Radical

What Radical does

Radical, Inc. is a 501(c)(3) non-profit Christian ministry founded in 2010 by pastor and author David Platt, headquartered in Birmingham, Alabama, with approximately 40 employees. The organization's mission is to mobilize Christians for global evangelism, with a stated focus on 'least reached' nations. Radical operates a portfolio of free digital content products — a website platform, the Secret Church annual 6-hour streamed Bible study event, the Hard to Reach documentary series, the Neighborhoods & Nations podcast, and an email newsletter ('The Commission') — alongside a publishing arm producing books such as Pray the World, Something Needs to Change, and Gospel Threads, distributed through its own online bookstore (powered by 10ofThose) and merchandise store, with a mobile app rounding out the ecosystem.

Radical monetizes primarily through charitable donations, which represented 87% of FY25 Total Support of $10.06M (with event revenue at 7%, tuition at 4%, and product sales at 1%). Pricing is structurally freemium: all primary content (articles, videos, podcasts, docuseries, and Secret Church streams) is provided free of charge, while donations and merchandise generate the operating revenue. The go-to-market model is event-driven content marketing: digital content draws a global audience of 'millions,' Secret Church streams attract 'tens of thousands' of participants per event, and donors are converted via the Awaken initiative and church-partnership channels that support 140 active projects across 42 countries. Radical maintains ECFA accreditation, a Platinum Candid (GuideStar) transparency designation, and annual audits by Capin Crouse.

The ministry is governed by a board and led by founder David Platt, with senior content leadership from Steven Morales (Senior Director of Content). Geographic operations span North Africa, the Middle East, Sub-Saharan Africa, Central/South/Southeast/East Asia, and the Caucasus, with dedicated country landing pages on radical.net for 26+ priority nations. As a private non-profit, Radical has no equity holders, no traditional funding rounds, and no disclosed acquisitions; growth is funded internally through donor support.

Name

Radical

Legal name

Radical, Inc.

Website

https://radical.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Radical, Inc. is a 501(c)(3) Christian ministry founded by David Platt that produces free gospel content — including Secret Church, the Hard to Reach docuseries, podcasts, books, and a bookstore — and mobilizes individual donors and church partners to support 140 mission projects across 42 countries.

Ownership category

akta.pro rank

Product category

Christian Ministry and Religious Content Publishing

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO), International Grantmaking & Development Foundations (BPAGAKAH), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Christian ministry services
• Global mission publishing
• Religious content streaming
• Discipleship resources
• Gospel broadcasting

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations: The primary revenue stream, representing 83-90% of total support across FY21-FY25. Individual donors contribute financially to support the ministry's global mission work and content creation.
2. Product Sales: Sale of books, merchandise, and other Christian resources through the Radical bookstore and merch store. Represents 0-1% of revenue.
3. Event Revenue: Revenue from Secret Church events and related programming. Ranges from 6-9% of total support.
4. Tuition: Revenue from educational/tuition-based programs. Represents 0-4% of total support.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Radical is a Christian ministry that creates and distributes gospel-focused content including books, podcasts, docuseries, articles, and streamed events such as the 6-hour Secret Church Bible study. The ministry is funded primarily by individual donations and supports 140 active mission projects across 42 countries through programs in evangelism, discipleship, humanitarian relief, and leadership development.

Product overview

Radical is a Christian ministry platform organized around a unified mission to 'make Jesus known everywhere.' The organization operates primarily as a content and publishing ministry, offering a portfolio of interconnected products including the Radical Website Platform (delivering videos, articles, podcasts, books, and newsletters), Secret Church (a global streaming Bible study event), the Hard to Reach documentary series, and the Neighborhoods & Nations podcast. Its publishing arm encompasses books such as Pray the World (31-day devotional), Something Needs to Change, Gospel Threads, and numerous other titles authored primarily by David Platt and Steven Morales, distributed through the Radical Bookstore. Additional revenue streams include a merchandise store and a mobile app. The product ecosystem is unified by the theme of global mission and evangelism, with content spanning 26+ countries served.

Differentiator

Problem solved

Functional benefit

Brands

• Secret Church: A unique, one-night streaming event featuring 6 hours of intense Bible study and passionate prayer for the persecuted church worldwide.
• Hard to Reach

Products and services

• Radical Website Content Platform
• Secret Church
• Hard to Reach Documentary Series
• Neighborhoods & Nations Podcast
• The Commission Newsletter
• Radical Bookstore
• Radical Merch Store
• Pray the World
• Pray the World Coloring & Activity Book
• Something Needs to Change
• Gospel Threads

Quantifiable outcome

• Tens of thousands participate in Secret Church events
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frontiers: Mission organization focused specifically on 'least reached' people groups; closely comparable to Radical's least-reached-nations focus, donor model, and country-specific mission engagement.
• GFA World (Gospel for Asia): Faith-based missions organization serving in Asia and other regions with donor-funded humanitarian and gospel programs; comparable as a donor-supported international ministry with country-specific mission portfolios.
• Samaritan's Purse: Large evangelical Christian relief and missions organization led by Franklin Graham; directly comparable as a donor-funded faith-based ministry with global humanitarian and gospel-proclamation programs.
• Operation Mobilisation (OM): Global Christian mission organization with operations across multiple least-reached countries; comparable in international footprint, donor-supported structure, and mission mobilization focus.
• The Navigators: International Christian ministry emphasizing discipleship and mission mobilization; closely comparable in evangelical DNA, content-driven engagement, and global field presence.
• Voice of the Martyrs: Ministry serving persecuted Christians worldwide; directly comparable through shared focus on the persecuted church, global mission content, and donor-funded operations.
• Cru (Campus Crusade for Christ): Evangelical ministry focused on global evangelism, discipleship, and mission mobilization; directly comparable in mission theology, donor-supported model, and content-driven engagement approach.

Others

• Biblica (formerly International Bible Society): Non-profit focused on Bible translation, publishing, and engagement globally; adjacent peer in the evangelical publishing and global mission content ecosystem.

Broad incumbents

• Lysa TerKeurst / Proverbs 31 Ministries: Established evangelical ministry producing devotionals, podcasts, and Bible study content with donor support; comparable as a content-led, founder-driven ministry with broad female audience reach.

Emerging players

• RightNow Media: Streaming Bible study and discipleship video library for churches and individuals; comparable as a digital content platform for discipleship/mission content, though subscription-based rather than donation-funded.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FollowRadical
• YouTubeyoutube.com/followradical
• Facebookfacebook.com/followradical
• Instagraminstagram.com/followradical
• LinkedInlinkedin.com/company/radical-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radical