Grupo RBS

What Grupo RBS does

Grupo RBS is a privately held Brazilian multimedia conglomerate founded in 1957 and headquartered in Porto Alegre, Rio Grande do Sul. The company operates a multi-platform portfolio spanning regional television (RBS TV with 11 stations across RS cities), radio (Gaúcha, Atlântida, 92, 102.3, CBN), print newspapers (Zero Hora, Diário Gaúcho, Pioneiro), and digital media (GZH, ClicRBS), making it the dominant cross-format media operator in the state of Rio Grande do Sul. Supporting the media business is RBS Neg\u00f3cios, an integrated advertising solutions unit that packages multi-platform campaigns with Mesa de Performance analytics, plus RBS ADS, a self-serve digital ad inventory platform. RBS Ventures is the corporate venture initiative, led by third-generation Sirotsky family member Mauricio Sirotsky Neto, investing in adjacent businesses including gaming/esports (Player 1 Gaming Group, in partnership with Globo Ventures) and healthcare (Salute). The company employs 5,001-10,000 staff and is controlled by the Sirotsky family across three generations.

The company's core technology is a multi-platform content distribution and advertising-delivery ecosystem spanning broadcast, print, digital, and event channels, with consolidated production infrastructure (Parque Gr\u00e1fico printing facility) and shared editorial across brands. Distribution infrastructure includes 11+ regional TV stations, 6+ radio brands, 3 print titles, two leading digital platforms, a mobile app on iOS and Android, YouTube channels for Gaúcha and GaúchaZH Esportes, and a São Paulo commercial office (Mercado Nacional) for national advertisers. No public API, SDK, or documented proprietary AI/ML models are disclosed. Patented technology and certifications are not on record.

Grupo RBS generates revenue primarily through advertising sales across owned media properties, supported by recurring digital subscriptions (GaúchaZH), content and media licensing through RBS Ventures partnerships, event sponsorships (Expointer, Trof\u00e9u Guri, Gaúcha Sports Bar), and branded/commercial content packages. Pricing is quote-based, multi-year, and varies by platform, campaign duration, audience targeting, and format. The go-to-market combines a sales-led enterprise motion for integrated multi-platform advertisers (national brands, regional enterprises) with a self-serve channel (RBS ADS) for SMB and individual advertisers. Primary customer segments are B2B advertisers targeting the gaucho consumer base across sectors (telecom, healthcare, automotive, education, e-commerce, betting/gaming, real estate, retail, solar energy, food) and the resident consumer audience of Rio Grande do Sul. Governance transitioned to professional executive leadership with Patr\u00edcia Fraga assuming the CEO role in January 2026 following a 2024 corporate reorganization.

Name

Grupo RBS

Legal name

Grupo RBS

Website

https://gruporbs.com.br

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo RBS is a Brazilian privately held media conglomerate headquartered in Porto Alegre, operating leading television, radio, newspaper, and digital platforms that serve advertisers and consumers across Rio Grande do Sul. Founded in 1957.

Ownership category

akta.pro rank

Product category

Regional Broadcasting and Media

NAICS

Radio and Television Broadcasting Stations (5161), Advertising Agencies (541810)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

Keywords

• Regional television broadcasting
• Radio broadcasting network
• Newspaper publishing
• Digital news subscription
• Integrated advertising solutions

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Revenue: Primary revenue stream from advertising sales across multiple platforms including TV (RBS TV), radio (Atlântida, Gaúcha, CBN, 92, 102.3), newspapers (Zero Hora, Diário Gaúcho, Pioneiro), and digital (GZH, ClicRBS). The company offers integrated advertising packages, sponsorships, and branded content solutions to businesses.
2. Subscriptions and Digital Services: Revenue from digital subscription products including GaúchaZH subscription services, offering premium content access to consumers in Rio Grande do Sul.
3. Media and Content Licensing: Content licensing through RBS Ventures investments in digital businesses, and media partnership models that leverage proprietary content libraries and audience reach.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Grupo RBS is a multi-platform regional media conglomerate that produces and distributes news, sports, and entertainment content across television (RBS TV), radio (Gaúcha, Atlântida, 92, 102.3, CBN), newspapers (Zero Hora, Diário Gaúcho, Pioneiro), and digital platforms (GZH, ClicRBS) for audiences in Rio Grande do Sul. Its primary commercial offering is integrated advertising sales — TV spots, radio insertions, print ads, digital campaigns, branded content, event sponsorships, and Mesa de Performance analytics — sold to enterprise B2B advertisers, complemented by consumer digital subscriptions (GaúchaZH) and a venture investment arm (RBS Ventures).

Product overview

Grupo RBS is a multimedia media company operating a platform-plus-multi-brand portfolio across television, radio, newspapers, digital platforms, and business services. The core offerings include RBS TV (regional television with 12 locations), Gaúcha (news/sports radio reaching 1M monthly listeners), Atlântida (youth radio network), Zero Hora (leading newspaper), GZH (primary digital platform with iOS/Android apps), and ClicRBS (content portal). Supporting products include 92 and 102.3 (music radio), Diário Gaúcho and Pioneiro (newspapers), Donna and Destemperados (lifestyle/content brands), and RBS Ventures (investment vehicle). RBS Negócios provides integrated advertising and business solutions, while RBS ADS handles digital ad management. The portfolio also includes sports programming like Sala de Redação (radio debate show) and Gaúcha Sports Bar (physical venue), plus newer digital content initiatives like Liderança em Sala.

Differentiator

Problem solved

Functional benefit

Brands

• RBS TV: Television broadcasting station, market leader in Rio Grande do Sul.
• GZH (GaúchaZH)
• Zero Hora
• Diário Gaúcho
• Pioneiro
• Atlântida
• 92
• Gaúcha
• Destemperados
• Donna
• 102.3
• ClicRBS
• RBS Ventures
• Gaúcha Sports Bar

Products and services

• RBS TV Leading regional television broadcast network in Rio Grande do Sul, with 12 stations across Porto Alegre, Bagé, Caxias do Sul, Cruz Alta, Erechim, Passo Fundo, Pelotas, Rio Grande, Santa Cruz do Sul, Santa Maria, Santa Rosa, and Uruguaiana. Undefeated leader in Top of Mind TV station ranking for 32 consecutive editions.
• GZH (GaúchaZH) Digital news platform with iOS and Android apps providing in-depth journalism, premium content, and the Mercado RS specialized economics coverage. Supports a paid subscription product (GaúchaZH) and serves as the digital anchor of the RBS ecosystem.
• Zero Hora Leading newspaper of Rio Grande do Sul, undefeated Top of Mind leader in the newspaper category for 32 consecutive editions. Primary daily news publication serving Porto Alegre and the state.
• Gaúcha News and sports radio station in Porto Alegre reaching approximately 1 million listeners per month in Greater Porto Alegre, audience leader for 11 consecutive years. Home to flagship programs including Sala de Redação, Gaúcha Atualidade, and Gaúcha Sports Bar.
• Diário Gaúcho Popular newspaper serving the working-class readership of Rio Grande do Sul, second place in Top of Mind newspaper category.
• Pioneiro Newspaper serving Caxias do Sul and the Serra Gaúcha region, covering local news and sports.
• Atlântida Youth-oriented radio station network present in Porto Alegre, Caxias do Sul, Pelotas, Santa Cruz do Sul, Santa Maria, and Tramandaí. The largest behavioral youth network in the region, undefeated leader in music radio for 32 consecutive editions in Top of Mind.
• 92 Music radio station in Porto Alegre ranked third among music radio stations in Top of Mind.
• 102.3 FM radio station offering curated playlists spanning pop, jazz, rock, and blues. Targets audience AB aged 35-59 with 337,000 monthly listeners and slogan 'the best playlist on radio'.
• Destemperados Content brand featuring podcasts and food-related programming including the Foodcast podcast.
• Donna Lifestyle and women's content brand within Grupo RBS.
• ClicRBS Web portal launched on July 3, 2000, providing news, entertainment, and live radio streaming. Aggregates content from all RBS newspapers and connects users to all media vehicles of the group.
• RBS ADS Self-serve digital advertising platform for managing and purchasing advertising inventory across RBS media properties, enabling smaller advertisers to run campaigns.
• RBS Negócios Business solutions platform offering integrated media strategies, advertising solutions, commercial plans, and performance analysis for businesses. Includes Mesa de Performance for campaign monitoring and optimization, delivered as a quote-based, multi-platform advertising package.
• Liderança em Sala Weekly executive interview program on GZH featuring conversations with CEOs and CMOs of major Brazilian companies about leadership, strategic decision-making, and market trends, distributed on YouTube and Spotify.
• A Força do Agro Television program on RBS TV showcasing stories behind agricultural production in Rio Grande do Sul, presented by Neto Fagundes and covering vegetable cultivation, artisanal wine, dairy farming, and citrus production.
• Sala de Redação Sports radio debate program on Gaúcha created in 1971, averaging 82,800 listeners per minute in Greater Porto Alegre, with live broadcast on YouTube. Extended to a 30-minute-longer format in August 2022 with enhanced interactivity.
• Gaúcha Sports Bar Sports bar opened in 2016 as a partnership between Grupo RBS and Tornak Holding, operated by Brechô do Futebol. The first sports bar of a radio station in southern Brazil, located in Porto Alegre, combining gastronomy, entertainment, and sports broadcasts.

Quantifiable outcome

• Media campaigns deliver 30-85% traffic increases and 73-277% lead generation growth
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ClarominorStrategic or Co-development Partner · 1 January 2025GZH Liderança em Sala program featured CMO Márcio Carvalho from Claro, discussing the company's partnership with OpenAI, infrastructure challenges of AI in Brazil, and future of telecommunications sector.
• Globo VenturescoreStrategic or Co-development Partner · 1 January 2024RBS Ventures, led by Mauricio Sirotsky Neto, partnered with Globo Ventures to invest in Player 1 Gaming Group, a spin-off of Globo's Games division and one of Brazil's leading platforms and ecosystems for games and e-sports.
• Tornak HoldingcoreStrategic or Co-development Partner · 1 January 2016Gaúcha Sports Bar is a joint venture between Grupo RBS and Tornak Holding, with operation by Brechó do Futebol. The sports bar has been operating since 2016 as a meeting point for sports fans, combining gastronomy, entertainment, and sports broadcasts.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Grupo Globo: Brazil's largest media conglomerate operating TV Globo, newspapers, radio, and digital platforms (Globo.com, G1, GE). Operates nationally but competes for the same advertisers and gaucho audiences as RBS, and shares the multi-platform media conglomerate business model.
• Grupo Folha: Major Brazilian media group operating Folha de S.Paulo newspaper and UOL digital portal. Competes for national digital subscription revenue and advertising share with RBS, especially as Folha's paywall and digital subscription business scale nationally.
• Grupo Estado (Estadão): Owner of O Estado de S. Paulo newspaper and related media properties. Competes in the Brazilian newspaper and digital media space with a similar print-to-digital transition strategy and B2B advertiser base.
• RecordTV (Grupo Record): Brazilian broadcast television network with national reach, news operations, and Record News. Directly competes for TV advertising share in Rio Grande do Sul against RBS TV and follows a comparable free-to-air broadcast + advertising model.
• SBT (Grupo Silvio Santos): Major Brazilian free-to-air television network with national distribution. Competes for audience share and TV advertising in Rio Grande do Sul, overlapping with RBS TV's reach.
• Grupo Bandeirantes (Band): Brazilian media conglomerate with Band TV, BandNews TV, and radio operations. Multi-platform competitor in the broader Brazilian broadcasting space with overlapping advertiser relationships.

Direct peers

• Grupo RIC: Regional Brazilian media group operating TV stations, radio, newspapers, and digital platforms in Paraná state. Closest direct peer to RBS in business model - a regional multi-platform media conglomerate with a comparable mix of TV, radio, print, and digital ad revenue.
• TV Pampa: Regional television broadcaster headquartered in Rio Grande do Sul that directly competes with RBS TV for audiences and advertisers inside the same state market.

Regional players

• NSC Comunicação: Regional media group operating NSC TV, radio stations, and digital platforms in Santa Catarina. Comparable regional multi-platform media model to RBS, serving the neighboring southern Brazilian state with overlapping advertisers.
• Grupo ND: Regional media group operating in Santa Catarina with TV, radio, newspapers (Diário Catarinense), and digital platforms. Mirrors RBS's regional multi-platform media structure in a neighboring southern Brazilian state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gaucha
• Instagraminstagram.com/gzh
• Xx.com/Grupo_RBS
• Facebookfacebook.com/GrupoRBS
• LinkedInlinkedin.com/company/grupo-rbs

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries14 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo RBS