Raaft
Raaft designs, manufactures, and supplies modular screwless roof terrace systems for commercial real estate developers, architects, and main contractors, selling on a specification-driven, project-based basis from offices in the UK and US with distribution partners across Europe and the Middle East.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Raaft does
Raaft is a UK-headquartered designer, manufacturer, and supplier of modular roof terrace systems founded in 2021. The company's core offering is a screwless modular system combining height-adjustable steel pedestals with aluminium support joists (marketed as Preventa®) and a portfolio of surface finishes including Atria® porcelain tiles, Farrino porcelain decking, and Vita Resin. Raaft also markets RoofTrays as part of its integrated system, with a stated 10-year warranty backed by BROOF(t4) fire certification for the UK and US and ISO 9001 quality accreditation. In-house design services support customers from specification through to installation.
Raaft sells primarily on a specification-driven basis to commercial real estate developers, architects, landscape architects, and main contractors. Visible flagship projects include The Spiral in New York (with Tishman Speyer and BIG) and Netflix Hollywood. The company references use by more than 12 global architecture practices including Foster + Partners, Populous, BIG, Gensler, and Kohn Pedersen Fox. Pricing is project-based and bespoke, with no disclosed subscription or recurring revenue model; revenue is therefore tied to the construction cycle and tied to individual project wins.
The company operates from London (UK headquarters) and Schaumburg, Illinois (US), and has built a distribution partner network across Europe and the Middle East. Its products are integrated into NBS Source and NBS Chorus specification platforms, and it publishes CAD and BIM details through the Raaft Design Hub to lower friction for architects specifying its systems. Headcount is approximately 33 employees and the business is privately held with no disclosed funding rounds or revenue figures.
Raaft firmographics
Firmographics- Name
- Raaft
- Legal name
- Raaft
- Website
- https://raaftsystems.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Raaft designs, manufactures, and supplies modular screwless roof terrace systems for commercial real estate developers, architects, and main contractors, selling on a specification-driven, project-based basis from offices in the UK and US with distribution partners across Europe and the Middle East.
- Ownership category
- akta.pro rank
Raaft industry classification
Industry- Product category
- Roof Terrace Systems
- akta.pro primary industry
- Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards) (IMAFAMAI)
- akta.pro secondary industry
- Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)
Keywords
Where Raaft is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Raaft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Modular Terrace Systems: Sale of complete terrace systems including support structures (pedestals, joists), surface materials (porcelain tiles, decking), and accessories. Products are engineered to work together as an integrated system.
- Surface Materials: Sale of Atria porcelain tiles, Farrino porcelain decking, and Vita Resin surfaces in various sizes, colors, and finishes.
- Planter Systems: Sale of steel planters including standard and bespoke options for commercial and residential roof terrace applications.
- Design Services: In-house design team provides CAD and PDF workshop drawings, bespoke finishes and details working directly with architects and specifiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Project-based custom quotations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Raaft product offering
Product offeringCore offering
Raaft manufactures and sells a modular roof terrace system for commercial and residential flat-roof applications. The integrated system combines height-adjustable steel pedestals and Preventa aluminium support joists with high-performance surface finishes including Atria porcelain tiles, Farrino porcelain decking, and Vita Resin, plus steel planters and outdoor furniture. The screwless system meets UK and USA building regulations including BROOF(t4) fire rating and is sold primarily to architects, landscape architects, property developers, and main contractors through specification-driven direct sales.
Product overview
Raaft offers a modular terrace system for commercial rooftop and elevated outdoor spaces, consisting of interlocking components that work together as a unified solution. The core RAAFT Terrace System combines height-adjustable steel pedestals with aluminium support joists (Preventa®) and various surface options including Atria® Porcelain Tiles, Farrino Porcelain Decking, and Vita Resin. The system is completed with steel Planter Systems and outdoor Furniture accessories. All products are designed to be screwless, recyclable, and meet UK and USA building regulations including BROOF t4 fire safety certification. The three-step modular system includes: 1) Support structures as the base, 2) Surface options (tiles, decking, or resin), and 3) Planter accessories for dimension. The company operates from London, UK and Schaumburg, Illinois, USA with global delivery capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Atria: Porcelain tile brand including various styles such as Lucca, Novara, Asti, Modena, Florence, Modica, Roma, Venice, Pavia, Padua, Taranto, and Natural Stone effect tiles
- Farrino
- Vita Resin
- Preventa
- RoofTrays
Products and services
- RAAFT Terrace System The complete modular terrace system designed for rooftop and elevated outdoor spaces, combining height-adjustable steel pedestals with aluminium support joists and porcelain decking. Meets UK and USA building regulations including BROOF(t4) fire safety certification and reduces installation time by up to 25%. Targeted at commercial and residential roof terrace installations.
- Support Structures (Height-Adjustable Steel Pedestals) Height-adjustable decking and paving pedestals engineered for high performance, flexibility, and stability of the substructure on flat or uneven roofs. Used as the foundational support component of the RAAFT Terrace System, compatible with Atria, Farrino, and Vita Resin surfaces.
- Preventa Aluminium Joists and Accessories Aluminium joists and accessories used as the structural support layer of the terrace system. Non-combustible and designed to work with Raaft fire-rated adjustable pedestals to form the engineered foundation of the terrace.
- Atria Porcelain Tiles 20mm thick porcelain tiles available in Stone, Concrete, and Terrazzo effects with multiple sizes from 300x600mm to 1200x1200mm. Features R11 slip resistance and EN13501-5 fire certification, including the Lucca, Novara, Asti, Modena, Florence, Venice, Roma, Taranto, Modica, Natural, Padua, and Pavia collections. Used as the surface finish of the RAAFT Terrace System.
- Farrino Porcelain Decking Sustainable porcelain decking product delivering robust performance and durability with elegant aesthetics. Easy to install and available in a range of colours and finishes for outdoor terrace applications.
- Vita Resin Resin-based external flooring solution for outdoor installations where humidity could degrade wood, plastics, or alternative materials. Permeable and SuDs-compliant, durable, slip and weed resistant, and suitable for heavy vehicles.
- Steel Planter Systems Robust steel planters available in standard and bespoke options for roof terraces, podiums, public areas, and private gardens. Lightweight commercial planters combining structural integrity with aesthetic appeal, used to add dimension and greenery to terrace installations.
- Outdoor Terrace Furniture Outdoor terrace furniture ranges designed to complement and add value to RAAFT roof terrace or balcony installations.
- RoofTrays Component of the Raaft support system with a 3-5 working day lead time. Used alongside height-adjustable pedestals and Preventa joists to complete the terrace substructure.
- In-House Design Services Design service provided by Raaft's in-house team that interprets architectural drawings and produces CAD and PDF workshop drawings for terrace projects. Includes bespoke finishes and custom details, working directly with architects, landscape architects, contractors, and developers to deliver integrated designs from roof membrane upwards.
Quantifiable outcome
- Reduce installation time by up to 25%
- +2 more outcomes
Companies that use Raaft
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Raaft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Raaft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Rapid Relief Team (RRT)minorRaaft supports the Rapid Relief Team (RRT) which delivers hope and relief to people across the globe during natural disasters by providing emergency services with quality food and refreshments and tangible support to those affected.
- NBS SourcecoreRaaft products are listed on NBS Source platform, enabling architects and specifiers to easily add products to their building specifications.
- Design Hub (CAD Details)coreRaaft provides CAD design files through Design Hub platform for architects to incorporate into their technical drawings and specifications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Raaft competitors and assessment
Company assessmentDirect peers
- ABG Geosynthetics: UK-based supplier of geosynthetic systems including blue/green roof and podium drainage solutions. Comparable in the integrated roof-terrace specification channel, particularly for UK commercial projects.
- Archatrak: North American supplier of pedestal paver systems and structural deck supports for roof terraces. Directly competes with Raaft on the US specification market, particularly on commercial podiums and rooftops.
- Eterno Ivica: Italian manufacturer of adjustable pedestals (NewMaxi, Pedestal Line) for raised floors and terraces. Directly comparable to Raaft's core support structure business, with broader European distribution.
- Wallbarn: UK-based supplier of pedestals, decking supports, and roof terrace systems. Comparable headquarter market and product mix to Raaft, with overlap in fire-rated adjustable pedestals and commercial rooftop applications.
- Hanover Architectural Products: US manufacturer of architectural pavers, rooftop deck systems, and pedestal supports. Directly comparable on the US commercial roof-terrace specification market that Raaft is expanding into from its Schaumburg office.
- Buzon Pedestal International: Belgian manufacturer of adjustable pedestals and support systems for terraces and roof decks. Directly comparable to Raaft's pedestal-based terrace offering, serving architects and contractors on commercial rooftop projects across Europe and internationally.
- ZinCo: German specialist in green roof and roof garden systems, including integrated drainage, substrate, and vegetation layers. Comparable to Raaft's planter-integrated terrace offering and adjacent on green-roof specifications.
Others
- Kinley: UK supplier of landscape products including planters, edging, and rooftop greenery systems. Already a co-marketed partner on the Raaft website, making it a direct adjacency rather than a competitor — relevant for understanding the broader UK rooftop landscaping ecosystem.
Broad incumbents
- Sika (Sarnafil roofing): Global construction chemicals and roofing systems supplier, including Sarnafil single-ply membranes and rooftop solutions. Competes with Raaft as a broad incumbent in the commercial roofing specification market, particularly for large US and European projects.
- Bauder: UK-headquartered roofing and green roof systems manufacturer with a broad portfolio including waterproofing membranes and roof gardens. Comparable as a broader incumbent supplying integrated roofing systems where Raaft competes on the green-roof/terrace specification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Raaft social profiles
Digital presenceRaaft compliance and trust
Trust signalCompliance3 records
Raaft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raaft leadership team
Management profileNumber of profiles
Raaft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raaft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raaft
What does Raaft do?
Raaft manufactures and sells a modular roof terrace system for commercial and residential flat-roof applications. The integrated system combines height-adjustable steel pedestals and Preventa aluminium support joists with high-performance surface finishes including Atria porcelain tiles, Farrino porcelain decking, and Vita Resin, plus steel planters and outdoor furniture. The screwless system meets UK and USA building regulations including BROOF(t4) fire rating and is sold primarily to architects, landscape architects, property developers, and main contractors through specification-driven direct sales.
Is Raaft a public or private company?
Raaft is a private company. It is classified as unknown and is currently operating.
When was Raaft founded?
Raaft was founded in -1. It employs 11 to 50 people.
Where is Raaft based?
Raaft is headquartered in London, United Kingdom, in the Europe region.
How does Raaft make money?
Four revenue lines are on record. Modular Terrace Systems are the primary driver. The others are surface Materials, planter Systems and design Services.
Who are Raaft's main competitors?
Direct peers on record are ABG Geosynthetics, Archatrak, Eterno Ivica, Wallbarn, Hanover Architectural Products, Buzon Pedestal International and ZinCo. Kinley is listed as an others. Broad incumbents are Sika (Sarnafil roofing) and Bauder.
Does Raaft have an API?
No public API is recorded for Raaft.
What industry is Raaft in?
Raaft's product category is Roof Terrace Systems. Its primary akta.pro industry code is IMAFAMAI, Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards), with a secondary code of IMAFAMAA, Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied).