What Attentus does

Attentus GmbH is a privately held communications and marketing agency headquartered at Hermann-Hollerith-Straße 9 in Bremen, Germany, led by Managing Director Frank A. Künneke. The firm operates as a full-service agency targeting three verticals: Mittelstand and Industry (small and medium-sized enterprises), Finance and Real Estate (banks and property companies), and Health and Social (healthcare providers and social services). Its service portfolio spans strategic consulting, brand and marketing strategy, online marketing, web design with WCAG accessibility compliance, social media management, SharePoint implementation, media planning, campaign execution across digital and traditional channels, employer branding, and internal communications.

The firm structures delivery around a proprietary three-phase methodology labeled Analysieren-Ordnen-Realisieren (Analyze-Organize-Realize). The Analyze phase audits internal and external communication structures; the Organize phase builds governance frameworks covering roles, controls, and effectiveness measurement; the Realize phase executes campaigns, platforms, brand appearances, and internal communications with cross-agency coordination. This methodology is presented as the firm's primary differentiator, combining accountability and measurability with creative execution.

Revenue is generated through professional services on a project-based, quote-priced model with long-term agency retainers. Notable anchor engagements include Sparkasse Bremen AG (continuous engagement since 2012) and hkk Krankenkasse (six-year lead agency mandate delivering over 850 individual projects). Other named clients include Landessparkasse zu Oldenburg, BREBAU GmbH, SAACKE GmbH, swb, VFF, and Lebenshilfe Rotenburg-Verden. Distribution is direct enterprise sales with no intermediaries, and the geographic footprint is the DACH region centered on northern Germany.

Name

Attentus

Legal name

attentus GmbH

Website

https://attentus.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Attentus is a privately held Bremen-based communications and marketing agency serving German Mittelstand, banking, real estate, and healthcare clients through long-term retainers, delivering strategy, branding, digital marketing, and cross-media campaigns under a three-phase Analyze-Organize-Realize methodology.

Ownership category

akta.pro rank

Product category

Marketing and Communications Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Analytics, Attribution & Marketing Measurement (MPAAACAH)

Keywords

• Marketing agency services
• Communication consulting
• Brand strategy
• Online marketing
• Campaign execution

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communications Services: Attentus generates revenue through professional agency services including strategic consulting, creative development, campaign execution, and ongoing marketing support. Their engagements span from individual projects to holistic long-term partnerships, with services encompassing brand strategy, online marketing, social media, web design, SharePoint implementation, and cross-media campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Attentus is a Bremen-based communication and marketing agency that delivers integrated marketing services across strategy, creative, and execution for enterprise clients in Germany. Its core offering centers on a three-phase methodology (Analyze, Organize, Realize) that builds governance and structure into brand strategy, online marketing, social media, web design, SharePoint implementation, campaign execution, internal communications, and employer branding engagements delivered as long-term lead-agency partnerships.

Product overview

Attentus is a communication and marketing agency based in Bremen, Germany, that combines governance with creativity in communication and marketing. The company operates a unified service methodology with three integrated phases: Analysieren (Analyze), Ordnen (Organize), and Realisieren (Realize). Their core offering spans strategy consulting and campaign execution across online marketing, web design, social media management, SharePoint services, and internal communications. The methodology phases build upon each other—first analyzing communication structures and processes, then organizing governance and responsibilities, and finally implementing campaigns, platforms, brand appearances, and systems. They serve specialized industry verticals including Mittelstand and Industry, Finance and Real Estate, and Health and Social sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand and Marketing Strategy Comprehensive brand and marketing strategies providing security, clarity, and competitive positioning for clients in challenging markets, covering positioning, messaging, and go-to-market strategy.
• Online Marketing Digital marketing services spanning online campaigns, cross-media distribution, web and app design, out-of-home campaigns, and digital advertising across multiple channels for enterprise clients.
• Webdesign Website design and development creating brand appearances and digital platforms, including implementation of web accessibility (WCAG) standards.
• Social Media Management Social media strategy, content creation, community management, and social media advertising delivered with LinkedIn Marketing Labs certified expertise.
• SharePoint Services SharePoint implementation and development supporting internal communication and collaboration platforms, as delivered for industrial clients such as SAACKE GmbH.
• Campaign Execution End-to-end campaign services including campaign concept, cross-media execution, photo and video production, and performance tracking across digital and traditional channels.
• Internal Communications Internal communication strategy and implementation that strengthens employee identification, supports transformation processes, and ensures consistent organizational messaging.
• Employer Branding Employer branding positioning companies as attractive employers, particularly targeting younger generations through digital touchpoints and authentic content.
• SEO and Google Ads Management Search engine optimization and paid search management, including Google Ads campaign management and organic search optimization, as delivered for clients such as VFF.
• Mediaplanung (Media Planning) Media planning and purchasing for print and online media, including ad space procurement and coordinated media strategies as delivered for Sparkasse Bremen AG.

Quantifiable outcome

• Over 850 individual projects delivered for a single major client (hkk Krankenkasse) over six years
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Stiftung MartinshofminorOthersCommunity engagement partnership with Stiftung Martinshof, demonstrating social responsibility commitment. Stiftung Martinshof is a social foundation supporting people with disabilities.
• TV Eiche Horn VolleyballminorOthersSponsorship and community engagement with TV Eiche Horn Volleyball club, a local sports organization in Bremen.
• Wirtschaftsrat DeutschlandminorOthersMembership in Wirtschaftsrat Deutschland, a German economic policy association providing business networking and policy advocacy connections.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scholz & Friends: Hamburg-based creative agency group (part of the WPP/Mediabrands network) offering integrated brand, advertising, and digital services to enterprise clients across German-speaking markets. Directly comparable as a full-service German agency serving large enterprise brands with multi-channel campaigns.
• Thjnk: Hamburg-based independent creative agency group providing brand strategy, advertising, and integrated communications to enterprise clients across DACH. Directly comparable as an independent German creative agency with similar service scope and enterprise client focus.
• Kolle Rebbe: Hamburg-based creative and brand agency (part of the Ketchum/global network) serving major German and international enterprise clients with brand, advertising, and digital services. Directly comparable as a German full-service creative agency at similar scale and target market to Attentus.
• Antoni Holding: Berlin-based independent creative agency group (Antoni, Antoni Garage, Antoni Public Relations) offering brand, advertising, digital, and PR services to enterprise clients across DACH. Comparable as a German full-service agency with similar service breadth targeting major brands.
• Grabarz & Partner: Hamburg-headquartered independent creative agency offering integrated brand, advertising, and digital services to major German enterprise clients. Comparable as an independent German creative agency with overlapping service offering and enterprise client mix.
• Zum goldenen Hirschen: Berlin- and Munich-headquartered integrated communications agency offering brand, PR, digital, and content services to enterprise clients in German-speaking markets. Directly comparable as a mid-sized German full-service communications competitor targeting similar B2B and enterprise verticals.

Emerging players

• denkwerk: Cologne-based digital agency offering digital strategy, UX, performance marketing, and technology services to enterprise clients in German-speaking markets. Comparable as a German digital and creative services provider with overlap in online marketing, social, and web services that Attentus delivers.

Regional players

• Lukas Lindemann Rosinski: Hamburg-based independent full-service agency offering brand, digital, and communications services to German enterprise clients. Comparable as a mid-sized German agency with overlapping service mix and target market, though operating from a different regional hub than Attentus.

Broad incumbents

• Jung von Matt: Hamburg-headquartered creative agency group with offices across Germany and Europe, providing brand strategy, advertising, digital, and design services. Comparable as a full-service German creative agency serving major enterprise clients, but with significantly larger scale and broader international footprint than Attentus.
• Serviceplan Group: Europe's largest independent, partner-managed agency group headquartered in Munich, offering integrated strategy, creative, digital, and media services across Germany and internationally. Directly comparable as a full-service German communications and marketing competitor, but operates at significantly larger scale and broader geographic reach than Attentus.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/attentus-marketing
• Facebookfacebook.com/attentusgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attentus