Purple Onion Cafe
- Company typePrivate
- Founded2004
- HeadquartersShallotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Purple Onion Cafe firmographics
Firmographics- Name
- Purple Onion Cafe
- Legal name
- The Purple Onion Cafe
- Website
- https://purpleonioncafe.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Purple Onion Cafe industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Restaurants and Other Eating Places (72251), Retail Bakeries (311811), Special Food Services (7223)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
Keywords
Where Purple Onion Cafe is headquartered
LocationHeadquarters
- HQ city
- Shallotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Purple Onion Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in Restaurant Service: Full-service breakfast and lunch restaurant offering dine-in options. Serves traditional breakfast items, burgers, sandwiches, soups, salads, and desserts.
- Takeout and Online Ordering: Takeout orders placed via phone or online through ChowNow platform. Breakfast served until 10:45am daily, lunch until 3pm (2pm on Sundays).
- Bakery Products: Fresh baked goods, pastries, custom cakes, and desserts. Bakery orders must be placed before 2pm for next-day availability by 12pm.
- Catering Services: ART Catering & Events provides full-service catering for events including staffing, rentals, china, linens, and planning advice. Express catering menu also available.
- Holiday Reheat and Serve Menu: Pre-prepared holiday meals (Thanksgiving, Christmas, Easter) available for takeout. Customers order in advance and pick up for convenient home preparation.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Purple Onion Cafe product offering
Product offeringCore offering
Purple Onion Cafe is a family-owned breakfast and lunch restaurant and bakery located in Shallotte, North Carolina. It serves made-from-scratch breakfast and lunch fare, baked goods, and holiday meals, and also operates a full-service catering business (ART Catering & Events) for private and group events.
Product overview
Purple Onion Cafe is a single-location breakfast and lunch restaurant in Shallotte, NC, opened in 2004. The business operates two distinct but complementary offerings: the in-restaurant Purple Onion Cafe serving walk-in diners with breakfast (until 10:45am), lunch, and fresh bakery items; and ART Catering & Events, a full-service catering company serving the broader Brunswick County, Wilmington, and Myrtle Beach region. Additional services include holiday reheat-and-serve menus for Thanksgiving and Christmas, express catering menus, and online ordering via ChowNow.
Differentiator
Problem solved
Functional benefit
Products and services
- Breakfast and Lunch Restaurant Service Made-from-scratch breakfast and lunch fare served in a casual dine-in and takeout setting at the Shallotte, North Carolina cafe, targeted at local residents and visitors.
- In-House Bakery On-site bakery producing baked goods sold through the cafe and used in menu items, targeted at cafe customers and catering clients.
- Holiday Meals Prepared holiday meal packages available for purchase, targeted at families and groups in the coastal North Carolina area seeking ready-made holiday meals.
- ART Catering & Events Full-service catering operated alongside the cafe, providing chef-prepared food and event service for private parties, corporate functions, and group gatherings in the coastal North Carolina region.
Companies that use Purple Onion Cafe
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Purple Onion Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Purple Onion Cafe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Highest Praise ChurchminorCommunity partnership during COVID-19 crisis to distribute hot meals to those in need. The Purple Onion Cafe/ART Catering & Events prepared meals at their kitchen while Highest Praise Church distributed them from their parking lot location. Meals were funded by private community donors and the businesses. Distribution ran from March 25 through April 2020, serving over 1800 people.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Purple Onion Cafe competitors and assessment
Company assessmentDirect peers
- Another Broken Egg Cafe: Breakfast, brunch, and lunch franchise specializing in Southern-inspired comfort food with elevated bakery and dessert programs. Direct comparable to Purple Onion Cafe's breakfast/lunch focus and homemade baked-goods emphasis.
- First Watch: National breakfast, brunch, and lunch cafe chain with a similar focus on daytime-only service, fresh-prepared menu, and bakery/patisserie offerings. Closely aligned with Purple Onion Cafe's product mix and daytime operating model.
- Eggs Up Grill: Carolinas-based breakfast, brunch, and lunch diner chain operating across the same southeast region as Purple Onion Cafe's catering reach. Comparable daytime-only model with community-oriented positioning.
- Biscuit Head: Asheville-based Southern breakfast concept specializing in biscuits, breakfast plates, and made-from-scratch comfort food. Highly comparable to Purple Onion Cafe's Southern breakfast positioning and bakery-driven differentiation.
- The Original Pancake House: Long-established family breakfast restaurant chain with a similar daytime-only operating model and focus on traditional breakfast items, pancakes, and made-from-scratch bakery items. Directly comparable in menu and operational structure.
Broad incumbents
- Waffle House: Iconic Southern breakfast-focused diner chain with strong presence in the Carolinas. Larger incumbent competing for the same breakfast and casual daytime dining segment.
- Denny's: National diner chain operating 24/7 with a full breakfast, lunch, and dinner menu. Larger incumbent in the family-casual breakfast/lunch space with significantly extended hours and broader geographic footprint.
- Cracker Barrel: Large national chain offering Southern comfort food breakfast, lunch, and dinner with retail gift shop and catering. Broader incumbent in the same Southern family-dining category Purple Onion Cafe occupies.
- IHOP: National family-focused breakfast and lunch chain. While much larger and operating in a wider meal window, IHOP competes directly for the same breakfast/lunch family-casual dining occasions in the broader market.
Regional players
- Bojangles': Carolinas-based quick-service chain specializing in Southern breakfast biscuits and Cajun-seasoned comfort food. Regional competitor for the same Southern breakfast occasion, particularly relevant in Purple Onion Cafe's local market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Purple Onion Cafe social profiles
Digital presencePurple Onion Cafe compliance and trust
Trust signalCompliance3 records
Purple Onion Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple Onion Cafe leadership team
Management profileNumber of profiles
Profiles3 records
Purple Onion Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple Onion Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple Onion Cafe
What does Purple Onion Cafe do?
Purple Onion Cafe is a family-owned breakfast and lunch restaurant and bakery located in Shallotte, North Carolina. It serves made-from-scratch breakfast and lunch fare, baked goods, and holiday meals, and also operates a full-service catering business (ART Catering & Events) for private and group events.
Is Purple Onion Cafe a public or private company?
Purple Onion Cafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purple Onion Cafe founded?
Purple Onion Cafe was founded in 2004. It employs 1 to 10 people.
Where is Purple Onion Cafe based?
Purple Onion Cafe is headquartered in Shallotte, United States, in the North America region.
How does Purple Onion Cafe make money?
Five revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are takeout and Online Ordering, bakery Products, catering Services and holiday Reheat and Serve Menu.
Who are Purple Onion Cafe's main competitors?
Direct peers on record are Another Broken Egg Cafe, First Watch, Eggs Up Grill, Biscuit Head and The Original Pancake House. Broad incumbents are Waffle House, Denny's, Cracker Barrel and IHOP. Bojangles' is listed as a regional player.
Does Purple Onion Cafe have an API?
No public API is recorded for Purple Onion Cafe.
What industry is Purple Onion Cafe in?
Purple Onion Cafe's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 72251 and its SIC code is 5812.