Otvoreni

What Otvoreni does

Otvoreni (legal entity: Otvoreni radio d.o.o.) is a privately held Croatian radio station founded in 1997, headquartered in Zagreb and operating a single national brand branded as 'feel good radio'. Its core product is a continuous live radio broadcast featuring scheduled daypart shows — Jutro uz Otvoreni (6-10h), Radno vrijeme uz Otvoreni (10-14h), Poslijepodne uz Otvoreni (14-18h), Večer uz Otvoreni (18-22h), and Vikend uz Otvoreni (weekends) — plus the Saturday night Feel Good Club program hosted by Vedran Car. Content is also segmented into four specialized music channels (HOT, FITNESS, CHILL, LOVE) launched in June 2026.

Distribution is multi-platform: FM radio broadcast across more than 50 Croatian cities and towns (national coverage including Zagreb, Split, Rijeka, Osijek, and Dubrovnik), free online web streaming, dedicated iOS and Android mobile applications, presence on three TV/IPTV platforms (MAXtv channel 735, B.net channel 55, A1 channel 304), and podcast distribution via Mixcloud. The reported audience is over 960,000 weekly listeners across these channels.

The revenue model is advertising-led, with radio spots, show sponsorships, and large-scale promotional events sold to brands and agencies via a quote-based annual price list (cjenik). A secondary revenue stream is consumer SMS participation in contests at 0.32 EUR per message via shortcode 60085, operated through Markot.tel d.o.o. The advertiser base is distributed across consumer brands (e.g., Decathlon, Sport Vision, Kutjevo, DUX Real Estate, Deltron), and listener engagement is driven through on-air call-ins, WhatsApp, SMS contests, and social channels (Facebook, Instagram, TikTok). The company is led by CEO/President of the Management Board Robert Miličević, with an editorial team headed by Editor-in-Chief Nino Pavičić, and operates with a reported headcount of 1-10 employees.

Name

Otvoreni

Legal name

Otvoreni radio d.o.o.

Website

https://otvoreni.hr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Commercial radio broadcasting
• Radio advertising sales
• Music streaming services
• Broadcast entertainment programming
• Interactive contest promotions

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising (Spots): Otvoreni sells radio advertising spots to brands, formatted as broadcast spots, short advertising blocks, and show sponsorships. The advertising team offers media planning support to optimize campaign reach across the station's listener base.
2. SMS Participation Revenue: Listeners pay 0.32 EUR per SMS to participate in contests and promotional games. This SMS shortcode service (60085) is operated through Markot.tel d.o.o. and generates per-transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Otvoreni is a Croatian national commercial radio station that broadcasts music, news, traffic, and entertainment programming under the 'feel good radio' brand across FM radio, online streaming, mobile apps, and TV/IPTV platforms. The station monetizes its audience of over 960,000 weekly listeners by selling radio advertising spots, ad blocks, and show sponsorships to brands and agencies, and by running sponsored on-air and digital contests/giveaways with SMS-based listener participation (€0.32 per SMS to shortcode 60085). Programming is structured into named daily shows across weekday and weekend slots, with a Saturday night club music show (Feel Good Club) and four themed music channels (HOT, FITNESS, CHILL, LOVE).

Product overview

Otvoreni is a Croatian radio station branded as 'feel good radio' offering a unified broadcast product across multiple platforms. The core offering consists of live radio programming with multiple daily shows: Jutro uz Otvoreni (morning, 6-10h), Radno vrijeme uz Otvoreni (work hours, 10-14h), Poslijepodne uz Otvoreni (afternoon, 14-18h), Večer uz Otvoreni (evening, 18-22h), and Vikend uz Otvoreni (weekends, 07-17h). The station also features Feel Good Club (Saturday club music nights) and four specialized music channels (HOT, FITNESS, CHILL, LOVE). Distribution is available via FM frequencies across Croatia, online streaming, mobile apps (iOS/Android), TV platforms (MAXtv, B.net, A1), and a Mixcloud podcast channel. Supporting services include advertising packages and contest/giveaway promotions. The station reaches over 960,000 weekly listeners.

Differentiator

Problem solved

Functional benefit

Products and services

• Otvoreni Radio Broadcast Primary commercial radio broadcast available nationally across Croatia via FM frequencies, free online streaming, mobile apps, and TV platforms. Branded as 'feel good radio', it delivers continuous music, news, traffic, and entertainment programming across multiple dayparts and reaches over 960,000 weekly listeners.
• Otvoreni Mobile App

Quantifiable outcome

• Over 960,000 weekly listeners across all platforms
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered minor.

• Hollywood VampiresminorGTM or Marketing Partner · 24 July 2026Hollywood Vampires (the rock band featuring Johnny Depp, Alice Cooper, Joe Perry, and Tommy Henriksen) were promoted through Otvoreni's 'Lov na vampire' (Vampire Hunt) contest, with prize of a trip for two to London and VIP tickets to their concert.
• DeltronminorGTM or Marketing Partner · 7 July 2026Deltron partnered with Otvoreni for the 'Hot 'n' Cool' promotional contest, providing Azuri Aries air conditioning units as prizes. The promotion ran in July 2026 during the morning show, with Deltron supplying 5 air conditioning units for daily giveaways.
• KutjevominorGTM or Marketing Partner · 28 June 2026Kutjevo winery partnered with Otvoreni for the Kutjevo Giveaway contest, offering a half-board vacation for two at Slavonska kuća Vinkomir in Kutjevo as the prize. The contest was promoted on Otvoreni's Instagram channel.
• DecathlonminorGTM or Marketing Partner · 26 June 2026Decathlon partnered with Otvoreni for the 'Ljetnih 5 u 10' (Summer 5 in 10) contest, offering a 100 EUR gift card as a prize for a quick-counting challenge during the morning show.
• DUX nekretnine (DUX Real Estate)minorGTM or Marketing Partner · 11 June 2026DUX Real Estate sponsored the 'Nogometaljka' (Football Trivia) contest, providing 100 EUR Aircash Mastercard gift cards as prizes for correct answers during the Večer uz Otvoreni show.
• Sport VisionminorGTM or Marketing Partner · 8 June 2026Sport Vision partnered with Otvoreni for the 'Dresomanija' (Jersey Mania) contest during the 2026 FIFA World Cup period. Sport Vision provided Croatian national football team jerseys as prizes across 40 contest opportunities over 10 days.
• Frigo-VeminorGTM or Marketing PartnerFrigo-Ve partnered with Otvoreni for a giveaway promoting a DAIKIN Sensira air conditioning unit, promoted via Instagram contest.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Narodni Radio: A leading Croatian commercial radio station with national reach and similar ad-supported, music-and-talk programming. Operates as a direct competitor in the Croatian commercial radio market, targeting the same listener demographics with comparable multi-platform distribution.
• Antena Zagreb: Croatian commercial radio station focused on music and entertainment programming in Zagreb. Comparable to Otvoreni as a Croatian commercial radio operator competing for the same national advertising budgets and listener share.
• Radio 101: Long-standing Croatian commercial radio station (Zagreb-based) offering music and talk programming. Direct competitor to Otvoreni for Croatian listeners and advertisers, with similar scale and broadcast footprint.
• Enter Zagreb / CMC Radio: Croatian music-focused media brand with radio and TV presence, targeting younger Croatian listeners with contemporary hit music. Closely comparable to Otvoreni in audience positioning, music programming, and contest/promotional tactics.

Broad incumbents

• HRT (Hrvatska radiotelevizija): Croatian public broadcaster operating national radio channels (HR1, HR2, HR3) and television. Serves as a broad incumbent in the same audio broadcasting market as Otvoreni but with public-service mandate, broader portfolio, and significantly larger scale.
• RTL Hrvatska: Major Croatian commercial broadcaster (part of RTL Group) operating TV channels and adjacent media. Competes with Otvoreni for Croatian advertising budgets but operates as a broad incumbent in TV-led media rather than radio-focused.
• NRJ / Energy Group: European radio group operating branded CHR/hit music stations across multiple countries (Energy, NRJ). Comparable as an incumbent peer operating multi-market commercial radio with similar format to Otvoreni's music-led approach.
• Bauer Media Audio: One of Europe's largest commercial radio operators, running station networks across multiple countries. Relevant as a broad incumbent showing the scale ceiling and operating playbook for commercial radio in regional markets.
• Nova TV Croatia: One of Croatia's largest commercial TV broadcasters, part of the United Group media portfolio. Competes indirectly with Otvoreni for Croatian advertising spend, particularly brand campaigns that could otherwise flow to radio.
• Europapress Holding: Major Croatian media group operating multiple radio stations (including Otvoreni's sister/commercial peers) and TV channels. Comparable as a multi-station Croatian broadcasting group, though at meaningfully larger scale and broader portfolio than Otvoreni.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/otvoreniradio
• Instagraminstagram.com/otvoreniradio
• TikToktiktok.com/@otvoreniradio
• Xx.com/otvoreniradio
• LinkedInlinkedin.com/company/otvoreni-radio-d.o.o.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otvoreni