Rádio Ponte Nova - FM 89,7

Name

Rádio Ponte Nova - FM 89,7

Legal name

Rádio Ponte Nova

Website

https://radiopontenova.com.br

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Independent Local Radio Stations (MPABACAD)

Keywords

• FM radio broadcasting
• Regional radio station
• Local news coverage
• Radio advertising services
• Music programming

Headquarters

HQ city

Ponte Nova

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorships: Commercial advertising space sold to local and regional businesses. Advertisers can contact commercial department via WhatsApp to become partners.
2. Live Broadcast Sponsorships: Program sponsorships and on-air advertising during music programming and news segments

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rádio Ponte Nova is a traditional regional FM radio station that broadcasts 24 hours a day at 89.7 MHz with 5,000 watts of power, covering approximately 50 cities within a 100 km radius across the Vale do Piranga and Zona da Mata regions of Minas Gerais, Brazil. Programming features a mix of music genres (Sertanejo, Pagode, Rock, MPB, Samba, Funk) alongside regional and local news, public utility announcements, and community-focused content. The station monetizes primarily through on-air advertising and program sponsorships sold to local and regional businesses, complemented by digital extensions including website streaming, iOS/Android mobile apps, podcasts on YouTube and Spotify, and WhatsApp-based community engagement.

Product overview

Rádio Ponte Nova - FM 89,7 is a traditional regional radio station founded in 1943, offering FM radio broadcasting at 89.7 MHz with 5,000 watts of power covering approximately 50 cities in the Vale do Piranga region. The station's core product is its FM radio broadcast featuring music (Sertanejo, Pagode, Rock, MPB, Samba, Funk) and regional news. Supporting this core offering, the station provides complementary digital services including a mobile application for iOS and Android platforms, on-demand podcast content, live internet streaming, and an interactive WhatsApp service for music requests. The station also offers commercial advertising opportunities for businesses targeting the regional audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádio Ponte Nova FM 89.7 (Broadcast Service) 24-hour FM radio broadcasting service at 89.7 MHz reaching approximately 50 cities within a 100 km radius in the Vale do Piranga and Zona da Mata regions of Minas Gerais. Programming combines music (Sertanejo, Pagode, Rock, MPB, Samba, Funk) with regional/local news and public utility announcements. Targeted at adult listeners (18+) in the regional community and at local/regional advertisers.
• Aplicativo Rádio Ponte Nova (Mobile App)

Quantifiable outcome

• Coverage of approximately 50 cities in Vale do Piranga, Zona da Mata region
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Google Play and Apple StorecoreTechnology or IntegrationMobile application distribution platforms for iOS and Android apps enabling listeners to access radio content on mobile devices.
• SEBRAE-MGcoreOthersQuality management certification program partner. Station certified in SEBRAE-MG Quality Management Program.
• Prefeitura Municipal de Ponte NovacoreStrategic or Co-development PartnerLocal government partnership for community service, public utility announcements, and regional event coverage.
• Associação Comercial e Industrial de Ponte Nova (Acip/CDL)coreGTM or Marketing PartnerPartnership for events such as Corrida de São Sebastião and Impposto Solidário campaign promotion.
• Associação Amigos da BasecoreGTM or Marketing PartnerPartnership for Impsto Solidário campaign interviews and community outreach programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Jovem Pan: Major Brazilian national radio network (Jovem Pan News / Jovem Pan FM) operating a portfolio of AM/FM stations across the country. Larger, broader incumbent overlapping in news, music, and digital streaming but at national scale rather than regional focus.
• Spotify Brasil: Global audio streaming platform operating widely in Brazil, competing for the same listener attention and audio ad budgets. Broad incumbent — not a direct format competitor but a structural threat to FM listening time and ad share.
• CBN (Central Brasileira de Notícias): Brazilian news radio network with affiliates in major cities including Minas Gerais. Broad incumbent competing for the same news/talk radio advertising dollars and offering both FM broadcast and digital streaming.
• Grupo Bandeirantes de Rádio: Brazilian media group operating BandNews FM and Band FM radio networks plus digital platforms. Broad incumbent combining radio, news, and digital distribution — comparable in multi-channel distribution and ad-sales model.
• Transamérica FM: Brazilian national FM radio network with stations in multiple states and a standardized pop/music format. Broad incumbent offering overlapping music-led advertising inventory at national scale.

Regional players

• Grupo RBS (Rádio Gaúcha): Major southern Brazilian media group anchored by Rádio Gaúcha in Rio Grande do Sul. Regional player with a comparable legacy local broadcaster + digital extension model, though serving a different state.

Direct peers

• 89 FM - A Rádio Rock: São Paulo-based FM station focused on Rock/MPB format with strong digital and live-event extensions. Direct peer operating the same FM + digital + events monetization playbook, though at metropolitan scale.
• Antena 1: Brazilian commercial FM music radio brand with stations in multiple states. Direct peer operating a similar music-led FM format with advertising revenue and digital streaming extensions.
• Rádio Itatiaia: Long-running regional AM/FM broadcaster headquartered in Belo Horizonte, Minas Gerais, with broad coverage of the state. Most directly comparable peer: same state, similar regional commercial/advertising-led model, similar mix of news, talk, and music programming.

Emerging players

• Deezer Brasil: Global audio streaming service with active presence in Brazil. Emerging player competing for the same music-listening audience and gradually encroaching on FM radio's traditional ad-supported audio market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5GPYcvyaiL5PMaVxFb8rbw
• Facebookfacebook.com/R%C3%A1dio-Ponte-Nova-247124828743065
• Instagraminstagram.com/pontenovafm
• LinkedInlinkedin.com/company/r-dio-ponte-nova-fm-89-7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Ponte Nova - FM 89,7