Quonquont Farm

What Quonquont Farm does

Quonquont Farm is a privately held, 200-acre historic farm in Whately, Massachusetts, continuously farmed since 1759 and currently operated by a 1–10 person team. The business operates a diversified portfolio built around three integrated lines: (1) a seasonal farm store and pick-your-own fruit operation selling blueberries, raspberries, peaches, apples, vegetables, herbs, and flowers (open early July through mid-to-late October), complemented by an online store on Square; (2) a full-service event business anchored by a renovated 200-guest barn, timber-frame pavilion, orchard, and lawn ceremony sites, supported by in-house event coordination, The Silo Bar (offering farm-to-glass cocktails with on-site produce infusions), and recommended vendor partners across catering, photography, entertainment, floristry, transportation, and accommodations; and (3) a floral design service leveraging an on-site cutting garden of more than 250 flower varieties, with DIY pick-your-own, bucket sales, and off-site event arrangements. Weddings (10–200 guests) and private events (anniversaries, showers, retreats) drive the bulk of revenue at quote-based pricing, while farm store and pick-your-own are transactional per-pound or per-unit.

The underlying operation rests on no-till organic growing practices for flowers, vegetables, and herbs, ecologically informed integrated pest management for fruit, and solar-powered farm buildings. Sustainable floristry (no floral foam, compostable materials) and farm-grown cocktail ingredients (seasonal cider, fresh fruit) provide vertical integration that external florists and caterers cannot replicate. Go-to-market is predominantly direct-to-consumer via the website, organic social (Facebook, Instagram, Pinterest), a newsletter, on-property site visits, and the wedding platform The Knot, where the farm holds Best of The Knot recognition every year from 2018 through 2026 and Hall of Fame status in 2026. Revenue streams include professional services fees for venue rental, bar packages, and floral design, alongside transactional fees for farm store and pick-your-own sales.

Name

Quonquont Farm

Legal name

Quonquont Farm

Website

https://quonquont.com

Company type

Private

Founded year

1759

Operating status

Operating

Headcount range

1–10 employees

Short description

Quonquont Farm is a 200-acre historic New England farm in Whately, Massachusetts, offering pick-your-own fruit, a seasonal farm store, and a full-service wedding and private event venue with on-site floral design and The Silo Bar.

Ownership category

akta.pro rank

Product category

Wedding and Event Venue / Agritourism

NAICS

Fruit and Tree Nut Farming (1113), Other Crop Farming (1119), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Wedding event venue
• Pick-your-own fruit
• Farm store retail
• Floral design services
• Sustainable organic farming

Headquarters

HQ city

South Deerfield, Massachusetts

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Farm Store Sales: Direct retail sales of fresh fruit (blueberries, raspberries, peaches, apples), vegetables, flowers, and curated locally-produced gifts through the seasonal farm store and online store.
2. Wedding & Event Venue Rental: Rental of historic barn, pavilion, and grounds for weddings and private events. Includes coordination services, in-house bar and beverage services through The Silo Bar.
3. Floral Design Services: Full-service event floral design using farm-grown flowers, DIY pick-your-own options, and bucket sales. Services for on-site and off-site events.
4. Pick-Your-Own Operations: Customer-picked blueberries, peaches, and apples sold by weight during seasonal windows.
5. Farm-to-Event Produce Integration: Fresh produce incorporated into event catering and bar services, including apple cider, cocktail garnishes, and farm-fresh ingredients for catering menus.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Quonquont Farm operates a 200-acre diversified farm producing fresh fruit (blueberries, raspberries, peaches, apples), vegetables, herbs, and over 250 varieties of cut flowers, sold through a seasonal farm store, pick-your-own operations, and an online store. The farm also rents its historic barn, pavilion, orchard, and lawn spaces as a wedding and private-event venue, with integrated on-site floral design, bar and beverage service (The Silo Bar), and event coordination. Revenue combines direct-to-consumer farm retail with quote-based wedding and private-event packages that bundle venue, florals, bar, and planning.

Product overview

Quonquont Farm is a diversified New England farm offering a unified portfolio of agricultural products and event venue services. The core agricultural offerings include fresh fruit (blueberries, raspberries, peaches, apples), vegetables, herbs, cut flowers from 250+ varieties, and farm store products. The event venue business provides wedding and private event hosting with full-service options including The Silo Bar for beverage service, on-site floral design using farm-grown flowers, and venue rental of historic spaces (Barn, Pavilion, Patio, Orchard, Lawn). The product portfolio spans direct-to-consumer farm retail and pick-your-own experiences, wholesale/catering produce programs, and comprehensive event planning services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding & Event Venue Rental Quote-based rental of the farm's historic barn, pavilion, orchard, and lawn spaces for wedding ceremonies and receptions, with in-house event coordination, bar service, and basic event amenities. Targets engaged couples seeking an all-inclusive farm venue.
• The Silo Bar (In-House Beverage Service) Beverage service package for on-site weddings and events with farm-to-glass cocktails using Quonquont-grown produce. Available in multiple tiers including Signature Open Bar, Full Open Bar, Beer and Wine Open Bar, and Cash/Consumption Bar with optional a la carte upgrades.
• Floral Design Services Full-service floral design for weddings and events using farm-grown flowers from Quonquont's 250+ variety cutting garden, plus DIY pick-your-own and bucket options. Serves on-site venue clients and off-site events seeking sustainable, seasonal arrangements.
• Private Events Hosting Custom venue hosting for non-wedding private events such as anniversaries, showers, memorials, and retreats, available May through October with in-house bar and event coordination services. Targets individuals and families seeking a scenic farm setting for commemorative occasions.
• Farm Store Seasonal physical and online farm store selling fresh farm-grown fruit, vegetables, flowers, apple cider, and curated locally-produced gifts. Open July through October in Whately, MA, with year-round online access for off-season purchases.
• Pick-Your-Own Fruit U-pick experience for blueberries, peaches, and apples sold by weight during their respective seasons. Targets local and regional visitors seeking fresh, farm-picked fruit and an authentic agricultural experience.
• Fresh-Pressed Apple Cider Fresh-pressed sweet apple cider produced from the farm's orchard apples, sold at the seasonal farm store and used as an ingredient in The Silo Bar cocktail program.
• Pick-Your-Own Flowers and Flowers by the Bucket DIY floral offerings from Quonquont's 250+ variety cutting garden: pick-your-own flowers at $27.50 per pound and Farmer's Choice bucket at $35.00 per pound. Targets individual customers and DIY clients seeking seasonal farm-grown blooms for personal or event use.

Quantifiable outcome

• Wedding venue accommodating up to 200 guests while maintaining intimate feel across multiple distinct spaces
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Hillside Organic CateringcoreChannel Partner/ Reseller/ DistributorRecommended caterer for Quonquont Farm events. Offers organic catering services for weddings and private events at the farm. Contact: (413) 325-1537.
• Lattitude Restaurant / Longitude Catering EventscoreChannel Partner/ Reseller/ DistributorRecommended caterer offering both restaurant dining and event catering services. Contact: (413) 363-1208.
• Seth Mias CateringcoreChannel Partner/ Reseller/ DistributorRecommended caterer for farm events. Contact: 413-695-4874.
• Blue Door GatheringscoreChannel Partner/ Reseller/ DistributorRecommended caterer for Quonquont Farm events. Contact: 413-537-8722.
• Viren EntertainmentcoreChannel Partner/ Reseller/ DistributorRecommended DJ and entertainment service for farm events. Also provides photo booth services. Contact: (413) 364-6097.
• Steve G. ProductionsminorChannel Partner/ Reseller/ DistributorRecommended DJ service. Contact: (413) 335-5105.
• Kelly Golia EventsminorChannel Partner/ Reseller/ DistributorRecommended wedding planner for clients seeking additional planning support beyond farm's included coordination.
• Mark Spooner PhotographyminorChannel Partner/ Reseller/ DistributorFeatured photographer for farm events with contact email available on vendor list.
• Melanie Zacek PhotographyminorChannel Partner/ Reseller/ DistributorFeatured wedding photographer, also offers video services.
• Travel Kuz / F M KuzmeskusminorChannel Partner/ Reseller/ DistributorRecommended transportation provider for farm events. Contact: (413) 863-2595.
• Hotel NorthamptonminorOthersRecommended accommodation partner located at 36 King Street, Northampton, MA. Contact: (413) 587-8105.
• Grace CeremoniesminorChannel Partner/ Reseller/ DistributorRecommended officiant service for wedding ceremonies. Contact: (413) 362-6030.
• Forget Me Not FloristminorChannel Partner/ Reseller/ DistributorRecommended external florist for clients not using Quonquont's in-house floral services. Contact: (413) 584-6800.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QuonquontFarm
• Instagraminstagram.com/quonquont_farm
• Pinterestpinterest.com/Quonquontfarm
• LinkedInlinkedin.com/company/quonquont-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quonquont Farm