HomeTeam Live
HomeTeam Live is a Canadian sports streaming technology company that provides end-to-end broadcast production and live streaming infrastructure to underserved sports leagues, federations, and event organizers across 40 sports and three continents.
- Company typePrivate
- Founded2021
- HeadquartersRegina, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What HomeTeam Live does
HomeTeam Live (operating under the trade names Home Team Network and HTN) is a Canadian sports streaming technology company that delivers end-to-end broadcast production and live streaming services targeted at the "long tail" of global sports media — content that Kearney estimates represents 40% of the global market but remains economically underserved by traditional broadcasters. Founded in 2021 and headquartered in Emerald Park, Saskatchewan (with engineering and R&D centered in Saskatoon/Saskatchewan and a US operations office in Altamonte Springs, FL), the company operates a dual B2B/B2C model: it sells production services and streaming infrastructure to sports leagues, federations, and event organizers, while also distributing content directly to consumers via web, Roku, Amazon Fire TV, and forthcoming Google Play and Samsung smart TV apps. According to company commentary, HomeTeam Live produces hundreds of games annually across 40 sports and three continents, at volumes described as 5–10x traditional providers.
The technology stack is anchored by HTN Production Tools, a scalable broadcast platform offered in three tiers (Basic, Standard, Premium) supporting camera configurations from one to twelve cameras per event, with both on-site multi-camera and remote client-operated workflows. Layered on top are AI-powered features including a beta-stage AI Highlight Generator that ingests game footage and auto-generates highlight clips, a Coach IQ module for athlete performance analysis, scoring/statistics software tailored by sport, a programmatic advertising integration, and a forthcoming Smart Stream Detection feature. The company maintains a self-described "large IP base and patent portfolio" developed by its Saskatchewan engineering team and has received $976,730 CAD from PrairiesCan's Regional Artificial Intelligence Initiative to accelerate AI-augmented product development.
Revenue is generated through four streams: subscription streaming (with clients/leagues setting their own pricing for premium content), production service fees under the three-tier model, programmatic advertising (powered by a major ad network partner), and sport-specific scoring software. Distribution combines direct B2B sales to leagues and federations with a self-serve consumer platform and a flagship distribution partnership with ESPN, which has carried HomeTeam-produced content including the inaugural Fiesta Bowl Flag Football Classic presented by Oakley. Named B2B customers include the Frontier, Atlantic, Pioneer, Prospect, USPBL, Coastal Plains, NECBL, and South Florida College Baseball leagues, USA Football, Gymnastics Canada, Canoe Kayak Canada, Biathlon Canada, Nordic Canada, the National Sports League, Butler University, and the 2026 Arctic Winter Games. The company is private, has 1–10 employees, and has raised approximately $1.07M USD equivalent across four funding events since 2021.
HomeTeam Live firmographics
Firmographics- Name
- HomeTeam Live
- Legal name
- Home Team Live Technologies Inc.
- Website
- https://hometeamlive.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HomeTeam Live is a Canadian sports streaming technology company that provides end-to-end broadcast production and live streaming infrastructure to underserved sports leagues, federations, and event organizers across 40 sports and three continents.
- Ownership category
- akta.pro rank
HomeTeam Live industry classification
Industry- Product category
- Sports Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industries
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Generalist Live Streaming Platforms (Multi-Category) (MPACACAA)
Keywords
Where HomeTeam Live is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
HomeTeam Live business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Streaming: Monthly subscription-based access to premium sports content. Clients set their own pricing for their events/leagues. All monthly plans use recurring billing. Users can pause subscription until the season starts the following year.
- Programmatic Advertising: Programmatic ad-serving system powered by a major ad network partner. Partner fills open inventory when available with curated ad categories and strict content controls. Some clients provide their own ads, while others opt into the ad-serving system.
- Production Services: Three tiers of production services (Basic, Standard, Premium) for sports leagues and organizations with different coverage needs and budgets. Revenue from providing end-to-end broadcast technology and tools.
- Scoring Software: Dedicated software and stats division offering scoring solutions tailored by sport and use case, sold as a separate service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Client-set pricing with monthly recurring billing |
| Freemium | Pay-as-you-go | Free content available without subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
HomeTeam Live product offering
Product offeringCore offering
HomeTeam Live operates a live sports streaming platform called Home Team Network (HTN) that produces and broadcasts hundreds of games nightly across professional, amateur, college, and youth sports via web and smart TV apps. For sports leagues, federations, and event organizers the company sells end-to-end broadcast production technology (HTN Production Tools) across three tiers (Basic, Standard, Premium), supported by 1-12 cameras and on-site or remote workflows. AI-powered tools including AI Highlight Generator, AI Recap Tool, Coach IQ, and sport-specific Scoring Solutions (iScore Sports) augment the platform.
Product overview
Home Team Live operates primarily as a single unified streaming platform called Home Team Network (HTN), supplemented by AI-powered content creation tools. HTN is a live sports streaming platform providing end-to-end broadcast technology across three production tiers (Basic, Standard, Premium) to stream hundreds of games nightly across professional, college, amateur, and youth sports. The core platform is augmented by AI Highlight Generator and AI Recap Tool (currently in beta) for automated content creation, Smart Stream Detection (in development), Scoring Solutions for sport-specific statistics, and iScore Sports for game tracking. The company also maintains iScore Sports as a distinct sub-brand for scoring tools.
Differentiator
Problem solved
Functional benefit
Brands
- HTN Production Tools: End-to-end technology and tools for broadcasting sports events
- AI Highlight Generator
- Coach IQ
Products and services
- Home Team Network (HTN) Streaming Platform A live sports streaming platform that produces and broadcasts hundreds of games across multiple leagues, venues, and sports. Delivered via web (app.hometeamlive.com), iOS app, Roku, Amazon Fire TV, with Google Play and Samsung apps launching. Offers both free content and subscription-based premium access for sports fans.
- HTN Production Tools End-to-end broadcast technology and tools sold to sports leagues, federations, and event organizers to produce live broadcasts of their events. Available in three production tiers — Basic (single camera), Standard, and Premium (up to 12 cameras) — with both fully staffed on-site multi-camera workflows and remote operator workflows.
- AI Highlight Generator and AI Recap Tool AI-powered tools using computer vision and generative AI to ingest game footage, automatically identify and extract highlight-worthy moments, and assemble selected highlights into complete game recaps for fan engagement and short-form content distribution. Currently in beta.
- Coach IQ AI-powered tool that helps athletes from community-level amateurs to Olympians learn and improve through analysis of their own game footage.
- Scoring Solutions (Scoring Software and Stats Division) Dedicated software and stats division offering sport-specific scoring and statistics solutions sold as a separate service.
- iScore Sports Sub-brand sports scoring and statistics tools available on HTL Sites for tracking and managing game scores and stats.
Quantifiable outcome
- Produces hundreds of games, 5-10x the volume of traditional providers
- +2 more outcomes
Companies that use HomeTeam Live
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
HomeTeam Live technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature6 records
HomeTeam Live partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- ESPNcoreDistribution partnership for broadcasting major sports events. HomeTeam Network streams content on ESPN platforms including ESPNU and ESPN App, including first major college flag football competition on national television (Fiesta Bowl Flag Football Classic).
- OakleyflagshipPresenting sponsor for Fiesta Bowl Flag Football Classic. Oakley supports the tournament as flag football gains NCAA Emerging Sport status and approaches Olympic debut in 2028.
- Fiesta Sports FoundationflagshipOrganizing the Fiesta Bowl Flag Football Classic in partnership with ESPN and HomeTeam Network. First major college flag football competition to air on national television.
- Frontier LeaguecoreProfessional baseball league streaming games through HomeTeam Network platform.
- Atlantic LeaguecoreProfessional baseball league streaming games through HomeTeam Network platform.
- Pioneer LeaguecoreProfessional baseball league streaming games through HomeTeam Network platform.
- USA FootballcoreNational governing body for American football streaming events through HomeTeam Network platform.
- Gymnastics CanadacoreNational gymnastics federation streaming events through HomeTeam Network platform.
- Canoe Kayak CanadacoreNational paddle sports federation streaming events through HomeTeam Network platform.
- Biathlon CanadacoreNational biathlon federation streaming events through HomeTeam Network platform.
- Butler University (Bulldogs)coreUniversity athletics program streaming games through HomeTeam Network platform.
Scale indicators6 records
Expansion highlights6 records
HomeTeam Live competitors and assessment
Company assessmentEmerging players
- BallerTV: Platform that uses a network of local videographers to film youth and amateur sports games for families. Comparable as a long-tail sports streaming service targeting amateur events, though uses human crews rather than HTN's tiered production/AI model.
Broad incumbents
- Genius Sports: Sports data, technology, and media company that provides streaming, data feeds, and AI tools to leagues and sportsbooks. Comparable in sports-tech enablement of leagues and AI-driven content products, but operates at much larger scale across professional leagues.
- DAZN: Global sports subscription streaming service with a much broader rights portfolio (boxing, MMA, soccer leagues). Comparable as a streaming-first sports platform, but operates at a far larger scale and prioritizes premium rights over long-tail coverage.
- ESPN+ (Disney): Disney-owned sports streaming subscription service. Comparable as a destination for live sports streaming; HomeTeam already distributes to ESPN platforms, positioning ESPN+ as both a channel and an indirect competitor in college/amateur rights.
Direct peers
- Pixellot: Provider of AI-automated sports video production and streaming solutions that enable leagues and schools to broadcast games without on-site crews. Highly comparable to HomeTeam's AI-augmented production tier and long-tail sports focus.
- NFHS Network: Subscription streaming platform for high school and amateur sports in the US, producing live and on-demand coverage of school athletic events. Closely comparable in customer base (schools/amateur leagues) and subscription streaming model.
- FloSports: Subscription-based streaming platform dedicated to niche and underserved sports (wrestling, volleyball, track, etc.). Directly comparable to HomeTeam Live in long-tail sports streaming business model, subscription monetization, and league-direct partnerships.
- Veo Technologies: AI-powered sports camera and cloud video platform used by amateur clubs and academies to auto-record and stream matches. Comparable to HomeTeam's combination of multi-tier production with AI-driven content generation.
- Stretch Internet / Presto Sports: Provider of live streaming, scorekeeping, and content tools to college athletic departments and small leagues. Comparable in B2B production tooling sold to collegiate and amateur sports organizations.
- Stadium (Sinclair): Multi-channel sports streaming service focused on college athletics and emerging sports. Comparable in multi-channel free/ad-supported sports streaming distribution and amateur/college audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HomeTeam Live social profiles
Digital presenceHomeTeam Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeTeam Live leadership team
Management profileNumber of profiles
HomeTeam Live funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeTeam Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeTeam Live
What does HomeTeam Live do?
HomeTeam Live operates a live sports streaming platform called Home Team Network (HTN) that produces and broadcasts hundreds of games nightly across professional, amateur, college, and youth sports via web and smart TV apps. For sports leagues, federations, and event organizers the company sells end-to-end broadcast production technology (HTN Production Tools) across three tiers (Basic, Standard, Premium), supported by 1-12 cameras and on-site or remote workflows. AI-powered tools including AI Highlight Generator, AI Recap Tool, Coach IQ, and sport-specific Scoring Solutions (iScore Sports) augment the platform.
Is HomeTeam Live a public or private company?
HomeTeam Live is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeTeam Live founded?
HomeTeam Live was founded in 2021. It employs 1 to 10 people.
Where is HomeTeam Live based?
HomeTeam Live is headquartered in Regina, Canada, in the North America region.
How does HomeTeam Live make money?
Four revenue lines are on record. Subscription Streaming is the primary driver. The others are programmatic Advertising, production Services and scoring Software.
Who are HomeTeam Live's main competitors?
BallerTV is listed as an emerging player. Broad incumbents are Genius Sports, DAZN and ESPN+ (Disney). Direct peers are Pixellot, NFHS Network, FloSports, Veo Technologies, Stretch Internet / Presto Sports and Stadium (Sinclair).
Does HomeTeam Live have an API?
No public API is recorded for HomeTeam Live.
What industry is HomeTeam Live in?
HomeTeam Live's product category is Sports Streaming Platform. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 51621 and its SIC code is 4833.