What Hoveround Corporation does

Hoveround Corporation is a privately held, family-owned U.S. medical devices company founded in 1994 (per the company history timeline) by KV Rao, headquartered in Bradenton, Florida with manufacturing operations in Sarasota. The company designs, assembles, and distributes power wheelchairs, mobility scooters, custom manual wheelchairs, vehicle lifts, stairlifts (under the HoverGlide sub-brand), and bedroom/bathroom accessibility aids. Its proprietary lines (MPV5, LX-5, and the acquired Teknique heavy-duty/bariatric series) are custom-assembled at a Joint Commission-accredited Sarasota factory, while its CRT portfolio is sourced through distribution partnerships with Permobil, Pride Mobility, Quantum Rehab, Sunrise Medical, Golden Technologies, and Merits Health.

The company operates a hybrid direct-to-consumer / sales-led model: customers consult with mobility specialists, complete telehealth or in-person clinical evaluations, and receive White Glove in-home delivery with fitting, training, and lifetime service. Revenue is generated primarily through hardware sales of power chairs ($1,819–$30,000+), scooters ($1,099–$5,538), and accessories, with the majority of orders — per company-claimed figures of "9 out of 10" — funded by Medicare, Medicaid, and private insurance, supplemented by retail credit-card purchases financed through CareCredit and Affirm.

Hoveround serves elderly and mobility-impaired individuals across the United States, with secondary segments including complex rehabilitation patients, bariatric users (chairs rated up to 600 lbs), and healthcare professionals who prescribe mobility equipment. The company has served over 300,000 customers cumulatively over three decades and holds Joint Commission and RESNA certifications, with a current employee base of 251–500 and no external institutional funding — operations have been sustained entirely through retained earnings under founding-family ownership.

Name

Hoveround Corporation

Legal name

Hoveround Corporation

Website

https://hoveround.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Hoveround Corporation is a privately held U.S. medical devices company that manufactures and distributes power wheelchairs, mobility scooters, stairlifts, and related accessibility equipment nationwide, primarily serving elderly and mobility-impaired individuals through Medicare/insurance and retail channels with in-home White Glove delivery.

Ownership category

akta.pro rank

Product category

Mobility Medical Equipment

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)

Keywords

• Power wheelchairs
• Mobility scooters
• Medical mobility equipment
• Complex rehab technology
• Stair lifts

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power Wheelchair Sales: Direct sales of power wheelchairs including standard duty, heavy duty, and complex rehabilitation chairs. Products range from basic models to advanced Group 3 Complex Rehab Technology chairs. Hoveround manufactures its own line (MPV5, LX-5, Teknique series) and distributes other brands.
2. Mobility Scooter Sales: Sales of 3-wheel, 4-wheel, lightweight, and heavy duty mobility scooters from multiple manufacturers including Golden Technologies, Pride Mobility, and Drive Medical.
3. Accessories and Parts: Replacement batteries, cushions, cup holders, storage solutions, weather accessories, and other mobility device accessories. Product manuals and documentation services.
4. Vehicle Lifts: Sales of vehicle hoist lifts including Harmar brand products for transporting power wheelchairs and scooters. Includes hitch-mount lifts, platform lifts, and hybrid vehicle lifts.
5. Stair Lifts: Indoor and outdoor stair lifts including curved and straight models under the HoverGlide brand for home accessibility.
6. Insurance and Medicare Billing: Revenue from Medicare, Medicaid, and private insurance covered equipment. Hoveround assists with insurance paperwork and coverage determination. Many customers pay little to nothing out-of-pocket with insurance coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hoveround Corporation manufactures and distributes power wheelchairs, mobility scooters, vehicle lifts, stairlifts, and accessories for individuals with mobility limitations. The company custom-assembles its own branded power chair line (MPV5, LX-5, Teknique series) at a Joint Commission-accredited facility in Sarasota, Florida, and distributes products from Permobil, Pride Mobility, Quantum Rehab, Sunrise Medical, Merits Health, Golden Technologies, Travel Buggy, and Harmar. Sales are conducted direct-to-consumer with insurance navigation (Medicare, Medicaid, private insurance), financing (CareCredit, Affirm), telehealth clinical evaluations, and nationwide White Glove in-home delivery with fitting and training.

Product overview

Hoveround Corporation operates as a comprehensive mobility solutions provider offering a multi-brand product portfolio centered on power wheelchairs, mobility scooters, and related accessibility equipment. The core offering consists of Hoveround's proprietary power wheelchairs (MPV5, LX-5, and Teknique series) manufactured at their Sarasota, Florida factory, complemented by an extensive distribution network of complex rehabilitation technology (CRT) products from Permobil, Pride Mobility, Quantum Rehab, and Sunrise Medical; standard and heavy-duty power chairs from Merits Health and Golden Technologies; and lightweight portable options from Travel Buggy. The product ecosystem extends to custom manual wheelchairs (TiLite, PDG), mobility scooters across multiple configurations (3-wheel, 4-wheel, travel, full-size, heavy-duty, recreational) from Pride Mobility, Golden Technologies, and Drive Medical; vehicle lifts from Harmar; indoor/outdoor stairlifts under the HoverGlide brand; bedroom and bathroom mobility aids; and a full range of accessories. Services include telehealth clinical evaluations, White Glove in-home delivery with training, technical support and repair, insurance navigation for Medicare/Medicaid/private insurance, and physician coordination for prescription mobility equipment. The company serves customers nationwide with insurance-covered options (Medicare, Medicaid, private insurance) as well as retail and financing alternatives (CareCredit, Affirm).

Differentiator

Problem solved

Functional benefit

Brands

• HoverGlide: Stair lift product line including straight and curved stairlifts for indoor and outdoor home accessibility.
• Teknique

Products and services

• MPV5 Power Wheelchair Hoveround's flagship proprietary power wheelchair engineered with a tight turning radius to navigate narrow home spaces. Custom-assembled at the Sarasota, Florida facility for individuals who need assistance with mobility inside and outside the home.
• LX-5 Power Wheelchair Hoveround's standard electric power wheelchair designed for everyday mobility needs, manufactured as part of the company's proprietary product line.
• Teknique Series Power Wheelchairs Heavy-duty and bariatric power wheelchairs from the Teknique product line including the FWD (forward-wheel drive), XHD (23-inch seat, up to 450 lbs capacity), HD6 (25-inch seat, up to 600 lbs capacity), RWD, and GT models. Designed for users requiring higher weight capacity and durability.
• Vision Series Power Wheelchairs Distributed power wheelchairs from Merits Health including Vision CF (300 lb capacity, 20-inch turning radius, 4 mph), Vision Super (20-mile range, 400-450 lb capacity, 5 mph), Vision Sport (mid-range for active users), and Vision Ultra (advanced features for complex rehabilitation).
• Pride Mobility Jazzy Series Power Wheelchairs Distributed Pride Mobility power chairs including Jazzy Air 2 (elevating seat to eye level), Jazzy EVO series, Jazzy Elite series, Jazzy 1450 (high-capacity bariatric), Jazzy Carbon 27X (ultra-lightweight carbon fiber frame), and Go Chair MED (compact). For users seeking various performance and weight capacity options.
• Permobil Corpus Complex Rehab Power Wheelchairs Distributed Permobil high-end Group 3 complex rehabilitation power wheelchairs with advanced Corpus seating technology, including F3 Corpus, F5 Corpus, M3 Corpus (mid-wheel drive), and M5 Corpus. For individuals with severe mobility limitations requiring advanced seating, positioning, and control features.
• Sunrise Medical Q-Series Complex Rehab Power Wheelchairs Distributed Sunrise Medical Group 3 complex rehabilitation power wheelchairs including Q700-M (premium advanced electronics), Q500-M, Q300-M Mini (compact for tight spaces), Q200-R (rear-wheel drive), Extreme X8 (all-terrain outdoor use), and Frontier V6 (rear-wheel drive CRT).
• Quantum Rehab Complex Rehab Power Wheelchairs Distributed Quantum Rehab Group 3 complex rehabilitation power wheelchairs including 4Front 2 (front-wheel drive with advanced suspension), Edge 3 (mid-wheel drive), Edge 3 Stretto (narrow width for tighter spaces), Q6 Edge 2.0, R-TRAK (rear-track drive), J4, J4 HD, and Outback (outdoor-capable enhanced terrain performance).
• Mobility Scooters Distributed line of mobility scooters including HELIX (pivot steering), S4 Roadster (4-wheel, Golden Technologies), Golden Eagle All-Terrain (heavy-duty off-road), BuzzAround series (CarryOn, CarryOn HD, EX, LX, XL), Baja Wrangler 2 (off-road), PX4 (4-wheel, Pride Mobility), Victory 10 (4-wheel), Panther and Cobra (Drive Medical heavy-duty).
• Harmar Vehicle Lifts Distributed Harmar vehicle lifts for transporting mobility devices including AL600 Classic Hybrid Platform Lift, AL010/AL050 Micro Hitch-Mount Lift, AL560/AL560XL Automatic Universal Powerchair Hitch-Mount Lift, AL500/AL500HD Universal Hitch-Mount Lift, AL301XL/AL301XLHD Fusion Hitch-Mount Lift, AL300/AL300HD Fusion Hitch-Mount Lift, AL065 Inside-Outside Hoist Lift, Hybrid Platform Vehicle Lift, and AL300-FULL Combo Power Chair and Scooter Lift.
• Custom Manual Wheelchairs Distributed custom manual wheelchairs including PDG Fuze T50n (lightweight frame for active users), TiLite X (Permobil with adjustable configuration), and SmartDrive MX+2 Power Assist (power assist device that attaches to manual wheelchairs for electric assistance).
• HoverGlide Indoor and Outdoor Stairlifts Hoveround's HoverGlide brand stairlifts including straight and curved models for indoor and outdoor home accessibility, including heavy-duty variants for safely accessing multiple levels of the home.
• Mobility Accessories and Bedroom/Bathroom Aids Comprehensive line of mobility accessories including replacement batteries, chargers, cushions, cup holders, storage bags, weather covers, travel kits, and bedroom and bathroom mobility support products. Sold alongside power wheelchairs and scooters.
• Telehealth Clinical Evaluations Remote clinical mobility evaluations conducted via secure Telehealth platform by doctors, occupational therapists, and physical therapists specializing in mobility needs. Designed to make care accessible for individuals with limited mobility.
• White Glove In-Home Delivery and Setup In-home delivery by trained Hoveround mobility specialists including personalized fitting, adjustments, hands-on instruction on safe operation, feature walkthrough, and ongoing support for the life of the chair. Included with Medicare and insurance-covered purchases.
• Technical Support and Repair Ongoing technical support and repair coordination for power wheelchairs, including troubleshooting, equipment operation guidance, and replacement equipment for factory mechanical defects for the life of the chair.
• Insurance Navigation Services Assistance with Medicare, Medicaid, and private insurance paperwork, coverage determination, and claims submission for mobility equipment. Designed to help customers obtain insurance-covered equipment with little to no out-of-pocket cost.

Quantifiable outcome

• 9 out of 10 people get their Hoveround power wheelchair for little to nothing through insurance coverage
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pride MobilitycoreChannel Partner/ Reseller/ DistributorHoveround distributes Pride Mobility products including Jazzy power wheelchairs (Jazzy EVO 613/614, Jazzy Elite series, Jazzy Carbon series) and Go-Go mobility scooters. Pride Mobility is one of the industry's leading manufacturers of power wheelchairs and mobility scooters.
• PermobilcoreChannel Partner/ Reseller/ DistributorHoveround distributes Permobil complex rehabilitation power wheelchairs including the F3 Corpus, F5 Corpus, M3 Corpus, and M5 Corpus models. These are high-end Group 3 complex rehab chairs with advanced seating technology.
• Sunrise MedicalcoreChannel Partner/ Reseller/ DistributorHoveround distributes Sunrise Medical products including Q-series power wheelchairs (Q700-M, Q500-M, Q300-M Mini, Q200-R) and Frontier/Extreme X8 models. Sunrise specializes in complex rehabilitation technology.
• Golden TechnologiescoreChannel Partner/ Reseller/ DistributorHoveround distributes Golden Technologies products including BuzzAround mobility scooters (LX, EX, CarryOn models), LiteRider Envy power wheelchairs, and Golden Eagle all-terrain scooters.
• Quantum RehabcoreChannel Partner/ Reseller/ DistributorHoveround distributes Quantum Rehab products including J4 power wheelchairs, Edge series CRT chairs, 4Front series, R-TRAK, and Outback power wheelchairs. Quantum Rehab specializes in complex rehabilitation technology.
• Travel BuggyminorChannel Partner/ Reseller/ DistributorHoveround distributes Travel Buggy products including AEROLUX lightweight folding power wheelchairs, City 2 Plus HD, DASH 2 Lite, and Grand Tourer. Travel Buggy specializes in portable and lightweight mobility solutions.
• Merits HealthcoreChannel Partner/ Reseller/ DistributorHoveround distributes Merits Health products including Vision series (CF, Sport, Super, Ultra), Atlantis, Dualer, Velocity, and Axcel power wheelchairs. Merits Health is a major supplier of rehabilitation equipment.
• HarmarcoreChannel Partner/ Reseller/ DistributorHoveround distributes Harmar vehicle lifts including AL series hitch-mount lifts, platform lifts, and hybrid vehicle lifts for transporting mobility scooters and power wheelchairs. Harmar is a leading manufacturer of vehicle-mounted mobility device carriers.
• Drive MedicalminorChannel Partner/ Reseller/ DistributorHoveround distributes Drive Medical products including Panther and Cobra heavy duty mobility scooters.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunrise Medical: Sunrise Medical manufactures the Q-series and other complex rehab power chairs that Hoveround distributes, and also owns Quickie and other mobility brands. It competes directly for CRT referrals while supplying Hoveround, and operates its own dealer network in many US regions.
• Golden Technologies: Golden Technologies manufactures the BuzzAround scooter line, LiteRider Envy power chair, and other mobility products that Hoveround resells. It is both a key supplier and a competitor with its own dealer network for standard and bariatric mobility equipment.
• Permobil: Permobil is a global manufacturer of complex rehab power wheelchairs (F-series, M-series Corpus) and a Hoveround distribution partner. It serves the same high-end CRT customer base and increasingly sells direct, making it both a supplier and a competitive incumbent in the Group 3 segment.
• Pride Mobility / Quantum Rehab: Pride Mobility (parent of Quantum Rehab) is one of the largest US manufacturers of power chairs and mobility scooters and is both a key supplier to Hoveround and a competitor. Its Jazzy, Go-Go, and Quantum lines overlap with many SKUs Hoveround resells, and it operates its own dealer and direct channels that rival Hoveround.
• Drive DeVilbiss Healthcare (Drive Medical): Drive Medical is a broad-line DME manufacturer and distributor (including Panther and Cobra scooters that Hoveround resells). It overlaps with Hoveround across scooters, manual wheelchairs, and durable medical equipment with both catalog/retail and clinical channels.

Regional players

• Merits Health Products: Merits Health manufactures the Vision, Atlantis, and other power chair lines that Hoveround resells, and competes in many of the same standard/heavy-duty power chair categories. It is a meaningful upstream supplier and an indirect competitor in the US DME channel.

Direct peers

• Scootaround (Scooter Direct): Scootaround is a specialty retailer and renter of mobility scooters, power chairs, and related equipment with nationwide delivery. It overlaps with Hoveround's scooter catalog and competes for retail, travel, and cruise/short-term-rental mobility customers.
• Numotion: Numotion is one of the largest US providers of complex rehab technology (CRT) and standard mobility equipment, with nationwide clinical, delivery, and service operations that directly mirror Hoveround's go-to-market. Both compete for Medicare/Medicaid-funded power chair business and serve overlapping patient populations and referral channels.
• 101 Mobility: 101 Mobility is a national franchise provider of accessibility and mobility solutions including stair lifts, ramps, vehicle lifts, and power chairs. It overlaps with Hoveround's stairlift (HoverGlide) and vehicle lift lines and competes for the same elderly home-accessibility customer base.
• National Seating & Mobility (NSM): NSM is a direct competitor offering power wheelchairs, complex rehab solutions, and related mobility equipment with a national branch network and in-home service. It competes head-to-head with Hoveround in CRT and standard chair categories, particularly through physician referrals and insurance billing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hoveround
• YouTubeyoutube.com/user/HoveroundCorporation
• Facebookfacebook.com/Hoveroun
• LinkedInlinkedin.com/company/hoveround-corporation
• Instagraminstagram.com/hoveroundmobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoveround Corporation