QW4RTZ

What QW4RTZ does

QW4RTZ is a Quebec-based a cappella vocal quartet founded in 2010, composed of four classically trained male singers (François Pothier Bouchard, François "FA2" Dubé, Philippe C. Leboeuf, and Louis Alexandre Beauchemin) who produce all-vocal arrangements without instrumental accompaniment, relying on beatboxing, vocal percussion, and multi-layered harmonic singing across pop, classical, country, metal, synthwave, and world music genres. The group's core product is a touring live spectacle (most recently A Cappella Héros, 50+ Quebec cities in 2022), supported by an active recorded-music catalog (A Cappella 101, Shkabedabedweebeshoobop, Ça goûte Noël, A Cappella Héros, TRIP DE TRAD) and a portfolio of corporate content services including custom jingles, advertising, videoclips, and brand ambassadorship work delivered through Productions GR4NITE's Montreal studio.

QW4RTZ serves three primary customer segments: general public consumers (live shows, festivals, streaming, and direct-to-consumer merchandise/album sales via qw4rtz.ca), corporate clients (private events, content creation, sponsorships), and schools across Canadian Francophonie (conference-spectacles on perseverance and anti-bullying themes, plus beatbox workshops, delivered in-person and virtually). Distribution combines the group's own e-commerce boutique, streaming platforms via Believe, specialty depanners (L'A C4PPELL4 beer co-branded with Le Temps d'une Pinte), and La Tanière as production partner for public shows.

Monetization is multi-stream: live performance fees, album and merchandise sales (C$6.99 digital EP to C$50 double vinyl; apparel from C$15 to C$40), professional-services fees for corporate content creation and jingles, licensing/sponsorship income (e.g., Assurance Lepelco), and a donation-linked component supporting SOPAR-Bala Vikasa well construction. Geographic reach is concentrated in Canada — primarily Quebec, with growing presence in Ontario through Franco-Ontarian school programs — and the group operates a wholly-owned non-profit subsidiary, Productions GR4NITE, which runs the studio rental business and youth cultural production.

Name

QW4RTZ

Legal name

QW4RTZ

Website

https://qw4rtz.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

QW4RTZ is a Quebec-based a cappella vocal quartet founded in 2010 that produces live spectacles, recorded music, and corporate content (jingles, videoclips, branded campaigns) for general audiences, schools across Canadian Francophonie, and B2B clients, primarily in Quebec and Ontario.

Ownership category

akta.pro rank

Product category

Live Music Entertainment

NAICS

Sound Recording Industries (5122), Sound Recording Studios (51224), Music Publishers (512230)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Jingle & Brand Sonic Identity Studios (MPAIALAE)

akta.pro secondary industry

Audio Production & Podcasting (BPAFAIAE)

Keywords

• A cappella performances
• Live vocal entertainment
• Custom jingle creation
• School educational programs
• Corporate entertainment services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live Performance Revenue: QW4RTZ generates revenue from public concerts, private/corporate events, school performances, and touring. Contact for public shows is La Tanière (David Lavergne). Corporate bookings handled directly by the group's corporate team.
2. Merchandise and Album Sales: Sales of physical albums (CD, vinyl), digital albums, and merchandise (clothing, accessories, gift cards) through the online boutique at qw4rtz.ca. Digital distribution through streaming platforms.
3. Corporate Content Creation: QW4RTZ creates custom jingles, advertising campaigns, videoclips, and brand content for corporate clients. Services include ideation, sound design, voice-over, original composition, and studio access.
4. Sponsorships and Brand Partnerships: Corporate sponsorship of shows, school activities, and brand ambassadorships (e.g., Assurance Lepelco). Includes image association, brand partnerships, and promotional content creation.
5. School Programs: Conference-spectacle programs for primary and secondary schools, both in-person and virtual, addressing themes of perseverance, bullying, and self-esteem. Also offers beatbox workshops in schools.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

QW4RTZ is a Quebec-based a cappella vocal quartet that performs all-vocal arrangements without instruments across pop, classical, metal, country, synthwave, and world music. The group sells recorded music (albums and EPs), branded merchandise, and offers live performances for general audiences, schools, and corporate clients, plus content creation services such as custom jingles, advertising campaigns, and videoclips.

Product overview

QW4RTZ is a Quebec-based a cappella vocal quartet formed in 2010, operating as a unified entertainment and cultural product portfolio. The core offering consists of live performances (A Cappella Héros spectacle, school conference-shows, corporate entertainment) and recorded music products (albums including A Cappella 101, Shkabedabedweebeshoobop, Ça goûte Noël, A Cappella Héros, and TRIP DE TRAD). The portfolio extends through an online merchandise store selling clothing, accessories, and ringtones, plus corporate services including content creation, jingles, and virtual quizzes. The group also operates Productions GR4NITE, a non-profit producing youth cultural products with a professional photo/film studio.

Differentiator

Problem solved

Functional benefit

Products and services

• A Cappella Héros Spectacle Flagship live vocal performance touring Quebec, exploring parallel universes through genres such as country, metal, classical, electro, and pop, combined with comedy sketches and vocal acrobatics.
• A Cappella Héros (Album) EP with 7 tracks spanning metal, country, synthwave, and world music, plus popular covers, available in 4 cover variants.
• Ça goûte Noël (Album) Double Christmas album with 19 tracks including collaborations with Les Petits Chanteurs du Mont-Royal, Marc Hervieux, and other guest artists, available on CD, digital, and vinyl.
• Shkabedabedweebeshoobop (Album) Second album featuring English-language covers of popular hits from the last 50 years, available in regular and deluxe editions with 14-17 tracks.
• A Cappella 101 (Album) First album of the group containing 13 songs, available as physical signed CD and digital.
• TRIP DE TRAD (Album)

Quantifiable outcome

• Reached approximately 10,500 Franco-Ontarian students across 43 schools in a single virtual school tour (2021)
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Guiz de Pessemier (Outerminds / Le Jeu C'est Sérieux)minorStrategic or Co-development Partner · 5 October 2022Guiz de Pessemier, co-founder of Outerminds game studio and popular YouTuber (Le Jeu C'est Sérieux), collaborated with QW4RTZ on a retro video game medley videoclip. Guiz, a former a cappella singer, performed vocals and handled video editing for the project.
• Serge PostigocoreStrategic or Co-development Partner · 1 September 2022Serge Postigo is the longtime stage director (10 years) of QW4RTZ. He directed the A Cappella Héros show and has been associated with the group since its inception, creating the original conference-spectacle format with Martin Larocque.
• Le Temps d'une PinteminorStrategic or Co-development Partner · 20 May 2022The Trifluvienne microbrewery Le Temps d'une Pinte partnered with QW4RTZ to create L'A C4PPELL4 beer, a 'nouveau monde' interpretation of Berliner Weisse with tropical notes. Available in specialty depanners across Mauricie. One of Le Temps d'une Pinte's collaborators was a QW4RTZ fan, making the partnership a natural fit.
• Assurance LepelcocoreGTM or Marketing Partner · 16 November 2021Assurance Lepelco partnered with QW4RTZ as brand ambassadors, unveiling a superhero-themed new brand image. QW4RTZ created new visuals, radio ads, and a custom jingle for the insurance company. The partnership stemmed from Assurance Lepelco serving as QW4RTZ's own insurer when other providers refused to cover the group as artists.
• LGS (Franco-Ontarian Group)minorStrategic or Co-development Partner · 14 June 2021QW4RTZ collaborated with the Franco-Ontarian group LGS during their 2021 virtual school tour in Ontario. The collaboration produced an a cappella videoclip of the song C OKAY featuring LGS singer Michel Bénac. The tour was supported by the Government of Quebec's Programme d'appui à la francophonie canadienne.
• Ville de Trois-RivièresminorStrategic or Co-development Partner · 4 June 2021The City of Trois-Rivières partnered with QW4RTZ on a road safety awareness campaign, producing a colorful videoclip and radio audio. The campaign was financially supported by the Société de l'assurance automobile du Québec (SAAQ).
• Le NouvellisteminorGTM or Marketing Partner · 1 January 2020Le Nouvelliste newspaper covered QW4RTZ's trip to India with SOPAR-Bala Vikasa, publishing daily journal entries written by the group members.
• SOPAR-Bala VikasacoreStrategic or Co-development PartnerQW4RTZ serves as official ambassadors for SOPAR-Bala Vikasa, a Canadian non-profit supporting sustainable development in India. $1 per album sold and 5% of boutique revenue supports clean water well construction in India. The group has traveled to India and documented their journey.
• La TanièrecoreChannel Partner/ Reseller/ DistributorLa Tanière (production house led by David Lavergne) serves as QW4RTZ's production partner and contact for public grand public shows in Canada. They are listed as the production and label entity for albums.
• Trou du DiableminorGTM or Marketing PartnerListed as a partner of QW4RTZ on the corporate services page. Cross-promotional relationship between the group and the Trou du Diable microbrewery.
• Snowbird Tiki BarminorGTM or Marketing PartnerListed as a partner of QW4RTZ. Cross-promotional relationship.
• Auberge du Dragon RougeminorGTM or Marketing PartnerListed as a partner of QW4RTZ.
• Productions GR4NITEcoreOthersProductions GR4NITE is an NPO founded by QW4RTZ for the creation and production of youth cultural products. It operates a professional filming studio in Montreal rented to third parties, and organizes school beatbox workshops in partnership with young beatboxers.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Straight No Chaser: American male a cappella group with a strong touring, collegiate, and digital distribution model. Comparable to QW4RTZ in vocal-only arrangements, holiday album focus, and emphasis on live touring as core revenue driver.
• Naturally 7: American vocal group using beatboxing and vocal layering to emulate instrumental sounds without instruments. Comparable to QW4RTZ's beatboxing and multi-layered vocal arrangements format.
• Rajaton: Finnish a cappella sextet performing classical, pop, and world music arrangements. Comparable to QW4RTZ in multilingual repertoire and multi-genre vocal arrangements.
• Pentatonix: American a cappella vocal group famous for multi-genre arrangements and viral YouTube content. Most directly comparable to QW4RTZ in format (pure vocal performance), GTM (tours, recorded music, brand content), and viral content strategy.
• The Real Group: Swedish vocal jazz/pop group with a long track record of albums, touring, and educational outreach. Comparable to QW4RTZ in vocal-only format, album catalog breadth, and crossover jazz/pop positioning.
• The King's Singers: British vocal ensemble with classical training across members, recording extensive albums and touring internationally. Comparable to QW4RTZ in the classical-training + commercial-pop crossover positioning and emphasis on album catalog.
• Quartom: Canadian a cappella male quartet (and a guest collaborator on QW4RTZ's Ça goûte Noël album). One of the closest direct competitors in the Canadian francophone vocal market.
• Les Swingle Singers: Internationally touring vocal ensemble performing classical and contemporary arrangements. Comparable to QW4RTZ in vocal virtuosity, classical training, and global touring cadence.

Emerging players

• Van Canto: German a cappella metal band that pioneered vocal-only metal arrangements. Comparable to QW4RTZ's experimentation with metal, country, and synthwave in their A Cappella Héros EP, representing a niche crossover.

Broad incumbents

• Cirque du Soleil: Quebec-based live entertainment giant operating global tours, residencies, and IP-driven shows. Comparable to QW4RTZ as a Quebec-headquartered entertainment brand with touring spectacle economics, though operating at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/qw4rtz
• Facebookfacebook.com/qw4rtz
• Instagraminstagram.com/qw4rtz
• LinkedInlinkedin.com/company/qw4rtz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QW4RTZ