What QB Country does

QB Country is a privately held quarterback training and development company headquartered in Mobile, Alabama, founded in 2005 by David Morris, a former Ole Miss quarterback who backed up Eli Manning. The company delivers structured, position-specific training across three pillars: footwork and body control, throwing mechanics with video review, and mental-game development (film study and situational awareness). Its core product set includes 1-on-1 personalized sessions, small-group training (4–5 quarterbacks per group), an NFL Draft Prep program covering Combine/Pro Day/interview preparation, a multi-year Recruiting Assistance service, a QBC Performance line for athletic and rotational-sport athletes, and a 2025-launched online subscription, The COMPLETE QB Arm Care System, priced at $30/week and delivered through a mobile app. Supporting offerings include WR/TE training and branded merchandise e-commerce.

The business operates primarily through 15 physical training locations spread across the Southeast (Atlanta, Birmingham, Charlotte, Chattanooga, Dallas, Huntsville, Jackson, Memphis, Mobile, Nashville, New Orleans, Shreveport, Tampa), plus Denver, Colorado, and New Jersey. Each location is led by a named coach, most of whom are former college quarterbacks, supported by performance trainers with strength-and-conditioning backgrounds at programs such as Alabama and IMG Academy. Customers are organized into horizontal segments spanning middle school through NFL quarterbacks, with rotational athletes and adult recreational athletes served through the QBC Performance sub-brand.

QB Country generates revenue from professional-services training (1-on-1, small group, performance), multi-year Recruiting Assistance and NFL Draft Prep contracts, the recurring $30/week Arm Care subscription, and merchandise sales. The company's go-to-market combines direct local sales through coaches, event-driven acquisition via the annual Senior Bowl-affiliated Draft Prep Experience (130+ QBs from 23 states in 2025), and content marketing/PR through earned media in The Athletic, ESPN, and WSJ. Notable results-driven endorsements include Eli Manning, Drake Maye (#3 pick 2024), Bo Nix (#12 pick 2024), and Daniel Jones, alongside six FBS National Championship quarterbacks since 2012 and 19 quarterbacks currently on NFL rosters.

Name

QB Country

Legal name

QB Country

Website

https://qbcountry.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

QB Country is a private quarterback training company operating 15 physical locations across the Southeast, Denver, and New Jersey, plus a $30/week online arm-care subscription. Founded in 2005 by former Ole Miss QB David Morris, it serves middle school, high school, college, and NFL quarterbacks.

Ownership category

akta.pro rank

Product category

Athletic Training & Sports Performance

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Quarterback training
• Football skill development
• NFL draft preparation
• College recruiting assistance
• Athletic performance training

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 1-on-1 Training Sessions: Personalized intensive training sessions with individualized attention, immediate film review, and mechanics feedback. Sessions follow structured plans customized for each quarterback.
2. Small Group Training: Groups of 4-5 quarterbacks in competitive, practice-like environments. Includes drill work, route running, and group reflection sessions held year-round with seasonal sub-programs.
3. QBC Performance Training: Athletic performance programs including Athletic and Leadership Foundations, High School Performance, Rotational Athlete Academy, and Adult Training. Covers strength, speed, agility, mobility, and recovery.
4. Recruiting Assistance Services: College recruiting guidance including highlight video review/editing, exposure to college coach networks, promotion through QBC website and social media.
5. NFL Draft Prep Program: Comprehensive professional draft preparation including specialized training, strength and conditioning, movement, nutrition, recovery, and interview/meeting prep for all-star games, NFL Combine, and Pro Day.
6. Arm Care System Subscription: Year-long virtual arm care program at $30/week billed weekly. Includes weekly exercises with instructional videos, arm strengthening, and throwing velocity improvement.
7. Merchandise/Gear Sales: QB Country branded gear and merchandise sold through quarterbackcountry.com including apparel and training equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

QB Country is a quarterback-specific training company that delivers personalized and group coaching programs covering footwork, throwing mechanics, and mental game development. It also offers NFL Draft preparation, college recruiting assistance, athletic performance training, and a year-long virtual arm care subscription program delivered via a mobile app.

Product overview

QB Country is a quarterback training and development company offering a comprehensive suite of services across multiple delivery formats. The core offerings include 1 on 1 personalized training, Small Group Training (4-5 QBs), NFL Draft Prep, and Recruiting Assistance. Supporting programs include WR/TE Training, QBC Performance (athletic development across sports), and The COMPLETE QB Arm Care System (online arm care program). All training focuses on three pillars: footwork and body control, throwing mechanics, and the mental game ('above the neck'). The company operates in 14+ cities across the Southeast, Denver, and New Jersey, with headquarters in Mobile, AL.

Differentiator

Problem solved

Functional benefit

Brands

• QBC Performance: Athletic performance training program for athletes across all sports, including rotational athletes, high school performance, and adult training.

Products and services

• 1 on 1 Training Personalized one-on-one quarterback training sessions featuring high-intensity instruction, immediate film review, mechanics feedback, video critique, and workout notes. Each session follows a structured plan customized for the individual quarterback.
• Small Group Training

Quantifiable outcome

• 6 NFL first-round draft picks since 2016
• +6 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Senior BowlcoreStrategic or Co-development Partner · 1 February 2025Annual Draft Prep Experience & Competition held in partnership with the Senior Bowl. Event showcases top quarterback talent in front of NFL scouts and coaches.
• Rivals – Adidas Camp SeriescoreStrategic or Co-development PartnerOfficial QB training provider of the Rivals – Adidas Camp Series, providing specialized quarterback instruction and development at these camps.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• 3DQB (3D Quarterback): 3DQB is one of the most established private quarterback-specific training companies in the US, offering 1-on-1, small group, and elite prospect training with a comparable position-specialist focus and a similar outcome-driven brand promise around producing drafted QBs. It is the closest direct competitor to QB Country in business model, customer segment, and product mix.
• QB Country (3DQB-adjacent: Air It Out QB): Air It Out QB is a position-specific quarterback training business focused on mechanics, footwork, and recruit development for high school and college prospects. It is a direct comparator on product mix and customer segment, though it operates at a smaller scale and brand reach than QB Country.

Emerging players

• Elite 11: Elite 11 is the premier national quarterback competition and showcase, operated by the NFL's media properties, that identifies and ranks the top high school QBs each year. It competes for the same prospect mindshare and functions as a parallel funnel to QB Country's Draft Prep Experience events, though it is a competition/identifier rather than a training business.
• House of Athlete: House of Athlete is an emerging multi-sport performance and training brand offering position-specific and general athletic development with a strong social media presence. It competes for the same youth and high school training customers as QB Country's broader QBC Performance arm and is pursuing a similar influencer-driven growth playbook.

Regional players

• Parisi Speed School: Parisi Speed School is a long-standing franchise network focused on speed, strength, and athletic development for youth and high school athletes. It overlaps with QBC Performance on the general performance training category but is a regional, non-position-specific operator and does not target the NFL/college draft QB segment.

Broad incumbents

• IMG Academy: IMG Academy is a large, multi-sport performance and boarding school that offers elite-level quarterback development as part of a broader athletic and academic portfolio. While not position-specialist, it competes for the same high school prospect customers and recruits from the same college-bound QB talent pool as QB Country, with greater institutional scale and brand recognition.
• EXOS (formerly Athletes' Performance): EXOS is a national performance training operator offering strength, conditioning, and sport-specific training to athletes at all levels. It competes with QBC Performance for the rotational athlete, adult, and high school performance training dollars, but does not focus on the QB position the way QB Country does.
• D1 Training: D1 Training is a national franchise offering sport-specific and general athletic training for youth, high school, and adult athletes. It overlaps with QB Country on the high school prospect performance training side but lacks QB-position specialization and the elite NFL client brand.

Others

• STACK Sports: STACK Sports is a digital media and training content platform serving high school and college athletes with performance, training, and recruiting content. It does not deliver in-person training, but it competes for the same prospect attention online and overlaps with QB Country on recruiting-assistance and content distribution angles.
• Rivals.com (Yahoo Sports network): Rivals is a national recruiting media network and camp series (including the Rivals-Adidas Camp Series, of which QB Country is the official QB training provider). It is both a partner and a competitive channel for prospect visibility, since it sits between high school QBs and college coaches, the same recruiting workflow QB Country's Recruiting Assistance service targets.

Market position

Strengths8 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/QBCountry
• LinkedInlinkedin.com/company/qbcountry

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QB Country