Le Mans FC

What Le Mans FC does

Le Mans FC is a French professional football club headquartered in Mulsanne and Le Mans, founded in 1985 as MUC 72 and rebranded to its current identity in 2010-2011. The club operates the men's first team in Ligue 1 McDonald's for the 2026-2027 season following promotion from Ligue 2 BKT, the women's team in Seconde Ligue, and a 348-licensee youth academy holding FFF Label Jeunes Élite status. Its product portfolio spans competitive football (match-day ticketing, season subscriptions), B2B sponsorship (LED perimeter, kit naming rights, hospitality, 13,000 VIP guests per season), retail merchandise via boutique-lemansfc.com and Intersport, and corporate venue rentals at the La Pincenardière training complex. Digital infrastructure includes the Wetix-built ticketing platform, OVH-hosted website, and StadiumGO carpooling integration.

The club's business model combines recurring subscription revenue (season tickets, match packs), transaction-based matchday sales, advertising and sponsorship licensing, merchandise retail, and professional services (corporate seminars). Go-to-market blends event-driven fan acquisition through Stade Marie-Marvingt (25,000-seat stadium) and supporter community groups with an enterprise field sales motion led by Commercial Director Laurent Tizon targeting 150+ local and national B2B partners including Groupe EJ, adidas (kit supplier through 2030), Groupe Legrand, McDonald's, O2, Bpifrance, and E.Leclerc. Customer segments split between individual match-goers and season ticket holders (8,000+ abonnements for 2026-2027), B2B corporate clients, academy families/student-athletes, and mass-market merchandise buyers.

Le Mans FC is majority-owned by Brazilian investment fund OutField, whose shareholders include Novak Djokovic, Felipe Massa, Kevin Magnussen, and Thibaut Courtois (via NxtPlay); Pedro Oliveira serves as President and Owner after Thierry Gomez's June 2026 departure. The club operates through two legal entities — SASP Le Mans FC (professional men's team) and Association Le Mans FC (reserve and amateur teams) — and passed the DNCG financial control examination for Ligue 1 on June 18, 2026.

Name

Le Mans FC

Legal name

SAS LE MANS FOOTBALL CLUB

Website

https://lemansfc.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Mans FC is a French professional football club in Mulsanne and Le Mans, recently promoted to Ligue 1 McDonald's for 2026-2027 after a 16-year absence, serving fans, B2B sponsors, and 348 academy licensees through ticketing, sponsorship, merchandise, and corporate hospitality.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional football club
• Corporate sponsorship packages
• Match ticketing services
• Football academy training
• Official team merchandise

Headquarters

HQ city

Mulsanne

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Match-day ticketing and ticket sales: Revenue generated from individual match tickets sold at Stade Marie-Marvingt for home games across Ligue 1, Coupe de France, and other competitions. Tickets sold online, at La Pincenardière, E.Leclerc stores, Super U partners, and at the stadium on match day. Children under 6 enter free.
2. Season ticket subscriptions (Abonnements): Season tickets offered for the full championship season (2026/2027) and mid-season half-season packages. Pricing varies by tribune/category, with full-price and reduced rates for under-18s, students, job seekers, and disabled spectators (80%+). Payment available in one installment or up to 4 installments for individuals.
3. Kit/equipment sponsorship: Equipment deal with adidas (signed through 2030) covering all professional and youth teams. Sponsors appear on match jerseys: Groupe EJ (home kit main sponsor), Sadrin Rapin/Groupe EJ (away kit), Groupe Legrand (chest), Super U (left sleeve), McDonald's (shorts), and others on training gear and shorts.
4. Corporate sponsorship and B2B partnerships: The club sells corporate partnership packages including LED perimeter advertising, stadium screen exposure, hospitality suites (13,000 VIP guests per season), ticket allocations, and event hosting at La Pincenardière. Partners range from major sponsors (Bpifrance, Dalkia, Veolia) to ~150+ local business partners listed across all sectors.
5. Merchandise and retail: Official online boutique at boutique-lemansfc.com and physical retail at La Pincenardière (boutique open Mon-Fri 10h-12h, 14h-17h) and match days. Partnership with Intersport as official distributor.
6. Corporate events and seminars: The club offers its La Pincenardière training centre facilities for corporate seminars, team-building events, conferences, and private evenings. This generates venue rental and hospitality revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Le Mans FC is a French professional men's football club based in Le Mans and Mulsanne, competing in Ligue 2 with confirmed promotion to Ligue 1 McDonald's for the 2026-2027 season. The club's core commercial activities are match-day ticketing (single-match and season subscriptions) at Stade Marie-Marvingt, sale of official adidas team merchandise, and corporate sponsorship and hospitality packages. It also operates a 348-licensee youth academy, a women's team, futsal and amateur sections, and runs corporate seminars and events at its La Pincenardière training centre.

Product overview

Le Mans FC operates a multi-platform digital ecosystem centered around its football club operations. The core offering consists of the official website (lemansfc.fr) providing news and information, an online ticketing platform (billetterie.lemansfc.fr) for match tickets and season subscriptions, and an official merchandise shop (boutique-lemansfc.com). The club's home venue is Stade Marie-Marvingt with 25,000-seat capacity. As of 2026, the club competes in Ligue 1 McDonald's (men's first team promoted from Ligue 2), Ligue 2 BKT (men's reserve/professional), and Seconde Ligue (women's team). The adidas kit partnership (until 2030) supplies all teams, with Intersport as official distributor. Additional offerings include the Academy (348 licensees across male and female youth programs), a media center with photos and videos, and corporate hospitality/events services at the La Pincenardière training complex. The club also integrates StadiumGO for supporter carpooling to matches.

Differentiator

Problem solved

Functional benefit

Products and services

• Match-day single tickets Single-match entry tickets to Le Mans FC home fixtures at Stade Marie-Marvingt, sold by seating category (Tribune, Pesage, Virage) with discounted rates for under-18s, students, and specific supporter groups, plus free entry for under-6 accompanied children. For individual football fans and families in Sarthe and Pays de la Loire.
• Season subscriptions Annual season tickets (Pass Sangliers, Mulsanne, Pesage) granting entry to all Le Mans FC Ligue 2 home matches, payable in up to 4 installments. Targets committed local supporters, with 8,000+ subscribers already sold.
• Corporate sponsorship and partnership packages Multi-tier B2B sponsorship and partnership offerings (Naming, Stadium, Salon, VIP Tribune, Pelouse, Boutique, Joueur) granting brand visibility on LED perimeter boards, in official communications, and across the club's 150+ commercial partner network. For local, regional, and national companies seeking visibility and hospitality access.
• Hospitality and VIP salon access Premium match-day hospitality packages in stadium salons (Loge Présidentielle, Salon des Loges, Espace Cristal) for B2B client entertainment, hosting up to 13,000 VIP guests per season. Includes catering and exclusive services.
• Corporate seminars and events at La Pincenardière B2B seminars and corporate events hosted at the club's La Pincenardière training centre, leveraging sport-business themes, exclusive club facilities, and player/management appearances. For companies seeking differentiated venues for team-building and B2B events.
• Official team merchandise Official Le Mans FC apparel, accessories, and gifts co-developed with adidas (technical kit supplier) and Intersport (technical retailer), sold via boutique-lemansfc.com and Intersport, E.Leclerc, and Super U physical stores across Sarthe. For supporters and the general public.
• Youth academy registration (Centre de Formation and École de foot) Annual registration in Le Mans FC's youth development programme, including École de foot, Pré-Formation, Formation, and Centre de Formation sections, holding FFF Label Jeunes Élite status across 348 licensees. Provides elite football training and dual academic-sport education for aspiring young footballers in Sarthe.
• Stadium advertising (LED perimeter) Sold LED perimeter board advertising slots during Le Mans FC home matches at Stade Marie-Marvingt, delivering visibility to 110,000 live spectators and TV broadcast audiences. For brand and company advertisers.

Quantifiable outcome

• Promoted to Ligue 1 for 2026-2027 after 16-year absence, finishing Ligue 2 with only 4 losses in 34 matches and a 10-match unbeaten run
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• adidascoreStrategic or Co-development Partner · 1 June 2026adidas signed a 4-season partnership through 2030 as official kit supplier for all Le Mans FC teams (professional and youth). The club previously worked with Kappa (partnership ended June 2026). adidas was also kit supplier for MUC 72 in the 1990s. adidas is described as a 'coequipier de choix' (preferred teammate). The partnership includes Intersport as official physical retail distributor.
• Groupe EJ (Sadrin Rapin and subsidiaries)coreGTM or Marketing Partner · 1 January 2026Groupe EJ is the main home kit sponsor. Sadrin Rapin (one of 11 Groupe EJ companies) is the away kit sponsor. The group includes Le Batimans, Delaboudinière, DLB Couverture, Préfa Béton 72, Bâti Propreté, Appiano, Divaré, EPSI Électricité, EJ Maintenance, and LBM ENERGIES — all expert in construction.
• IntersportmajorChannel Partner/ Reseller/ Distributor · 1 January 2026Official physical retail distributor for adidas/Le Mans FC merchandise. Intersport operates stores throughout France and complements the club's online boutique at boutique-lemansfc.com.
• StadiumGOminorStrategic or Co-development Partner · 1 January 2026Carpooling platform for Le Mans FC supporters attending home matches. Available via website and app (App Store and Google Play). Allows supporters to offer or find shared rides to Stade Marie-Marvingt. Promoted as ecological, economical, and community-building.
• Groupe LegrandmajorGTM or Marketing Partner · 1 January 2023Automobile and motorcycle distribution group (Motors Avenue brand). Chest sponsor on home kits. Previously featured on club kits during 2021-2022 season. Led by Frédéric Legrand (shareholder) and Franck Prunotto (CEO).
• Super U Sarthois (Sarthe region)majorGTM or Marketing Partner · 1 January 2023Sarthe region Super U stores are sleeve sponsor (left sleeve) for the fourth consecutive season. Also serve as authorized ticket resale points. Led by Stéphane Le Maréchal.
• O2majorGTM or Marketing Partner · 1 January 2023National home services leader (120 agencies opened in one year). Principal sponsor of the women's first team. D2F (women's league) kit main sponsor. Led by Jean-François Auclair (CEO).
• E.Leclerc Le MansmajorGTM or Marketing Partner · 1 January 2023E.Leclerc Le Mans (led by Maxime Grouard) is a kit sponsor (positioned on the back lower torso of jerseys). Also an authorized ticket resale point for supporters throughout the season. E.Leclerc Allonnes also serves as a ticket outlet.
• Opti FinanceminorGTM or Marketing Partner · 1 January 2023Wealth management group (12 offices across France, founded 1990) and member of the 'Club des Loges' partner tier. Uses LED perimeter and stadium screens for visibility. Announcer of live scores during matches. Supports player Naomie Vagre's dual career through an alternation placement at its Le Mans office.
• Clara Automobiles Le Mans / JCB FinancesminorGTM or Marketing Partner · 1 January 2023Clara Automobiles: auto distribution group with 20+ establishments in western France including Le Mans location (2 Bd Pierre Lefoucheux). Equipment supplier (left front of shorts). JCB Finances: investment company (real estate, large-scale retail) led by Jean-Claude Briant, Mercedes distributor in Le Mans.
• Dalkia (Groupe EDF)minorGTM or Marketing Partner · 1 January 2023Energy services company (Groupe EDF subsidiary). Longstanding partner of the club. Uses club's seminar facilities at La Pincenardière. Listed as a major supporter in the club ecosystem.
• VeoliaminorGTM or Marketing Partner · 1 January 2023Water and environmental services company. Longstanding partner supporting the club through its corporate social responsibility program.
• LeapmotorminorGTM or Marketing Partner · 1 January 2023Electric vehicle manufacturer. Chinese EV brand (Leapmotor International joint venture with Stellantis) featured as a partner, suggesting automotive/mobility sponsorship.
• PrunierminorGTM or Marketing Partner · 1 January 2023Local partner featured in the main sponsor network. Nature of partnership not fully specified.
• PassenaudminorGTM or Marketing Partner · 1 January 2023Local partner in the Sarthe region. Longstanding supporter of the club.
• Club des Cent CravatesminorGTM or Marketing Partner · 1 January 2023Business networking club of 100 'cravates' (business leaders) associated with Le Mans FC. Thierry Gomez personally acknowledges this group as friends and loyal supporters.
• McDonald's Le MansmajorGTM or Marketing Partner · 1 January 2017McDonald's Le Mans has been shorts sponsor since 2017. Logo appears on the back of player shorts. Led by Francis Canal.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Amiens SC: Mid-sized French club operating between Ligue 1 and Ligue 2 with similar regional identity and B2B sponsorship base. Comparable scale, fan-base size, and stadium economics.
• AS Saint-Étienne: Historic French football club with multiple Ligue 1 titles now cycling between Ligue 1 and Ligue 2. Direct comparable on history of promotion/relegation, regional commercial base, and Ligue 1 re-entry narrative similar to Le Mans FC's 2026 ascent.
• SC Bastia: Corsican club with similar promotion/relegation cycle history between French professional tiers. Notably, Le Mans FC's promotion was confirmed after a disciplinary ruling involving their match against SC Bastia — making them a direct competitive peer.
• Clermont Foot 63: Recently promoted to Ligue 1 from a small regional base. Directly comparable on Cinderella trajectory, small stadium, and dependence on local B2B sponsorship similar to Le Mans FC's Sarthe partner ecosystem.
• FC Sochaux-Montbéliard: Historic French club currently in lower professional divisions with strong academy tradition. Comparable on promotion/relegation history, FFF Label Jeunes recognition, and ownership transition narratives.
• FC Nantes: Mid-sized French Ligue 1 club with similar regional commercial ecosystem and academy-driven talent pipeline. Comparable on scale, owned training infrastructure, and reliance on player trading as a material revenue stream.
• EA Guingamp: Small-market French club famous for over-performing against larger peers via elite academy and shrewd recruitment. Closely comparable to Le Mans FC on academy-driven model and small-stadium Ligue 1 economics.
• Grenoble Foot 38: French club with comparable yo-yo trajectory between Ligue 1, Ligue 2, and lower divisions. Similar on regional commercial base, smaller stadium economics, and recent sporting volatility.

Emerging players

• Rodez Aveyron Football: Smaller French club with recent rapid ascent from lower divisions to Ligue 2. Comparable on Cinderella narrative, regional commercial ecosystem, and academy-driven growth strategy.

Regional players

• Stade Lavallois: Mayenne-based Ligue 2 club near Le Mans sharing the Pays de la Loire region. Comparable on geographic market overlap, similar Ligue 2 commercial base, and shared regional sponsor pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LEMANSFC
• Facebookfacebook.com/LEMANSFCOfficiel
• LinkedInlinkedin.com/company/le-mans-fc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Mans FC