Center of Youth Studies (PUSKAMUDA)

What Center of Youth Studies (PUSKAMUDA) does

PUSKAMUDA (Center of Youth Studies) is an Indonesian civil society organization founded on 25 May 2012 and headquartered in Sawangan, Depok, that conducts applied youth research, empowerment programming, and policy advocacy. Its work centers on generating evidence-based recommendations for national and regional youth policy, with field programs such as Kampung PIAWAI reaching underserved youth in Papua and cross-national comparative studies spanning Indonesia, Singapore, and Timor Leste. The organization serves a national beneficiary base of more than 10,000 young people, alongside government ministries (Kemenpora, BAPPENAS, the Coordinating Ministry for PMK), UN agencies (UNICEF), academic institutions (FISIP UI), and grassroots partners (YADUPA, SMPI Al-Iman).

PUSKAMUDA's core products are research and program-delivery engagements rather than commercial technology. Its methodologies include participatory action research, social mapping, focus group discussions, cultural narrative analysis, sociometric and psychometric instruments, and Free, Prior and Informed Consent (FPIC) protocols. The team of approximately 6-8 core staff is led by Executive Director Dr. Rissalwan H. Lubis and combines academic research credentials with field-level facilitation expertise. There is no proprietary software platform or AI/ML component disclosed; the "product" is human-delivered research, training, and advocacy outputs (policy briefs, studies, community programs).

The business model is project-based grant funding from multilateral institutions, national ministries, and academic partners, with no commercial pricing, subscription, or fee-for-service revenue. Revenue is lumpy and tied to discrete grant cycles, and the organization does not operate a commercial sales motion. This structure makes PUSKAMUDA highly dependent on the renewal cadence of a small set of institutional donors and government counterparties.

Name

Center of Youth Studies (PUSKAMUDA)

Legal name

PUSKAMUDA – Pusat Kajian Kepemudaan (Center of Youth Study)

Website

https://puskamuda.or.id

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

PUSKAMUDA is an Indonesian civil society organization that conducts youth research, empowerment programming, and policy advocacy for over 10,000 beneficiaries nationwide, partnering with UNICEF, BAPPENAS, Kemenpora, and academic institutions.

Ownership category

akta.pro rank

Product category

Youth Development Research and Advocacy Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Volunteerism, Service-Learning & Community Service (EDALAHAG), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Youth research services
• Youth empowerment programs
• Community development research
• Policy advocacy and analysis
• Capacity building consulting

Headquarters

HQ city

Depok

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Project-Based Grants and Contracts: PUSKAMUDA operates primarily through project-based funding from international organizations (e.g., UNICEF), government ministries (Kementerian Pemuda dan Olahraga, BAPPENAS, Kementerian Koordinator PMK), and development partners. Revenue is generated through implementation of specific programs such as Kampung PIAWAI, youth empowerment initiatives, and policy research contracts.
2. Government Hibah (Grants): Original founding was supported by hibah (grants) from the Ministry of Youth and Sports (Kemenpora) provided to several higher education institutions to establish youth study centers. PUSKAMUDA continues to receive government support for policy-related research and advocacy work.
3. Consulting and Technical Assistance: PUSKAMUDA provides technical assistance to youth organizations, conducts needs assessments, monitoring and evaluation, and policy analysis as paid consulting services to government and institutional clients.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PUSKAMUDA is a civil-society organization that delivers youth research, capacity-building, empowerment, and policy-advocacy services in Indonesia. Its offerings span multi-sector social research (education, public health, community development with M&E), youth and character development programs, community-based empowerment for children and adolescents, and systematic advocacy for child and youth rights with government and UN partners. Programs such as Kampung PIAWAI (with UNICEF in Papua), Edutrip experiential learning, and monitoring & evaluation (Monev) services are delivered to institutional clients (ministries, UN agencies, local NGOs) and grassroots beneficiaries (youth, children, indigenous communities).

Product overview

PUSKAMUDA is a non-governmental organization (lembaga swadaya masyarakat) specializing in youth empowerment, research, and development in Indonesia. The organization operates through four interconnected core programs: Research (Penelitian), Youth & Character Development (Pengembangan Pemuda & Karakter), Empowerment (Pemberdayaan), and Advocacy & Social Change (Advokasi). These programs work together to address youth-related issues through evidence-based research, capacity building, community empowerment, and policy advocacy. The organization also implements specific projects like Kampung PIAWAI (in collaboration with UNICEF) focusing on child health in Papua, and Edutrip educational programs for students. PUSKAMUDA collaborates with academic networks (primarily University of Indonesia), government ministries, and international organizations to deliver its mission of making youth the solution for national problems.

Differentiator

Problem solved

Functional benefit

Brands

• Kampung PIAWAI (Peduli Anak Lawan Penyakit): Child health and protection program focused on COVID-19 prevention, immunization, and digital literacy for communities in Papua's highlands.

Products and services

• Program Penelitian (Research Program) Multi-sector research program focused on youth, covering education and training, public health, community empowerment, and regional development studies, along with monitoring and evaluation services for clients in government and international development.
• Program Pengembangan Pemuda & Karakter (Youth & Character Development Program) Comprehensive youth development program covering academic capacity building, character strengthening, youth empowerment and independence, cultural expression and mental revolution, and social harmonization and conflict resolution for Indonesian youth aged 15-35.
• Program Pemberdayaan (Empowerment Program) Strategic initiative responding to challenges faced by children and adolescents in Indonesia through rights-based and capacity-building approaches, focusing on family and community-based empowerment in underserved areas.
• Program Advokasi & Perubahan Sosial (Advocacy & Social Change Program) Systematic advocacy effort to push for policy changes favoring children's and youth rights through communication strategies, coalition building, and lobbying for social justice with government and institutional partners.
• Kampung PIAWAI (Peduli Anak Lawan Penyakit) Community-focused program, in partnership with UNICEF, aimed at strengthening society's capacity to fulfill children's rights including COVID-19 prevention and handling, immunization support, and access to child protection services in Papua highland communities.
• Monitoring & Evaluasi (Monev) Services Provides objective measurement tools to monitor program progress in real time and evaluate long-term impact of social interventions, including development of monitoring and evaluation frameworks for partner organizations and government clients.
• Edutrip Pulau Tidung Educational trip program combining learning and adventure at Pulau Tidung, Thousand Islands, featuring mobile photography, basic survival skills, outdoor cooking, and sea survival training for students.
• Edutrip Family Gathering (Puskamuda x SMPI Al-Iman) Outdoor learning experience for SMP and SMA students focusing on waste management, leadership development, and basic survival skills.
• International Comparative Youth Character Development Study Comparative study examining youth character development models across Indonesia, Singapore, and Timor Leste using participatory action research methods including focus group discussions and key informant interviews.

Quantifiable outcome

• 10,000+ beneficiaries reached through youth and community development programs
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Yayasan Undang-Undang Adat Papua (YADUPA)coreStrategic or Co-development Partner · 5 April 2023PUSKAMUDA and YADUPA signed a Memorandum of Understanding (MoU) on April 5, 2023, in Abepura, Jayapura to collaborate on human resource development in Papua. YADUPA brings strong grassroots networks reaching down to district level, which complements PUSKAMUDA's program implementation capabilities. The partnership covers training, development, and promotional activities focused on capacity building and quality improvement of human resources in Papua, as well as increasing youth participation in regional and national development.
• UNICEF IndonesiacoreStrategic or Co-development Partner · 22 October 2022PUSKAMUDA partners with UNICEF Indonesia on the Kampung PIAWAI (Peduli Anak Lawan Penyakit) program, which aims to strengthen community capacity for child rights fulfillment including COVID-19 prevention, immunization, and child protection in Papua's highland communities. The program operates in Jayawijaya, Nabire, Supiori, and Jayapura districts using a community-centered approach and advocacy intervention in highland areas.
• Kementerian Koordinator Bidang Pembangunan Manusia dan Kebudayaan (Coordinating Ministry for Human Development and Culture)coreStrategic or Co-development Partner · 27 April 2017PUSKAMUDA was invited as a resource speaker by the Coordinating Ministry to discuss the National Action Plan for Youth and RPJMN Kepemudaan 2015-2019 in a meeting on April 27, 2017, demonstrating its role as a trusted policy advisor to the Indonesian government.
• Universitas Indonesia (FISIP UI)coreStrategic or Co-development PartnerPUSKAMUDA was originally established as a research center under the coordination of the Research Manager at FISIP UI, founded upon the initiative of the then-Dean Prof. Dr. Bambang Shergi Laksmono, MSc., in collaboration with the Ministry of Youth and Sports. The academic affiliation provides methodological rigor and access to research expertise in sociology, anthropology, education, environmental conservation, and community development.
• UNFPA IndonesiasecondaryStrategic or Co-development PartnerUNFPA Programme Analyst Margaretha Porman Arianny Sitanggang provided a testimonial recognizing PUSKAMUDA's active role in supporting youth policy development in Indonesia, including the implementation of the National Action Plan and the Youth Development Index.
• Kementerian Pemuda dan Olahraga (Ministry of Youth and Sports)coreStrategic or Co-development PartnerOriginal founding partner and ongoing strategic partner. The Ministry provided hibah (grants) to establish youth study centers at Indonesian universities, and PUSKAMUDA has played an active role in accompanying the implementation of Presidential Regulation No. 66/2017 on youth development, particularly in cross-sector work related to youth services.
• Kementerian PPN / BAPPENAScoreStrategic or Co-development PartnerBAPPENAS (National Development Planning Agency) collaborates with PUSKAMUDA on translating the National Action Plan for Youth into implementation and coordinating cross-sector service delivery. Mahendra Arfan A, M.Si. from BAPPENAS recognized PUSKAMUDA's contribution to youth policy coordination across sectors.
• Kementerian Sosial (Ministry of Social Affairs)secondaryStrategic or Co-development PartnerPartner ministry for social protection and child welfare programs, as listed among PUSKAMUDA's institutional partners.
• Kementerian Perdagangan (Ministry of Trade)secondaryStrategic or Co-development PartnerListed as an institutional partner, suggesting collaboration on trade-related youth economic empowerment or consumer literacy programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SMERU Research Institute: Indonesian social research institute providing policy analysis and evaluation for government and development partners; comparable to PUSKAMUDA's research and M&E offerings targeting youth and community development.
• LPEM FEB UI (Institute for Economic and Social Research): University of Indonesia research center producing social and economic policy research for government; comparable academic rigor and policy-adjacent research model to PUSKAMUDA's FISIP UI lineage.

Broad incumbents

• World Vision Indonesia: Large faith-based NGO running community development, child sponsorship, and youth programs across eastern Indonesia including Papua; comparable field presence and beneficiary model.
• UNICEF Indonesia: UN agency funding and shaping PUSKAMUDA's Kampung PIAWAI program; comparable as a funder/implementer of child welfare and youth-focused programs across Indonesia, though operating at vastly larger scale.
• Plan Indonesia (Yayasan Plan Indonesia): International NGO operating child rights and youth empowerment programs throughout Indonesia; comparable mission to PUSKAMUDA across community empowerment, advocacy, and youth development.
• Save the Children Indonesia: Large international NGO delivering child protection, health, and education programs across Indonesia; comparable to PUSKAMUDA's child welfare and empowerment programs, particularly in Papua.

Regional players

• Yayasan Pusaka Bentala: Indonesian NGO working on indigenous rights and natural resource governance with focus on Papua; comparable to PUSKAMUDA's indigenous-community engagement and FPIC-informed approach.

Others

• BAPPENAS (Kementerian PPN): Indonesian national development planning agency that is both a PUSKAMUDA client and a peer in commissioning youth policy research; comparable as the institutional buyer/peer ecosystem for policy research outputs.

Emerging players

• Yayasan Relawan Indonesia (YRI): Indonesian volunteer mobilization platform for youth and community service; comparable focus on youth engagement and volunteer-driven community impact, though more digitally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@puskamudaofficial6509
• Instagraminstagram.com/puskamuda
• LinkedInlinkedin.com/company/center-of-youth-studies-puskamuda-

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center of Youth Studies (PUSKAMUDA)