Quida Nailproducts (Brand of Deconails)

What Quida Nailproducts (Brand of Deconails) does

Quida Nailproducts is a Dutch direct-to-consumer e-commerce brand operating under the Deconails entity, headquartered at Paxtonstraat 3N in Zwolle, Netherlands, with approximately five employees. The company sells professional HEMA-free gel nail products through its Shopify-powered storefront at quida.nl, shipping via DHL to the Netherlands (1-3 business days), Belgium (2-4 business days), and other EU countries (3-7 business days), with free shipping on orders above €75 within the Netherlands. The product catalog spans more than 186 SKUs organized into gel polish (including cat eye, glitter, and rubberbase variants), brush-on builder (BIAB), hard builder gel, acrylic-gel hybrids, art shift gels, 3D sculpting gels, base and top gels, gelbonder, and accessories such as UV-LED lamps, brushes, files, cuticle oil, and press-on tips; digital gift cards are also offered in €25, €50, and €75 denominations.

All products are formulated without HEMA (2-hydroxyethylmethacrylate) to reduce contact allergy risk, are vegan and cruelty-free, and are developed in compliance with EU cosmetics regulation (EG) No. 1223/2009 and GDPR (AVG). The customer base is segmented into two personas: professional nail stylists and salons requiring consistent, salon-grade products for client services, and home beauty enthusiasts seeking salon-quality results without a salon visit. Pricing is unit-based, ranging from approximately €9.65 for art shift gels to €76.43 at the high end, and all prices include VAT.

The go-to-market motion is exclusively direct-to-consumer through owned digital channels, including the Shopify storefront, organic social media presence on Facebook, Instagram, and TikTok, an email newsletter, an educational blog (Nieuws) covering seasonal nail trends and product guidance, and an affiliate program operated via Bixgrow. Quida is privately held with no disclosed investors, no funding rounds, no parent company other than the Deconails umbrella, and no management team bios available in the public record; specific ownership structure, headcount detail, and revenue figures are not disclosed.

Name

Quida Nailproducts (Brand of Deconails)

Legal name

Quida

Website

https://quida.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Quida Nailproducts is a Dutch direct-to-consumer e-commerce brand selling 186+ HEMA-free professional gel nail products through its Shopify storefront, serving professional nail stylists and home beauty enthusiasts across the Netherlands, Belgium, and the broader EU.

Ownership category

akta.pro rank

Product category

Professional Nail Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industries

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE)

Keywords

• Gel nail polish
• Builder gel products
• HEMA-free cosmetics
• Professional nail supplies
• UV LED nail lamps

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of professional nail care products including gel polish, builder gels, acrylic gels, nail art products, brushes, files, lamps, and cuticle care through the quida.nl e-commerce platform.
2. Gift Cards: Digital gift cards sold in denominations of €25, €50, and €75, delivered via email for recipient use on any products in the webshop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Quida Nailproducts designs, formulates, and sells HEMA-free gel nail products under the Quida brand of Deconails, including gel polishes, builder gels, acrylic-gel hybrids, art gels, base and top coats, UV-LED curing lamps, and supporting nail accessories. The company sells its own branded catalog directly to consumers and nail professionals through its own e-commerce platform quida.nl, with international shipping.

Product overview

Quida is a Dutch professional nail care brand offering a unified portfolio of HEMA-free gel nail products. The core offering centers on Gel Polish (including Cat Eye, Glitter, and Rubberbase variants), Hard Builder Gel for nail extensions, and Acrylgel (acrylic-gel hybrid) for overlays and extensions. Supporting the core gel range are Art Shift Gel and 3D Sculpting Gel for nail art; Base & Top Gels (including Rubber Base Clear, Titanium Top No Wipe, Matte Top No Wipe, and Blooming Gel) and Gelbonder for adhesion. Accessories include UV-LED lamps, Cuticle Oil, Brushes, and Press On Tips. Gift vouchers are also offered. All products are HEMA-free, Vegan, and Cruelty Free, and comply with EU cosmetics regulation EG1223/2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Gel Polish HEMA-free gel nail polish available in a wide color range, designed for at-home and professional gel manicures cured under a UV-LED lamp.
• Cat Eye Gel Polish HEMA-free gel polish with magnetic particles that create a cat-eye effect when activated with a magnet, for nail stylists and home users.
• Glitter Gel Polish HEMA-free glitter gel polish in assorted shades, providing a sparkling finish for gel manicures.
• Rubberbase HEMA-free rubber base gel applied as a flexible base layer under gel polish, providing adhesion and a smooth foundation.
• Brush on Builder (BIAB) HEMA-free brush-on builder gel in a bottle (BIAB) used to strengthen natural nails, build light structure, and support gel polish overlays.
• Builder Gel HEMA-free thicker-viscosity builder gel used for nail extensions, overlays, and structural reinforcement of natural nails.
• Acrylgel HEMA-free acrylic-gel hybrid for sculpting and extending nails, combining the workability of acrylic with the flexibility of gel.
• Art Shift Gel HEMA-free no-wipe art gel with color-shifting effect used for nail art designs and finishes.
• 3D Sculpting Gel HEMA-free thick sculpting gel for creating three-dimensional nail art, embeds, and raised designs.
• Base & Top Gels HEMA-free base coats and top coats (including no-wipe and glossy finishes) used to seal and protect gel manicures.
• Gelbonder HEMA-free bonding agent applied prior to base gel to improve adhesion of gel products to the natural nail.
• UV-LED Lamp UV-LED nail lamp used to cure Quida gel products, suitable for both professional and home gel manicure use.
• Cuticle Oil Cuticle care oil used to moisturize the nail bed and surrounding skin after gel manicure application.
• Brushes Application brushes used for gel polish, builder gel, and nail art application.
• Press On Tips Pre-made press-on nail tips for quick, salon-style manicures without sculpting.
• Gift Vouchers Denomination-based digital or physical gift cards redeemable on the Quida online store.

Quantifiable outcome

• Products last 3-4 weeks without chipping when properly applied
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationQuida operates their e-commerce storefront on the Shopify platform, utilizing Shopify's infrastructure for online sales, payment processing, and order management.
• DHLcoreChannel Partner/ Reseller/ DistributorQuida ships all orders through DHL logistics service, providing domestic and international delivery services to customers in Netherlands, Belgium, and other EU countries with tracking capability.
• Affiliates (via Bixgrow)minorChannel Partner/ Reseller/ DistributorAffiliate marketing program operated through Bixgrow platform (cd9n4w-ks.bixgrow.com), enabling partners to earn commissions for referring customers to the Quida webshop.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Kiara Sky: Kiara Sky offers professional gel polish, dip powder, and nail extension products, primarily sold through DTC and pro channels. Its catalog structure (gel polish, builder, accessories) closely mirrors Quida's product set.
• Madam Glam: Madam Glam is a US-based DTC gel polish brand positioning around vegan, HEMA-free, and non-toxic formulations. It targets home users and pros via e-commerce, overlapping Quida's value proposition and customer segments with a similar catalog depth.

Broad incumbents

• CND (Creative Nail Design): CND is a long-established professional nail brand (Shellac, Brisa gel systems) widely used in salons worldwide. It competes head-on with Quida in the professional gel polish and builder gel categories through a global distributor network.
• Gelish (Hand & Nail Harmony): Gelish is one of the pioneering professional gel polish brands with broad salon distribution in Europe and North America. It competes with Quida in gel polish, soak-off systems, and matching top/base products for the professional nail stylist segment.
• OPI (Wella Company): OPI is a global leader in professional nail polish and gel systems (GelColor) with extensive salon distribution. As the dominant salon-grade brand, OPI competes with Quida in the same end-use applications (gel polish, builder gel) but operates at vastly broader scale and through wholesale channels.

Direct peers

• Bio Sculpture Gel: Bio Sculpture Gel is a South African-origin professional gel nail system with global salon distribution. It is directly comparable to Quida's hard builder gel and gel polish offerings for the professional nail stylist segment.
• Young Nails: Young Nails manufactures professional acrylic, gel, and dip powder nail systems primarily for nail technicians and salons. Its builder gel and acrylic-gel hybrid products overlap with Quida's hard builder gel and Acrylgel categories.
• Aprés Nail: Aprés Nail offers professional gel extension systems (Gel-X, Builder Gel) and gel polish aimed at nail technicians and salons. It is comparable to Quida in product mix (hard builder gel, extensions, gel polish) and in serving both pro and home/DIY users.
• Mia Secret: Mia Secret is a US-based professional nail product brand offering acrylic, gel, and polygel systems at accessible price points. It overlaps with Quida's Acrylgel/Builder Gel and pro-channel positioning, though primarily distributed through wholesale/salon channels rather than DTC.
• Manucurist: Manucurist is a French green/clean beauty nail brand offering non-toxic, plant-based nail polish and gel polish. It is the most direct competitor to Quida in the European HEMA-free/cruelty-free gel nail category, serving both professionals and consumers via DTC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/quidacosmetics
• TikToktiktok.com/@quida.cosmetics
• LinkedInlinkedin.com/company/deconails

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quida Nailproducts (Brand of Deconails)