Quest On Franklin

What Quest On Franklin does

Quest On Franklin is a single-property serviced apartment accommodation operator in Adelaide, South Australia, founded in 2013 and operating under the Quest Apartments brand network. The property offers self-contained apartments with full kitchen facilities, separate living areas, and laundry amenities, targeting business and leisure travelers who require more space and self-catering flexibility than traditional hotel rooms. The offering is suitable for both short-term and extended stays, with distribution primarily through the Quest Apartments central website and standard accommodation channels.

The business model is straightforward accommodation rental revenue per occupied night, with pricing not publicly disclosed and bookings handled through the parent Quest Apartments network. The company operates as a private entity with no disclosed funding history, no parent-company ownership, and no subsidiary structure. As a single-site, sub-10-employee operator, financial scale is necessarily limited and revenue is not disclosed. The enterprise sells a commoditized serviced-apartment experience differentiated mainly by location, in-room amenities, and brand affiliation rather than proprietary technology or unique product architecture.

There is no evidence of product modularity, a digital platform, a mobile app, an API, or any technology layer beyond the franchise network's booking infrastructure. Marketing and distribution are handled centrally through the Quest Apartments brand channels, reducing the need for independent demand generation. The addressable market is narrowly defined as the Adelaide accommodation demand pool, with no documented geographic, vertical, or product-line expansion activity in the available source material.

Name

Quest On Franklin

Legal name

Quest on Franklin

Website

https://questonfranklin.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Quest On Franklin is a single-property serviced apartment operator in Adelaide, South Australia, offering self-contained apartments under the Quest Apartments brand to business and leisure travelers seeking short-term and extended-stay accommodation.

Ownership category

akta.pro rank

Product category

Serviced Apartments

SIC

Hotels & Motels (7011)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

Keywords

• Serviced apartments
• Extended stay accommodation
• Apartment hotel
• Business travel lodging
• Self-catering accommodation

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Quest On Franklin is a serviced apartment property in Adelaide, South Australia, offering self-contained apartment accommodation with full kitchen facilities, separate living areas, and in-apartment laundry amenities. The property serves short-term and extended-stay guests, including business travelers and leisure visitors, as part of the Quest Apartments network.

Product overview

Quest On Franklin is a single-property serviced apartment accommodation offering. The property provides self-contained apartments for travelers and extended-stay guests in Adelaide, South Australia. No modular product architecture or additional product tiers are identified in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Quest On Franklin Serviced Apartments Self-contained apartment accommodation in Adelaide, South Australia featuring full kitchens, separate living areas, and laundry amenities. Designed for short-term and extended-stay business and leisure travelers who require more space, independence, and self-catering capability than traditional hotel rooms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Veriu Hotels & Suites: Veriu is an Australian apartment-hotel operator with multiple properties offering kitchen-equipped rooms targeting business travelers and extended-stay guests, closely comparable to Quest on Franklin's value proposition.
• Quest Apartment Hotels (The Ascott Limited / Quest Serviced Apartments): Quest Apartment Hotels is the Australian serviced apartment franchise network of which Quest on Franklin is a member property. Each property operates under the same brand, distribution, and operating standards, making all fellow Quest franchisees the most direct comparables.
• Oaks Hotels, Resorts & Suites: Oaks operates apartment-style accommodation across Australia and competes directly with Quest on Franklin for self-catering extended-stay travelers in CBD locations.
• Adina Apartment Hotels: Adina operates self-contained apartment hotels across Australian cities including Adelaide, offering kitchen-equipped studios and apartments for short and extended stays. It is a head-to-head competitor to Quest on Franklin in the same serviced apartment category.
• Meriton Suites: Meriton Suites operates large apartment-style properties in major Australian cities with full kitchens and laundry, competing for the same extended-stay and family-travel demand that Quest on Franklin targets.
• Mantra Hotels, Resorts & Apartments: Mantra operates a large Australian portfolio of hotels and serviced apartments, including Adelaide properties, with similar kitchen-equipped apartment inventory aimed at both leisure and corporate extended-stay guests.
• Fraser Suites Adelaide: Fraser Suites operates a premium serviced apartment property in Adelaide CBD with full kitchens and apartment configurations, competing directly with Quest on Franklin for corporate extended-stay and relocations business in the same city.

Regional players

• Hotel Grand Chancellor Adelaide: Hotel Grand Chancellor operates a CBD hotel in Adelaide offering traditional hotel rooms with limited kitchen amenities. It competes for many of the same business and leisure travelers as Quest on Franklin, but with a different (non-apartment) product format.

Broad incumbents

• Staybridge Suites (IHG): Staybridge Suites is an international extended-stay brand under IHG offering apartment-style suites with kitchens. While it operates under a global hotel group rather than a specialist apartment model, its product format and customer use cases closely overlap with Quest on Franklin.

Emerging players

• Airbnb: Airbnb is the dominant short-term rental platform aggregating self-catering apartment listings in Adelaide. While not a direct property operator, it is the most significant alternative accommodation channel competing with Quest on Franklin's core self-catering apartment value proposition.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/quest-on-franklin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest On Franklin