QUILTS OF DENMARK

Name

QUILTS OF DENMARK

Legal name

Quilts of Denmark

Website

https://quiltsofdenmark.dk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bedding and Home Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Down bedding manufacturing
• Duvet production
• Feather pillows
• Bed linen
• Silk bedding

Headquarters

HQ city

Vamdrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C E-commerce Sales: Direct-to-consumer sales of bedding products (duvets, pillows, bed linens) through the company's e-commerce website, with products shipped to customers in Denmark and internationally.
2. B2B/Wholesale Sales: Sales to hotels, retailers, and other businesses through the Hotel Collection brand and other B2B product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Quilts of Denmark designs, develops, and manufactures premium down and feather bedding products — including duvets, pillows, bed linen, and silk bedding — at its factory in Vamdrup, Denmark. The company sells seven distinct brand lines (Quilts of Denmark, Temprakon, Borås Cotton, Turiform, Butterfly Silk of Copenhagen, DOZY, Hotel Collection, and All By Voss) directly to consumers via e-commerce and to hotels through B2B wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Quilts of Denmark®: Main brand containing various down and feather products for quality sleep.
• Temprakon®
• Borås Cotton®
• Turiform®
• Butterfly Silk of Copenhagen
• DOZY®
• Hotel Collection
• All By Voss

Products and services

• Temprakon® Temperature-Regulating Duvets and Pillows Active temperature-regulating duvets and pillows using NASA-developed thermocapsule technology that absorbs excess heat when warm and releases it when cold, for consumers seeking optimal sleep temperature regulation.
• Quilts of Denmark® Down and Feather Products Premium down and feather duvets and pillows for consumers seeking quality sleep products across budget-friendly to luxury price tiers.
• Fiber Duvets and Fiber Pillows Synthetic fiber-filled duvets and pillows for consumers seeking hypoallergenic alternatives to natural down and feather products.
• Silk Duvets and Silk Pillows Silk-filled duvets and pillows under the Butterfly Silk of Copenhagen brand for consumers seeking luxury natural silk bedding products.
• Baby and Junior Duvets and Pillows Children's age-appropriate duvets and pillows under the DOZY® brand, OEKO-TEX certified Class I for safety, for families with children.
• Ergonomic Pillows Specialty ergonomic pillows designed for neck and head support, for consumers with specific sleep positioning or posture needs.
• Borås Cotton® Bed Linen Bed linen representing classic style and exclusive patterns developed in collaboration with the Norwegian sister company, for consumers seeking traditional bedding designs.
• Turiform® Bed Linen Bed linen representing contemporary trends and modern colors developed in collaboration with the Norwegian sister company, for consumers seeking on-trend designs.
• Seasonal Bed Linen Collections (Spring/Summer and Autumn/Winter) Seasonal bed linen collections (Spring/Summer and Autumn/Winter) updated each season, offering consumers fresh designs that follow current trends developed with the Norwegian sister company.
• Rolled Mattresses (Rullemadras) Rolled mattresses for consumer home use as a complement to the duvet and pillow product range.
• Hotel Collection B2B Bedding Solutions Hotel-quality duvets and pillows designed for the hospitality industry, providing standardized, durable, professional-grade bedding solutions to hotels and hospitality businesses.
• All By Voss Children's Bedding Collection Children's bedding collection designed by Annemette Voss featuring hand-painted motifs and artistic prints, for families seeking artistically designed children's bed linen.
• Butterfly Silk of Copenhagen Silk Bedding Silk bedding products including silk sheets, pillowcases, and silk-filled duvets and pillows for consumers seeking luxury silk bedding.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NorviGroup A/S (Parent Company)coreStrategic or Co-development Partner · 1 January 2019NorviGroup A/S is the Scandinavian parent company consisting of NorviGroup Norway AS, NorviGroup Sweden AB, and NorviGroup Denmark A/S (now Quilts of Denmark). After fusion with Norwegian sister company in 2019, product range was expanded to include bedding under TuriForm and Borås Cotton brands.
• NorviGroup Norway AScoreStrategic or Co-development PartnerNorwegian sister company with expertise in design and style trends. After fusion in 2019, collaborated on bedding collections under TuriForm (trendy designs) and Borås Cotton (classic styles).

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Brooklinen: US-founded DTC premium bedding brand (sheets, duvets, pillows) that has expanded internationally; the closest premium-direct competitor in positioning, marketing approach, and target customer to Quilts of Denmark.
• Parachute Home: US-founded DTC premium home brand with a strong bedding assortment; competes in the same premium-feel, ethically-sourced segment and represents the global DTC threat vector into Nordic markets.
• Casper: Venture-backed DTC sleep brand (mattresses, pillows, bedding) that has expanded globally; competes on digital-first brand building and premium sleep positioning with a comparable direct-to-consumer model.

Regional players

• H&M Home: Swedish fast-fashion home furnishings line with broad bedding assortment at accessible price points; competes for Scandinavian consumers' bedding share-of-wallet through retail and online channels.

Others

• Lenzing AG: Austrian manufacturer of TENCEL™ Lyocell fibers and an existing technology partner/supplier to Quilts of Denmark; included as an adjacent ecosystem participant rather than a competitor.

Broad incumbents

• Tempur Sealy: Global mattress and bedding manufacturer with strong sleep-tech branding; competes in the premium sleep category with proprietary material technology comparable to Quilts of Denmark's Temprakon positioning.
• IKEA: Swedish global home furnishings giant with broad bedding assortment spanning budget to mid-tier; serves as the dominant Nordic benchmark for both price and scale, and competes directly with Quilts of Denmark's entry-level down products.
• JYSK: Danish discount home furnishings retailer with extensive bedding assortment; while lower-priced than Quilts of Denmark, it is the closest geographic incumbent and directly competes for Nordic bedding consumers.

Direct peers

• DUXIANA: Swedish premium bedding and bed manufacturer with strong design heritage and international hotel partnerships; competes in the same premium Scandinavian sleep category as Quilts of Denmark and serves both consumer and hospitality channels.
• Hästens: Swedish premium sleep products manufacturer (beds, mattresses, bedding) built on craftsmanship heritage and high-end pricing, directly comparable to Quilts of Denmark's premium Scandinavian positioning and multi-generation brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@norvigroupdenmark8657
• Facebookfacebook.com/QuiltsofDenmark
• LinkedInlinkedin.com/company/quilts-of-denmark
• Instagraminstagram.com/quiltsofdenmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUILTS OF DENMARK