Quito Turismo

Name

Quito Turismo

Legal name

Empresa Pública Metropolitana de Gestión de Destino Turístico - Quito Turismo

Website

https://quito.com.ec

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Itinerary Management & Trip Collaboration Apps (THALAMAE), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Tourism promotion
• Cultural tourism routes
• Tourist safety services
• Travel information platform

Headquarters

HQ city

Quito, Pichincha

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Quito Turismo is the official municipal tourism promotion body for Quito, Ecuador, operating the Visit Quito digital platform. It curates and publishes tourism content, manages the Tour Booking discovery system, organizes City Routes and Markets Route cultural programs, runs a Tourist Safety Center coordinated with Ecuador's National Police, and promotes hotels, restaurants, tours, and experiences operated by third-party providers.

Product overview

Quito Turismo operates the official tourism destination management platform for Quito, Ecuador, managed by Empresa Pública Metropolitana de Gestión de Destino Turístico. The offering consists of the Visit Quito Platform as the core product, supplemented by organized tour bookings, City Routes (cultural/gastronomic walking routes), Market Routes (traditional market experiences), a Digital Nomad Guide, SCAPE Magazine content, Tourist Safety Center services, and WhatsApp inquiry support. The platform also promotes specific destination experiences including the Andean Route of Píntag, Yumbo Path and Agave Experience, Nono to La Floresta route, Nanegalito cloud forest visits, and the Calacalí to Yunguilla cycling route.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Quito Platform Official tourism destination management platform for Quito, Ecuador, providing multilingual visitor information, tour discovery with multi-dimensional filtering, hotel and restaurant directories, cultural experience guides, events calendar, and downloadable heritage maps.
• City Routes (Rutas de la Ciudad) Monthly cultural activation program transforming Quito's public spaces into cultural and gastronomic venues through recurring routes including Plaza del Teatro (First Friday), Espejo (First Saturday), García Moreno (Last Friday), and León (Last Saturday).
• Quito Markets Route (Ruta de los Mercados) Tourism route connecting four traditional markets (San Francisco, Central, La Carolina, Santa Clara) accessible via Metro, Ecovía, and Trolleybus, offering gastronomic tastings, traditional flavors, fruits, handicrafts, and guided tours.
• Tourist Safety Center Tourist safety information service operated jointly with Ecuador's National Police and the Ministry of Interior, deploying 160 officers distributed across Historic Center, Mariscal, Mitad del Mundo, Airport, and Bus Terminals for 24/7 visitor assistance, patrols, complaint reception, and emergency response.
• SCAPE Magazine Digital magazine featuring interviews with hotel managers, wellness and gastronomy editorial, and destination positioning stories for Quito's premium tourism offerings.
• Digital Nomad Guide Comprehensive guide for remote workers covering Quito neighborhoods (La Carolina, La Floresta, La Mariscal, Historic Center, Cumbayá), cafés, coworking spaces, internet, transportation, safety, and estimated monthly budgets (USD 900–1,600).

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ministerio del Interior (Ministry of Interior)coreStrategic or Co-development PartnerQuito Turismo works in conjunction with the Ministry of Interior to strengthen institutional capacity and provide Tourism Security Services staffed by members of the National Police. This partnership ensures visitor safety through coordinated patrols, complaint reception, and emergency assistance across major tourist areas including the Historic Center, Mariscal, Mitad del Mundo, Airport, and bus terminals.
• Cervecería NacionalminorGTM or Marketing PartnerCollaboration with Cervecería Nacional supports the activation of the Espejo Route, a monthly cultural and gastronomic event in the Historic Center, transforming public space into dynamic cultural venues.
• Manuela Sáenz Zonal AdministrationcoreStrategic or Co-development PartnerThe Zonal Manuela Sáenz leads monthly cultural routes including Plaza del Teatro, García Moreno, and León routes, promoting neighborhood reactivation and public space activation for people in the Historic Center.
• Metro de Quito, Ecovía, and TrolleybuscoreChannel Partner/ Reseller/ DistributorMarkets along the Markets Route are strategically connected by Metro, Ecovía, and trolleybus systems, making it accessible and affordable for tourists to explore Quito's traditional markets.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Turismo de Portugal: National tourism authority promoting Portugal as a destination through a multilingual platform with curated routes and partnership coordination. Functions as a broader regional version of Quito Turismo's destination promotion mandate.
• Cancun Tourism Board (Consejo de Promoción Turística de México): LatAm regional destination promotion body with comparable government-backed mandate and digital platform scope. Provides a broader regional benchmark for Spanish-language DMOs serving Latin American tourism markets.
• Brand USA: National-level destination marketing organization for the United States, comparable to a federated or scaled-up version of Quito Turismo's mandate. Operates consumer-facing platforms, content marketing, and partnership coordination with regional DMOs.

Direct peers

• Promperú (Comisión de Promoción del Perú): Peru's national export and tourism promotion agency, with destination marketing mandate comparable to a scaled national version of Quito Turismo. Operates content marketing, partnership coordination, and international fair representation.
• Visit Stockholm: City-level DMO with curated cultural routes, multilingual digital content, and content marketing targeting international travelers. Matches Quito Turismo structurally as a municipal tourism promotion body.
• Visit London: City-level DMO operating the official visit platform for London with multilingual support, curated experiences, ticket booking aggregation, and dedicated visitor information centers. Structurally analogous to Quito Turismo's role for London.
• NYC & Company (NYC Tourism + Conventions): Official destination marketing organization for New York City, equivalent in mandate, scope, and operational model to Quito Turismo. Operates a comparable multilingual digital platform with curated experiences, content publication, and city-level promotional authority.
• Barcelona Turisme: Official tourism promotion body for the city of Barcelona, operating a multilingual digital platform with curated cultural, gastronomic, and experience-based routes. Compares closely as a municipal DMO for a heritage-rich destination.
• Visit Dubai: Government-backed tourism brand for Dubai operating a multilingual booking and inspiration platform with curated experiences, events, and partnership-driven content distribution. Comparable as a publicly-mandated destination promotion entity.

Regional players

• IDIGER Bogotá (Instituto Distrital de Gestión de Riesgos y Cambio Climático) tourism arm: Bogotá's municipal-level tourism promotion, served by various municipal and private partners operating out of the Colombian capital. Serves the same regional Andean corridor and overlapping tourist segmentation as Quito Turismo.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitquito
• Instagraminstagram.com/visitquito
• LinkedInlinkedin.com/company/quito-tourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quito Turismo