Network, ITC First, and FOFATO, meeting HSE, OFSTED, and EYFS regulatory requirements. The company serves individuals, childcare providers, employers, councils, and pet care professionals across West Yorkshire.

Product overview

Purple Dog Training Ltd offers a comprehensive portfolio of regulated first aid, health & safety, and mental health training services primarily for workplace and childcare settings in Huddersfield, West Yorkshire. The core offering spans First Aid at Work courses (Emergency, Full, and Requalification), Paediatric First Aid meeting OFSTED/EYFS requirements, and Mental Health First Aid across three levels. Supporting products include Canine First Aid (iPET accredited), Forest School First Aid, Outdoor Paediatric First Aid, FREC 3 Pre Hospital Care, and Blood Loss Trauma training. Delivery formats include traditional classroom courses, blended learning (combining eLearning with practical sessions), in-house workplace training, and virtual sessions for mental health courses. The company operates from The Zone training venue in Huddersfield and can deliver at client sites across the region.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 783 customer reviews with 'Excellent' rating on Google

Named customers15 records

Segments5 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Basegreen AcademycoreStrategic or Co-development PartnerPartnership with Basegreen Academy from Sheffield to deliver FREC 3 Pre Hospital Care courses at the next level beyond standard first aid training. FREC 3 courses are delivered in partnership, with scenarios taught by a paramedic of over 35 years.
• Qualsafe AwardscoreOthersAccredited awarding body for First Aid at Work, Paediatric First Aid, and other regulated qualifications. Purple Dog operates under Qualsafe Awards certification.
• First Aid Industry Body (FAIB)coreOthersRegulatory body for first aid training providers. Purple Dog is FAIB approved for delivering first aid courses.
• NUCO Training LtdcoreOthersAccredited awarding body for Mental Health First Aid courses. Purple Dog delivers Level 1, 2, and 3 qualifications under NUCO accreditation.
• iPET NetworkcoreOthersAwarding body for the Level 3 Canine First Aid qualification. Purple Dog is an approved iPET Training Provider.
• ITC FirstcoreOthersAwarding body for Outdoor First Aid qualifications including 1 Day Emergency Action and 2 Day Level 3 Award in Outdoor First Aid for childcare professionals.
• The Kirkwood HospiceminorStrategic or Co-development PartnerCommunity charity partnership. Purple Dog provided medical first aid cover (2 ambulances, first aiders) for The Kirkwood Memory Walk 2024 event with over 1200 participants. Purple Dog is part of their business group.
• Hey#LetsTalkminorOthersCharity based in Barnsley (expanding to Kirklees) providing counselling and Play Therapy services for children. Purple Dog supports this organization and refers learners to their services.
• Huddersfield Giants Women's Rugby TeamminorGTM or Marketing PartnerMain sponsor for the 2022 Betfred Women's Super League season. Players wear Purple Dog logo on playing kit front. Strategic partnership supporting women's sport and community engagement.
• S&H Training UK LtdcoreOthersRelated company within group structure. Mentioned in privacy policy as part of company group for data sharing purposes.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tigerlily Training: UK first aid training specialist delivering workplace and paediatric courses via open sessions and in-company delivery. Closely aligned business model, accreditation stack, and target customer segments to Purple Dog.
• Aid Training: UK workplace first aid and health & safety training company delivering HSE-compliant courses to employers. Overlapping regulated course catalogue and in-house workplace delivery model.
• Skills Training Group: UK training provider offering first aid, health & safety, and mental health qualifications to employers and individuals. Directly comparable accreditation approach and multi-channel delivery (open courses, in-house, blended).
• Basegreen Academy: Sheffield-based first aid and pre-hospital care training provider partnering with Purple Dog to deliver FREC 3. Comparable vocational training footprint in the same Yorkshire region with overlapping regulated course portfolio.
• First Aid for Life: Independent UK first aid training provider offering regulated workplace, paediatric, and specialist first aid courses. Comparable course breadth, blended delivery, and SME/individual customer mix.

Broad incumbents

• St John Ambulance: The UK's largest first aid training and ambulance charity, delivering HSE-compliant workplace, paediatric, and mental health first aid nationwide. Directly comparable course catalogue and accreditation approach, but with national scale, charitable brand recognition, and broader portfolio.
• British Red Cross: National first aid training provider offering workplace, paediatric, and mental health courses alongside broader humanitarian services. Closely comparable regulated offering but with much larger brand recognition and enterprise customer base.

Others

• NUCO Training: UK awarding body for Mental Health First Aid and first aid qualifications — Purple Dog is accredited by NUCO to deliver its regulated courses. Comparable mental health first aid content but operates as an awarding body rather than end-training provider.
• Qualsafe Awards: UK awarding organisation for first aid and pre-hospital care qualifications; Purple Dog operates under Qualsafe certification. Comparable training content ecosystem but positioned upstream as an accreditor, not a direct delivery competitor.
• FOFATO (Federation of First Aid Training Organisations): UK trade body representing regulated first aid training providers. Purple Dog displays the FOFATO logo on its site. Industry body rather than competitor, but indicative of the peer group in which Purple Dog operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purple-dog---the-training-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Dog Ltd First Aid Training