First Aid for Life
First Aid for Life is a UK-based first aid training provider founded in 2007 by registered nurse Emma Hammett, delivering practical, online, and blended HSE- and Ofsted-regulated courses to individuals, schools, employers, and healthcare professionals through a network of 53 trainers.
- Company typePrivate
- Founded2007
- HeadquartersBalham, London, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What First Aid for Life does
First Aid for Life is a UK-based first aid training provider founded in 2007 by registered nurse Emma Hammett. The company delivers practical first aid courses, regulated qualifications, and interactive online learning to individuals, schools, employers, childcare providers, sports professionals, and healthcare workers across the United Kingdom, reaching more than 28,000 students annually through a distributed network of 53 trainers.
The core offering combines in-person practical training (3-hour emergency, 6-hour paediatric, full-day EFAW, and 12-hour blended programmes at £65-£149 per seat) with a digital platform at OnlineFirstaid.com that provides interactive online pre-learning, HSE Appointed Person certification, and verifiable CPD modules. Courses are fully regulated through Qualsafe Awards and TQUK for HSE, Ofsted, Ofqual, and EYFS compliance. Sub-brands include First Aid for Pets and Stay Safe for Older People (the latter co-founded with Age UK and RoSPA). All trainers are qualified nurses or emergency services professionals — a clinical-experience positioning the company emphasises as a differentiator versus instructor-led competitors such as Red Cross and St John's Ambulance.
The business generates revenue across four streams: scheduled open courses and bespoke group training (primary), online courses (recurring), a first-aid shop selling kits and AEDs (£16-£649), and expert speaking and consultancy via founder Emma Hammett. Distribution combines London-based scheduled venues (The Exhibit, Balham Air Scouts Hall, Balham Bowls Club, Hamilton House) with nationwide bespoke delivery at client sites, plus global reach through the online platform. Marketing is content-led, anchored by Emma Hammett's recurring BBC/ITV/Channel 4/Channel 5 media presence, a YouTube channel with ~10 million views, an extensive free e-book and resource library, and 1,000+ Google reviews at 4.9 stars. The company is founder-owned, privately held, and shows no external funding, debt, or parent-company ownership in disclosed sources.
First Aid for Life firmographics
Firmographics- Name
- First Aid for Life
- Legal name
- First Aid for Life
- Website
- https://firstaidforlife.org.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Aid for Life is a UK-based first aid training provider founded in 2007 by registered nurse Emma Hammett, delivering practical, online, and blended HSE- and Ofsted-regulated courses to individuals, schools, employers, and healthcare professionals through a network of 53 trainers.
- Ownership category
- akta.pro rank
First Aid for Life industry classification
Industry- Product category
- First Aid Training
- NAICS
- Educational Services (61), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
Keywords
Where First Aid for Life is headquartered
LocationHeadquarters
- HQ city
- Balham, London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
First Aid for Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Practical First Aid Training Courses: Revenue from scheduled and bespoke practical first aid courses for individuals and groups. Courses include 3-hour emergency courses, 6-hour paediatric courses, EFAW full day courses, and 12-hour blended learning options. Prices range from £65 to £149 per person with group rates available.
- Online First Aid Courses: Revenue from interactive online courses awarding HSE Appointed Person level certification and verifiable CPD. Ideal for annual refreshers and upskilling.
- First Aid Kits and AED Sales: Sale of first aid kits (Family & Work, Sports, Paediatric, Pre-school) priced at £16-£40, and Automated External Defibrillators from £649. Consumables also sold at courses.
- Expert Speaking and Consultancy: Emma Hammett generates revenue through keynote speaking engagements, corporate lunch talks, and expert consultancy appearances on TV and radio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Scheduled 3-hour Emergency First Aid Courses |
| Per seat | Pay-as-you-go | Scheduled 6-hour Paediatric First Aid Courses |
| Per seat | Pay-as-you-go | 12-hour Blended Learning (6 hrs online + 6 hrs practical) |
| Per seat | Pay-as-you-go | Scheduled Emergency First Aid at Work (EFAW) Courses |
| Other | Multi-year contract | Group Training (bespoke) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
First Aid for Life product offering
Product offeringCore offering
First Aid for Life is a UK first aid training provider delivering practical in-person courses, blended learning (online pre-learning plus practical sessions), and fully online courses through its OnlineFirstaid.com platform. Courses are regulated through Qualsafe Awards and TQUK and cover Emergency First Aid at Work, First Aid at Work, Ofsted-compliant Paediatric First Aid, school, sports, healthcare-professional, and Mental Health First Aid. The company also sells first aid kits and AEDs through an online shop and delivers keynote speaking and consultancy.
Product overview
First Aid for Life is a multi-award-winning first aid training provider offering a comprehensive portfolio of practical courses, online training through OnlineFirstaid.com, and blended learning options. The core offerings include Emergency First Aid at Work (EFAW) and First Aid at Work (FAW) qualifications regulated through Qualsafe Awards, Paediatric First Aid courses meeting Ofsted and EYFS requirements, and specialist training for schools, sports, health professionals, and families. The company also provides Mental Health First Aid, First Aid for Pets, and free educational resources including eBooks and school teaching materials. Additional offerings include a First Aid Shop selling kits and AEDs, and AI-powered course matching on their website. The company was founded in 2007 by Emma Hammett and has trained over 28,000 students annually.
Differentiator
Problem solved
Functional benefit
Brands
- OnlineFirstaid.com: Interactive online and blended first aid learning platform offering HSE Approved Person level certification and verifiable CPD courses.
- First Aid for Pets
- Stay Safe for Older People
Products and services
- Emergency First Aid at Work (EFAW) HSE syllabus workplace first aid qualification covering adult, baby, and child first aid. Awards HSE Appointed Person qualification or Full First Aider status. Fully regulated through Qualsafe Awards. Priced at £149 per person for scheduled courses; available as bespoke group training.
- First Aid at Work (FAW) – Regulated Blended Learning Comprehensive First Aid at Work qualification for larger businesses, combining 6 hours of online pre-learning with 2–3 days of practical training. Fully regulated through Qualsafe Awards, valid for 3 years. Designed to meet statutory HSE requirements for larger or higher-risk workplaces.
- Paediatric First Aid (Ofsted-compliant) Ofsted- and EYFS-compliant paediatric first aid training for childcare establishments. Available in 6-hour practical, 12-hour blended, and 2-day practical formats. Covers the full syllabus including emergencies, unconscious casualty care, CPR, and common childhood injuries. Supports Millie's Mark compliance.
- OnlineFirstaid.com Interactive online first aid training platform offering HSE Appointed Person level certification, verifiable CPD, and specialist courses such as Managing Medication in Schools, Anaphylaxis, Asthma, Diabetes, Head and Spinal Injuries, Epilepsy annual refresher, and Mental Health First Aid. Recommended by SAPHNA. Courses are suitable for annual refreshers and upskilling.
- School First Aid Training Specialised first aid training for teachers, nursery staff, SEN specialists, and youth organisations. Covers HSE, Ofsted, and EYFS qualifications, plus short tailored courses for staff and pupils including SEN, violent street crime awareness, and first aid for children in school.
- Sports First Aid Courses First aid training tailored for sports environments, covering sports-related injuries, asthma, bleeding, recovery position, and AED usage. Includes dedicated courses for personal trainers, sports coaches, musculoskeletal therapists, and sports clubs.
- Health Professionals First Aid Specialised first aid courses for pharmacists, dentists, dental practices, doctors, nurses, GP practices, physiotherapists, and other healthcare professionals. Includes BLS, AED, and mandatory update training to support CPD and clinical skills.
- Mental Health First Aid Mental health first aid training course covering the CARES approach for supporting individuals experiencing mental health crises. Designed for workplaces, schools, community groups, and individuals.
- First Aid for Pets Pet first aid courses covering dog and cat CPR, choking, poisoning, burns, and emergency care. Includes free online courses and resources through the First Aid for Pets website.
- First Aid for Teenagers 3-hour practical first aid course suitable for ages 13 and above, ideal for Duke of Edinburgh Award scheme participants, covering emergency first aid skills for teenagers.
- First Aid Shop Online retail store selling first aid kits (Family & Work Kit £40, Sports Kit £40, Pre-school Kit £16, Paediatric Kit £40) and Automated External Defibrillators (AEDs) from £649. Consumables also available. Products can be ordered in advance and collected from trainers or venues.
- Burns, Falls and Emergency Calls (Book) Award-winning book by Emma Hammett covering the treatment and prevention of childhood accidents including burns, falls, and emergency calls. Available on Amazon as an ebook.
Quantifiable outcome
- Trusted by over 28,000 students who now feel prepared to save a life
- +3 more outcomes
Companies that use First Aid for Life
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles4 records
First Aid for Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
First Aid for Life partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, strategic, minor and charitable.
- Qualsafe AwardscoreQualsafe Awards is the primary regulatory body for First Aid for Life's qualifications. They provide approval on behalf of the Health and Safety Executive for EFAW and FAW courses. All trainers are annually moderated and regularly verified by Qualsafe. Qualsafe also donated an AED and first aid supplies for Emma's Kenya mission.
- TQUKcoreTQUK is an awarding organisation providing regulatory accreditation for First Aid for Life's courses alongside Qualsafe Awards.
- Stay Safe for Older PeoplestrategicFounded by Emma Hammett in partnership with RoSPA, AGE UK, and Trading Standards Scams and Fraud team. An umbrella website signposting older people and carers to safety resources, designed to prevent avoidable hospital admissions.
- The British Library (Business & IP Centre)minorEmma Hammett volunteers as a mentor for the British Library's Business & IP Centre, sharing her journey building an award-winning business. She is also a guest speaker at British Library events.
- RoSPAstrategicThe Royal Society for the Prevention of Accidents (RoSPA) is a partner in the Stay Safe for Older People initiative alongside First Aid for Life, AGE UK, and Trading Standards.
- AGE UKstrategicAGE UK is a partner in the Stay Safe for Older People initiative alongside First Aid for Life, RoSPA, and Trading Standards.
- NCT (National Childbirth Trust)minorFirst Aid for Life runs numerous first aid courses in partnership with the NCT for parents and childcare professionals. The NCT also appears as a client logo.
- The YellowmencharitableA charity operating in West Pokot, Kenya, supported by Emma Hammett and First Aid for Life. Emma trained 'ambulance drivers' in basic first aid and donated an AED and medical supplies during her February 2025 visit.
- Double Mercy Rescue Centre KiberacharitableA community-based organisation in Kibera, Nairobi, Kenya. First Aid for Life aims to support them with free first aid training for residents and healthcare supplies.
- Ickle Pickles PartnershipcharitableA charity supporting the smallest and sickest babies in Neonatal Units. First Aid for Life supports this charity.
- Jax First Aid SuppliesminorDonated first aid kits for Emma's Kenya mission to West Pokot and Kibera.
- AvrominorDonated medical supplies (glucometers, sphygmomanometers, thermometers, pulse oximeters, stethoscopes) for the clinics and maternity unit during Emma's Kenya mission.
- SAPHNAminorSchool and Public Health Nursing Association. Onlinefirstaid.com courses are recommended by SAPHNA.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
First Aid for Life competitors and assessment
Company assessmentDirect peers
- Nuco Training: UK-based first aid and health & safety training provider offering Qualsafe-regulated EFAW, FAW, and paediatric courses. Closely comparable business model, accreditation stack, and target customer segments to FAFL.
- ProTrainings: UK-regulated online and blended first aid training provider with a self-serve platform similar to onlinefirstaid.com. Comparable focus on regulatory compliance, blended delivery, and the same Qualsafe/Ofqual framework.
- ITC First Aid: UK awarding organisation and training provider offering HSE and Ofsted-compliant first aid qualifications. Comparable regulated portfolio and trainer network model to First Aid for Life.
- Safe and Sound First Aid Training: UK-based first aid training business offering workplace, paediatric, and blended courses to similar SME and school customers. Comparable course portfolio and pricing band to First Aid for Life.
- Tigerlily Training: UK first aid training provider offering regulated workplace and paediatric courses, including blended learning. Comparable regulated offering and SME/corporate target market to First Aid for Life.
- SkillBase First Aid: UK first aid training provider with a strong online and blended learning focus. Directly comparable digital-led delivery model and target buyer segments to FAFL.
Broad incumbents
- St John Ambulance: The UK's largest first aid training charity; offers regulated EFAW, FAW, and paediatric courses nationwide. Directly comparable regulated qualification portfolio and enterprise client base, but broader charity mission and much larger scale.
- British Red Cross: Major UK first aid training provider under the same HSE/Ofsted frameworks as FAFL. Operates at significantly larger scale with a broader humanitarian mandate, but offers directly competing workplace and paediatric first aid courses.
Others
- Qualsafe Awards: Primary awarding body for FAFL's EFAW/FAW qualifications and ecosystem enabler; regulates many competing providers as well. Adjacent ecosystem participant rather than direct competitor.
Regional players
- British Heart Foundation (CPR Training): UK charity offering CPR and defibrillator training programmes, including Call Push Rescue and Heartstart. Adjacent rather than directly competing on full regulated EFAW/FAW, but targets similar workplace and community segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
First Aid for Life social profiles
Digital presenceFirst Aid for Life compliance and trust
Trust signalCompliance5 records
First Aid for Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Aid for Life leadership team
Management profileNumber of profiles
Profiles1 record
First Aid for Life subsidiaries and ownership
Company hierarchySubsidiaries3 records
First Aid for Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Aid for Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Aid for Life
What does First Aid for Life do?
First Aid for Life is a UK first aid training provider delivering practical in-person courses, blended learning (online pre-learning plus practical sessions), and fully online courses through its OnlineFirstaid.com platform. Courses are regulated through Qualsafe Awards and TQUK and cover Emergency First Aid at Work, First Aid at Work, Ofsted-compliant Paediatric First Aid, school, sports, healthcare-professional, and Mental Health First Aid. The company also sells first aid kits and AEDs through an online shop and delivers keynote speaking and consultancy.
Is First Aid for Life a public or private company?
First Aid for Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Aid for Life founded?
First Aid for Life was founded in 2007. It employs 11 to 50 people.
Where is First Aid for Life based?
First Aid for Life is headquartered in Balham, London, United Kingdom, in the Europe region.
How does First Aid for Life make money?
Four revenue lines are on record. Practical First Aid Training Courses are the primary driver. The others are online First Aid Courses, first Aid Kits and AED Sales and expert Speaking and Consultancy.
Who are First Aid for Life's main competitors?
Direct peers on record are Nuco Training, ProTrainings, ITC First Aid, Safe and Sound First Aid Training, Tigerlily Training and SkillBase First Aid. Broad incumbents are St John Ambulance and British Red Cross. Qualsafe Awards is listed as an others. British Heart Foundation (CPR Training) is listed as a regional player.
Does First Aid for Life have an API?
No public API is recorded for First Aid for Life.
What industry is First Aid for Life in?
First Aid for Life's product category is First Aid Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training. Its NAICS code is 61 and its SIC code is 8200.