What Q2 Werbeagentur GmbH does

Q2 Werbeagentur GmbH is an independent, owner-managed branding and design agency founded in 2009 and headquartered in Wels, Upper Austria. The firm employs approximately five people and operates under the leadership of co-founders and Managing Directors Jacqueline Steinhuber and Tom Hulan. It positions itself as a strategic partner for B2B, industrial, and technology companies, delivering work that combines positioning, narrative, and visual design across the full brand lifecycle.

The agency's service portfolio spans brand workshops, naming, positioning, corporate identity, brand guidelines, illustration, motion design, AI/CGI image generation, UI/UX, web design and development, multi-channel campaigns, employer branding, corporate publishing, packaging, and trade show and spatial architecture. Notable clients include KTM, KNAPP, PALFINGER AG, NEVEON, Texport, Keestrack, Krauiburg, Black Semiconductor, Cerabyte, and Dynell. The agency leverages standard creative tooling (Figma, Adobe Creative Suite, After Effects) and, since 2024, generative AI for imagery and film.

Q2 generates revenue on a project-based, quote-based professional services model, with multi-year engagements and interim billing triggered for projects exceeding €5,000 in annual budget. Distribution is direct and relationship-driven, targeting mid-market and enterprise clients across Austria and the broader DACH region. The firm holds the registered "Q2" trademark and shows no disclosed parent company, venture backing, or acquisitions.

Name

Q2 Werbeagentur GmbH

Legal name

Q2 Werbeagentur GmbH

Website

https://qzwei.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Q2 Werbeagentur GmbH is an independent, owner-managed branding and design agency in Wels, Austria, serving B2B, industrial, and technology clients across the DACH region with strategy, corporate design, web, AI/CGI, and trade show services.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Brand strategy services
• Corporate design agency
• Visual identity design
• Web design development
• Creative branding agency

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Services Revenue: Project-based fees for branding, design, web development, campaigns, and related creative services. The AGB indicates billing based on project scope with interim invoicing for projects exceeding €5,000 annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Q2 Werbeagentur GmbH is an independent brand and design agency that develops strategic visual identities, corporate designs, websites, campaigns, motion graphics, trade show architecture, and AI/CGI imagery for B2B clients. The agency combines brand strategy, naming, positioning, and creative execution across physical and digital touchpoints, with particular depth in industrial and technology sectors across the DACH region.

Product overview

Q2 Werbeagentur GmbH is a branding and design agency offering a comprehensive suite of brand development services. The portfolio centers on core offerings including Branding & Corporate Design (visual identity systems, logos, brand guidelines), Webdesign & Entwicklung (website design and development with UX/UI focus), Markenworkshop & Positionierung (brand strategy and naming), Kampagnen & Online Marketing (multi-channel campaigns), Messe & Architektur (trade show and spatial design), AI & CGI (generative AI imagery), Motion Design & Film, Employer Branding, Corporate Publishing, and Packaging Design. The agency positions itself as a strategic partner for B2B brand transformation with expertise in industrial and technology sectors, serving both Austrian and international clients. Their 'Artistic Intelligence' approach combines strategic insight with creative execution across all brand touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Corporate Design Strategic brand development and comprehensive corporate design services including logo design, visual identity, brand guidelines, and design systems to ensure consistency across all channels. Targeted at B2B companies seeking a coherent visual brand presence.
• Webdesign & Entwicklung Website design and development with focus on UX/UI, creating digital brand experiences through thoughtful user guidance, relevant content, and clean performance. Targeted at B2B clients needing digital brand touchpoints.
• Markenworkshop & Positionierung Brand strategy workshops and positioning services that clarify brand purpose, develop naming and claims, and establish strategic foundations for downstream brand development. Targeted at B2B companies initiating or refreshing brand strategy.
• Kampagnen & Online Marketing Campaign development across digital, print, and out-of-home channels including image campaigns, employer branding, product campaigns, and multi-channel marketing initiatives. Targeted at B2B brands running marketing campaigns.
• Messe & Architektur / Brand Space Trade show booth design, spatial design, signage systems, exhibition architecture, and experiential brand environments that make brands tangible in physical spaces. Targeted at B2B exhibitors at industrial and technology trade shows.
• AI & CGI AI-generated imagery and CGI services for brand visuals including prototyping, presentations, moodboards, and brand imagery using generative AI technology. Targeted at B2B brands needing novel visual content for brand moments.
• Motion Design & Film Motion graphics, animation, and video production for brand communications including corporate videos, image films, and dynamic visual content. Targeted at B2B brands needing video brand assets.
• Employer Branding Employer branding campaigns and HR marketing to attract talent through authentic employee stories, career landing pages, and recruitment campaigns. Targeted at industrial, rail, and manufacturing companies facing skilled-labor shortages.
• Corporate Publishing & Text Corporate publishing including magazines, print materials, and creative copywriting for brand communication. Targeted at organizations producing branded publications and communications.
• Packaging Design Product packaging design services for physical products. Targeted at B2B and consumer-facing brands developing physical packaging.

Quantifiable outcome

• Achieved approximately 30% increase in job applications for Dynell through HR campaign
• +1 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• mac. brand spacescoreImplementation/ SI/ Consulting PartnerListed as stand builder for Texport trade show project. Responsible for booth construction and execution of sustainable design concepts developed by Q2.
• variouscoreTechnology or IntegrationTechnical implementation partner for Programmkino Wels website project. Various handled the technical development of the digital cinema platform designed by Q2.
• Roland Wimmer PhotographyminorStrategic or Co-development PartnerPhotography partner credited for office and team photography on the agency website.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Munich-based largest independent agency group in Germany with full-service brand, digital and media capabilities. Comparable to Q2 in serving enterprise B2B clients on integrated campaigns and brand systems, but at much greater scale.
• Jung von Matt: Hamburg-headquartered creative network with broad B2B and consumer capabilities. Comparable to Q2 as a full-service creative agency pursuing brand transformation work for industrial and technology clients, but operating at significantly larger scale across multiple European offices.
• Scholz & Friends: Major DACH creative agency with strong B2B brand transformation practice. Comparable in offering integrated strategy, corporate design and campaigns, but with network-level scale and media capabilities Q2 does not have.

Direct peers

• MetaDesign: Berlin-based design agency with strong corporate-identity and brand-architecture expertise. Comparable to Q2 in delivering naming, identity systems and brand strategy for complex B2B and technology-driven clients.
• denkwerk: Cologne-headquartered digital and brand agency with strong B2B focus. Comparable to Q2 in delivering digital brand experiences, UX/UI and campaigns for enterprise clients, though with a heavier digital-platform orientation.
• Strichpunkt: Stuttgart-based brand and design agency with deep B2B corporate-identity focus. Closely comparable to Q2 in offering strategy, corporate design and digital brand systems for industrial clients, with similar scale and consulting-style engagement model.
• Loved: Hamburg creative agency combining brand strategy, design and digital execution. Directly comparable to Q2 in offering integrated brand transformation services to enterprise clients with a similar boutique-style positioning.
• Meiré und Meiré: Cologne brand-design agency with a portfolio of corporate-identity and spatial brand work. Comparable to Q2 in combining strategic brand development with high-end visual and spatial design execution for ambitious clients.
• Kollektive (formerly Kolle Rebbe): Hamburg design and brand agency known for B2B transformation and corporate identity. Directly comparable to Q2 in combining strategic positioning with creative execution for ambitious mid-to-large enterprise clients.

Emerging players

• Studio Dumbar: Rotterdam-based design studio known for identity systems and brand experiences. Comparable to Q2 in craft-driven corporate identity work, though with a stronger portfolio-art orientation than B2B industrial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Q2Werbeagentur
• LinkedInlinkedin.com/company/q2-werbeagentur-gmbh
• Instagraminstagram.com/q2_werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q2 Werbeagentur GmbH