Forget-Me-Not Florist

What Forget-Me-Not Florist does

Lovingly, operating under the Forget-Me-Not Florist corporate records, is a vertical SaaS company that provides technology solutions to independent local florists in the United States. The company serves over 3,000 florist partner shops through a unified software platform that has been in continuous operation for approximately eighteen years. Its target customer is the small-to-medium-sized local florist that lacks in-house technical resources and struggles to step away from the business without operations faltering; the company's stated mission is to deliver 'systems that run' so owners can 'finally breathe.'

The platform is built around two core products: an e-commerce solution enabling online floral sales and an in-store point-of-sale (POS) system accessed via a dedicated customer portal. In 2024, the company pivoted from a hybrid model that included direct-to-consumer flower sales to a pure-play software provider, and it has since integrated AI capabilities at the core of the platform. The proprietary AI toolset comprises Lovingly Scribe (automated product description generation for seasonal collections), Lovingly Reply (automated response generation for customer reviews, handling both positive and negative feedback), and Card Message Intelligence (assistance with sympathy card message composition). The underlying AI is generative and NLP-based; no specific foundation model vendor, research team, or patents are disclosed.

Lovingly operates a product-led growth motion, distributing its platform through self-serve digital channels. Existing customers access the platform via a dedicated POS login portal (grow.lovingly.com), and prospective florist partners are onboarded through a dedicated recruitment site (lovinglyflorists.com/join) with an online business coach for support. The revenue model is recurring SaaS subscriptions; specific pricing tiers are not publicly disclosed. The legal entity is Lovingly, LLC, a privately held New York limited liability company headquartered at 20 Corporate Park Dr. STE B, Hopewell Junction, United States, with no disclosed institutional funding or parent company.

Name

Forget-Me-Not Florist

Legal name

Lovingly, LLC

Website

https://forgetmenotflorist.ca

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Vertical SaaS company providing e-commerce, point-of-sale, and AI-powered workflow tools to over 3,000 independent local florist shops across the United States via a subscription-based self-serve platform.

Ownership category

akta.pro rank

Product category

Florist Retail Software

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Florist ecommerce software
• Retail point of sale
• AI content generation
• Small business SaaS
• Local retail technology

Headquarters

HQ city

Hopewell Junction

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Subscriptions: Lovingly operates as a software-as-a-service company providing solutions to local florists. The primary revenue model is recurring SaaS subscriptions for access to e-commerce, point-of-sale, and AI-powered tools. Specific pricing tiers and amounts are not publicly disclosed on the corporate website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Forget-Me-Not Florist (operating as Lovingly) provides a software-as-a-service platform combining e-commerce and point-of-sale systems for local florist shops. The platform is augmented by AI-powered tools that generate product descriptions, automate responses to customer reviews, and assist with sympathy card message composition for florist customers. The company serves as a vertical technology partner for independent local florist businesses.

Product overview

Lovingly provides a unified software platform for local florists combining E-commerce and Point-of-Sale (POS) as the core technology pillars. The platform is augmented by AI-powered tools including Lovingly Scribe (automated product description generation), Lovingly Reply (review response automation), and Card Message Intelligence (sympathy card composition assistance). The company has evolved from selling flowers directly to consumers to being 100% focused on software solutions, with AI now at the core of its technology offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Lovingly Scribe: AI-powered product description generation tool for florists
• Lovinely Reply
• Card Message Intelligence

Products and services

• E-commerce Platform Web-based e-commerce solution enabling local florists to sell flowers and related products online. Targeted at independent local florist shops that need a digital storefront.
• Point-of-Sale (POS) In-store point-of-sale system for local florists to process transactions and manage sales operations. Targeted at local florist shops that need in-store transaction management.
• Lovingly Scribe AI-powered product description generator that automates the creation of floral product descriptions for seasonal collections. Targeted at local florists needing automated marketing copy.
• Lovingly Reply Automated review response tool that generates personalized responses to customer reviews, handling both positive and negative feedback. Targeted at local florists managing online reputation.
• Card Message Intelligence AI-assisted guidance tool that helps customers compose appropriate sympathy card messages at florist shops. Targeted at consumers and florists managing sensitive customer communication.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Lightspeed Retail: Lightspeed provides POS and e-commerce for retail SMBs including specialty retail. Comparable on the retail-SMB-stack side as a potential horizontal threat to Lovingly's vertical position.

Direct peers

• BloomNation: BloomNation operates an online marketplace for local florists and also provides shop technology tools. Overlaps with Lovingly on e-commerce and shop-front software for the same SMB florist customer.
• Floranext: Floranext is a direct competitor offering e-commerce and POS software specifically built for local florists — the same core platform Lovingly sells. Head-to-head on most RFPs in this vertical.
• FlowerShop Network: Flower delivery network and technology provider for local florists; offers wire-service-style referrals and shop tools — comparable to Lovingly's technology partner model.
• The Floral POS: POS and website platform purpose-built for florists. Most direct technical overlap with Lovingly's POS and e-commerce pillars.

Broad incumbents

• Square (Block): Square provides general SMB POS and commerce software including AI-driven features that compete for the same SMB florist budget that Lovingly captures. Comparable as the broader SMB commerce incumbent.
• Shopify: Shopify is the dominant SMB e-commerce platform and is actively embedding AI tools for SMB merchants — including florists. Comparable as a broader e-commerce incumbent threatening vertical specialization.
• Teleflora: Long-standing wire-service and floral network that supplies both consumer demand and shop-side technology to local florists. Overlaps with Lovingly on the shop-software side but is much broader in scope.
• BloomNet (FTD): FTD's BloomNet is a floral delivery network and technology platform serving local florists. Overlaps with Lovingly's commerce and POS functionality, but operates inside a much larger consumer flower-delivery portfolio.

Others

• Bloomreach: Enterprise marketing automation, personalization and product-content platform. Comparable as the broader 'marketing automation + PIM' technology stack that Lovingly sells a verticalized version of.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forget-Me-Not Florist