Quality Hotel Sundsvall

What Quality Hotel Sundsvall does

Quality Hotel Sundsvall is a single-property full-service hotel located at Esplanaden 29 in the Stenstan district of central Sundsvall, Sweden. Operated under the Strawberry Group (formerly Nordic Choice Hotels), the property was rebranded from its prior identity as Folkets Hus Sundsvall and operates with 37 employees. The hotel is positioned around three integrated offerings: hotel accommodation booked primarily through Strawberry's centralized strawberry.se platform, three tiers of conference and event facilities (Lilla Konferensen for 8–20 persons, Mellankonferensen for 12–60 persons, and Stora Konferensen for 60–600 persons, with 1,200 m² of exhibition space), and the on-site q.bar restaurant and bar.

The property's technology footprint is conventional for the hospitality sector: rooms are distributed via Strawberry's centralized booking engine, conference spaces are reservable through the BookAMeeting platform, and meeting rooms are equipped with Smart TVs, projectors, HDMI connectivity, wireless broadband, and professional sound systems. A partnership with the adjacent Bio Drakstaden cinema (8 auditoriums, 354-seat capacity) provides hotel guests with discounted movie tickets, creating a bundled entertainment proposition unique within the local market.

Revenue is generated across four streams: hotel accommodation, restaurant operations at q.bar (à la carte dining with mains priced 279–349 SEK, Friday afterwork/quiz nights, and Saturday live music), conference and event services (day and multi-day packages with accommodation), and seasonal promotional packages (Christmas parties at 795 SEK/person, Open Trot travel brunches at 229 SEK/person, and family summer offers). The customer base is segmented across corporate event organizers (primary), leisure and family travelers, and local restaurant guests. All bookings, emails, and loyalty programs route through Strawberry's infrastructure, meaning the property's growth is tightly coupled to its parent chain's distribution and brand platform.

Name

Quality Hotel Sundsvall

Legal name

Quality Hotel Sundsvall

Website

https://qsundsvall.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Hotel Sundsvall is a single-property full-service hotel in central Sundsvall, Sweden, operated under the Strawberry Group. It serves corporate event clients, leisure travelers, and restaurant guests with accommodation, three tiers of conference facilities (8–600 persons), and on-site q.bar dining.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Conference facilities
• Event venues
• Meeting packages
• Restaurant dining

Headquarters

HQ city

Sundsvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Accommodation: Revenue from room bookings at Quality Hotel Sundsvall. Rooms are booked through Strawberry's centralized booking platform (strawberry.se) or directly via phone. Includes special packages combining accommodation with dining or other amenities.
2. Restaurant q.bar: Revenue from à la carte dining, lunch service, after work events, and private events at q.bar restaurant. Menu includes appetizers (139-349 SEK), main courses (279-349 SEK), desserts (89-99 SEK), and beverages. Live music on Saturdays and quiz nights on Fridays generate additional revenue.
3. Conference and Event Services: Revenue from conference facilities (Lilla, Mellan, Stora Konferensen), meeting packages, and event spaces. Includes day packages and multi-day conference packages with accommodation. Professional project team assists with event planning.
4. Special Packages and Promotions: Seasonal packages including dinner + overnight + breakfast, Christmas parties with live music, travel packages for Open Trot horse racing, Rock The Night Festival packages, and family summer offers with free meals for children.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Quality Hotel Sundsvall is a city-center hotel in Sundsvall, Sweden offering overnight accommodation, tiered conference and event facilities (capacities from 8 to 600 persons), and the on-site q.bar restaurant serving à la carte dining, lunch, and live entertainment. The property also packages seasonal event offerings such as Christmas parties with live bands and travel packages for the Open Trot horse racing event at Bergsåker.

Product overview

Quality Hotel Sundsvall is a single-property hotel offering accommodation, conference facilities, and restaurant services. The core product is hotel accommodation, supplemented by the q.bar restaurant and bar. Conference services are organized into three tiers: Lilla Konferensen (small meetings, 8-20 persons), Mellankonferensen (medium meetings, 20-60 persons), and Stora Konferensen (large events, 60-600 persons), plus cinema facilities with 8 auditoriums. Additional offerings include day conference packages and multi-day conference packages with accommodation, as well as special event packages for Christmas parties and horse racing events.

Differentiator

Problem solved

Functional benefit

Brands

• q.bar: Restaurant and bar located in the hotel lobby offering a la carte dining, live music on Saturdays, and afterwork events on Fridays

Products and services

• Quality Hotel Sundsvall Accommodation Hotel room accommodation in the city center of Sundsvall (Stenstan district), offering proximity to train, bus, and parking facilities. Rooms are booked via the Strawberry centralized platform or by phone, with special offers combining accommodation with dining.
• Conference and Event Services Full-service conference and event hosting for groups of 8 to 600 persons, including professional AV equipment (Smart TVs, projectors, HDMI, sound systems), wireless broadband, and a dedicated event planning project team. Includes three venue tiers: Lilla Konferensen (8-20 persons), Mellankonferensen (20-60 persons), and Stora Konferensen (60-600 persons), plus 1,200 m² of exhibition area and banquet capacity for 600 seated guests.
• q.bar Restaurant Restaurant and bar located in the hotel lobby offering à la carte dining (appetizers 139-169 SEK, main courses 279-349 SEK, desserts 89-99 SEK), lunch service Monday-Friday, afterwork events with quiz nights on Fridays, and live music on Saturdays. Open to hotel guests and walk-in visitors.
• Dagpaket (Day Conference Package) Full-day conference package including meeting room rental, AV technology, lunch, and fika (Swedish coffee break), with popcorn and soft-serve ice cream available throughout the day. Designed for corporate day meetings and seminars.
• Flerdagars Konferens (Multi-day Conference Package) Multi-day residential conference package including accommodation, meeting room access, meals, and entertainment options such as DJs, troubadours, artists, and drink tastings. Tailored for extended corporate events and residential conferences.
• Julfest Christmas Party Package Christmas party package featuring a traditional Swedish julbord (Christmas buffet), live music by the De Sotos band, and dancing. Priced at 795 SEK per person and available with or without overnight accommodation. Scheduled for late November.
• Travpaket Open Trot Travel Package Special travel package for the Open Trot horse racing event at Bergsåker, priced at 229 SEK for travel brunch. Includes racing discussion with recognized betting tip experts and direct bus transport to the Bergsåker race track.

Quantifiable outcome

• Events for groups from 8 to 600 persons supported in single venue

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Bio DrakstadenminorGTM or Marketing PartnerAdjacent cinema providing discounted movie tickets (99 SEK) for hotel guests. The cinema's nearest neighbor is q.bar restaurant. Special summer pricing for children (49 SEK) available to hotel guests. Biljetts obtained at hotel reception.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scandic Hotels: Largest Nordic full-service hotel chain with broad conference capabilities and a strong Swedish footprint; competes directly for corporate events and leisure stays in regional cities like Sundsvall.
• First Hotels: Nordic full-service hotel chain with comparable meeting and event infrastructure in regional Swedish markets; similar target mix of business and leisure travelers.
• ProfilHotels: Swedish independent full-service hotel collection offering accommodation and meetings in mid-sized cities; overlaps directly on corporate event and conference offerings.
• Best Western Sweden: Mid-tier franchise hotel network with multiple Swedish properties featuring conference facilities and restaurants; closely comparable business model and target customer segments.
• Comfort Hotel (Strawberry): Strawberry's limited-service brand, often co-located in Swedish cities; competes for budget-sensitive travelers and smaller meetings in the same Sundsvall catchment.
• Elite Hotels of Sweden: Swedish full-service hotel chain with properties in mid-sized cities, offering accommodation, conference, and restaurant services comparable to Quality Hotel Sundsvall's mix.
• Clarion Hotel Sundsvall: Direct chain sibling under Strawberry with a similar full-service + conference profile in the same Sundsvall market; comparable mid-tier Nordic event venue positioning.

Broad incumbents

• Radisson Hotel Group: Global upper-midscale hotel group with significant Nordic presence offering accommodation, F&B, and large-scale conferencing; broader portfolio but overlapping on event and meeting demand.
• Nordic Choice Hotels: Major Nordic hotel operator (Clarion, Quality, Comfort brands - Strawberry-acquired) with broad full-service and conference offerings across the region; comparable in chain scale and meeting infrastructure.

Regional players

• Hotel Bishops Arms: Swedish pub-hotel concept with attached gastropubs and limited conference space; overlaps on the F&B/nightlife angle but lighter on event infrastructure than Quality Hotel Sundsvall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/quality-hotel-sundsvall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Hotel Sundsvall