Qualité Landes

What Qualité Landes does

Qualité Landes is a French non-profit association (loi 1901) headquartered in Mont-de-Marsan, in the Nouvelle-Aquitaine region, established in 2010 to promote seven flagship agricultural products from the Landes department under official French and European quality signs (Label Rouge, IGP, AOC, AOP). The portfolio comprises Asperge des Sables des Landes (white asparagus, IGP), Boeuf de Chalosse (beef, Label Rouge and IGP), Canard Fermier des Landes (free-range duck, Label Rouge and IGP), Floc-de-Gascogne Armagnac (aperitif and spirits, AOC/AOP), Kiwi de l'Adour (Label Rouge and IGP — the only kiwi globally with both certifications), Tursan wines (AOC/AOP), and Volailles Fermières des Landes (free-range poultry, France's first Label Rouge, granted in 1965). The association does not produce or sell products directly; instead, it operates as a collective promotional body coordinating an ecosystem of more than 700 producers, multiple cooperatives, and a network of 78 traditional butchers.

The underlying operational infrastructure consists of certification and traceability systems that enforce strict product specifications across the seven lines, including field controls and chemical and organoleptic analyses as required by AOC regulations. Quality Landes maintains one of the largest professional photo catalogs on quality-labeled products in Nouvelle-Aquitaine, a recipes platform (recetteslandes.com), and a multi-segment professional contact channel. Distribution of the labeled products flows through large-scale retail, traditional butchery networks, professional restaurants and caterers, cooperative direct sales (Copadax, Maïsadour), and wine and spirits merchants.

The association's revenue model is based on membership contributions and institutional co-funding from the Chambre d'Agriculture des Landes and the Conseil Départemental des Landes. It serves two principal B2B audiences — large-scale distribution and food service professionals — and a secondary audience of press and media. With a staff of approximately 10, the organization functions as a regional collective-marketing and quality-sign stewardship body rather than a commercial enterprise.

Name

Qualité Landes

Legal name

Association Qualité Landes

Website

https://qualitelandes.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Qualité Landes is a French non-profit association promoting seven flagship Landes agricultural products under official quality certifications (Label Rouge, IGP, AOC, AOP) to distribution, restaurants, and press, supported by the regional Chamber of Agriculture and Departmental Council.

Ownership category

akta.pro rank

Headquarters

HQ city

Mont-de-Marsan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Association Membership and Promotion Services: Qualité Landes operates as a non-profit association (loi 1901) charged with promoting the finest agricultural products from the Landes region under official quality signs. Revenue is generated through membership contributions and promotional activities.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Qualité Landes is a non-profit association (loi 1901) that promotes seven flagship agricultural products from the Landes region of France under official French and European quality certifications (Label Rouge, IGP, AOC, AOP). The seven product lines are Asperge des Sables des Landes (white asparagus), Boeuf de Chalosse (beef), Canard Fermier des Landes (free-range duck), Floc-de-Gascogne Armagnac (aperitif), Kiwi de l'Adour (kiwi), Tursan (wines), and Volailles Fermières des Landes (free-range poultry). The association supports producers with certification management, traceability, and promotional activities targeting distribution, restaurants, butchers, press, and consumers.

Product overview

Qualité Landes is an association charged with promoting the 7 flagship products of Landes agriculture under official quality signs. The portfolio includes Asperge des Sables des Landes (white asparagus with IGP), Boeuf de Chalosse (beef with Label Rouge and IGP), Canard Fermier des Landes (duck with Label Rouge and IGP), Floc-de-Gascogne Armagnac (spirits with AOC), Kiwi de l'Adour (kiwi with Label Rouge and IGP), Tursan wines (with AOC/AOP), and Volailles Fermières des Landes (poultry with Label Rouge and IGP). These are premium agricultural products from the Landes department of France, each certified under various European and French quality labels.

Differentiator

Problem solved

Functional benefit

Brands

• Asperge des Sables des Landes: White asparagus grown in the sandy soils of Landes, harvested early March before sun exposure.
• Boeuf de Chalosse
• Canard Fermier des Landes
• Floc-de-Gascogne Armagnac
• Kiwi de l'Adour
• Tursan
• Volailles Fermières des Landes

Products and services

• Asperge des Sables des Landes White asparagus cultivated in the sandy plains of the Landes de Gascogne region, harvested in early March before exposure to sunlight to preserve its whiteness, tenderness, and characteristic flavor. Marketed through cooperatives such as Copadax and Maïsadour. IGP certified since 2005.
• Boeuf de Chalosse Beef from cattle raised in Chalosse pastures for over three years, including breeds such as Blonde d'Aquitaine, Limousine, and Bazadaise, fed on natural fodder and corn. Distributed through 78 traditional butchers nationwide. Label Rouge certified since 1991 and IGP since 1996.
• Canard Fermier des Landes Free-range farm duck raised for over 102 days and fed exclusively with whole grains of South-West corn. Offers include magrets, aiguillettes, foies gras, and confits. Label Rouge and IGP certified.
• Floc-de-Gascogne Armagnac Traditional Gascon aperitif made from a blend of two-thirds fresh grape juice and one-third Armagnac. Protected by AOC across 780 hectares and represented by the Syndicat des Vignerons de l'Armagnac Landais. Armagnac obtained AOC in 1936.
• Kiwi de l'Adour Kiwi cultivated at the foot of the Pyrenees by 350 producers, representing the largest kiwi-growing area in France with a quarter of national output. The only kiwi globally to hold both Label Rouge and IGP certifications, known for high vitamin C content (94mg per 100g).
• Tursan Wine appellation from the Landes region, covering 450 hectares producing red, white, and rosé wines. Main grape varieties include Cabernet Franc, Sauvignon, Tannat, Baroque, and Manseng. AOC/AOP certified and managed by Les Vignerons du Tursan, producing around 15,000 hectoliters annually.
• Volailles Fermières des Landes Free-range farm poultry (chickens, capons, pullets, turkeys, quails) raised in the Landes forest for a minimum of 81 days, fed exclusively with vegetable matter of which 80% is Landes corn. The first product to receive Label Rouge in France (1965), establishing a precedent for superior quality French agricultural products. Label Rouge and IGP certified.
• Photothèque Qualité Landes Professional certified image catalog (Photothèque) offered to communication and press professionals, providing controlled photographs of labeled Landes products. One of the largest professional photo catalogs on this theme in Nouvelle-Aquitaine.

Quantifiable outcome

• Landes department is #1 in France for number of products under official quality signs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Association de Promotion des Kiwis de l'AdourcoreStrategic or Co-development Partner · 1 January 1996Association comprising 358 producers and 10 fruit stations, formed in 1996 to promote the Kiwi de l'Adour with dual Label Rouge and IGP certification. Includes cooperatives and independent producers.
• Association Bœuf de ChalossecoreStrategic or Co-development Partner · 1 January 1989Association loi 1901 created in 1989 to promote Boeuf de Chalosse, comprising 380 breeders, 4 wholesalers, and 78 butchers. Obtained Label Rouge in 1991 and IGP in 1996.
• Les Vignerons du TursancoreChannel Partner/ Reseller/ Distributor · 1 January 1958Wine cooperative managing approximately 400 hectares of the 450-hectare Tursan appellation, producing 15,000 hectoliters annually including red, white, and rosé wines.
• Chambre d'Agriculture des LandescoreStrategic or Co-development PartnerAgricultural chamber serving as institutional partner and co-sponsor of the Qualité Landes association, supporting the promotion of quality-labeled agricultural products from the Landes region.
• Conseil Départemental des LandescoreStrategic or Co-development PartnerDepartmental council providing institutional support and co-funding for the promotional activities of the Qualité Landes association.
• Syndicat des Vignerons de l'Armagnac LandaiscoreStrategic or Co-development PartnerWinegrowers' union representing producers of Armagnac and Floc-de-Gascogne AOC/AOP products from the Landes region.
• Maison de l'AgriculturecoreStrategic or Co-development PartnerAgricultural center housing the headquarters of Qualité Landes in Mont-de-Marsan, providing institutional support and infrastructure.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• InterLoire (Interprofession des Vins de Loire): French AOC wine interprofessional body for the Loire Valley, similar in scope, governance, and promotional function to the Tursan AOC component of Qualite Landes.
• BIVB (Bureau Interprofessionnel des Vins de Bourgogne): French interprofessional body promoting Bourgogne wines under AOC/AOP, organizing marketing, technical support, and appellation defense for its producers. Directly comparable to the Tursan AOC management within Qualité Landes' portfolio.
• Poulet de Bresse (AOP): France's most prestigious AOC poultry appellation, with strict production rules covering breed, free-range rearing, and regional origin. Directly comparable to Volailles Fermières des Landes as a premium French poultry appellation organization with similar heritage framing.
• AOC Boeuf de Charolais: French beef appellation organization that manages strict Label Rouge/IGP specifications for Charolais beef, including breeder requirements, slaughter controls and butcher-distributor networks. Directly analogous to the Boeuf de Chalosse organization embedded within Qualité Landes.
• CIVC (Comité Interprofessionnel du Vin de Champagne): The French interprofessional body that promotes and regulates the Champagne appellation. It is the most mature analogue of Qualité Landes' multi-product interprofessional model: a non-profit unifying producers around strict AOC specifications and a unified marketing front.
• CIFOG (Comité Interprofessionnel des Palmipèdes à Foie Gras): French interprofessional body for foie gras and palmipèdes (fatty duck/goose liver), promoting Label Rouge/IGP-certified duck products. Directly comparable to the Canard Fermier des Landes line within the Qualité Landes portfolio.
• Volailles Fermières de Loué: Free-range, Label Rouge-certified poultry from the Sarthe region promoted through its own producer organization. Operates the same Label Rouge free-range poultry model that Volailles Fermières des Landes anchors, making it the closest regional counterpart within the Label Rouge system.
• BNIC (Bureau National Interprofessionnel du Cognac): French interprofessional authority for the Cognac AOC/AOP spirit, the structure that defends origin, manages quality specifications, and leads export promotion for its producers. Directly mirrors the role Qualité Landes plays for Floc-de-Gascogne Armagnac and Tursan wines.
• CIVA (Conseil Interprofessionnel des Vins d'Alsace): French AOC wine interprofessional body for Alsace. Comparable in structure and mission (technical support, promotion, appellation enforcement) to the Tursan wine component of Qualite Landes.

Broad incumbents

• INAO (Institut National de l'Origine et de la Qualité): The French public authority that oversees all Label Rouge, IGP, AOC and AOP quality signs. Qualité Landes administers products within these frameworks; INAO is the broader incumbent setting and enforcing the regulatory regime they operate under.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/qualitelandes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualité Landes