Racine Raiders

What Racine Raiders does

Racine Raiders Football Club, Inc. is a 501c(3) not-for-profit semi-professional American football organization founded in 1953 and headquartered in Racine, Wisconsin. The team plays home games at Historic Horlick Athletic Field, a 5,000-capacity venue opened in 1919 and renovated in 2019 and 2020 under a long-standing partnership with the City of Racine Parks, Recreation, and Cultural Services. The organization operates entirely on volunteer labor, with a community-owned governance model similar to the Green Bay Packers, and is led by a volunteer board of directors. It holds 11 national championships and 667 all-time wins, the most of any minor league football team in history.

The franchise generates revenue through a diversified mix of streams: ticket sales (single-game and season passes priced $4-$54, unchanged for 14 years), multi-year corporate sponsorships led by a jersey deal with Domino's Pizza (AMNJ Enterprises), HomeTeam Live streaming subscriptions ($7 single game, $30 regular season, $100 commercial per game), donations, and fundraising events such as the annual Spring Fling raffle. Ancillary programs include the Champions Plaza commemorative brick project, a youth football camp for grades 3-8, an annual scholarship program awarding $500 to Racine County high school seniors, and the Alumni Association membership program.

The team currently competes in the Mid-West United Football League, having joined in November 2025 after prior stints in the Gridiron Developmental Football League (2022) and The Players Football Association (December 2024). Sponsorship roster spans approximately 20 local businesses across financial services, legal, healthcare, food service, and community service verticals, with Tabak Law sponsoring free admission for veterans and first responders. Distribution combines digital ticketing, streaming, WRJN radio broadcasts, and a community partnership area called WE ARE RACINE that activates at home games.

Name

Racine Raiders

Legal name

Racine Raiders Football Club, Inc.

Website

https://racineraiders.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Racine Raiders is a 501c(3) nonprofit, volunteer-run semi-professional American football team founded in 1953 in Racine, Wisconsin, serving local fans with affordable game-day entertainment at Historic Horlick Athletic Field while generating revenue through tickets, sponsorships, streaming, and fundraising.

Ownership category

akta.pro rank

Product category

Semi-Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

Keywords

• Semi-professional football
• Community sports entertainment
• Live sports streaming
• Youth football camps
• Sports venue events

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season passes, and group tickets sold at Historic Horlick Athletic Field home games
2. Sponsorships: Multi-year sponsorship deals with local businesses including jersey sponsorships, admission sponsorships, and in-game promotional considerations
3. Jersey Sponsorship: Multi-year jersey sponsorship deals with local franchisees (Domino's Pizza) featuring logo placement on team jerseys
4. Streaming Subscriptions: HomeTeam Live streaming of games - single game passes and season packages for fans
5. Fundraising Events: Annual Spring Fling fundraiser with cash raffles, meat raffles, and basket auctions as largest single fundraiser
6. Donations: Monetary donations accepted through website donation page for community support

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Racine Raiders operate a semi-professional American football team that plays a regular-season schedule plus playoffs at Historic Horlick Athletic Field in Racine, Wisconsin. The organization sells tickets, season passes, and live game streaming, and supplements the core football product with community programs including a youth football camp, scholarship awards, a commemorative Champions Plaza brick project, and fundraising events.

Product overview

Racine Raiders operates as a semi-professional American football organization offering a portfolio of products and services centered around live football games at Historic Horlick Athletic Field. The core offering is the football team competing in the MWUF, with ancillary products including HomeTeam Live streaming for remote viewing, Ticket Spicket digital ticketing, and Alumni Association membership. Community programs include youth football camps, scholarship awards, and the Champions Plaza brick commemorative program. The organization runs seasonal fundraising events including the Spring Fling and hosts the annual WE ARE RACINE community partnership area at home games.

Differentiator

Problem solved

Functional benefit

Products and services

• Racine Raiders Football Games Semi-professional American football games played by the Racine Raiders in the Mid-West United Football League (MWUF) and historically the Gridiron Developmental Football League (GDFL), hosted at Historic Horlick Athletic Field for fans in Racine and the surrounding region.
• HomeTeam Live Game Streaming Live streaming service for all Raiders regular-season and playoff games, with single-game passes ($7, valid 24 hours), season packages ($30 for up to 7 home games), and commercial streaming ($100 per game for bars, restaurants, and retail establishments).
• Digital Ticketing (Ticket Spicket / Hometown Ticketing) Digital ticketing platform enabling online ticket purchases, season passes, group tickets, and QR code Fast Lane purchases for all Raiders home games.
• Youth Football Camp Free youth football instructional camp for children entering grades 3 through 8, featuring coaching from Raiders players and coaches, with t-shirts, game tickets, and lunch included.
• Champions Plaza Brick Project Commemorative laser-engraved brick program at Horlick Athletic Field allowing individuals and teams to purchase personalized bricks for permanent installation at the venue.

Quantifiable outcome

• Average 1,500 fans per game attendance
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tabak Law, LLCcoreGTM or Marketing Partner · 1 April 2026Multi-year deal to sponsor free admission gate for veterans, active duty military, and first responders at all Raiders home games
• Mid-West United Football LeaguecoreChannel Partner/ Reseller/ Distributor · 1 November 2025Joined MWUF in November 2025 for new era - current league affiliation
• Gridiron Developmental Football League (GDFL)coreChannel Partner/ Reseller/ Distributor · 1 January 2024League membership - Raiders compete in GDFL Xtreme Conference and host 2024 National Championship Weekend at Historic Horlick Field
• HomeTeam LivecoreTechnology or Integration · 1 May 2023Livestreaming partnership for all regular season, playoff, and championship games. HomeTeam Live provides streaming platform, Raiders participate in advertising revenue sharing
• City of Racine Parks, Recreation, and Cultural ServicescoreStrategic or Co-development Partner · 1 May 2023Long-standing partnership for management of Historic Horlick Athletic Field
• WE ARE RACINE Community OrganizationsminorGTM or Marketing Partner · 1 May 2023Community partnership area at home games featuring local organizations - includes Racine Video Production Workshop, Racine Public Library, Racine Unified School District, and others
• Racine Raiders Alumni AssociationminorGTM or Marketing Partner · 1 January 2023Alumni receive free access to HomeTeam Live game streaming as membership benefit
• AMNJ Enterprises (Domino's Pizza)coreGTM or Marketing Partner · 1 April 2022Multi-year jersey sponsorship deal - Domino's logo on home and away jerseys, plus promotional considerations including live stream sponsorship and halftime pizza toss competition
• Ticket SpicketcoreTechnology or Integration · 1 April 2022Digital ticketing platform partnership enabling online ticket sales, season passes, and QR code purchases. Same platform used by Racine and Kenosha school districts
• United Commercial TravelersminorGTM or Marketing Partner · 1 April 2021Sponsorship of game day scavenger hunt and youth bike giveaway tradition - gives away one bike each to a lucky boy and girl at each home game
• Major Sponsors (20+ local businesses)minorGTM or Marketing Partner7 Mile Fair, ActiveBody Fitness, Angry Brothers Pub & Grill, Anton Painting, Blue Badger, C.J.W. Inc., Doctors of Physical Therapy, Domino's Pizza, Educators Credit Union, Georgie Porgie's, Grand Appliance, Habush, Rocket Wash, Senior Helpers, Silgan Containers, Superior Restoration, The Dish, The Lanes on 20, Woodman's Markets

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Upstate Predators: Semi-professional football team defeated by Racine Raiders in Gridiron Bowl XV (2024). Competes at the same national-championship level of the semi-pro grid.
• Milwaukee Iron: Wisconsin-based semi-professional football team. Closest geographic direct competitor on the semi-pro circuit, competing for the same regional fan base, players, and sponsors.
• Detroit Ravens: Semi-professional football team that ended the Racine Raiders' 31-game winning streak in May 2025. Direct peer on the national semi-pro grid and comparable in scale.
• West Sound Rebels: Semi-professional football team defeated by Racine Raiders in Gridiron Bowl XIV (2023). Operates in the same competitive semi-pro national championship ecosystem.
• Midwest Vengeance: Midwest-based semi-professional football team and recent Racine Raiders opponent. Directly comparable in operating model, regional scope, and amateur-player pipeline.
• Sheboygan County SaberCats: Wisconsin semi-professional football team and recent Racine Raiders opponent. Competes in the same regional landscape for players and local sponsorship dollars.

Others

• Gridiron Developmental Football League (GDFL): Former league affiliation of the Racine Raiders (joined 2022) and the body under which they won Gridiron Bowl XIV and XV. Provides comparable semi-pro league structure.
• Mid-West United Football League: The league the Racine Raiders joined in November 2025. An ecosystem-level counterpart — governs the competitive structure and championship pathway that drives Raiders' revenues.
• MidStates Football League (MSFL): Regional semi-professional football league that selected several Racine Raiders as All-Stars. Comparable community-league structure hosting teams at a similar scale.

Broad incumbents

• Green Bay Packers: Community-owned NFL franchise in Wisconsin. Same volunteer/non-profit community-ownership model that Racine Raiders explicitly compares itself to, but at a vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1MsDoog7ydyVe3L0UOd0cA
• Instagraminstagram.com/racineraidersfootball
• LinkedInlinkedin.com/company/racine-raiders

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racine Raiders