JUMBO Seafood Singapore

What JUMBO Seafood Singapore does

JUMBO Seafood Singapore is a multi-outlet Singapore-style seafood restaurant chain founded in 1987, operating as the flagship brand of Jumbo Group Limited, a privately held Singapore-incorporated F&B group. The company operates 18+ restaurants across six countries — Singapore, China, South Korea, Thailand, Cambodia, and Indonesia — including premium mall and airport locations such as Jewel Changi Airport, ION Orchard, IFC Mall Shanghai, Beijing SKP, and IconSiam Bangkok. Its core offering is full-service dine-in centered on the signature Chilli Crab, supported by à la carte menus, dim sum, set menus, vegetarian options, and banquet/private dining facilities with karaoke-equipped private rooms.

The business operates a direct-to-consumer go-to-market model built on physical dine-in as the primary revenue driver, supplemented by online ordering and delivery (powered by Oddle.me) and table reservations (via TableCheck, plus Dianping in China and Naver Maps in Korea). Customer segments are local diners seeking authentic Singapore seafood, business meal/gathering hosts, and international tourists. Pricing is pay-as-you-go at restaurant point-of-sale; menu prices are not publicly disclosed online and each outlet maintains its own menu. Supporting revenue streams include private dining/banquets, catering (JUMBO Catering), and an e-commerce gift shop (Love, Afare).

The wider Jumbo Group portfolio extends across 12+ wholly-owned sub-brands covering Chinese seafood, Teochew cuisine, bak kut teh, wonton noodles, steamboat, and Hong Kong-style café concepts, plus a JUMBO Academy hospitality training arm and a JUMBO Rewards loyalty program. The technology stack is conventional and third-party dependent: no proprietary systems, AI capabilities, or patents are disclosed. The company holds no public listing and maintains a closely-held ownership structure typical of established Singapore family restaurant groups.

Name

JUMBO Seafood Singapore

Legal name

Jumbo Group Limited

Website

https://jumboseafood.com.sg

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

JUMBO Seafood Singapore is a multi-outlet Singapore-style seafood restaurant chain founded in 1987, operating 18+ restaurants across six Asian countries under the privately held Jumbo Group, with signature Chilli Crab as its core offering and revenue primarily from dine-in, delivery, and private dining.

Ownership category

akta.pro rank

Product category

Seafood Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

Keywords

• Seafood restaurants
• Singapore cuisine
• Chilli crab
• Dim sum dining
• Private dining rooms

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Services: Full-service restaurant operations across 18+ outlets globally, offering à la carte dining, set menus, dim sum, and specialty seafood dishes including the signature Chilli Crab. Revenue generated from food and beverage sales at table service restaurants.
2. Delivery and Takeaway: Online ordering and delivery services powered by Oddle.me platform, allowing customers to order for pickup or delivery. Operating hours Mon-Sun 11:00 AM - 08:00 PM.
3. Banquet and Event Catering: Private dining rooms available at multiple locations (e.g., Riverside Point with 5 sound-proof private rooms, The Riverwalk with 6 sound-proof private rooms with Karaoke system) for family gatherings and business meals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

JUMBO Seafood Singapore operates a multi-outlet Singapore-style seafood restaurant chain founded in 1987, serving its signature award-winning Chilli Crab alongside other seafood dishes, dim sum, set menus, and à la carte offerings. The company delivers dine-in service across 7 Singapore locations and 11+ international outlets, complemented by online ordering and delivery via Oddle.me, table reservations via TableCheck, banquet/private dining rooms for events, and a JUMBO Catering service. The restaurant chain is part of the Jumbo Group of Restaurants, which also operates complementary F&B concepts including Teochew cuisine, bak kut teh, and Hong Kong-style cafe brands.

Product overview

JUMBO Seafood is a multi-outlet Singapore-style seafood restaurant chain operating as part of JUMBO Group of Restaurants. The core offering centers on award-winning Chilli Crab and other signature seafood dishes served across dine-in restaurants. The product portfolio includes the main JUMBO Seafood Restaurant brand with multiple outlet locations in Singapore (East Coast Seafood Centre, Riverside Point, Dempsey Hill, ION Orchard, Jewel Changi Airport, The Riverwalk, Resorts World Sentosa), international locations (Shanghai, Beijing, Fuzhou, Xiamen, Sanya, Wuhan, Seoul, Bangkok, Phnom Penh, Jakarta), online ordering via Oddle.me platform, table reservations via TableCheck, and the JUMBO Rewards loyalty program. Menu offerings span Dim Sum, A La Carte, Set Menus, Vegetarian, Afternoon High Tea (ION Orchard exclusive), and Alcoholic Beverages. Supporting services include catering and an online shop powered by Love, Afare.

Differentiator

Problem solved

Functional benefit

Products and services

• JUMBO Seafood Restaurant Dine-In Service Full-service Singapore-style seafood restaurant dining across multiple outlets in Singapore and internationally, featuring the signature award-winning Chilli Crab, à la carte menu, set menus, dim sum, vegetarian options, and alcoholic beverages. Designed for local diners, families, tourists, and corporate groups.
• JUMBO Online Ordering & Delivery Online ordering service for delivery and pickup of JUMBO Seafood dishes, accessible via the order.jumboseafood.com.sg website powered by Oddle.me. Designed for customers seeking JUMBO Seafood meals at home or office.
• JUMBO Table Reservations Online table reservation service for diners to book tables at JUMBO Seafood restaurants across Singapore and select international outlets, enabled through partnership with TableCheck.
• JUMBO Catering and Private Dining Events Banquet, private dining, and event catering services offered at private rooms within JUMBO Seafood locations (Riverside Point, The Riverwalk) and through JUMBO Catering, targeting family gatherings, business meals, and celebrations.
• JUMBO Rewards Loyalty Program Customer loyalty program offering rewards, e-vouchers, and promotional materials for registered members of the JUMBO Group restaurants. Membership signup and login available at jumbogroup.sg/jumbo-rewards.
• Love, Afare Online Retail Shop E-commerce platform for purchasing JUMBO Group products, merchandise, and gift items, accessible at loveafare.com.sg. Operated by Love, Afare, a wholly-owned subsidiary of JUMBO Group.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• Oddle.mecoreTechnology or IntegrationOddle.me provides the online ordering and delivery platform infrastructure for JUMBO Seafood's e-commerce operations at order.jumboseafood.com.sg. Terms state that JUMBO Rewards privileges and e-vouchers are not applicable on this platform.
• TableCheckcoreTechnology or IntegrationTableCheck provides the online reservation system for JUMBO Seafood outlets across Singapore and select international locations including Shanghai, Beijing, Seoul, and Jakarta.
• Dianping (Meituan)coreChannel Partner/ Reseller/ DistributorDianping (Meituan) platform used for online reservations and restaurant information for JUMBO Seafood outlets in Shanghai and Beijing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• No Signboard Seafood: Singapore seafood restaurant chain specializing in crab dishes, with a heritage dating back to the 1960s; operates as a direct competitor in the same casual-to-mid-tier seafood dining segment.
• Red House Seafood Restaurant: Singapore-based seafood restaurant chain specializing in chilli crab and Cantonese-style seafood, directly competing with JUMBO Seafood in the local dine-in market with similar signature dishes and tourist clientele.
• Mellben Seafood: Singapore seafood restaurant known for its crab-centric menu and claypot dishes; competes directly with JUMBO Seafood in the local seafood dining market with similar pricing and customer segments.
• Long Beach Seafood Restaurant: Historic Singapore seafood restaurant group founded in 1946, known for chilli crab and black pepper crab, with multiple outlets in Singapore and a similar premium-location dining strategy targeting tourists and locals.
• Palm Beach Seafood Restaurant: Singapore seafood restaurant operating at One Fullerton with views of Marina Bay, offering similar Cantonese-style seafood and crab dishes; competes in the tourist-dining segment.

Broad incumbents

• TungLok Group: Established Singapore restaurant group operating multiple Chinese cuisine restaurant brands across Asia; competes with JUMBO Group portfolio brands in the broader Chinese dining category.
• Crystal Jade Group: Multi-brand Chinese restaurant group in Asia with casual and fine dining concepts; comparable to JUMBO through its portfolio approach and regional presence across Southeast Asia and China.
• Paradise Group: Singapore-based multi-brand restaurant group operating Chinese, Indian, and seafood concepts with international expansion; comparable to Jumbo Group's multi-brand portfolio strategy.
• Din Tai Fung: International Taiwanese restaurant chain known for signature dishes and premium casual dining; relevant peer for JUMBO's international expansion playbook and premium positioning strategy.

Regional players

• Crab Factory: Singapore seafood restaurant concept that has expanded into other Asian markets; competes in the crab-focused seafood category with similar casual dining formats.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JumboGroupSingapore
• Facebookfacebook.com/JUMBOGroup.Singapore
• Instagraminstagram.com/jumbogroup.singapore
• LinkedInlinkedin.com/company/jumbo-seafood-singapore

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUMBO Seafood Singapore