Radcompany

What Radcompany does

Radcompany is the retail brand of IL Fahrradhandel GmbH, a privately held German limited liability company (GmbH) headquartered and operating in Berlin. The company is a specialty bicycle and E-bike retailer serving individual end-consumers through an omnichannel model that combines an e-commerce storefront (radcompany.de) with two physical retail locations — the Cube Store Berlin Marienfelde and a showroom in Berlin Schöneberg featuring a dedicated Riese & Müller experience world. The single disclosed managing director is Ingo Ludwig, and the company operates with a small team of approximately 5 employees.

The core product offering centers on the CUBE brand of E-bikes equipped with Bosch motor systems (Performance Line CX, Performance Line, Active Line Plus, and SX variants) with battery capacities ranging from 400Wh to 800Wh. The E-bike portfolio spans five product series: Kathmandu Hybrid (E-touring with integrated carriers), Reaction Hybrid (E-MTB hardtail), Supreme Hybrid (urban step-through with belt drives), Stereo Hybrid (full-suspension E-MTB), and Touring Hybrid (comfort touring). In addition to E-bikes, Radcompany sells conventional bicycles (city, mountain, trekking, racing/cyclocross, and children's), accessories (lighting, locks, pumps, trailers, racks), replacement parts (brakes, drivetrains, wheels, tires, saddles), and cycling apparel (helmets, gloves, clothing).

Radcompany's business model is straightforward unit-sale retail with one-time transactions. Pricing ranges from approximately €19.95 for accessories to €6,999 for premium E-bikes. Shipping is tiered via DHL (free over €100 for standard parcels, €49 for freight/bicycle shipments), with payment options including PayPal and prepayment. The go-to-market is direct-to-consumer with a horizontal segmentation approach targeting use cases (commuting, touring, mountain biking, family cycling) rather than enterprise customers. The company has no disclosed external funding, no institutional investors, no parent company, and no subsidiaries, indicating it operates as a founder/owner-operated specialty retailer with a 20-year operating history in the Berlin market.

Name

Radcompany

Legal name

IL Fahrradhandel GmbH

Website

https://radcompany.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radcompany is a Berlin-based specialty bicycle and E-bike retailer operating as IL Fahrradhandel GmbH, serving individual consumers through e-commerce and two physical stores with a CUBE- and Bosch-focused product lineup.

Ownership category

akta.pro rank

Product category

Bicycle and E-bike Retail

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail
• E-bike sales
• CUBE dealer
• Cycling accessories
• Bosch e-bike systems

Headquarters

HQ city

Berlin Marienfelde

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from the sale of bicycles, E-bikes, accessories, parts, and cycling apparel through e-commerce and retail stores. Products are sold at fixed retail prices with periodic sales and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Radcompany is a Berlin-based specialty bicycle and e-bike retailer that operates the e-commerce platform radcompany.de and two physical retail stores. The company is an authorized CUBE brand dealer and Cube Store operator, selling CUBE e-bikes equipped with Bosch motors, conventional bicycles, cycling accessories, parts, and apparel to individual consumers.

Product overview

Radcompany (operated by IL Fahrradhandel GmbH) is a Berlin-based bicycle and e-bike retailer operating both an e-commerce platform and physical retail stores. The product portfolio centers on the Cube brand of e-bikes featuring Bosch motors (CX, Performance Line, SX, Active Plus variants) with battery capacities from 400Wh to 800Wh, sold across several product lines: Kathmandu Hybrid (E-touring with integrated carriers), Reaction Hybrid (E-MTB hardtail), Supreme Hybrid (urban step-through with belt drives), Stereo Hybrid (full-suspension E-MTB), and Touring Hybrid (comfort touring). Traditional non-electric bicycles are also offered including city bikes, mountain bikes (hardtail and full-suspension), trekking bikes, racing/cyclocross bikes, and children's bikes. The accessory range includes CUBE Rucksack backpacks, plus general bicycle accessories (lighting, locks, pumps, parts) and apparel (helmets, gloves, clothing). The business operates two Berlin retail locations—Berlin Marienfelde (Cube Store) and Berlin Schöneberg—offering in-store service and E-Bike experiences featuring Riese & Müller models.

Differentiator

Problem solved

Functional benefit

Products and services

• CUBE E-Bikes (Bosch-equipped) Electric bicycles from the CUBE brand equipped with Bosch drive systems, sold to individual consumers for commuting, recreation, and urban mobility. Price range spans approximately €2,134 to €6,999.
• CUBE Conventional Bicycles Non-motorized CUBE bicycles sold to individual consumers for leisure, fitness, and commuting use.
• Cycling Accessories and Parts Supporting cycling accessories and replacement parts sold alongside bicycles and e-bikes to individual consumers.
• Cycling Apparel Cycling clothing sold to individual consumers as part of the bicycle retail offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CUBEcoreChannel Partner/ Reseller/ DistributorAuthorized CUBE dealer and Cube Store operator. Radcompany operates an official Cube Store in Berlin Marienfelde and sells the complete CUBE E-bike lineup including Kathmandu Hybrid, Reaction Hybrid, Supreme Hybrid, Stereo Hybrid, and Touring Hybrid models.
• BoschcoreTechnology or IntegrationBosch provides E-bike motor systems (Performance Line CX, Performance Line, Active Line Plus, SX) and PowerTube batteries that power the majority of E-bikes sold by Radcompany. Featured motors include CX with up to 100Nm torque and Smart System integration.
• DHLminorOthersDHL is the shipping provider used by Radcompany for parcel deliveries to customers throughout Germany.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Riese & Müller: Premium German e-bike manufacturer with a tightly controlled dealer network; Radcompany's Schöneberg location is one of its experience worlds. A supplier/partner rather than competitor, but defines the premium positioning of Radcompany's high-end range.

Direct peers

• Bike24: Major European online specialty bike and e-bike retailer headquartered in Hamburg, Germany. Comparable to Radcompany in product breadth (bikes, e-bikes, parts, accessories, apparel) and Germany-centric e-commerce focus.
• Fahrrad XXL: One of Germany's largest specialty bike retail chains with multiple stores and a strong online platform. Comparable to Radcompany across specialty bike retail, multib-brand selection, and e-bike focus.
• Rose Bikes: German direct-to-consumer bicycle and e-bike retailer based in Bocholt with strong online presence and a physical showroom. Highly comparable to Radcompany as a German specialist selling CUBE-adjacent bikes via omnichannel.
• Bike-Components: German online retailer specializing in bicycle parts, accessories, and complete bikes. Overlaps with Radcompany's parts and accessories assortment and competes for the same online German cycling customer.
• BOC (Bike and Outdoor Company): German multi-store bike and outdoor retailer with omnichannel presence. Comparable to Radcompany on specialty bike retail, omnichannel distribution, and e-bike emphasis.
• bikediscount.de: German online discount retailer specializing in bicycles, e-bikes, components, and accessories. Direct competitor to Radcompany's e-commerce channel with overlapping product categories and aggressive pricing.
• Lucky Bike: German specialty bike retail chain with multiple stores and online sales. Direct competitor in the authorized-dealer-led specialty bike retail model in Germany.

Emerging players

• Canyon Bicycles: German direct-to-consumer premium bike and e-bike manufacturer-retailer. Threatens the specialty dealer model that Radcompany depends on by selling direct to consumers online.

Broad incumbents

• Decathlon Germany: Global sporting goods retailer with a strong German store and online presence, including a wide range of bicycles, e-bikes, and accessories. Competes with Radcompany for entry-to-mid-tier bike shoppers, though its specialty focus is broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/radcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radcompany