What Raddec does

Raddec Ind. e Com. Ltda is a privately-held Brazilian manufacturer of prefabricated energy meter standards (padrões de energia), founded in 2003 and headquartered in Rondonópolis, Mato Grosso. The company produces carbon-steel and galvanised-steel standards in square and round profiles, available in single-phase, bi-phase, and tri-phase configurations across 5m and 7m heights with aerial or underground cable entry options. Products are pre-wired with energy meter enclosures and breakers, ready for installation compliant with Grupo Energisa specifications and ABNT norms.

Raddec operates a 2,300 m² manufacturing facility with annual capacity of 30,000 units, having scaled from approximately 800 units per year at inception. The company holds ISO 9001:2015 quality management certification and the PE-425 ecological label, and is one of only three homologated suppliers authorised to provide energy entry standards to Grupo Energisa across Brazil — and the sole certified supplier in the Centro-Oeste region. The business primarily serves construction material retailers, large construction companies, and federal government programmes including Minha Casa Minha Vida and Luz para Todos, with whom it has maintained 15+ year supply relationships.

The revenue model is direct wholesale hardware sales with quote-based pricing, a minimum 5-unit wholesale order, and distribution via company-owned logistics supplemented by regional distributors for retail. Sales channels are direct via phone, WhatsApp, email, and a website contact form, with no traditional advertising. The company remains founder/family-controlled with approximately 5 employees, no external institutional funding, and no evidence of subsidiary or holding-company structures.

Name

Raddec

Legal name

Raddec Ind. e Com. Ltda

Website

https://raddec.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Raddec Ind. e Com. Ltda is a privately-held Brazilian manufacturer of prefabricated galvanised energy meter standards, headquartered in Rondonópolis, Mato Grosso. The company serves construction material retailers, large construction firms, and federal electrification programmes, holding sole Centro-Oeste certification with Grupo Energisa.

Ownership category

akta.pro rank

Product category

Electrical Infrastructure Equipment

NAICS

Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Switchgear & Switchboard Apparatus (3613), Prefabricated Metal Buildings & Components (3448), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Wiring Harnesses & Pre-Fabricated Assemblies (IMADAMAN)

akta.pro secondary industry

Poles, Towers & Structures (wood/steel/concrete poles, lattice towers, monopoles, crossarms) (EUADADAF)

Keywords

• Energy meter standards
• Galvanized steel pedestals
• Electrical meter mounting
• Utility infrastructure equipment
• Power distribution hardware

Headquarters

HQ city

Rondonópolis

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Energy Standards Sales: Raddec generates revenue through the sale of pre-fabricated energy meter standards (padrões de energia) in monophase, biphasic, and triphase configurations. Products are sold ready for installation with wiring, meter enclosures, and breakers included. Sales are conducted through both wholesale (minimum 5 units) and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Raddec manufactures pre-fabricated energy meter standards (padrões de energia) in carbon steel and galvanized steel, available in single-phase (Monofásico), two-phase (Bifásico), and three-phase (Trifásico) configurations. Each standard comes with pre-installed wiring, meter enclosures, and circuit breakers, ready for installation in compliance with Energisa Group concession standards. The company produces these in 5m and 7m heights with aerial or underground cabling options, serving residential, commercial, and industrial electrical connection needs.

Product overview

Raddec is a manufacturer of energy meter standards (padrões de energia) for residential, commercial, and industrial use. The product portfolio consists of carbon steel and galvanized steel standards in square or round sections, offered in single-phase (Monofásico M2), two-phase (Bifásico B2/B3), and three-phase (Trifásico T2/T3/T4) configurations. Products come in 5m and 7m heights with aerial or underground entry/output options, including pre-wired input, output, and neutral wiring, with boxes for energy meters and circuit breakers, ready for installation per Energisa standards. The portfolio is differentiated by amperage ratings (50A to 100A), conductor sizes (10mm to 25mm), and load capacities ranging from 3.80 to 38.10 KW. The company also produces component galvanized fire-coated round tubes in 4-inch diameter.

Differentiator

Problem solved

Functional benefit

Products and services

• Padrão Monofásico M2 AF (5m) Single-phase energy meter standard, 5m height, aerial entry, aerial or underground output, 50A amperage, 10mm conductors, supports 3.80 to 6.30 KW load. For residential single-phase connections.
• Padrão Monofásico M2 CR (7m) Single-phase energy meter standard, 7m height, aerial entry, aerial or underground output, 50A amperage, 10mm conductors, supports 3.80 to 6.30 KW load. For residential single-phase connections on opposite side of external energy network.
• Padrão Bifásico B2 AF (5m) Two-phase energy meter standard, 5m height, aerial entry, aerial or underground output, 63A amperage, 10mm conductors, supports 10.10 to 12.70 KW load. Suitable for 110/127V and 220V.
• Padrão Bifásico B2 CR (7m) Two-phase energy meter standard, 7m height, aerial entry, aerial or underground output, 63A amperage, 10mm conductors, supports 10.10 to 12.70 KW load. Suitable for 110/127V and 220V.
• Padrão Bifásico B3 AF (5m) Two-phase energy meter standard, 5m height, aerial entry, aerial or underground output, 80A amperage, 16mm conductors, supports 12.70 to 17.70 KW load.
• Padrão Bifásico B3 CR (7m) Two-phase energy meter standard, 7m height, aerial entry, aerial or underground output, 80A amperage, 16mm conductors, supports 12.70 to 17.70 KW load.
• Padrão Trifásico T2 AF (5m) Three-phase energy meter standard, 5m height, aerial entry, aerial or underground output, 50A amperage, 10mm conductors, supports 15.20 to 19.00 KW load. Suitable for 110/127V, 220V and 380V.
• Padrão Trifásico T2 CR (7m) Three-phase energy meter standard, 7m height, aerial entry, aerial or underground output, 50A amperage, 10mm conductors, supports 15.20 to 19.00 KW load.
• Padrão Trifásico T3 AF (5m) Three-phase energy meter standard, 5m height, aerial entry, aerial or underground output, 80A amperage, 16mm conductors, supports 19.00 to 26.60 KW load. Appropriate for large residences, commerce, or small industries.
• Padrão Trifásico T3 CR (7m) Three-phase energy meter standard, 7m height, aerial entry, aerial or underground output, 80A amperage, 16mm conductors, supports 19.00 to 26.60 KW load.
• Padrão Trifásico T4 AF (5m) Three-phase energy meter standard, 5m height, aerial entry, aerial or underground output, 100A amperage, 25mm conductors, supports 26.60 to 38.10 KW load. For high-capacity industrial use.
• Padrão Trifásico T4 CR (7m) Three-phase energy meter standard, 7m height, aerial entry, aerial or underground output, 100A amperage, 25mm conductors, supports 26.60 to 38.10 KW load. For high-capacity industrial use.
• Tubo Galvanizado a Fogo Redondo 4\" (5m) Galvanized fire-coated round tube 4 inch, 5m height, 3mm wall thickness. Homologated according to Energisa norm ETU180.2.
• Tubo Galvanizado a Fogo Redondo 4\" (7m) Galvanized fire-coated round tube 4 inch, 7m height, 3mm wall thickness. Homologated according to Energisa norm ETU180.2.

Quantifiable outcome

• Production capacity increased from 800 to 30,000 units per year

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo EnergisacoreStrategic or Co-development PartnerRaddec is one of only three homologated suppliers certified to provide energy entry standards for the Energisa Group across all of Brazil. Products are manufactured to comply with Energisa specifications and normative requirements including ETU180.2 standard. The partnership is the primary channel for Raddec's national distribution reach.
• Coopercicla (Rondonópolis)minorStrategic or Co-development PartnerCoopercicla is a recycling cooperative in Rondonópolis that receives solid waste from Raddec's production process. This partnership supports Raddec's environmental management and solid waste management plan (PGRS), while also contributing to the local cooperative movement.
• Luz para Todos ProgramcoreStrategic or Co-development PartnerRaddec supplied energy entry standards for the Brazilian government's Luz para Todos (Light for All) rural electrification program for over 15 years, delivering products to all regional poles in Mato Grosso state.
• Minha Casa Minha Vida ProgramcoreStrategic or Co-development PartnerSince 2004, Raddec has supplied energy entry standards for the Brazilian government's Minha Casa Minha Vida (My House My Life) affordable housing program, expanding market reach and negotiating with large construction companies throughout Mato Grosso.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Legrand Brasil: International manufacturer of electrical and digital building infrastructure with Brazilian operations covering wiring devices, distribution panels, and enclosures. Legrand serves overlapping customer segments to Raddec, including construction and utility installation channels.
• Siemens Brasil: Global electrical equipment and infrastructure provider with Brazilian operations covering switchgear, metering, and power distribution products. Siemens competes for utility customer relationships that drive demand for products like Raddec's energy entry standards.
• Tramontina: Large Brazilian manufacturer with a broad electrical products portfolio including wiring devices, enclosures, and distribution equipment. Tramontina serves the same utility and construction customer base as Raddec but operates across many product categories and geographies.
• ABB Brasil: Global electrical infrastructure company operating in Brazil with products spanning switchgear, distribution equipment, and utility-grade electrical hardware. ABB addresses the same utility and industrial customers that purchase energy entry standards.
• Schneider Electric Brasil: Global electrical equipment manufacturer with significant Brazilian operations covering switchgear, wiring devices, and distribution products. Schneider serves the same end-customers (utilities, construction) as Raddec but with a much broader portfolio and scale.

Others

• Prysmian Brasil: Brazilian operations of the global cable manufacturer, supplying utility-grade cables and conductors used in energy distribution. Prysmian is an enabling supplier to the same utility infrastructure ecosystem in which Raddec operates, though it does not manufacture meter pedestals directly.

Direct peers

• Romagnole: Brazilian manufacturer of electrical products including posts, crossarms, and distribution hardware for utilities. Romagnole serves similar Brazilian utility and infrastructure customers as Raddec and manufactures comparable galvanized metal electrical infrastructure components.
• Conexel: Brazilian manufacturer of electrical connection and distribution products, including pre-fabricated electrical assemblies used in utility service connections. Conexel operates in a directly overlapping product category and customer base as Raddec.
• Magnet (Grupo Magnet): Brazilian manufacturer of electrical infrastructure products, including distribution posts, transformer supports, and pre-fabricated assemblies used by utilities. Magnet operates in a directly comparable product niche and serves similar Brazilian utility customers.
• Togni: Brazilian manufacturer of electrical fittings, brackets, and pre-fabricated electrical assemblies for utility and construction applications. Togni's product portfolio overlaps with Raddec's in terms of pre-fabricated electrical infrastructure hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/raddecind.ltda
• LinkedInlinkedin.com/company/raddec

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raddec