Radio Pico
Radio Pico is a privately held Italian local radio broadcaster founded in 1976, operating multiple FM frequencies across five Northern Italian provinces and digital streaming platforms, monetized through advertising, event media partnerships, and sponsorships serving regional listeners and local advertisers.
- Company typePrivate
- Founded1976
- HeadquartersMirandola, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Radio Pico does
Radio Pico is a privately held Italian local radio broadcaster founded on 25 April 1976 in Mirandola, Modena, and operated through its parent Gruppo RPM Srl Società Benefit (incorporated 1978; converted to a Benefit Corporation in 2023). The station transmits on five FM frequencies covering the provinces of Mantova, Verona, Modena, Reggio Emilia, and Veneto (Padova, Vicenza, Rovigo, Treviso, Venezia), with primary content on 101.5 MHz from Mirandola and additional frequencies on 106.4, 106.6, 106.1, and 90.6 MHz. Programming is a mix of contemporary music, local news, sports coverage (notably volleyball), and community event promotion, paired with a sub-brand, Radio Pico Classic, dedicated to classical and timeless music.
The technical platform is a hybrid traditional-and-digital broadcast stack: FM terrestrial transmission combined with live streaming via radiopico.it, native applications for iOS, Android, Alexa, Apple CarPlay, Android Auto, and Apple Watch, plus aggregation through RadioPlayer Italia. Editorial output is supported by the Radio Pico Magazine digital publication (archived annually from 2018 through 2026). The company is GDPR-compliant and observes Italian newspaper-style court registration (Tribunale di Modena, n. 1060, 1990).
Radio Pico is a direct-to-consumer media business monetized almost entirely through advertising — radio spots, sponsored content (pubbliredazionale), and event media partnerships. Additional revenue is generated through event organization services (e.g., Radio Pico Tour 2026, the Open DJ Contest at Villa Summer Festival). The customer base is two-sided: anonymous listeners in Northern Italy (the audience sold to advertisers) and a distributed set of regional advertisers, local event organizers, and sports clubs (Modena Volley, Verona Volley, Stadium Pallavolo, Garda Festival, Villa Summer Festival, Jazz Open Modena). The company employs approximately 23–30 people across editorial, on-air, technical, administrative, and commercial roles, with no external institutional investors, private equity, or venture capital disclosed.
Radio Pico firmographics
Firmographics- Name
- Radio Pico
- Legal name
- Gruppo RPM Srl Società Benefit
- Website
- https://radiopico.it
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radio Pico is a privately held Italian local radio broadcaster founded in 1976, operating multiple FM frequencies across five Northern Italian provinces and digital streaming platforms, monetized through advertising, event media partnerships, and sponsorships serving regional listeners and local advertisers.
- Ownership category
- akta.pro rank
Radio Pico industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Commercial Radio Networks (National/Regional) (MPABABAA), Music Radio Networks (Format-Based) (MPABABAF), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
Keywords
Where Radio Pico is headquartered
LocationHeadquarters
- HQ city
- Mirandola
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Radio Pico business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsorships: Radio Pico generates revenue through advertising spots, sponsored content (pubbliredazionale), and partnerships with local events and festivals. The station operates as a commercial radio broadcaster with advertising as primary revenue stream.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Radio Pico product offering
Product offeringCore offering
Radio Pico is a local Italian radio broadcaster operating the Radio Pico and Radio Pico Classic stations under Gruppo RPM Srl Società Benefit. It transmits music, local news, sports (volleyball), and event coverage over multiple FM frequencies across the provinces of Modena, Mantova, Verona, Reggio Emilia, and Veneto, with parallel digital distribution via mobile apps, web streaming, voice assistants, and in-car platforms. Revenue is generated primarily through radio advertising spots, sponsored content (pubbliredazionale), and event partnerships.
Product overview
Radio Pico is a local radio broadcasting company operating as part of Gruppo RPM Srl Società Benefit. The portfolio consists of two radio stations (Radio Pico as the main contemporary format and Radio Pico Classic for classical music), supported by a native mobile app, live streaming services, and editorial content through Radio Pico Magazine. The company also offers advertising and event organization services. The radio stations cover provinces of Modena, Mantova, Verona, Reggio Emilia, and Veneto, with programming that includes music, local news, sports coverage (notably volleyball), and community events.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Coverage spanning provinces of Mantova, Verona, Modena, Reggio Emilia, and Veneto
Companies that use Radio Pico
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Radio Pico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
Radio Pico partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and major.
- Modena VolleycoreLive broadcast partnership for Modena Volley volleyball matches. Radio Pico provides match coverage and commentary for one of Italy's top volleyball teams.
- Verona VolleycoreLive broadcast partnership for Verona Volley volleyball matches.
- Stadium PallavolominorBroadcast and media coverage partnership for Stadium Pallavolo volleyball events.
- Garda Festival 2026coreRadio Pico serves as Media Partner for the 4th edition of the Lake Garda International Festival from July 24 to August 1, 2026. Promotion includes coverage of UNESCO locations around Lake Garda.
- Villa Summer FestivalcoreRadio Pico co-organized the Open DJ Contest 2026 at Villa Summer Festival in San Prospero (Mo), which achieved over 25,000 attendees.
- Museo Enzo FerraricorePremium sponsor of Jazz Open Modena 2026. The Museo Enzo Ferrari serves as a main sponsor for the first Italian edition of the European jazz festival.
- JAZZ OPEN FestivalcoreRadio Pico provides coverage and promotion for Jazz Open Modena 2026, the first Italian edition of the celebrated European festival (July 13-18, 2026).
- ModenamoremiominorPartnership with Modenamoremio for promoting events and commerce during Jazz Open Modena, including a network of local shops, restaurants, and businesses offering promotions.
- MastercardmajorMain Sponsor of Jazz Open Modena 2026.
- System Ceramics (Gruppo Coesia)majorMain Sponsor of Jazz Open Modena 2026.
- SIXTmajorMain Sponsor of Jazz Open Modena 2026.
- Allianz Bank Financial AdvisorsmajorMain Sponsor of Jazz Open Modena 2026.
- OPUS!LivecoreThe festival organizing company behind Jazz Open Modena 2026. Received the Indie Champion Award in 2025 from IQ Magazine for innovation in live music.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Radio Pico competitors and assessment
Company assessmentDirect peers
- Radio Subasio: Regional commercial radio broadcaster based in Umbria/Central Italy. Comparable to Radio Pico as a multi-frequency regional Italian radio with local news, music programming and event partnerships.
- Radio Bruno: Regional radio group headquartered in Emilia-Romagna, directly overlapping Radio Pico's core geography. Operates a multi-frequency network with local news, music and event sponsorship — a directly comparable regional model.
- Radio Pico Classic: Sub-brand of Radio Pico offering classical music format; included for completeness as the closest in-group peer sharing infrastructure and audience.
Broad incumbents
- Radio Deejay: National Italian commercial radio network owned by Gruppo Mediaset, with strong on-air talent and event-driven content. Comparable as a music-and-events-led commercial radio brand, though operating nationally with deeper production resources.
- Radio Italia: Italian music-focused national radio with strong digital and visual (Radio Italia TV) presence. Comparable as a music-format commercial radio monetized through advertising, though at national scale.
- RTL 102.5: Italy's leading national commercial radio broadcaster with multi-platform digital presence. Comparable as a commercial radio operator monetized through advertising and events, but at substantially greater scale than a regional player like Radio Pico.
- RDS - Radio Dimensione Suono: National commercial Italian radio network with broad music programming and digital distribution. Comparable in advertising-driven commercial radio model, but at a national scale with significantly larger reach and resources.
Emerging players
- Radio 24: Italian news and talk radio owned by Il Sole 24 Ore. Partial overlap with Radio Pico's local news and talk content, but with a national business-news editorial focus rather than regional entertainment coverage.
Regional players
- Radio Monte Carlo: Italian radio with strong presence in Northern Italy and selective national frequency coverage. Comparable as a music-format commercial radio active in Northern Italian markets, with some geographic overlap with Radio Pico's footprint.
Others
- RadioPlayer Italia: Industry aggregator platform that distributes Radio Pico's stream alongside other Italian broadcasters. Included as an ecosystem participant rather than a competitor, representing one of the digital distribution channels for radio listening in Italy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Radio Pico social profiles
Digital presenceRadio Pico compliance and trust
Trust signalCompliance2 records
Radio Pico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Pico leadership team
Management profileNumber of profiles
Profiles2 records
Radio Pico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Pico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Pico
What does Radio Pico do?
Radio Pico is a local Italian radio broadcaster operating the Radio Pico and Radio Pico Classic stations under Gruppo RPM Srl Società Benefit. It transmits music, local news, sports (volleyball), and event coverage over multiple FM frequencies across the provinces of Modena, Mantova, Verona, Reggio Emilia, and Veneto, with parallel digital distribution via mobile apps, web streaming, voice assistants, and in-car platforms. Revenue is generated primarily through radio advertising spots, sponsored content (pubbliredazionale), and event partnerships.
Is Radio Pico a public or private company?
Radio Pico is a private company. It is classified as management employee owned and is currently operating.
When was Radio Pico founded?
Radio Pico was founded in 1976. It employs 11 to 50 people.
Where is Radio Pico based?
Radio Pico is headquartered in Mirandola, Italy, in the Europe region.
How does Radio Pico make money?
One revenue line is on record: advertising and Sponsorships.
Who are Radio Pico's main competitors?
Direct peers on record are Radio Subasio, Radio Bruno and Radio Pico Classic. Broad incumbents are Radio Deejay, Radio Italia, RTL 102.5 and RDS - Radio Dimensione Suono. Radio 24 is listed as an emerging player. Radio Monte Carlo is listed as a regional player. RadioPlayer Italia is listed as an others.
Does Radio Pico have an API?
No public API is recorded for Radio Pico.
What industry is Radio Pico in?
Radio Pico's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPABABAA, Commercial Radio Networks (National/Regional). Its NAICS code is 516110 and its SIC code is 4832.