GRUPO PYMA

What GRUPO PYMA does

GRUPO PYMA, legally Central de Compras Pyma SL, is a privately held Spanish specialty retailer and manufacturer of paints, coatings, and decoration materials. The company operates as a purchasing center serving more than 150 affiliated and company-owned retail stores across mainland Spain plus the Balearic and Canary Islands, and employs over 800 people directly across retail, manufacturing, and corporate functions. Its product portfolio spans four main categories — paints and coatings (facade, enamels, plastic paints, pool paints, waterproofing, industrial); primers and solvents; tools and machinery for professional painters; and auxiliary materials including gypsum, fiberglass, polyester resins, silicones, and laminate flooring. The company manufactures three proprietary brands in Spain (PYMA and Bricolar in paints; Rolux in auxiliary materials) and distributes third-party lines such as Kronoswiss laminate flooring, Rodapin professional rollers, and Orac Decor and Servicolor decorative moldings.

The business operates a dual-channel go-to-market combining physical retail showrooms with an e-commerce storefront at pyma.com offering 3-business-day home delivery, complemented by a customer-facing Color Simulator visualization tool, an editorial blog with weekly tutorials, a professional Q&A service, and email/newsletter communications. Customers are primarily Spanish DIY consumers undertaking home improvement and decoration projects, and professional painters and contractors requiring quality paints and tools. Revenue is generated through unit-level retail pricing (typically €2-€200 per item) with no enterprise contracts or subscription model in evidence. The company is 100% Spanish-capital, has no disclosed venture capital or private equity backing, no parent entity, and no public listing. The data gap to flag is the absence of disclosed revenue, ARR, or profitability figures; only the headcount (800+), store count (150+), and product catalog scope provide scale anchors.

Name

GRUPO PYMA

Legal name

Central de compras Pyma SL

Website

https://pyma.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Paint Sales: Physical and online retail sales of paints, coatings, primers, solvents, tools, and auxiliary materials through their 150+ store network across Spain
2. Own Brand Manufacturing: Manufacturing of proprietary paint brands (PYMA and Bricolar) and auxiliary materials (Rolux) in Spain for sale through their distribution network

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GRUPO PYMA manufactures and distributes paints, coatings, primers, solvents, professional painting tools, and auxiliary construction materials (gypsum, fiberglass, polyester resins, silicones, laminate flooring) under its own brands PYMA, Bricolar, and Rolux. Products are sold through a network of 150+ own-brand and affiliated physical paint stores across Spain (including the Balearic and Canary Islands) and through a direct e-commerce store with home delivery.

Product overview

GRUPO PYMA is a Spanish paint, decoration, and DIY retail company operating as a purchasing center with over 150 stores across Spain (including Balearic and Canary Islands). The company manufactures its own paint brands in Spain, including PYMA and Bricolar, as well as auxiliary materials under the Rolux brand. Their product portfolio is organized into four main categories: Paints and Coatings (pinturas y revestimientos), which includes enamels, plastic paints, industrial paints, pool paints, and facade coatings; Primers and Solvents; Tools and Machinery for professional painters; and Auxiliary Materials including gypsum, fiberglass, polyester resins, silicones, and laminated flooring. The company employs over 800 people and operates both physical retail stores and an online store.

Differentiator

Problem solved

Functional benefit

Brands

• PYMA: Own paint brand manufactured in Spain
• Bricolar
• Rolux

Products and services

• Paints and coatings (Pinturas y revestimientos) Decorative and functional paints and coatings catalog covering enamels, plastic paints, anti-moisture paints, anti-stain paints, oils/stains/varnishes, waterproofing, industrial paints, pool paints, and facade coatings, for DIY consumers and professional painters.
• Primers and solvents (Imprimaciones y disolventes) Paint stripper, solvents, and primers for surface preparation prior to painting, used by DIY consumers and professional painters.
• Painting tools and machinery (Herramientas y maquinaria) Manual painter tools, professional preparation and protection equipment, and professional machinery for painters and contractors.
• Auxiliary construction materials (Materiales auxiliares) Plaster, fiberglass, polyester resins, silicones, laminated floors, and gypsum products used as auxiliary materials for painting, decoration, and construction projects.
• Laminated flooring (Suelos laminados) Laminate flooring products including the Harmony line (AC 4/32 classification, 1380x193mm, 8mm thickness) for home renovation and decoration, sold to consumers and contractors.
• Facade coatings (Revestimientos de fachadas) Professional facade coating products for facades and restoration of buildings, including acrylic, elastic, Pliolite, epoxy floor, and self-washing/waterproofing variants, for professional painters and contractors.
• P-2000 LOTUS ESPECIAL FACHADAS High-quality acrylic smooth waterproofing coating for facades and building restoration, self-washable by rainwater and breathable to water vapor, for professional painters and contractors.
• P-1000 FACHADAS Extra-smooth acrylic facade coating highly resistant to alkalinity and atmospheric agents, with anti-mold preservative, for professional painters and contractors.
• Polyester resin (Resina poliester) Polyester resin for repairing pools, slides, tanks, and fiber elements such as boat hulls, motorcycle fairings, and surfboards, available as standalone product or in KIT form, for DIY consumers and repair professionals.
• Universal acetic silicone (Silicona acética universal) Acetic silicone sealant that cures by humidity into an elastic and waterproof joint, for use in metal joinery, bathrooms, and kitchens, for DIY consumers and professionals.
• Polyurethane sealant (Sellador de poliuretano) Elastic polyurethane sealant for joints in construction, ventilation ducts, prefabricated elements, and metal carpentry, for professional contractors and DIY consumers.
• HARMONY 2362 WG JATOBA MATOGROSSO laminate flooring Harmony collection laminate flooring with rough finish, stain and light resistant, cigarette and wear resistant, formaldehyde-free, suitable for underfloor heating, AC 4/32 classification, 20-year domestic warranty, for DIY and professional flooring installers.
• Online store (Pinturas on-line) Owned e-commerce storefront offering a selection of PYMA paints, coatings, and materials for direct purchase with home delivery within 3 business days, targeting DIY consumers and professional painters across Spain.
• Color Simulator Virtual painting simulation tool that lets customers upload their own photos and test paint colors on virtual decorated spaces, then download the visualizations, used to support purchasing decisions for both DIY and professional customers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• ServicolorminorChannel Partner/ Reseller/ DistributorBrand partner mentioned in news section highlighting collaboration between Servicolor and Orac Decor products available through GRUPO PYMA network
• Orac DecorminorChannel Partner/ Reseller/ DistributorDecorative brand partner whose products are distributed through GRUPO PYMA stores as part of their decorative product offering
• RodapinminorChannel Partner/ Reseller/ DistributorProfessional painting tools manufacturer producing roller and application equipment exclusively for GRUPO PYMA retail network

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bricodepot: Home-improvement chain with significant paint and decoration assortment in Spain. Adjacent competitor competing for the same DIY and professional customer wallet.
• Bruguer (AkzoNobel): Heritage Spanish paint brand now owned by AkzoNobel, one of the largest paint manufacturers globally. Comparable as a branded paint offering sold through retail channels in Spain.
• Obramat (formerly Bricomart): Big-box retailer specializing in construction materials and DIY products in Spain/Portugal. Competes with GRUPO PYMA for professional and DIY paint customers but with a broader building-materials assortment.
• Pinturas Valentine: Established Spanish paint brand distributed through specialty retailers. Comparable to GRUPO PYMA as a Spanish paint brand competing for the same professional and consumer customers.
• Leroy Merlin: Large home-improvement retailer in Spain with extensive paint and decoration assortment. Comparable as a competitor for DIY paint purchases, though broader in category scope than GRUPO PYMA's specialist focus.

Direct peers

• Titanlux (Industrias Titan): Long-established Spanish paint brand with a multi-channel distribution model including specialized stores. Comparable to GRUPO PYMA on Spanish heritage, brand-driven paint manufacturing, and retail distribution.
• Pinturas Montó: Spanish paint manufacturer and distributor with a strong network of associated stores across Spain. Highly comparable to GRUPO PYMA as a vertically integrated Spanish paint brand operating through a multi-store retail model.
• Jafep Pinturas: Spanish paint manufacturer with national distribution through paint retailers. Comparable to GRUPO PYMA in operating both a manufacturing and retail-distribution model in the Spanish market.
• Pinturas Isaval: Spanish paint manufacturer with its own distribution network selling through specialty paint stores. Directly comparable as a domestic Spanish manufacturer-retailer competing in the same architectural coatings category.
• Procolor (CIN Group): Iberian paint brand belonging to CIN Group, distributed through a network of affiliated paint stores. Directly comparable as a Spanish/Iberian paint manufacturer with a specialist store network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• Pinterestpinterest.com/pin/create/button
• LinkedInlinkedin.com/company/grupopyma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPO PYMA