Quimtex Express

What Quimtex Express does

Quimtex Express Uruguay is a chemical coatings brand and distribution subsidiary operating under Jowyn S.A. in Montevideo, Uruguay. The company's product portfolio spans four lines: interior and exterior latex paints (including the ecological PEU sub-brand), texturable plastic coatings (Romano, Atenas, and Vallarta lines), two-component microcement floor systems (Sistema Quimtex Pisos at approximately 3mm thickness), and surface conditioners (Base Coat, Cuarzo Base, Fijador Sellador). The core technology is built on acrylic polymer emulsions, mineral fillers, and proprietary pigmentation, with a proprietary 16-ink automated tintometric system (Cromax) that produces 720 standard colors expandable to 2,500+ across paints, waterproofing, enamels, and plastic coatings, ensuring immediate availability and color repeatability.

The company serves three primary customer segments: construction industry contractors requiring durable weather-resistant coatings, industrial facilities needing specialized protective coatings and microcement floors, and residential homeowners seeking ecological paints and decorative finishes. Revenue is generated through direct retail sales at the Montevideo showroom, one-time product sales (paints, coatings, waterproofing, wood protectors), and B2B distribution to resellers across Uruguay, with the company actively seeking new distributors via email inquiries. The parent manufacturing entity, Productora Química Llana, has operated in Beccar, Argentina since 1976, providing 45+ years of formulation expertise that the Uruguay subsidiary leverages. Distribution is domestic-only with a single showroom in the Malvín neighborhood and no recorded partnerships, funding, or external investment.

Name

Quimtex Express

Legal name

Quimtex Express Uruguay

Website

https://quimtexexpressuruguay.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Quimtex Express Uruguay manufactures and distributes chemical coatings, including paints, plastic coatings, microcement systems, and waterproofing products, serving construction contractors, industrial facilities, and residential homeowners in Uruguay through a showroom and distributor network.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro industry

PRIMARYIMAEAHAL

Color Matching, Tinting & Colorant Systems

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Paints, Inks & Colorants

Keywords

• Architectural paints
• Waterproofing coatings
• Plastic coatings
• Microcement flooring
• Wood protectors

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Paints and Coatings Sales: Direct sales of paints, plastic coatings, waterproofing products, wood protectors, and microcement systems through physical retail/showroom and direct B2B distribution. Products are sold as finished goods with one-time purchase transactions.
2. Distribution Sales: Distribution of Quimtex products to dealers and resellers throughout Uruguay market. Actively seeking new distributors through direct contact inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Quimtex Express Uruguay manufactures, distributes, and sells architectural paints, plastic coatings, waterproofing systems, microcement flooring, wood protectors, and surface conditioners through a Montevideo retail showroom and a national distributor network. Its proprietary Cromax tintometric system delivers 720 standard colors expandable to over 2,500 colors for immediate availability and guaranteed color repeatability across product lines. The company targets construction professionals, industrial facilities, and individual homeowners with ecological water-based formulations.

Product overview

Quimtex Express Uruguay is a manufacturer and distributor of construction coatings and finishing products. The portfolio is organized into four product lines: (1) Paints - a full range of interior and exterior latex paints, water-based enamels, and wood protectors available through a tintometric system offering 720 colors; (2) Revestimientos Plásticos (Plastic Coatings) - texturable acrylic-based wall coatings including Romano (Fine, Mix, Coarse), Atenas (Fine, Coarse), and Vallarta product lines; (3) Micropisos (Microcement) - a two-component microcement floor system with 720 color options and 3mm thickness; (4) Surface Conditioners - preparatory products including BASE COAT, CUARZO BASE, and FIJADOR SELLADOR AL AGUA that prepare substrates for coating application. The company also offers waterproofing products for walls, roofs, and terraces, and provides practical training courses for application of plastic coatings and microcement systems.

Differentiator

Problem solved

Functional benefit

Brands

• PEU Pinturas Ecológicas del Uruguay: Ecological paint line for Uruguay market, committed to environmental responsibility.

Products and services

• Látex Premium Albión Exterior e Interior Interior and exterior latex paint compatible with the Cromax tintometric system (720 colors), formulated with inert fillers, titanium dioxide, and styrene acrylic emulsion for a velvet matte finish; suitable for residential and commercial painting projects.
• Esmalte Satinado al Agua Water-dilutable acrylic enamel with high-quality pigments and additives providing resistance to dirt, washing, wear, and weathering; eliminates the need for flammable solvents; suitable for interior and exterior wood and metal surfaces.
• Muros y Medianeras Waterproofing Acrylic waterproofing coating for walls and dividers with maximum impermeability, permanent elasticity, and superior quality; forms a protective membrane with great adhesion and mechanical resistance for exterior walls and facades.
• Techado Acrílico Transitable Walkable acrylic waterproofing membrane for roofs and terraces with maximum impermeability, permanent elasticity, and continuous liquid-applied membrane in red, green, and white colors; suitable for roof and terrace waterproofing.
• Madera Deck al Agua Water-based wood protector and impregnant based on acrylic emulsion with low water absorption, fungicides, insecticides, and transparent inorganic UV-protective pigments; available in Natural, Nogal, and Teca variants for exterior decks and wood surfaces.
• Madera Impregnante al Agua Fast-drying water-based wood impregnant with acrylic emulsion, fungicides, insecticides, and transparent inorganic UV filters; available in Caoba, Cedro, Natural, and Nogal variants for interior and exterior wood protection.
• Romano Textured Plastic Coating (Fino, Mix, Grueso) Textured plastic coating line based on acrylic polymers and mineral fillers for interior and exterior wall finishing; available in Fine, Mix, and Coarse textures that replace plastering and painting in a single application step.
• Atenas Textured Plastic Coating (Fino, Grueso) Acrylic-based coating with mineral fillers formulated to cover and protect smooth, rough, or textured surfaces; available in Fine and Coarse textures providing weather resistance and stone-like finish for facades and walls.
• Quimtex Vallarta Plastic Coating Acrylic-based coating with mineral fillers formulated to cover and protect smooth, rough, or textured surfaces; achieves enhanced render finishes with weather resistance for exterior wall applications.
• Sistema Quimtex Pisos (Microcement Flooring) Two-component microcement flooring system applied in successive layers achieving approximately 3mm thickness with 720 color options via the Cromax system; features excellent resistance to wear, compression, and UV rays; suitable for residential homes and commercial spaces; can be applied over existing ceramic tiles.
• Base Coat Surface Conditioner Surface conditioner based on mineral fillers with adequate granulometric curve suspended in latest-generation polymers, totally compatible with Portland Cement; serves as preparatory coating with multiple substrate uses.
• Quimtex Cuarzo Base Base coating combining natural quartz with latest-generation polymers, providing high quality, great weather resistance, and excellent waterproofing with easy application similar to conventional latex paint; serves as ideal primer for subsequent coating systems and can also function as wall waterproofing when applied in three coats.
• Fijador Sellador al Agua Water-based surface conditioner based on acrylic polymer emulsion in aqueous dispersion that fixes loose particles and seals pores uniformly without providing coverage; improves adhesion of paints, coatings, and waterproofing products on chalky or loose surfaces.

Quantifiable outcome

• 720 colors available immediately through tintometric system, expandable to 2500+ colors
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Jowyn S.A.coreStrategic or Co-development Partner · 1 June 2012Parent company that established Quimtex Express Uruguay as a subsidiary in June 2012. Jowyn S.A. operates the Quimtex Express Uruguay brand from Montevideo, Uruguay, representing the Quimtex product line originally manufactured by Productora Química Llana in Argentina since 1976.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sherwin-Williams: Global coatings giant with deep retail distribution across Latin America, including Uruguay. Comparable in paint and coating categories, but at vastly larger scale; competes with Quimtex for contractor and homeowner share.
• PPG Industries: Global coatings manufacturer serving architectural, industrial, and protective markets. Comparable in product breadth and performance-coatings positioning, particularly where Quimtex targets industrial and construction sectors.
• Pinturas Alba: Argentina's largest domestic paint manufacturer, operating a full architectural and industrial coatings portfolio. Most directly comparable regional incumbent, sharing the same Argentine roots and Uruguay-adjacent market dynamics as Quimtex Express.
• AkzoNobel: Multinational paint and coatings producer (Dulux, Inca brand in Uruguay) with regional presence in architectural and industrial coatings. Direct overlap with Quimtex's paint and waterproofing product lines.

Emerging players

• Luxury Concrete: Microcement-focused brand selling complete floor and wall coating systems with extensive color customization. Comparable in microcement product offering and system-selling approach.
• Kerakoll: Building chemicals specialist offering eco-friendly surface solutions, including microcement systems (Kerakoll Kerakoll Design). Comparable in microcement system selling and in environmentally positioned product ranges.

Direct peers

• Topciment: Specialized microcement manufacturer with a global footprint and a tintometric-style color system. Most directly comparable to Quimtex's Sistema Quimtex Pisos microcement line in terms of product positioning and channel.

Regional players

• Suvinil: Major Brazilian architectural paint brand with strong retail and tintometric color systems. Comparable in water-based latex products, color customization, and DIY/homeowner positioning within the broader South American market.
• RENNER Pinturas: Brazilian industrial coatings manufacturer with product lines covering paints, enamels, and protective finishes. Comparable in industrial/architectural coating portfolio and South American regional footprint.
• Pintuco: Andean-region paint and coatings manufacturer with architectural, industrial, and automotive lines. Comparable in regional brand positioning and broad product portfolio spanning paints, enamels, and waterproofing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/quimtex-express

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quimtex Express