The Queens Hotel & Spa

What The Queens Hotel & Spa does

The Queens Hotel & Spa is a 109-room luxury seaside hotel located on East Cliff in Bournemouth, UK, overlooking the town's Blue Flag beaches and managed under contract by Switch Management. The property operates an integrated hospitality model spanning four revenue streams: accommodation across nine room types (Cosy Double to Balcony Suite) priced between £49.50 and £144 per night; an on-site spa and wellness facility featuring ishga organic seaweed treatments alongside pool, sauna, steam room, and jacuzzi; food and beverage operations through The Queens Restaurant, Kraken Bar, and Afternoon Tea service with multiple promotional packages; and a versatile events division hosting weddings (from £99 per person) and corporate functions across six venue spaces with capacities ranging from 13 to 250 guests.

The hotel's technology infrastructure centers on a TravelClick-powered direct booking engine, complemented by high-speed Wi-Fi, smart TV in-room systems, and a try.be platform for self-service spa scheduling. Distribution is dual-channel: direct-to-consumer via the company website and through global online travel agencies (Booking.com, Expedia), supplemented by a dedicated corporate sales team for MICE and wedding enquiries. The property serves leisure travelers, corporate clients attending events at the nearby Bournemouth International Centre (300,000+ annual guests), couples planning weddings, and spa day visitors, with customer reviews consistently highlighting service quality and coastal location.

Name

The Queens Hotel & Spa

Legal name

The Queens Hotel & Spa

Website

https://queenshotelbournemouth.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Queens Hotel & Spa is a 109-room luxury seaside hotel in Bournemouth, UK, offering accommodation, spa, dining, weddings, and corporate events, managed by Switch Management and serving leisure travelers, corporate clients, and celebration guests.

Ownership category

akta.pro rank

Product category

Hotel & Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel accommodation
• Spa wellness services
• Wedding venue hosting
• Corporate meeting events
• Coastal hospitality dining

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room bookings across 109 ensuite rooms and suites ranging from Cosy Double to Balcony Suite. Revenue generated from nightly rates ranging from £49.50 to £144.00 depending on room type and season.
2. Food & Beverage: On-site dining through The Queens Restaurant (breakfast, dinner), Kraken Bar, Afternoon Tea service, and special dining promotions including Wine & Dine, Fizz & Chips, and Happy Hour.
3. Spa & Wellness Services: Spa treatments including massages, facials, body treatments using ishga organic seaweed products. Facilities include pool, sauna, steam room, jacuzzi. Spa open daily 8am-8pm, treatments 10am-6pm.
4. Events & Weddings: Wedding packages starting from £99.00 per person including ceremony, wedding breakfast, wine, and evening reception. Event spaces include The Garden (up to 150 guests), The Purbeck (up to 100), The Studland (up to 180).
5. Corporate Events & Meetings: Meeting room rentals with AV facilities, catering options from working lunches to formal banquets. Dedicated event planners for corporate bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Queens Hotel & Spa is a 109-room luxury seaside hotel on Bournemouth's East Cliff, combining overnight accommodation (nine room types from Cosy Double to Balcony Suite), an in-house spa and wellness centre (with pool, sauna, steam room, jacuzzi and ishga organic seaweed treatments), on-site food and beverage (restaurant, Kraken Bar, afternoon tea), and event hosting across multiple wedding and meeting venues.

Product overview

The Queens Hotel & Spa is a 109-room luxury seaside hotel in Bournemouth offering integrated hospitality services across accommodations, spa wellness, dining, and events. The accommodation portfolio comprises nine room types ranging from the compact Cosy Double for single occupancy to the premium Balcony Suite, all featuring smart TVs, complimentary Wi-Fi, and Acqua di Colonia sustainable toiletries. The Queens Spa provides wellness facilities including an indoor heated pool, jacuzzi, sauna, and steam room alongside expert treatments using ishga organic seaweed skincare products. On-site dining encompasses The Queens Restaurant, Kraken Bar, and Afternoon Tea service with various promotional packages. The hotel's event division includes multiple venue spaces—The Studland (268 sqm), The Purbeck (90 sqm), The Garden (outdoor), Studland West (63 sqm), Lulworth (49 sqm), and The Snug (13 sqm)—catering to weddings, corporate events, and celebrations. Wedding packages start from £99 per person with full-service coordination.

Differentiator

Problem solved

Functional benefit

Brands

• The Queens Restaurant: On-site dining restaurant serving breakfast, dinner, and all-day menus featuring locally sourced ingredients.
• Kraken Bar
• Queens Spa

Products and services

• Cosy Double Room Compact contemporary double room designed primarily for single occupancy, featuring modern amenities, smart TV, work desk, Acqua di Colonia toiletries, and complimentary Wi-Fi. Available from £49.50 per night.
• Standard Double Room Contemporary double room with refined decor, smart TV, work desk, and complimentary Wi-Fi. Available from £103.50 per night.
• Superior Twin Room Twin room with two single beds and distinctive decor, offering extra space and comfort. Available from £81.00 per night.
• Accessible Double Room Spacious wheelchair-friendly double room tailored for accessibility, combining style, function, and practicality. Available from £63.00 per night.
• Balcony Double Room Double room with private balcony offering coastal views and sea air, featuring contemporary design and modern amenities. Available from £81.00 per night.
• Balcony King Room King-size room with private balcony combining elevated comfort and coastal luxury, suitable for special occasions. Available from £99.00 per night.
• Superior King Room Spacious room with a king-size bed and unique design, with flexibility to accommodate families via additional trundle beds. Available from £81.00 per night.
• Junior Suite Generously sized suite with king-size bed and elevated amenities, suitable for special occasions or extended stays. Available from £117.00 per night.
• Balcony Suite Flagship suite with bedroom, dedicated living space, private balcony, bathrobes, slippers, minibar, and coffee machine. Available from £144.00 per night.
• Queens Spa & Wellness Luxury spa facility featuring indoor heated pool, jacuzzi, sauna, steam room, relaxation lounge, plus expert massages, facials, body treatments, and nail services using ishga organic seaweed skincare and O.P.I products. Spa open daily 8am-8pm with treatments 10am-6pm.
• The Queens Restaurant On-site restaurant serving breakfast, dinner, and all-day dining with locally sourced ingredients and coastal-inspired menus.
• Kraken Bar Hotel bar offering cocktails, beers, spirits, fine wines, and light bites, with a daily Happy Hour promotion.
• Afternoon Tea Queens Brasserie Afternoon Tea with savouries, homemade sweets, freshly baked scones with Dorset clotted cream, and tea or coffee; served daily 12:00-16:00 from £22 per person (£28 with Prosecco).
• Dining Promotional Packages Promotional dining offers including Wine & Dine (starter, main, glass of wine for £32), Fizz & Chips Friday (fish & chips with drink for £22.50), Kids Eat Free, and Happy Hour cocktails.
• Wedding Packages

Quantifiable outcome

• 6.9 million annual visitors to Bournemouth
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Switch ManagementcoreOthersSwitch Management is the professional hotel management company overseeing Queens Hotel & Spa operations. They are also the team behind award-winning Park Regis Birmingham and aparthotel Birmingham, bringing proven track record in delivering consistent quality and responsive corporate hospitality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chewton Glen: Iconic luxury New Forest country house hotel and spa with award-winning wellness facilities. Comparable on the luxury-spa and wedding segments, though positioned at a significantly higher price tier and inland rather than coastal.
• Park Regis Birmingham: Switch Management's flagship Birmingham hotel, sharing the same management company as The Queens. Provides operational and brand benchmarking even though located in a different geography and urban-trading market.

Direct peers

• Marriott Highcliff Hotel Bournemouth: Branded full-service cliff-top hotel in Bournemouth with leisure facilities, dining, and event space. Directly competes with The Queens Hotel & Spa for leisure and corporate guests, leveraging Marriott's global distribution and loyalty ecosystem.
• The Cumberland Hotel Bournemouth: Mid-market coastal hotel on Bournemouth's East Cliff offering accommodation, dining, and leisure facilities. Overlaps with The Queens' core offering at a slightly lower price point, competing for the same family and leisure demand.
• Royal Bath Hotel Bournemouth: Historic full-service Bournemouth beachfront hotel offering accommodation, dining, and event spaces. Competes with The Queens Hotel & Spa on the same East Cliff-adjacent positioning and overlapping leisure and wedding segments.
• Hotel Miramar Bournemouth: Boutique coastal hotel in Bournemouth with sea views, dining, and event capability. Competes directly with The Queens in the mid-luxury coastal segment, particularly for couples and leisure travellers.
• Hilton Bournemouth: Branded upscale full-service hotel in Bournemouth featuring spa, dining, and meeting facilities. Competes with The Queens for both corporate and leisure guests, with the added advantage of Hilton's loyalty programme and global distribution.
• The Nici Bournemouth: Recently refurbished lifestyle coastal hotel in Bournemouth targeting the same leisure and corporate guests with comparable room counts, spa, dining, and event offerings. Directly competes with The Queens Hotel & Spa for the same Bournemouth catchment.
• The Hermitage Hotel Bournemouth: Town-centre Bournemouth hotel offering accommodation, dining, and events. Competes with The Queens for the corporate and leisure segments, particularly for business travellers attending events at the nearby Bournemouth International Centre.

Regional players

• The Bath Priory: Boutique country house hotel with destination spa offering in the South West. Comparable on the luxury-spa and wedding segments, though located in Bath rather than Bournemouth and serving a different regional catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-queens-hotel-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Queens Hotel & Spa