Biscuit Head

What Biscuit Head does

Biscuit Head is a privately held, founder-owned breakfast and brunch restaurant chain headquartered in Asheville, North Carolina, operating four dine-in locations across Asheville (Biltmore Ave, Haywood Rd, Hendersonville Rd) and Greenville, South Carolina (Church St). Founded in 2013 by owner Carolyn Roy, the company centers its menu on Southern-style biscuits with creative toppings, gravies, and sides, supplemented by breakfast classics, locally roasted coffee, and limited adult beverages such as mimosas and Bloody Marys. The brand emphasizes local Carolina sourcing through named partnerships with Goodnight Brothers, Looking Glass Creamery, PennyCup Coffee, Hickory Nut Gap Farm, Old Mill of Guilford, Joyce Farms, and others, and offers gluten-free and vegan biscuit options alongside sustainability and recycling commitments.

The business operates primarily through direct-to-consumer dine-in and takeout service, with revenue generated from in-restaurant transactions, third-party delivery via DoorDash and Kickback Delivery, and online ordering managed through ToastTab. Supplementary revenue streams include event catering (Fried Chicken Brunch Box, Mimosa Kit), wholesale and bulk biscuit orders, meal kits, and branded merchandise sold through a Shopify online shop, with shelf presence at regional grocer Ingles Markets. There is no proprietary technology platform; operations rely on standard restaurant POS and marketplace integrations. Marketing is conducted through organic social channels (Facebook, Twitter/X, Instagram) and the company's website.

Biscuit Head has no institutional funding, no subsidiaries, and no franchising model, remaining a single-brand, founder-controlled operation with 11–50 employees. The company has earned national press recognition from Bon Appetit, The New York Times, Food & Wine, USA Today, Garden & Gun, Paste, and Eater.com, and has received Food & Wine's Top 5 Biscuits in America recognition, Garden & Gun's Best in Food Made in the South (2022), and the International Biscuit Festival Critics' Choice (2014). Customer concentration is dispersed across individual diners, families, and event catering accounts with no enterprise B2B anchors.

Name

Biscuit Head

Legal name

Biscuit Head

Website

https://biscuitheads.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Biscuit Head is a privately held, founder-owned Southern breakfast and brunch restaurant chain operating four dine-in locations in Asheville, NC and Greenville, SC, serving locally sourced biscuit-based menus alongside catering, wholesale, and retail merchandise.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Retail Bakeries (311811), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Breakfast restaurant
• Southern brunch
• Biscuit catering
• Casual dining
• Local sourcing

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: Revenue from customers dining in or taking out food at any of the four locations, including breakfast and lunch menu items such as biscuits, sandwiches, and beverages.
2. Third-party Delivery: Revenue generated through delivery orders placed via DoorDash and Kickback Delivery platforms.
3. Catering Services: Catering orders for events including Fried Chicken Brunch Box and Mimosa Kit options, with limited daily availability communicated via email.
4. Wholesale and Bulk Orders: Wholesale and bulk biscuit orders available through [email protected] contact.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Biscuit Head operates Southern-style breakfast and lunch restaurants specializing in creative biscuit-based sandwiches, biscuits with gravies, sides, beverages, and sweets served across four physical locations in Asheville, NC and Greenville, SC. In addition to dine-in and takeout service, the company offers event catering (Fried Chicken Brunch Box, Mimosa Kit), prepared meal kits, an online branded merchandise shop, and wholesale and bulk biscuit orders. The menu emphasizes locally sourced ingredients from Carolinas farms and artisan suppliers and accommodates vegan and gluten-sensitive dietary restrictions.

Product overview

Biscuit Head operates as a single-brand Southern breakfast and lunch restaurant chain offering a unified product portfolio centered on specialty biscuits as the core offering. The main restaurant experience provides dine-in and takeout service through a standardized menu featuring biscuit sandwiches, biscuits with various gravies, sides, and beverages at four physical locations. Supplementary offerings include catering services for events, prepared meal kits for at-home dining, an online merchandise shop, and wholesale/bulk biscuit orders. All offerings revolve around the flagship biscuit product line with diverse flavor combinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In and Takeout Restaurant Menu Full breakfast and lunch menu featuring Southern-style biscuits with various gravies, biscuit sandwiches (Pulled Pork Biscuit, Country Ham Biscuit, Mimosa Fried Chicken Biscuit, The Filthy Animal, Southern Scramble), sides (eggs, home fries, pimento cheese grits, fried green tomato, bacon, fried chicken, pulled pork), sweet items (biscuit donuts, biscuit French toast), and beverages including PennyCup coffee, lattes, fresh-squeezed orange juice, iced AppalaChai, and adult drinks (mimosas, sake Bloody Mary, Truly seltzer). Available for dine-in and takeout at four locations in Asheville, NC and Greenville, SC, with gluten-free and vegan biscuit substitutions offered.
• Catering Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Goodnight BrotherscoreOthersCountry ham supplier from Boone, NC. Goodnight Brothers has been producing country ham for over 67 years and supplies the dry-cured Appalachian specialty ham used in Biscuit Head's Country Ham Biscuit. The company traces its roots to the 1930s and operates a state-of-the-art facility.
• Looking Glass CreamerycoreOthersLocal artisan cheese supplier from Fairview, NC. Supplies Fromage Blanc and Carmoolita cheese used in Biscuit Head's lattes and menu items. Started as a one-woman operation in 2009 and grew into a full dairy farm operation by 2017.
• PennyCup Coffee Co.coreOthersLocally roasted coffee supplier from Asheville's River Arts Districts. A small-batch roaster that sources sustainable green coffee and supplies espresso and coffee drinks at all Biscuit Head locations. Founded in 2014 by Amber Arthur and Bill Tanner.
• AppalaChaiminorOthersChai concentrate supplier from Black Mountain, NC. Founded in 2014 by Kathryn Ames, Tommy Winant, and Joel 'Windfox' Boyle. Supplies chai concentrate for hot and iced AppalaChai beverages at Biscuit Head.
• Hickory Nut Gap FarmcoreOthersPulled pork supplier from Fairview, NC. A multi-generational family farm established in 1916, providing locally-sourced pulled pork for Biscuit Head's sandwiches.
• Joyce FarmsminorOthersAll-natural poultry supplier from Winston-Salem, NC. Founded in 1962 and still family-owned. Supplies boneless chicken thighs for Biscuit Head's menu items.
• Old Mill of GuilfordminorOthersGrits supplier from Oak Ridge, NC. Founded in 1767, this historic stone-ground mill produces grits for Biscuit Head's Pimento Cheese Grits side dish.
• Coates ProduceminorOthersLocal produce supplier listed as a community partner, supporting Biscuit Head's commitment to locally-sourced ingredients.
• Ingles MarketsminorOthersRegional grocery chain partner, listed as a local partner where Biscuit Head goods and other local vendors can be found.
• Asheville Chamber of CommerceminorOthersLocal business organization partner, listed as a local partner supporting the Asheville business community.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maple Street Biscuit Company: Fast-casual breakfast chain built entirely on biscuit sandwiches. Comparable to Biscuit Head in core product (biscuit-centric menu), counter-service model, and Southern/multi-state expansion strategy.
• The Flying Biscuit Cafe: Atlanta-origin Southern breakfast and brunch concept built around signature biscuits. Most directly comparable to Biscuit Head in menu architecture, biscuit-led positioning, and regional Southern customer base.
• Another Broken Egg Cafe: Breakfast, brunch, and lunch franchise concept with Southern-accented menu. Comparable to Biscuit Head on breakfast/brunch daypart, regional Southern flavors, and multi-unit growth via franchising.
• Eggs Up Grill: Daytime breakfast and lunch franchise focused on community-rooted neighborhood cafes. Comparable to Biscuit Head in daypart, dine-in breakfast/lunch model, and Southeast regional footprint.
• First Watch: National daytime breakfast, brunch, and lunch cafe chain. Comparable to Biscuit Head in daypart mix, dine-in breakfast positioning, and multi-unit operating model across the Southeast and beyond.
• Tupelo Honey Cafe: Southern-inspired breakfast, brunch, and lunch chain. Comparable to Biscuit Head in Southern heritage positioning, farm-to-table sourcing narrative, and full-service breakfast/brunch daypart.
• Biscuitville Fresh Start: Carolinas-based breakfast chain specializing in made-to-order biscuits. Comparable to Biscuit Head on geography, biscuit-led menu, and morning-daypart focus, though Biscuitville skews more toward quick-service.

Broad incumbents

• Bojangles: National Southern fast-food chain anchored on biscuit-led breakfast menu. Comparable to Biscuit Head on biscuit-centric positioning, though Bojangles operates at vastly larger scale with a QSR model.
• Cracker Barrel: National Southern-themed family dining chain. Comparable to Biscuit Head in Southern breakfast menu and brand heritage, though operates as a broad full-day, broader-portfolio incumbent with much larger scale.
• Waffle House: Iconic 24/7 Southern breakfast chain with deep Southeastern presence. Comparable to Biscuit Head in Southern breakfast heritage and Carolinas/Southeast geographic footprint, though at much larger scale and full-day operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/biscuitheadavl
• Instagraminstagram.com/biscuitheadavl
• LinkedInlinkedin.com/company/biscuit-head

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biscuit Head