Peter Wagner Immobilien AG

What Peter Wagner Immobilien AG does

Peter Wagner Immobilien AG is a privately held German real estate brokerage and property management firm founded circa 1994 and structured as an Aktiengesellschaft (AG), operating from its Augsburg headquarters at Holbeinstraße 7 and a secondary office at Kopernikusstraße 9 in München. The firm provides full-service brokerage, property management, valuation, financing advisory, project development, strategic location analysis, and specialized insolvency-property services to residential and commercial clients in the Augsburg and München metropolitan corridor of Bavaria. The company targets a hybrid customer base spanning individual residential buyers, sellers, tenants, and landlords alongside commercial occupiers and property investors, with no disclosed enterprise anchor accounts.

The business model is commission- and fee-based, with primary revenue derived from property transaction commissions, recurring property management fees, and professional services such as valuation and financing consultation. The go-to-market approach is sales-led and high-touch, relying on in-person consulting at the two physical offices, direct client engagement, and a regional referral network built through industry association memberships in IVD, VDIV, IHK Schwaben, A³, and ALPHAZIRKEL. Marketing channels include a search-enabled company website, a blog, and an individualized property search profile tool delivered through a third-party platform (everreal.co). With 9 employees and no disclosed external capital, the firm operates as a bootstrapped, founder-branded regional brokerage competing on local market knowledge and personal service rather than scale or proprietary technology.

Name

Peter Wagner Immobilien AG

Legal name

Peter Wagner Immobilien AG

Website

https://pw-immo.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Peter Wagner Immobilien AG is a privately held Augsburg- and München-based real estate brokerage and property management firm serving residential and commercial clients across Bavaria with transaction commissions, managed services, and advisory offerings. Founded circa 1994, it operates with 9 employees under a founder-led, high-touch regional model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro industry

PRIMARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJABAD

Multifamily Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJACAB

Manufacturing & Heavy Industrial Facilities Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Industrial Real Estate Brokerage

SECONDARYBPAJABAJ

Tenant Representation & Corporate Services Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Real estate brokerage
• Property management
• Commercial real estate
• Residential real estate
• Real estate investment

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Transaction Commission: Commission-based fees earned on property sales and rentals facilitated through the brokerage. This is the primary revenue stream for the real estate agency.
2. Property Management Services: Ongoing property administration and management fees for property owners and investors. The company provides comprehensive property management including maintenance, tenant relations, and value preservation.
3. Professional Services: Advisory fees from services including property valuation, financing consulting, strategic location analysis, and development consulting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Peter Wagner Immobilien AG is a traditional real estate brokerage and property management firm operating in the Augsburg and München metropolitan region. It brokers residential and commercial properties (offices, warehouses, retail, gastronomy, apartments, houses), provides property management services for owners and investors, and offers advisory services covering valuation, financing, strategic location analysis, insolvency-related transactions, and project development.

Product overview

Peter Wagner Immobilien AG is a traditional real estate brokerage firm offering a comprehensive suite of residential and commercial real estate services. The company's offerings span core service categories including commercial properties (office, warehouse, production, retail, gastronomy), residential properties (rental and purchase), and investment advisory. These services are complemented by specialized offerings such as property management, valuation, financing, insolvency handling, strategic location analysis, project development, and personalized client support. The company operates an online property search platform and personalized alert system to connect clients with available properties. The firm has over 30 years of experience and operates offices in Augsburg and Munich.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage (Gewerbeimmobilien)

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• A³minorOthersRegional business association for the Augsburg area. The company maintains affiliation with this regional economic development organization as part of its local market presence and networking.
• AEV PantherminorOthersProfessional ice hockey club based in Augsburg. The company appears as a customer logo, suggesting a client relationship for commercial real estate services.
• ALPHAZIRKELminorOthersInternational business networking organization. The company appears as a customer logo, indicating usage of networking services or reciprocal business relationship.
• IHK SchwabenminorOthersChamber of Industry and Commerce Schwaben. Industry association providing certification and networking for businesses in the region.
• IVDminorOthersImmobilienverband Deutschland (German Real Estate Association). Industry trade association for real estate professionals providing certification and industry standards.
• VDIVminorOthersVerband der Immobilienverwalter Deutschland (German Property Managers Association). Industry association for property management professionals.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Immowelt: One of Germany's largest online real estate marketplaces (consumer-facing property search portal). Competes indirectly with Peter Wagner by aggregating listings and connecting buyers/sellers, undercutting traditional broker-led discovery for the firm's target customers.
• Postbank Immobilien: Bank-affiliated brokerage arm of a major German retail bank offering residential brokerage and financing across Germany. A broader incumbent competitor in the same brokerage category, distinguished by its parent bank's captive financing funnel.
• PlanetHome Group: Germany-wide real estate services firm spanning brokerage, financing, brokerage of investment properties, and property management. A broader incumbent whose multi-line service portfolio overlaps with Peter Wagner's full-service offering, but at much larger scale and broader geographic reach.

Emerging players

• McMakler: Berlin-based PropTech offering full-service real estate brokerage with technology-enabled lead generation and flat-fee-leaning pricing. Competes with traditional brokerages like Peter Wagner by disintermediating parts of the customer journey and putting fee pressure on local agents.

Direct peers

• RE/MAX Germany: Global franchise real estate brokerage active across Germany, providing residential and commercial brokerage services through local offices. Comparable franchise-based model that competes with Peter Wagner for the same regional buyer/seller pool.
• Engel & Völkers: Germany-headquartered, globally scaled full-service real estate brokerage covering residential, commercial, and investment properties. Comparable to Peter Wagner in offering a multi-line brokerage model with personal consulting, but operates at vastly greater scale via a franchise network.
• Von Poll Immobilien: Premium German real estate brokerage with strong presence in Bavaria. Direct competitor covering residential and commercial brokerage, financing, and valuation—sharing the same full-service, consultation-led ethos as Peter Wagner Immobilien AG.
• FALC Immobilien: German real estate brokerage network offering residential brokerage, valuation, and consulting through regional partner offices. Closely mirrors Peter Wagner's model of locally rooted full-service brokerage with personal client service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/peter-wagner-immobilien-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Wagner Immobilien AG