Qelbe
Qelbe is a Spain-headquartered elearning company that delivers online courses, diagnostic tools, and corporate membership programs to help Spanish-speaking family-owned micro and small businesses professionalize operations and plan generational succession.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Qelbe does
Qelbe is a Spain-incorporated elearning company (QELBE ELEARNING, S.L., founded 2019, 7 employees, dual HQ in Madrid and Mexico City) that operates an online education platform focused exclusively on family-owned micro and small enterprises (MYPES Familiares). Its stated mission is to raise the life expectancy of family businesses by addressing two problems—professionalization of the family-business dynamic and planning of generational succession—through structured online training, diagnostic assessment, and peer community.
The core product is the Qelbe Xchool learning management system, which delivers three flagship self-paced two-week courses ('Liderar mi familia empresaria', 'Estructurando mi retiro', and 'Retos y riesgos de mi negocio familiar'), downloadable expert-developed Guides, and a Foro de Familias Empresarias community forum. Adjacent to the consumer LMS, Qelbe sells the trademarked Qelbe® Diagnostic tool and a tiered corporate membership program (Sponsor, Hybrid, Prescriber) that enables corporations to assess and professionalize family-owned suppliers within their value chains. The technical stack is a standard SaaS LMS with Facebook and Google social-login SSO and PayPal-based checkout.
The business runs a dual GTM motion: product-led self-serve for individual SMB course buyers at ~$1,869 MXN per course (one-time), and consultative enterprise sales for corporate membership plans and Diagnostic deployments. Primary customer segments are family business owners, professionals/advisors serving family enterprises, and corporations with family-run MSMEs in their supply chains. The company is founder-owned, with no disclosed external funding, no parent company, and no acquisitions.
Qelbe firmographics
Firmographics- Name
- Qelbe
- Legal name
- QELBE ELEARNING, S.L.
- Website
- https://qelbe.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Qelbe is a Spain-headquartered elearning company that delivers online courses, diagnostic tools, and corporate membership programs to help Spanish-speaking family-owned micro and small businesses professionalize operations and plan generational succession.
- Ownership category
- akta.pro rank
Qelbe industry classification
Industry- Product category
- Family Business Education Services
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
- akta.pro secondary industry
- Learning Technology & LMS/LXP Implementation (BPACANAH)
Keywords
Where Qelbe is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Qelbe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Course Sales: Customers purchase individual courses directly through the platform at a one-time price point. Courses include formats like 'Leading my entrepreneurial family', 'Structuring my retirement', and 'Challenges and risks of my family business'. Price point is $1,869 MXN per course (with 30% discount from $2,670 MXN).
- Subscription/Membership Plans: End customers subscribe to paid plans to access quality resources, content, and tools, enjoying them at their own pace from their personal profile. Three affiliation models exist for corporate partners: Sponsor (joint investment model), Hybrid (SMEs purchase courses themselves), and Prescriber (scholarship-based).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual course purchase (Family Business) |
| Subscription | Multi-year contract | Sponsor Membership |
| Subscription | Pay-as-you-go | Hybrid Membership |
| Subscription | Annual | Prescriber Membership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Qelbe product offering
Product offeringCore offering
Qelbe operates the Qelbe Xchool, an online learning management system (LMS) that delivers self-paced courses, downloadable expert-developed guides, and a community forum to help family businesses professionalize their operations and plan generational succession. The platform also offers the Qelbe® Diagnostic tool for corporations to measure the complexity level of family-owned MSMEs within their value chains. Course catalog covers leading the family business, structuring founder retirement, and identifying risks and challenges unique to family enterprises.
Product overview
Qelbe is an online education and training platform focused on helping family businesses professionalize and plan generational succession. The core product is the Qelbe Xchool learning management system (LMS) through which users access courses and content. The product portfolio includes three main courses (Liderar mi familia empresaria, Estructurando mi retiro, and Retos y riesgos de mi negocio familiar), the Diagnóstico Qelbe® diagnostic tool, downloadable Guides content resources, and a community forum. The platform offers subscription-based access to quality resources, content, and tools for business families, corporations with family businesses in their value chain, and professionals advising family businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Qelbe Xchool An online learning management system (LMS) platform where users register, manage profiles, browse and purchase courses, download guides, and participate in the family business community forum. Serves individual family business owners, professionals advising family businesses, and corporate clients.
- Diagnóstico Qelbe® A registered diagnostic tool (Qelbe®) that measures the complexity level of family-owned MSMEs within a corporation's value chain. Assesses succession readiness, intergenerational work dynamics, leadership capacity, company profiles, shareholder control structures, and business challenges. Sold primarily to enterprise clients with family businesses in their supply chains.
- Liderar mi familia empresaria (Leading my entrepreneurial family) A two-week self-paced online course designed for leaders of family businesses. Covers awareness of current leadership, understanding the family business system, clarifying relationships, and guiding the business family. Includes modules, self-diagnosis tools, and immediate application guides.
- Estructurando mi retiro (Structuring my retirement) A two-week self-paced online course for founders of family businesses who wish to structure their retirement. Explores triggers, scenarios, and implications, and supports defining an initial action plan. Includes modules, self-diagnosis, and application guides.
- Retos y riesgos de mi negocio familiar (Challenges and risks of my family business) A two-week self-paced online course that helps participants become aware of risks and challenges faced by family businesses and identify actions to be more assertive in addressing each challenge. Includes modules, self-diagnosis tools, and application guides.
- Guías Qelbe (Qelbe Guides) Expert-developed guide-format content published by Qelbe experts. Users can access them free or through a paid plan and download them for autonomous work on family business topics such as leadership, succession, and professionalization.
- Foro de Familias Empresarias Qelbe (Qelbe Business Families Forum) A community forum where registered users can communicate, interact, and share experiences with other members of the Qelbe business families community for non-commercial peer learning purposes.
Quantifiable outcome
- 50% of global GDP is generated by family businesses
- +2 more outcomes
Companies that use Qelbe
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Qelbe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Qelbe partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights5 records
Qelbe competitors and assessment
Company assessmentBroad incumbents
- Vistage Worldwide: Large peer advisory and executive coaching platform serving SMB CEOs and business leaders globally. Comparable as a higher-end incumbent in peer learning and leadership development for business owners, including family enterprises.
- Family Firm Institute (FFI): Global professional organization providing education, certification, and resources for family business advisors. Comparable as a leading incumbent in family business professionalization and learning, though FFI focuses on practitioner certification rather than direct SME training.
- Udemy: Large global online learning marketplace with courses on business, leadership, and entrepreneurship. Comparable as a broad incumbent LMS platform where Qelbe's family-business courses could also be distributed, providing scale context.
- Coursera: Major online education platform offering courses from top universities and businesses, including family business and entrepreneurship content. Comparable as a broader incumbent in online professional education competing for the same learner wallet.
Regional players
- EGADE Business School (Tecnológico de Monterrey): Top Mexican/Latin American business school offering executive education including family business programs. Comparable as a regional incumbent in family business executive education, partially overlapping with Qelbe's professional/advisor segment.
- Crehana: Latin American online learning platform focused on creative and business skills with Spanish-language content. Comparable as a regional EdTech incumbent serving the same SMB and professional segments in Qelbe's core geographies.
Direct peers
- Renaissance Executive Forums: Peer advisory forum network for SMB CEOs offering structured monthly meetings and member learning. Directly comparable as a peer-led professionalization platform for business owners, though without Qelbe's family-business specialization.
- Family Business Network (FBN): International association for family business owners offering peer learning, conferences, and next-generation programs. Directly comparable as a learning and community provider exclusively for family business owners.
- The Alternative Board (TAB): Peer advisory and coaching organization for SMB owners, including family businesses, operating through local boards and structured advisory formats. Directly comparable as a peer-advisory and education provider targeting family/SMB owners seeking professionalization.
Emerging players
- Next Academy: Online learning platform focused on digital skills and entrepreneurship for SMBs in emerging markets. Comparable as an emerging player offering practical business training for SMB owners in similar geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Qelbe social profiles
Digital presenceQelbe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qelbe leadership team
Management profileNumber of profiles
Profiles7 records
Qelbe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qelbe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qelbe
What does Qelbe do?
Qelbe operates the Qelbe Xchool, an online learning management system (LMS) that delivers self-paced courses, downloadable expert-developed guides, and a community forum to help family businesses professionalize their operations and plan generational succession. The platform also offers the Qelbe® Diagnostic tool for corporations to measure the complexity level of family-owned MSMEs within their value chains. Course catalog covers leading the family business, structuring founder retirement, and identifying risks and challenges unique to family enterprises.
Is Qelbe a public or private company?
Qelbe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Qelbe founded?
Qelbe was founded in -1. It employs 1 to 10 people.
Where is Qelbe based?
Qelbe is headquartered in Madrid, Spain, in the Europe region.
How does Qelbe make money?
Two revenue lines are on record. Individual Course Sales are the primary driver. The others are subscription/Membership Plans.
Who are Qelbe's main competitors?
Broad incumbents on record are Vistage Worldwide, Family Firm Institute (FFI), Udemy and Coursera. Regional players are EGADE Business School (Tecnológico de Monterrey) and Crehana. Direct peers are Renaissance Executive Forums, Family Business Network (FBN) and The Alternative Board (TAB). Next Academy is listed as an emerging player.
Does Qelbe have an API?
No public API is recorded for Qelbe.
What industry is Qelbe in?
Qelbe's product category is Family Business Education Services. Its primary akta.pro industry code is EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals, with a secondary code of BPACANAH, Learning Technology & LMS/LXP Implementation. Its NAICS code is 5132 and its SIC code is 7370.