What Qlarify does

Qlarify is a Helsinki-based Quality Engineering and testing consultancy that helps organisations integrate quality into the development process rather than treating it as a separate, end-stage function. The firm was founded in 2023 and operates as a subsidiary of Finnish digital services company Futurice, sharing the parent company's Kansakoulukatu 3 office in Helsinki alongside other 'Futurice Family' companies including Columbia Road, Fram Partners, Meltlake, Recordly, and Thriv. Qlarify serves large enterprises in Finland's health, defence, and financial sectors — all regulated industries where quality failures carry outsized business and societal consequences — and has executed international projects spanning multiple countries for global industrial and life sciences clients.

The firm's service offering is organised around three pillars: Building Expertise (training programmes, tailored development initiatives, active coaching), Key Project Players (placing doers or advisors from Qlarify and its partner networks into client teams), and Quality Leadership (taking responsibility for maturing client quality functions and operating models). The go-to-market is consulting-led and relationship-driven, with founders Markku Piirtola (CEO) and Sami Söderblom (Lead Consultant) personally engaging prospects and delivering work on-site at client premises or remotely. Revenue is generated through custom, quote-based professional services engagements — there is no public pricing, no software product, and no disclosed external funding.

Qlarify's technical differentiator is Qlarify Labs, a public research platform that documents AI/LLM limitations, weaknesses, and testing methods. Labs houses the Quality Radar (a self-assessment map of 126 quality engineering practices plotted across four work types and three signal types) and the AI Testing Catalog (29 methods, 37 verified findings, 61 references, and 11 tracked models across 7 providers). Labs functions as both an intellectual contribution to the quality engineering community and a content marketing asset, positioning Qlarify as a thought leader in AI testing. The technology is not a commercial software product but a structured knowledge base that supports the firm's advisory and diagnostic work.

Name

Qlarify

Legal name

Qlarify

Website

https://qlarify.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Qlarify is a Helsinki-based Quality Engineering consulting firm serving large Nordic enterprises in regulated industries (health, defence, finance). It delivers testing transformation, quality leadership, and expertise-building services, supported by the Qlarify Labs research platform and AI testing catalog.

Ownership category

akta.pro rank

Product category

Quality Engineering Consulting

NAICS

Other Management Consulting Services (541618), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Testing, QA & Release/Deployment Enablement (BPAEAAAN)

akta.pro secondary industries

Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ), Quality Management Systems (QMS) & ISO Training (ISO 9001/IATF/AS9100) (EDABAKAD)

Keywords

• Quality engineering consulting
• Software testing services
• Test management consulting
• Quality assurance advisory
• AI testing research

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Qlarify earns revenue through billable consulting engagements — training programmes, tailored development initiatives, active coaching, test management, quality leadership, and strategic quality consulting. Projects are delivered on-site at client premises or remotely. Engagements include capability building, key project personnel (doers or advisors), and end-to-end quality function development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Qlarify is a Finnish quality management and testing consulting firm that helps organizations make quality a clear, measurable, and manageable part of business. The company delivers Quality Engineering consulting across three service pillars: Building Expertise (training programmes, tailored development initiatives, active coaching), Key Project Players (placing consultants as doers or advisors into client teams), and Quality Leadership (taking responsibility for development and gradual maturation of client quality functions). It also operates Qlarify Labs, an experimental research branch that studies AI/LLM limitations and publishes evidence-based testing methodologies.

Product overview

Qlarify is a Quality Management & Testing consulting firm that helps organizations make quality a clear, measurable, and manageable part of business. The company operates as a single service offering (Quality Engineering Consulting) supplemented by two key resources: Qlarify Labs (the experimental research branch) which houses the Quality Radar self-assessment tool and the AI Testing Catalog. The consulting services include Building Expertise (training and coaching), Key Project Players (consultant placement), and Quality Leadership. Qlarify Labs serves as an educational/research platform documenting AI testing methods and findings rather than a commercial software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Expertise Training programmes, tailored development initiatives, and active coaching that build organisational quality expertise and help clients navigate changing markets.
• Key Project Players Provision of consultants as doers or advisors from Qlarify and its deep partner networks who join client teams to lift delivery burden on quality and testing initiatives.
• Quality Leadership Responsibility for the purposeful development and gradual maturation of client quality functions so that quality becomes a natural part of products, services, and operating models.
• Quality Engineering Consulting Overall consulting service that helps organizations integrate quality into daily work and shared responsibility, implementing Quality Engineering thinking where quality is built into services from the development phase onwards.

Quantifiable outcome

• Quality assurance transformation across three countries for a global industrial company, strengthening capability and understanding across the entire value chain.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Futurice (Parent Company)coreStrategic or Co-development PartnerQlarify is a subsidiary of Futurice, a Finnish digital engineering and consulting company. Qlarify's home base is at Futurice's Helsinki office. The parent company's resources, network, and reputation support Qlarify's operations. Qlarify is listed as part of the 'Futurice Family' of companies alongside Columbia Road, Fram Partners, Meltlake, Recordly, and Thriv.
• FiSTB Testing AssemblyminorOthersQlarify actively participates in FiSTB Testing Assembly, a Finnish software testing professional community. This is community involvement rather than a formal commercial partnership.
• Finnish Testing Meetup GroupminorOthersQlarify actively participates in the Finnish Testing Meetup Group, a professional community for testing and quality practitioners. This is community involvement rather than a formal commercial partnership.
• Deep Partner Networks (unnamed)coreImplementation/ SI/ Consulting PartnerQlarify references 'deep partner networks' (syvien partneriverkostojen) that provide additional people and expertise for client engagements. These partners supplement Qlarify's own consultants to find the right people for client projects — whether as doers or advisors.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mabl: AI-native test automation platform with built-in quality engineering workflows. Represents the productised tooling direction that Qlarify's AI Testing Catalog and Quality Radar may eventually compete with or complement.

Broad incumbents

• Thoughtworks (Quality Engineering practice): Global technology consultancy with a strong quality engineering and testing transformation practice. Competes with Qlarify for enterprise QE transformation mandates in regulated industries, at significantly greater scale.
• Qualitest: Large independent quality engineering and software testing services firm serving regulated industries globally. Overlaps with Qlarify's enterprise QA transformation and testing-led delivery model, but at materially greater scale and geographic reach.
• Capgemini Engineering (Testing Services): Large SI with a dedicated software testing and QE practice serving financial services, healthcare, and other regulated sectors — direct overlap with Qlarify's regulated-industry focus, but at global scale.

Direct peers

• QASource: Software QA and testing services firm offering manual, automated, and AI testing services to enterprise clients. Mirrors Qlarify's project-based QA services model and growing AI testing focus.
• Planit Testing: Independent software testing consultancy providing quality engineering, test automation, and advisory services. Comparable to Qlarify as a specialist QA/quality engineering consultancy serving enterprise digital programmes.
• Testlio: Software testing firm combining managed services with a global network of testers, with growing AI-augmented testing capabilities. Comparable to Qlarify in delivering managed QA/testing services to enterprise product teams.
• Cigniti: Pure-play digital assurance and software testing services company, including AI testing offerings. Closely comparable to Qlarify as a specialist testing/QA services firm targeting enterprise and regulated clients.
• Tricentis: Vendor of test automation platforms (Tosca, qTest) and provider of quality engineering services. Adjacent to Qlarify in QE/test automation delivery, but anchored in productised tooling rather than pure consulting.

Regional players

• TestDevLab: Baltics-based software testing and quality assurance services company. Comparable to Qlarify in services-only QA model and European/regulated-industry client base, but operating from a different Nordic-adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/qlarifyconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qlarify