What PwC Iceland does

PwC Iceland (legal entity PricewaterhouseCoopers ehf.) is the Icelandic member firm of the global PwC network, providing professional services to Icelandic corporates, public-sector entities, and individuals. Founded in 1924 and headquartered in Reykjavík, the firm operates across five locations: Reykjavík, Akureyri, Húsavík, Selfoss, and Hvolsvöllur. The firm's service portfolio spans statutory audit, tax, legal advisory, corporate advisory, accounting, payroll, IT, and sustainability consulting, addressing the full back-office and strategic-advisory stack required by Icelandic enterprises.

Revenue is generated principally through fee-based engagements on traditional professional services pricing models: hourly/project fees for audit and tax, retainer and fixed-fee structures for advisory and compliance work (accounting, payroll, IT, sustainability), and packaged pricing for newer productized offerings such as the Stjórnarlaun (Board Compensation) Report 2025, priced at 199,000 ISK. Go-to-market is anchored in the PwC brand and a national multi-office footprint that supports client proximity across Iceland's geographically dispersed corporate base. Leadership is headed by CEO Jón Ingi Ingibergsson and Territory Senior Partner Friðgeir Sigurðsson (Friðgeir Sigurðsson), with Rúnar Bjarnason appointed as Executive Director of Operations and Sigurður Ingvi as Office Manager for Northern Iceland.

The firm draws structural advantages from its affiliation with PwC International Ltd., gaining access to methodologies, cross-border expertise, and referral flow across 149 countries and 370,000+ professionals. Notable positioning signals include Brand Finance Top 100 Strongest Brands recognition (2026), equal pay certification (2021), and a reported 91% employee satisfaction score, supporting both client-side trust and talent retention in a tight Icelandic labor market.

Name

PwC Iceland

Legal name

PricewaterhouseCoopers ehf.

Website

https://pwc.is

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

PwC Iceland (PricewaterhouseCoopers ehf.) is the Icelandic member firm of the global PwC network, delivering audit, tax, legal advisory, corporate consulting, accounting, IT, payroll, and sustainability services to Icelandic corporates and individuals through five offices nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: PwC Iceland generates revenue through professional services including audit, corporate advisory, tax and legal advisory, accounting and payroll, IT consulting, corporate governance, sustainability, and internal audit services. The firm also publishes market salary reports and board compensation analyses for sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

PwC Iceland is the Icelandic member firm of the global PwC network, providing audit and assurance, tax and legal advisory, corporate consulting, accounting and payroll, internal audit and risk management, IT advisory, corporate governance, and sustainability services to Icelandic businesses and select individual clients. It also publishes market salary analyses and the annual Board Compensation Report.

Product overview

PwC Iceland operates as a professional services firm offering a comprehensive portfolio of audit, tax, legal advisory, consulting, and specialized advisory services. The service offering is organized around core professional service lines including Auditing, Corporate Consulting, Tax and Legal Advisory, Internal Audit and Risk Management, Information Technology advisory, Accounting and Payroll services, Market Wages and Analysis, Corporate Governance, and Sustainability services. The firm also produces research publications including the annual Board Compensation Report (Stjórnarlaun) developed in partnership with Attentus, and the CEO Survey. PwC Iceland is part of the global PwC network operating in 149 countries with over 370,000 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Auditing (Endurskoðun)

Quantifiable outcome

• 91% of PwC Iceland employees report enjoying working at PwC (Global People Survey 2025)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AttentusminorStrategic or Co-development Partner · 20 November 2025PwC Iceland collaborated with Attentus on the 2025 Board Compensation Report (Stjórnarlaun PwC og Attentus 2025). Attentus specializes in comprehensive HR consulting for Icelandic companies, municipalities, and institutions, offering consulting on HR management operations and psychology services focused on business life.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EY Iceland (Ernst & Young): Big Four member firm in Iceland offering audit, tax, and advisory. Competes head-to-head with PwC Iceland for the same enterprise and mid-market engagements.
• BDO Iceland: Mid-tier international accounting and advisory network member in Iceland. Competes with PwC Iceland particularly in mid-market audit, tax, and accounting/payroll services.
• Deloitte Iceland: Big Four competitor providing audit, tax, consulting, and risk advisory in Iceland. Directly comparable to PwC Iceland across service lines and target corporate clients.
• Grant Thornton Iceland: International mid-tier network offering audit, tax, and advisory in Iceland. Comparable to PwC Iceland on mid-market corporate engagements and outsourced accounting/payroll.
• RSM Iceland: Mid-tier audit and advisory network member in Iceland. Directly competes with PwC Iceland for mid-market audit and corporate advisory work.
• KPMG Iceland: Big Four member firm in Iceland providing audit, tax, and advisory services. Closest direct competitor on the same client set and service portfolio as PwC Iceland.
• Baker Tilly Iceland: International accounting network operating in Iceland, providing audit, tax, and advisory services comparable to PwC Iceland's mid-market offerings.

Emerging players

• Mazars Iceland: International audit and advisory network with presence in Iceland; competes with PwC Iceland on cross-border mandates and mid-market engagements, though with a smaller local footprint than the Big Four.

Others

• Attentus: Icelandic HR consulting firm that co-publishes the Board Compensation Report with PwC Iceland. Adjacent rather than competing, but operates in the same governance/HR advisory market and is a partner to PwC Iceland.

Broad incumbents

• Accenture Iceland: Global management and IT consulting firm with presence in Iceland. Overlaps with PwC Iceland's IT consulting and transformation advisory but at much larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmoWfl4DjztTwhAn8Qptb8Q
• Facebookfacebook.com/pwcisland
• LinkedInlinkedin.com/company/pwc-iceland

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PwC Iceland