What QRM does

QRM (Quevilly Rouen Métropole) is a French multi-section sports club headquartered at Stade Robert-Diochon in Le Petit-Quevilly, Normandy, operating a professional men's football team in the Championnat National (French third tier), a women's team in D3 Féminine, a youth academy, and a certified professional training organism. Founded in 2015 through the association of clubs from Le Petit-Quevilly and the Rouen metropolitan area, the club is legally organized as SAS Quevilly Rouen Métropole and competes under the "Les Léopards" brand identity. Beyond competitive football operations, QRM operates QRM Formations/EducAccess — a QUALIOPI-certified training organization delivering state-recognized BPJEPS Multi APST certifications, complementary disability inclusion certificates (CC AIPSH), and preparatory courses, primarily funded through OPCO subsidies and the "1 jeune, 1 solution" state initiative.

The club's revenue model combines four primary streams: (1) matchday ticketing and season subscriptions for the 17 annual home matches at Stade Robert-Diochon, (2) merchandise sales through online and physical boutique channels, (3) corporate sponsorship deals with major partners including Matmut (naming partner), Hummel (equipment supplier), and Burger King, and (4) training program tuition partially offset by public funding mechanisms. Distribution leverages both physical assets (stadium ticket office) and digital infrastructure (online ticketing platform, e-commerce boutique, mobile app, and active social media presence across YouTube, Instagram, Facebook, and LinkedIn). The organization is supported institutionally by Métropole Rouen Normandie, Région Normandie, Ville du Petit-Quevilly, and DRAJES.

The business is privately held with no disclosed venture capital, private equity, or parent company involvement, operating as a community-based French sports association with approximately 111 employees across professional football operations, training organism administration, and support functions. Strategic significance derives from the regulatory moat created by QUALIOPI certification and CFA SAT Normandie partnership for the training vertical, combined with strong regional brand recognition in the Rouen metropolitan area and durable institutional support from regional government partners.

Name

QRM

Legal name

SAS Quevilly Rouen Métropole

Website

https://qrm.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

QRM (Quevilly Rouen Métropole) is a French third-tier professional football club and QUALIOPI-certified sports training organization based in Le Petit-Quevilly, Normandy, serving regional football fans through matchday operations and aspiring sports educators through BPJEPS certification programs.

Ownership category

akta.pro rank

Product category

Professional Football Club & Sports Education

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional football club
• Sports education training
• Football matchday tickets
• Football club merchandise
• BPJEPS certification programs

Headquarters

HQ city

Le Petit-Quevilly

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales & Season Tickets: Revenue from matchday ticket sales and season subscriptions for home matches at Stade Robert-Diochon. The club runs annual subscription campaigns offering discounted access to National division matches.
2. Merchandise & Boutique: Online and physical merchandise sales including club apparel, accessories, and official products at boutique.qrm.fr
3. Sponsorships: Partnership deals with major sponsors (Matmut, Hummel, Burger King) and official partners providing financial support in exchange for brand visibility
4. Training Programs: Revenue from BPJEPS sports educator training programs, AIPSH certification courses, and pre-formation programs for aspiring sports professionals

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

QRM (Quevilly Rouen Métropole) is a French professional football club competing in the Championnat National and a certified training organization. The club sells matchday tickets and season subscriptions, official club merchandise, and corporate sponsorship packages, and through its QUALIOPI-certified training organism delivers BPJEPS Multi APST and CC AIPSH sports educator certification programs. Operations span a professional men's team, a women's team, a youth academy, and an accredited formation center at Stade Amable-Lozai.

Product overview

QRM (Quevilly Rouen Métropole) is a French sports club and professional training organization operating primarily in football and sports education. The organization offers a portfolio of certified training programs centered around the BPJEPS Multi APST (Multi Activités Physiques ou Sportives pour Tous) certification, which forms the core professional sports educator qualification. Supporting this core offering is the CC AIPSH complementary certificate focused on disability inclusion, a pre-training preparation program (Préformation BPJEPS) for candidates not yet ready for formal certification entry requirements, and a mobile application for supporter engagement. The training programs combine alternating theory and practice, delivered primarily at the Stade Lozai facility in Le Petit-Quevilly, in partnership with CFA SAT Normandie.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Ticket Subscription 2026-2027 Annual subscription granting supporters access to 17 home Championnat National matches at Stade Robert-Diochon at preferential rates versus per-match pricing.
• Individual Match Tickets
• Official Club Merchandise
• BPJEPS Multi APST Training Program Professional sports educator certification program training candidates to coach multidisciplinary physical activities including sports collectives, racket sports, opposition sports, outdoor activities, and body maintenance, combining theory and field practice.
• CC AIPSH Complementary Certificate Program
• Préformation BPJEPS
• QRM Mobile Application
• Corporate Sponsorship Packages

Quantifiable outcome

• 66.6% BPJEPS certification success rate (Promotion 2024-2025)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor, major, official and core.

• Élan Gymnique Rouennais (EGR)minorStrategic or Co-development Partner · 5 December 2022Gymnastics club partnership providing training facilities access for QRM BPJEPS apprentices, enabling practical sessions in gymnastics disciplines.
• HummelmajorOthersTechnical equipment supplier providing official QRM sports apparel, kits, and training gear for all teams.
• Burger KingofficialOthersFast food chain partnership providing sponsorship revenue and potential on-site activations at matches.
• CFA SAT NormandiecoreStrategic or Co-development PartnerSport Animation Tourisme Normandie - Main apprenticeship partner providing administrative support and certification for BPJEPS training programs. Essential for organizing and certifying sports education qualifications.
• DRAJEScoreStrategic or Co-development PartnerDirection Régionale Académique à la Jeunesse, à l'Engagement et aux Sports - Regional government body overseeing sports education standards and certifications.
• Métropole Rouen NormandieofficialOthersLocal government metropolitan authority, providing public support and infrastructure for the club's regional development.
• Région NormandieofficialOthersNormandy Regional Council providing public funding and institutional support for sports and training activities.
• Ville du Petit-QuevillyofficialOthersLocal municipality of Petit-Quevilly providing stadium infrastructure and community support for the club.
• IntersportofficialOthersSports retailer partnership providing equipment support and retail presence.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• SM Caen: Higher-tier Normandy club (historically Ligue 1/Ligue 2) operating in the same broader region as QRM. Larger incumbent with overlapping regional sponsor base, more developed academy infrastructure, and comparable fan territory.

Direct peers

• LB Châteauroux: Historic French football club competing in National/Ligue 2 with comparable regional anchor positioning and municipal support. Comparable scale of operations and sponsor mix typical of mid-sized French professional clubs.
• SO Cholet: French National division club with comparable regional footprint and revenue scale. Direct sporting competitor with similar reliance on community-based matchday revenue.
• US Orléans: French football club competing in National division with similar semi-professional scale, regional sponsorship base, and historical Ligue 2 pedigree. Direct tier-peer.
• Le Mans FC: French football club with recent history oscillating between National and Ligue 2, comparable to QRM's competitive profile. Similar community-based ownership structure and revenue mix dependent on regional sponsorship and ticketing.
• Stade Lavallois FC: French football club named as a QRM pre-season opponent in July 2026 and operates at similar levels of the French football pyramid. Direct sporting and commercial peer with overlapping regional sponsorship dynamics.
• Avranches MS: Normandy-based football club competing in the lower tiers of French football. Regional peer sharing the same Normandy market and comparable community-driven operating model.
• Paris 13 Atletico: Paris-based club competing in the Championnat National with comparable multi-section operations. Direct competitor in the same division facing similar revenue economics.
• US Boulogne CO: French football club competing at the same National (D3) tier as QRM and explicitly named as a pre-season opponent in QRM's 2026 preparation schedule. Direct sporting comparator with similar geographic and revenue profile.

Regional players

• Football Club de Rouen 1899: Historic Rouen-based football club operating in lower French divisions. Regional peer sharing the Normandy catchment area, competing with QRM for local fan loyalty and sponsorship dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOqH39PeUcXHuSbC4e3nMoA
• Facebookfacebook.com/QuevillyRouenMetropole
• LinkedInlinkedin.com/company/qrm-quevilly-rouen-metropole
• Instagraminstagram.com/qrm_2015

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QRM