RADIO 2 PI R
RADIO 2 PI R (TWO PI R NETWORK INDIA LLP) is an Ahmedabad-based internet radio platform that runs dedicated branded channels and 19 vertical-specific audio products for venues across food, fitness, retail, healthcare, and education, serving brands and SMB operators in India.
- Company typePrivate
- Founded-
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RADIO 2 PI R does
TWO PI R NETWORK INDIA LLP, operating as RADIO 2 PI R, is an Ahmedabad-based internet radio platform founded in 2019 that runs the "World's First Personalized Radio Station" format. The company operates two product lines: (1) dedicated branded radio channels built for specific venues and brands — five are currently live (Chhappan Food Street, Teapost, Boxpark Food Court, Gourmesserie Store, Anytime Fitness), streamed via internet URLs and QR codes on a 06:00–24:00 daily schedule; and (2) a portfolio of 19 vertical-specific premium products covering gyms, hospitals, malls, universities, transit, townships, and other venue categories. The underlying stack is internet-based audio streaming with QR-code point-of-entry, supplemented by terrestrial FM 102.1 distribution, on-demand podcasts, and live RJ-hosted shows.
The business model combines recurring branded-channel subscriptions with advertising on the broader network. Go-to-market is sales-led, targeting fragmented venue categories across India, with the home market in Gujarat and recent geographic expansion into Indore. The premium-vertical product line (19 SKUs) is positioned to capture long-tail SMB demand, while the five anchor branded channels represent the higher-value enterprise tier. The company is privately held as an LLP with 21 employees and no disclosed outside funding, implying organic growth and constrained sales capacity relative to its stated addressable market.
Revenue mechanics are not publicly disclosed: no pricing tiers, contract values, customer counts, or ARR figures are available. The hybrid internet + FM 102.1 distribution, combined with on-demand podcasts and live programming, broadens potential ad inventory, but actual monetization across these channels is unverified. Customer segments span food and beverage (Chhappan, Teapost, Boxpark, Gourmesserie), fitness (Anytime Fitness), retail/real estate (mall and township radio), healthcare, education, and transit — a deliberately diversified vertical mix designed to reduce single-end-market dependency at the cost of sales efficiency.
RADIO 2 PI R firmographics
Firmographics- Name
- RADIO 2 PI R
- Legal name
- TWO PI R NETWORK INDIA LLP
- Website
- https://radio2pir.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RADIO 2 PI R (TWO PI R NETWORK INDIA LLP) is an Ahmedabad-based internet radio platform that runs dedicated branded channels and 19 vertical-specific audio products for venues across food, fitness, retail, healthcare, and education, serving brands and SMB operators in India.
- Ownership category
- akta.pro rank
RADIO 2 PI R industry classification
Industry- Product category
- Internet Radio and Branded Audio Services
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
Keywords
Where RADIO 2 PI R is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
RADIO 2 PI R business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dedicated Brand Radio Channels: Radio 2 PI R creates and manages personalized radio channels for brands and businesses, enabling them to reach targeted audiences with branded content.
- Advertising: Brands can advertise on Radio 2 PI R's existing channels, benefiting from 'Assured Listeners' and 'No Channel Change Option' ensuring advertiser confidence.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RADIO 2 PI R product offering
Product offeringCore offering
Radio 2 PI R operates an internet radio platform that creates and manages personalized, dedicated branded radio channels for businesses and venues across multiple verticals (gyms, hospitals, universities, malls, food courts, theme parks, townships, retail, transit, etc.). The company produces curated audio content (music, talk shows, podcasts, RJ-hosted segments) streamed live 06:00–24:00 daily via streaming URLs and QR codes, and sells on-air advertising with assured-listener, no-channel-change positioning.
Product overview
Radio 2 PI R is the World's First Personalized Internet Radio Station operating as TWO PI R NETWORK INDIA LLP. The company provides two main offerings: (1) Dedicated branded radio channels for businesses including 2 PI R-CHAPPAN (Food Street), 2 PI R-TEAPOST, 2 PI R-BOXPARK (Food Court), 2 PI R-GOURMESSERIE, and 2 PI R-ANYTIME FITNESS; and (2) A portfolio of 19 premium vertical-specific radio products covering Gym, Fair, Exhibition, Age Care, University, Hospital, Theme Park, Park, Water Park, Township, Train, Metro, Mall, School, Retail, Bus Stop, Community, Cafe, and Food Court environments. The company also produces podcasts including World Athletics Day, Tiwariji, Acting Kabhoot, and Conjunctivitis, and operates live RJ shows featuring RJ Rajiv (Rang de Indori), Jr. RJ Palak (Chappan Ka Charger), RJ Janvi (Nagme-e-khas), and Jr. RJ Heer (Unfiltered Baate). The platform enables brands to advertise ON AIR with assured listeners and no channel change option.
Differentiator
Problem solved
Functional benefit
Brands
- 2 PI R-CHAPPAN: Food Street branded radio channel
- 2 PI R-TEAPOST
- 2 PI R-BOXPARK
- 2 PI R-GOURMESSERIE
- 2 PI R-ANYTIME FITNESS
Products and services
- Gym Radio Personalized workout companion radio featuring high-energy music and motivational content designed to enhance fitness sessions for gym members.
- Fair Radio Entertainment-focused radio for fairgrounds offering announcements on rides, games, live performances, and special events.
- Exhibition Radio Radio channel featuring interviews with artists, curators, and industry experts, providing insights into exhibits and the creative process.
- Age Care Radio Companionship-focused radio for seniors featuring soothing melodies, inspirational stories, and health tips tailored for elderly communities.
- University Radio Campus radio delivering updates on campus happenings, faculty interviews, and community engagement content for university audiences.
- Hospital Radio Patient and staff-focused radio providing comforting music and uplifting messages throughout the healthcare journey.
- Theme Park Radio Entertainment radio for theme parks featuring thrilling music, insider stories, and updates on park attractions.
- Park Radio Community radio for parks featuring nature sounds, event announcements, and eco-friendly initiative updates.
- Water Park Radio Personalized water park radio delivering aquatic-themed music, announcements, and refreshment updates for visitors.
- Township Radio Community-focused radio showcasing local news, resident stories, cultural celebrations, and neighborhood updates for township residents.
- Train Radio Passenger-focused train radio offering scenic travel music, personalized journey updates, and onboard entertainment options.
- Metro Radio Urban commuter radio providing upbeat music, transit news, cultural updates, and interviews with local personalities for city commuters.
- Mall Radio Shopping entertainment radio featuring catchy music, exclusive deals, mall event updates, and shop owner interviews.
- School Radio Student-focused school radio delivering announcements, interviews, campus updates, and community content for educational institutions.
- Retail Radio Shopping experience radio offering personalized music, promotions, trend insights, and exclusive offers for retail environments.
- Bus Stop Radio Commuter entertainment radio for bus stops featuring upbeat music, transit updates, and community announcements for waiting passengers.
- Community Radio Neighborhood radio providing local news, community leader interviews, and discussions on important issues affecting residents.
- Cafe Radio Atmospheric radio for cafes featuring mood-matching music and personalized menu recommendations for an enhanced dining experience.
- Food Court Radio Food court radio featuring personalized playlists, song dedications, and flavor-themed content for mealtime entertainment.
- Dedicated Branded Radio Channels Custom-built, dedicated internet radio channels operated under a brand's identity with curated content tailored to its venue/environment, offered as a recurring subscription service to businesses.
Companies that use RADIO 2 PI R
Customer profileSegments10 records
Ideal customer profiles2 records
RADIO 2 PI R technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RADIO 2 PI R partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
RADIO 2 PI R competitors and assessment
Company assessmentBroad incumbents
- JioSaavn: India's leading music streaming platform with hundreds of millions of users. A potential competitor and partner for branded audio experiences in the Indian market.
- Radio Mirchi: India's largest private FM radio network. Comparable as a commercial radio broadcaster in India and a potential competitor for venue audio advertising budgets.
- Gaana: Major Indian music streaming service owned by Times Internet. Comparable as a large-scale Indian audio platform with advertising inventory that overlaps with Radio 2 PI R's advertiser base.
- Mood Media: Global in-store media solutions provider offering music, messaging, and digital signage for retail and hospitality. Represents the scaled, incumbent version of the venue-audio business Radio 2 PI R is pursuing.
- Spotify for Business: Spotify's B2B arm providing licensed background music for businesses. Represents a well-capitalized, global version of the per-venue audio subscription model.
- Hungama Music: Indian digital media entertainment service offering music streaming and content distribution. Overlaps as an Indian audio content platform competing for both listener attention and advertising budgets.
Direct peers
- Rockbot: Provides branded in-venue audio and music curation for restaurants, retail, fitness, and hospitality chains. Closely mirrors Radio 2 PI R's per-vertical venue radio productization.
- Soundtrack Your Brand: B2B music streaming platform that provides licensed, branded background music for businesses (retail, hospitality, gyms). Directly comparable to Radio 2 PI R's dedicated brand channel model for commercial venues.
- Cloud Cover Music: Subscription-based B2B background music service for retail stores, restaurants, and other commercial venues. Comparable business model of recurring per-venue audio subscriptions.
Regional players
- Red FM: Indian private FM radio network with strong presence in multiple metros. Comparable as a commercial Hindi-language radio broadcaster targeting advertisers and audiences overlapping with Radio 2 PI R's Indian content.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RADIO 2 PI R social profiles
Digital presenceRADIO 2 PI R financial estimates
Financial estimateRevenue estimate
Valuation estimate
RADIO 2 PI R leadership team
Management profileNumber of profiles
RADIO 2 PI R funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RADIO 2 PI R M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RADIO 2 PI R
What does RADIO 2 PI R do?
Radio 2 PI R operates an internet radio platform that creates and manages personalized, dedicated branded radio channels for businesses and venues across multiple verticals (gyms, hospitals, universities, malls, food courts, theme parks, townships, retail, transit, etc.). The company produces curated audio content (music, talk shows, podcasts, RJ-hosted segments) streamed live 06:00–24:00 daily via streaming URLs and QR codes, and sells on-air advertising with assured-listener, no-channel-change positioning.
Is RADIO 2 PI R a public or private company?
RADIO 2 PI R is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RADIO 2 PI R founded?
RADIO 2 PI R was founded in -1. It employs 11 to 50 people.
Where is RADIO 2 PI R based?
RADIO 2 PI R is headquartered in Ahmedabad, India, in the Asia region.
How does RADIO 2 PI R make money?
Two revenue lines are on record. Dedicated Brand Radio Channels are the primary driver. The others are advertising.
Who are RADIO 2 PI R's main competitors?
Broad incumbents on record are JioSaavn, Radio Mirchi, Gaana, Mood Media, Spotify for Business and Hungama Music. Direct peers are Rockbot, Soundtrack Your Brand and Cloud Cover Music. Red FM is listed as a regional player.
Does RADIO 2 PI R have an API?
No public API is recorded for RADIO 2 PI R.
What industry is RADIO 2 PI R in?
RADIO 2 PI R's product category is Internet Radio and Branded Audio Services. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles). Its NAICS code is 516110 and its SIC code is 4832.