What Queenscliff Surf Life Saving Club does

Queenscliff Surf Life Saving Club Inc. ("Queensie") is a volunteer, not-for-profit community organisation established in 1924 and headquartered at Queenscliff Beach, the northern end of Manly Beach in New South Wales, Australia. It is one of 21 clubs forming Surf Life Saving Sydney Northern Beaches Incorporated and operates under the governance of Surf Life Saving Australia (SLSA) and Surf Life Saving NSW (SLSNSW), providing free beach patrols at Queenscliff Beach from September to April across 12 active patrols, logging approximately 10,000 volunteer hours per season. Membership is drawn from the local Northern Beaches community and beach visitors, organised into segments including community members, a children's Nippers program (ages U6–U14), youth and senior surf sport competitors, qualified active patrolling members, and event-hire customers using the recently renovated Bombora Pavilion.

The club's core offering is split between three life-saving and development products — volunteer beach patrol services, the Nippers children's surf education program, and competitive surf sports (beach events, surf boats, IRB racing, board/ski paddling, R&R) — and four supporting offerings: the Queensie Gym (subsidised for active patrollers, full-rate for community members), education and award training (Bronze Medallion, Surf Rescue Certificate, Silver Medallion, ARTC, IRB), venue hire through the Bombora Pavilion (weddings, corporate events, product launches), and a merchandise shop. Operational technology is modest and conventional: TappnEd interactive video for skills maintenance, a digital Patrol/Operations App for incident logging and sign-in, and Stack TeamApp for member communications. The club completed a major $1 million pavilion refurbishment in 2021 and built a new commercial bar area in 2022 in partnership with Stone & Wood Brewery to monetise the renovated first-floor facilities.

Queenscliff SLSC generates revenue through a hybrid of subscription membership fees (AUD $70–$340 per year across senior, standard, family and community tiers), gym membership subscriptions (AUD $120–$1,200 per season), one-off competition and training fees, donations (one-off and recurring), sponsorship from local businesses and Northern Beaches Council, fundraising lotteries via the Surf Life Saving Foundation, merchandise sales, and venue hire. The business is governed by an annually elected volunteer Board of Directors, owns the Queenscliff Surf Life Saving Foundation as a long-term endowment vehicle, and reports no parent company or external equity ownership.

Name

Queenscliff Surf Life Saving Club

Legal name

Queenscliff Surf Life Saving Club Inc.

Website

https://queensie.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Queenscliff Surf Life Saving Club is a volunteer, not-for-profit community organisation at Manly Beach, NSW, founded in 1924. It delivers free beach patrols, the Nippers children's program, surf sports competition, training, gym access and Bombora Pavilion venue hire to its Northern Beaches members and local community.

Ownership category

akta.pro rank

Product category

Surf Lifesaving Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Surf lifesaving services
• Beach patrol operations
• Volunteer lifeguard training
• Youth surf education
• Community lifesaving club

Headquarters

HQ city

Manly

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees charged across multiple categories including standard membership, active patrol members, family membership, community membership, and Nipper programs. These fees fund core club operations and insurance.
2. Donations: Tax-deductible donations from community members used primarily to fund equipment replacement, training, and uniforms. Donations can be one-off or recurring.
3. Fundraising Lotteries: Partnership with Surf Life Saving Foundation Lotteries — fundraising through lottery ticket sales (e.g., win a luxury home campaigns) that benefit the club.
4. Venue Hire and Functions: The Bombora Pavilion and club facilities are hired out for events including weddings, birthdays, corporate events, and product launches. The club has a bar operated in partnership with Stone & Wood Brewery.
5. Merchandise Sales: Club shop selling uniforms, swimwear, rash vests, headwear, and accessories. Revenue supports club operations.
6. Sponsorship: Financial and in-kind support from major sponsors including Community First Bank, Cunninghams, Peer Wealth, BIM Remedial Sydney, Balgowlah RSL, Pine Property, and Northern Beaches Council.
7. Gym Membership: Gym access fees charged on top of club membership, ranging from $120/year for patrol members to $1,200/year for community members.
8. Competition and Training Fees: Fees charged for competition participation, board hire, and training courses including Bronze Medallion, Surf Rescue Certificate, and other awards.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Queenscliff Surf Life Saving Club is a volunteer, not-for-profit community organisation that provides free beach patrol and surf lifesaving services at Queenscliff Beach in Manly, NSW, supplemented by a children's Nippers education program, competitive surf sports, lifesaving training and certification courses (Bronze Medallion, SRC, IRB), the Queensie Gym, club merchandise, and the Bombora Pavilion function venue for event hire.

Product overview

Queenscliff Surf Life Saving Club is a volunteer-based community organization offering a unified portfolio of surf lifesaving services. Its core offerings include beach patrol services, the Nippers children's education program, and competitive surf sports. The club also provides supplementary services including the Queensie Gym fitness facility, Bombora Pavilion function venue hire, education and training courses, and a merchandise shop. The Peter Daley Scholarship program, offered jointly with Cunninghams Real Estate, supports members' tertiary education. The club operates as a not-for-profit organization dependent on membership fees, donations, sponsorship, and fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• Bombora Pavilion: Event venue within the clubhouse available for hire for weddings, parties, corporate events, and functions
• Queensie Gym
• Peter Daley Scholarships
• Queenscliff Surf Life Saving Foundation
• Bombora Sundays
• Sunday Surf Swim

Products and services

• Surf Lifesaving Patrol Services Volunteer lifesaving patrols covering Queenscliff Beach from the pool to the pipe north of North Steyne on weekends and public holidays from September to April, providing approximately 10,000 hours of service annually across 12 patrols. The service is free to the public and is delivered by trained patrolling members.
• Nippers Program Children's surf lifesaving education program for ages U6–U14, teaching water safety, beach activities, board paddling, and surf rescue skills through Sunday sessions and competitions. It serves as the entry pathway for junior members into the club's surf sports and patrolling activities.
• Surf Sports Competition Competitive surf sports including beach events, surf boats, IRB racing, board and ski paddling, swimming, and R&R (Rescue and Resuscitation) events at local, state, national, and international levels, available to junior and senior club members.
• Education and Training Courses Skills maintenance and training courses for awards including Bronze Medallion, Surf Rescue Certificate, Silver Medallion, IRB certification, and emergency care awards, available to members pursuing patrolling qualifications.
• Bombora Pavilion Function Venue Event venue hire service at Queenscliff Beach, hosting weddings, birthdays, corporate events, and product launches with ocean views and recently renovated facilities, including a bar operated in partnership with Stone & Wood Brewery.
• Queensie Gym Fitness facility available to club members with tiered pricing based on patrol hours and membership status, featuring recently upgraded equipment.
• Club Merchandise Shop Online and in-person shop selling club merchandise including swimwear, clothing, high-visibility rash vests, headwear, accessories, and commemorative 100-year celebration items.
• Peter Daley Scholarships Tertiary education scholarship program jointly funded by the club and Cunninghams Real Estate, supporting active club members pursuing university or TAFE studies.

Quantifiable outcome

• ~10,000 volunteer patrol hours per season
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered major, general and core.

• Community First BankmajorGTM or Marketing PartnerCommunity First Bank is a major sponsor of Queenscliff SLSC. The bank is dedicated to supporting local communities and helping people achieve financial goals, with over $2.4 billion in assets and around 80,000 members. Their sponsorship supports the club's volunteer lifesavers, competitors, and Nipper programs.
• CunninghamsmajorGTM or Marketing PartnerCunninghams Real Estate (established 1991) is one of the Northern Beaches' most trusted agencies and a major sponsor. Jointly with the club, they sponsor the Peter Daley Tertiary Scholarship for active club members pursuing tertiary education. John Cunningham is a long-term supporter of the club.
• Peer WealthmajorGTM or Marketing PartnerPeer Wealth is a financial services firm offering accounting, financial advising, mortgage broking, business consulting, and SMSF services. They sponsor the club's nippers and youth sports development programs, supporting the next generation of surf lifesavers.
• BIM Remedial SydneymajorGTM or Marketing PartnerBIM Remedial is a Northern Beaches-based remedial builder with 30+ years of industry experience. They sponsor Queenscliff SLSC to support volunteer lifesavers and help maintain beach safety at the club.
• Balgowlah RSL Memorial ClubgeneralGTM or Marketing PartnerBalgowlah RSL supports over eighty local charities and junior sporting groups, including Queenscliff SLSC. They contribute to the development of nippers — the next generation of surf lifesavers.
• Pine PropertygeneralGTM or Marketing PartnerPine Property is a boutique commercial real estate agency based in Manly, specialising in sales, leasing, and property management. They are a sponsor of Queenscliff SLSC.
• Northern Beaches CouncilcoreGTM or Marketing PartnerNorthern Beaches Council covers the region from Palm Beach to Manly (population 266,000+). The Council is a key partner providing support for the surf lifesaving club's mission to keep the community safe at the beach, including funding for building works and ongoing operational support.
• Stone & Wood BrewerymajorStrategic or Co-development PartnerStone & Wood Brewery partnered with the club to build and operate the new bar area in the first floor club room of the renovated building. This commercial partnership generates income to support core lifesaving functions, equipment costs, and future building maintenance.
• Surf Life Saving Australia (SLSA)coreStrategic or Co-development PartnerQueenscliff SLSC is affiliated with Surf Life Saving Australia and is one of 21 clubs forming Surf Life Saving Sydney Northern Beaches Incorporated. SLSA provides the overarching governance, policies, training frameworks, competition rules, and insurance for member clubs.
• Surf Life Saving NSW (SLSNSW)coreStrategic or Co-development PartnerSLSNSW is the state-level governing body for surf lifesaving in NSW, providing governance, training, competition oversight, and member support. Queenscliff SLSC operates under SLSNSW and Sydney Northern Beaches Branch.
• Community First Credit Union (Fleet Sponsor)majorGTM or Marketing PartnerCommunity First Credit Union has helped Queenscliff build an impressive fleet of surf boats for members to train and race in, supporting the club's goal to be the strongest surf boat club in Australia.
• Superior Foods / Andrews Meat / Bennett Surf / Yo-ChigeneralGTM or Marketing PartnerVarious local businesses provide in-kind support including food provisions for fundraising BBQs, donations for raffles and functions, surf equipment, and frozen treats. These sponsors contribute to better gear, better events, and a better experience for members.
• Queenscliff Surf Life Saving FoundationcoreStrategic or Co-development PartnerThe Foundation was established to ensure the long-term financial sustainability of the club. It raises money through bequests and donations, invests funds according to an agreed investment policy, and can independently choose to support the club in times of need or strategic development. Managed by a Foundation Committee of Life Members and independent advisors.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Manly Life Saving Club: Long-standing surf lifesaving club operating at South Steyne, Manly; runs the same volunteer patrol, Nipper, and surf sports competition programs as Queenscliff and is part of the same 21-club Sydney Northern Beaches branch.
• North Bondi Surf Life Saving Club: Adjacent Bondi-based surf lifesaving club with the same volunteer patrol, Nippers, and surf sports focus; competes for members and sponsors in Sydney's eastern beaches and is an obvious operating peer.
• Palm Beach Surf Life Saving Club (NSW): Northern Beaches sister club at the northern end of the peninsula; runs the same SLSA-aligned membership, patrol, and competition programs and shares the same beach culture demographic.
• Bondi Surf Bathers' Life Saving Club: One of Australia's most iconic volunteer surf lifesaving clubs at Bondi Beach; offers the identical membership, patrol, Nipper education, and competition model in a different but comparable Sydney coastal catchment.
• Maroubra Surf Life Saving Club: Large Sydney surf lifesaving club with a multi-patrol structure, Nippers, and competitive surf sports teams; directly comparable in operating model and club-level economics.
• North Steyne Surf Life Saving Club: Adjacent surf lifesaving club on Manly Beach sharing the patrol boundary with Queenscliff; offers the same Nippers, patrol, and competition model and competes directly for members and sponsors in the Northern Beaches.
• Bronte Surf Life Saving Club: Eastern Suburbs surf lifesaving club offering the same community volunteer patrol, Nipper, and competition programs; comparable in scale and operating model to Queenscliff.
• Freshwater Surf Life Saving Club: Neighbouring Northern Beaches club connected to Queenscliff by the headland tunnel; runs the same membership-based surf lifesaving, Nippers, and competition structure and competes for the same local families.

Broad incumbents

• Surf Life Saving NSW: State-level governing body that coordinates the 21 Sydney Northern Beaches clubs and sets training, competition, and operational standards relevant to Queenscliff's daily activities.
• Surf Life Saving Australia: National peak body governing the network of surf lifesaving clubs including Queenscliff; comparable in that it oversees the same lifesaving training, awards, competition rules, and insurance framework that underpins the club's operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/queenscliff-surf-life-saving-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queenscliff Surf Life Saving Club