Pyraser Landbrauerei GmbH & Co. KG

What Pyraser Landbrauerei GmbH & Co. KG does

Pyraser Landbrauerei GmbH & Co. KG is a family-owned regional brewery headquartered in Pyras, a district of Thalmässing in Middle Franconia, Germany. Founded in 1870, the company is operated by the Bernreuther family, currently in its 11th generation, with Marlies Bernreuther having taken over as Managing Director in 2010. The business employs on the order of 80 people and operates an integrated production and distribution complex centered on the Pyraser Waldquelle, a 105-meter deep mineral spring on the brewery site that supplies the company's bottled water line and is described as the only such spring in the Roth district.

The portfolio spans more than 20 beer varieties brewed under the Bavarian Reinheitsgebot (purity law), a mineral water range sourced from the on-site spring, wine spritzers, and soft drinks, with the full range positioned as vegan. Production runs on traditional brewing equipment supplemented by a photovoltaic system that covers approximately half of the brewery's electricity consumption, and outputs are packaged in a reusable bottle pool rated for 50 cycles per bottle. Capacity has been expanded in recent years via a new bottling line and additional storage cellar.

Distribution is dominated by the company's own direct-sales fleet, which serves gastronomy and retail customers within roughly a 60–80 km radius and reaches approximately 100 km for trade customers. Online ordering is enabled through the biershop-bayern.de platform, extending reach beyond the historical regional footprint. The brewery also operates a calendar of community events — most notably the Classic Rock Night, which draws more than 4,000 attendees — alongside the Brauereifest, Open Air, and Kinderlachen, which function as both revenue and brand-equity activities. External recognition includes the 2011 Bavarian Founder Prize and the 2023 State Medal for the Bavarian Economy.

Name

Pyraser Landbrauerei GmbH & Co. KG

Legal name

Pyraser Landbrauerei GmbH & Co. KG

Website

https://pyraser.de

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned German regional brewery founded in 1870, producing 20+ beer varieties plus mineral water from an on-site spring, serving gastronomy and retail customers within a 100 km radius via its own direct-sales fleet.

Ownership category

akta.pro rank

Product category

Brewery / Beverage Manufacturing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industry

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)

Keywords

• Bavarian craft beer
• Mineral water bottling
• Traditional brewery operations
• Franconian beverages
• Wine spritzer production

Headquarters

HQ city

Pyras (Thalmässing)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales: Sale of over 20 beer varieties including classic beers (Helles, Pils, Dunkles, Weizen), seasonal beers, and alcohol-free options through direct sales and retail.
2. Mineral Water and Soft Drinks: Pyraser Waldquelle product line including mineral water (still, sparkling, naturell), lemonades, fruit juices, vital drinks, and sugar-free options.
3. Wine Spritzers (Weinschorlen): Wine spritzers made with Franconian wine and Pyraser mineral water, available in sweet, sour, and fruity varieties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pyraser Landbrauerei is a family-owned Franconian brewery producing over 20 traditional beer varieties (Helles, Pils, Dunkles, Weizen, seasonal and alcohol-free options plus the Herzblut craft line), the Pyraser Waldquelle mineral water and soft-drink range sourced from its own 105-meter deep spring, and Franconian wine spritzers (Weinschorlen). Beverages are brewed per the Bavarian Reinheitsgebot, packaged in a signature reusable glass bottle with twist-off cap, and sold primarily through a direct sales fleet to gastronomy and beverage retailers within a 60–80 km radius of Pyras, complemented by retail distribution and the BierShop Bayern online store.

Product overview

Pyraser Landbrauerei is a family-owned brewery offering a diversified beverage portfolio centered around three main pillars: (1) Pyraser Biere — traditional Franconian beer specialties including Helles, Pils, wheat beers, seasonal varieties (Burgfestbier, Kärwabier, Weihnachtsfestbier), and alcohol-free options, all brewed according to the Bavarian Reinheitsgebot; (2) Pyraser Waldquelle — a mineral water brand sourced from a 105-meter deep proprietary spring, supplemented by fruit lemonades (Brunnenlimonade), vitality drinks (Vitalgetränke), the MAJU sub-brand, and sugar-free variants; and (3) Pyraser Weinschorlen — wine spritzers combining Franconian wine with mineral water. Additional services include Brauereibesichtigungen (brewery tours), a Virtueller Rundgang (virtual tour), and a B2Beer commercial ordering service. The brewery supplies hospitality and retail within approximately 60–100 km of Pyras, supported by direct sales distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Pyraser Waldquelle: Mineral water brand sourced from the brewery's own 105-meter deep well, producing mineral water, lemonades, vital drinks, MAJU beverages, and sugar-free products.
• MAJU
• Herzblut

Products and services

• Pyraser Biere (Beer Portfolio)

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Nürnberg Falcons e.V.minorGTM or Marketing PartnerSports sponsorship partnership with basketball club Nürnberg Falcons. Pyraser supports the club as part of regional sports engagement.
• Post SVminorGTM or Marketing PartnerSports sponsorship with Post SV sports club.
• TV Altdorf (Volleyball)minorGTM or Marketing PartnerSponsorship of TV Altdorf volleyball club.
• SV SchwaigminorGTM or Marketing PartnerSports sponsorship of SV Schwaig.
• La Carrera Roth TriathlonminorGTM or Marketing PartnerSponsorship of La Carrera triathlon event in Roth region.
• Jazz and Blues Open (Hilpoltstein)minorGTM or Marketing PartnerCultural sponsorship of Jazz and Blues Open air festival in Hilpoltstein.
• HiRoRunminorGTM or Marketing PartnerSponsorship of HiRoRun running event.
• Clown ProjektminorGTM or Marketing PartnerSocial engagement sponsorship with Clown Projekt charity.
• BierShop BayerncoreChannel Partner/ Reseller/ DistributorOfficial online sales partner providing nationwide and European delivery service for Pyraser products. Extends reach beyond direct sales territory.
• Concert Büro FrankencoreChannel Partner/ Reseller/ DistributorTicket sales partner for Pyraser Classic Rock Night and other major events. Handles ordering, processing, and shipping of tickets.
• ThekenfabrikminorGTM or Marketing PartnerCocktail partner at Brauereifest and other events.
• Precise180minorGTM or Marketing PartnerDarts equipment partner for Pyraser Darts Championship.
• Hofmann Bau GmbHminorGTM or Marketing PartnerConstruction company sponsor for Pyraser Open Air festival.
• RaiffeisenminorGTM or Marketing PartnerAgricultural cooperative sponsor for events.
• Bäckerei PlankminorGTM or Marketing PartnerBakery sponsor for Pyraser Open Air.
• Concert Büro FrankencoreChannel Partner/ Reseller/ DistributorEvent ticketing partner handling ticket sales, order processing, and shipping for Pyraser events.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Tucher Bräu GmbH & Co. KG: Historic Nuremberg-based family brewery producing Franconian beers distributed in the same regional market (Metropolregion Nürnberg/Mittelfranken) as Pyraser, with overlapping gastronomy and retail customers. Directly comparable as a Franconian regional brewery of similar heritage size.
• Schlenkerla (Heller-Bräu Trum GmbH): Bamberg-based historic family brewery famous for smoked beer (Rauchbier) with strong heritage branding, on-site taproom, and direct regional gastronomy distribution. Closely comparable to Pyraser in size, family ownership model, and Franconian specialty positioning.
• Maisel & Friends: Bayreuth-based family-run brewery with a craft/specialty focus and strong event and tourism marketing, comparable in scale and positioning to Pyraser. Overlaps in Franconian regional craft positioning, brewery tours, and on-site experience offerings.

Broad incumbents

• Augustiner-Bräu: Munich-based traditional Bavarian brewery known for Helles and Reinheitsgebot adherence, with strong on-premise and event presence. Comparable in heritage and traditional brewing positioning, though materially larger in scale and geographic reach than Pyraser.
• Erdinger Weißbräu: Germany's largest wheat beer brewery with broad national/international distribution and major sports/event sponsorships. Comparable as a Bavarian wheat-beer producer, though at much larger scale, useful for benchmarking branding and event-marketing strategy.
• Krombacher Brauerei: One of Germany's largest privately-held breweries with strong sustainability positioning (Krombacher Regenwald Projekt) and broad national distribution. Comparable in private family ownership and sustainability narrative, useful benchmark for premium positioning at larger scale.
• Paulaner Brauerei Gruppe: Major Munich-based brewery group producing Helles, wheat and specialty beers under multiple brands. Overlaps with Pyraser in traditional Bavarian brewing (Reinheitsgebot), wheat beer category and HoReCa channel focus, but at national/international scale.

Others

• BierShop Bayern: Pyraser's official online retail partner for D2C distribution across Germany and Europe. Comparable as a 'bier shop' aggregator for Franconian regional brands, useful proxy for benchmarking D2C/e-commerce reach for small regional breweries.
• Hofmann Bau GmbH / regional Sponsoring Partner: Local sponsor of Pyraser events (e.g., Pyraser Open Air); included as an 'others' example of the regional ecosystem of construction/agricultural co-sponsors relevant to a Franconian regional brewery's community engagement strategy.

Regional players

• Kulmbacher Brauerei AG: Upper Franconia-based brewery group (Kapuziner, Mönchshof, EKU) operating in the same broader Franconian region as Pyraser. Comparable as a regional Bavarian brewer with similar product mix (lager, wheat, specialty) and on-premise channel exposure, though at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pyraser
• Facebookfacebook.com/pyraser
• Instagraminstagram.com/pyraser
• LinkedInlinkedin.com/company/pyraser-landbrauerei-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyraser Landbrauerei GmbH & Co. KG