Veriu Group

What Veriu Group does

Veriu Group is a privately held Australian hospitality company, headquartered in Melbourne and operating across New South Wales, Victoria, Queensland, South Australia, and the Australian Capital Territory. As of April 2026, the company markets itself under the unified LiveStay platform, consolidating its three property brands: Veriu Hotels & Suites (boutique serviced apartments), Punthill Apartment Hotels (larger self-contained apartment hotels), and UKO (co-living residences). The portfolio comprises approximately 90 sites and 5,950 keys, targeting corporate and business travellers, long-stay guests (14+ nights), group travellers, and government, healthcare, and education segments.

The company operates an integrated apartment-style accommodation platform with kitchens, in-room laundry, and workspace configurations positioned as alternatives to traditional hotel rooms. Technology supports direct booking across veriu.com.au and punthill.com.au, phone reservations, a 15% member discount loyalty program, and dedicated corporate booking management. Product extensions include long-stay serviced apartments (with discounts up to 35% on stays over 14 nights), a Park & Stay package with EV charging, meetings and events facilities, and group booking services.

The revenue model is accommodation-led, with pricing set by property, room type, and length of stay, layered with member, long-stay, corporate, and group discounts. Distribution is primarily direct-to-consumer via owned websites and a sales-led corporate channel, supplemented by online travel agencies. Recent strategic activity includes the April 2026 rebrand to LiveStay, opening Punthill Narrabundah in Canberra (86 apartments), a $1.6M refurbishment of two Melbourne Punthill properties, a pipeline of six additional sites in 2026-2027, and a planned 240-key dual-brand Adelaide development for 2028.

Name

Veriu Group

Legal name

Veriu Holdings Pty Ltd and Punthill Holdings Pty Ltd

Website

https://veriu.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Veriu Group is an Australian privately held hospitality operator, headquartered in Melbourne and rebranded as LiveStay in April 2026, running approximately 90 sites and 5,950 keys across NSW, VIC, QLD, SA, and ACT under Veriu Hotels & Suites, Punthill Apartment Hotels, and UKO brands, serving corporate, long-stay, group, and institutional travellers.

Ownership category

akta.pro rank

Product category

Hospitality Services (Serviced Apartments & Boutique Hotels)

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Low-Cost Extended-Stay (Limited-Service) (THAGABAO)

akta.pro secondary industry

Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• Serviced apartments
• Boutique hotels
• Long stay accommodation
• Corporate group bookings
• Apartment hotel brands

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation Revenue: Primary revenue from nightly and extended stay accommodation across Veriu Hotels, Punthill Apartment Hotels, and UKO properties. Room rates vary by location, room type, and length of stay with discounts for long stays (14+ nights) and members.
2. Membership Program: Free membership program offering 15% discounts on every stay and access to exclusive deals. Generates customer loyalty and drives direct bookings.
3. Long Stay Accommodation: Discounted rates for stays over 14 nights, with savings up to 35%. Includes weekly housekeeping, fully furnished apartments with kitchens, and laundry facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Veriu Group operates a portfolio of 34 boutique hotels and serviced apartment properties across Australia under the LiveStay platform, spanning the Veriu Hotels & Suites, Punthill Apartment Hotels, and UKO brands. It sells nightly and extended-stay apartment-style accommodation with kitchens, laundry and workspaces, along with corporate group bookings, long-stay packages (14+ nights with up to 35% off), Park & Stay bundles, and a free Members loyalty program offering 15% off every stay. The portfolio totals 90 sites with 5,950 keys across NSW, VIC, QLD, SA and the ACT.

Product overview

Veriu Group operates as a unified accommodation platform (branded as LiveStay) comprising multiple property brands: Veriu Hotels & Suites (boutique hotels with serviced apartments), Punthill Apartment Hotels (self-contained apartment hotels), and UKO (co-living residences). The portfolio spans 90+ sites with nearly 6,000 keys across Australia's short, medium, and long-term living sectors, offering properties from Sydney CBD to regional Victoria. Core offerings include traditional hotel stays, extendedserviced apartments for 14+ day stays, corporate group bookings with dedicated support, and bundled Park & Stay packages. A members loyalty program provides discounts up to 15% with best-rate guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Veriu Hotels & Suites Boutique hotel brand offering serviced apartments for long and short stays across Sydney, Melbourne, Brisbane, Adelaide and Canberra. Properties feature fully equipped kitchens, in-room laundry and living workspaces for business and leisure travellers.
• Punthill Apartment Hotels Apartment hotel brand providing fully self-contained accommodation with studio, one, two and three-bedroom options, including amenities such as gyms, rooftop decks, meeting facilities and secure parking.
• UKO Co-Living Residences Co-living residences brand integrated under the LiveStay platform, offering flexible living arrangements as part of Veriu Group's diversified short, medium and long-term accommodation portfolio.
• Veriu Members Program Free membership program offering up to 15% discount on every stay, lowest rates guaranteed for members, plus exclusive deals and perks. Free to join via the website.
• Long Stay Serviced Apartments Extended stay accommodation for stays over 14 days offering fully furnished apartments with kitchens, weekly housekeeping, pet-friendly options, and discounts up to 35% off regular rates. Available across the Veriu Group portfolio.
• Corporate Group Accommodation Corporate travel accommodation service offering bulk booking rates, dedicated booking managers, flexible cancellation policies, and scalable options from individual rooms to full-floor bookings for business groups and corporate events.
• Park & Stay Package Accommodation package bundling daily parking with hotel stays, offering secure on-site parking, EV charging stations, and late check-out at 12pm. Available across all Veriu locations.

Quantifiable outcome

• $1.6 million refurbishment investment completed across Punthill Essendon and Punthill Williamstown to modernize and retain competitiveness
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• The Sebel: Accor-branded apartment hotels across Australia offering self-contained studios and apartments in CBD and regional locations; comparable apartment-style offering and target customer (corporate, leisure, extended stay).
• Ovolo Hotels: Boutique hotel group operating in Australia and Hong Kong with a focus on design-led, inner-city properties; comparable boutique positioning and 'neighbourhood' feel to Veriu's boutique hotel brand.
• Quest Apartment Hotels: Australia's largest serviced apartment operator with 170+ properties, offering apartment-style accommodation with kitchens and laundry for short and extended stays; directly comparable to Veriu/Punthill's apartment-hotel model and target segments (corporate, government, long-stay).
• Oaks Hotels, Resorts & Suites: Minor Hotels-operated serviced apartment and hotel brand across Australia and New Zealand; targets similar leisure, corporate and group travellers with apartment-style product comparable to Punthill and Veriu.
• Adina Apartment Hotels: Operates serviced apartment hotels across Australia and Europe under TFE Hotels; offers studio to multi-bedroom apartments with kitchens, competing head-to-head with Punthill and Veriu Hotels & Suites in major CBDs.
• Crystalbrook Collection: Boutique hotel operator in Australia (NSW, QLD) focused on design-led urban and resort properties; comparable boutique positioning, room count and target leisure/corporate mix.
• Lancemore Group: Australian-owned boutique hotel and retreat collection (Mansion Hotel, Lindenderry, Linden), competing in the boutique accommodation segment with a similar emphasis on design, locality and longer-stay leisure travellers.

Broad incumbents

• Accor Hotels (Australia): Largest hotel operator in Australia and Pacific with brands spanning luxury to budget including Mantra, Sebel, ibis and Novotel; the principal scale competitor for corporate, government and leisure demand across Veriu's footprint.
• TFE Hotels (Toga Far East Hotels): Australian hotel operator running Adina, Vibe, Travelodge, Rendezvous and Hotel Kurrajong; broader portfolio than Veriu but overlaps in the apartment-hotel and corporate/government accommodation segments.
• Mantra Group: Large Australian accommodation group (now part of Accor) operating hotels, serviced apartments and resorts across leisure and corporate segments; broader portfolio than Veriu but overlaps significantly in apartment-style CBD product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/veriuhotels
• LinkedInlinkedin.com/company/veriu-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veriu Group