RADIO TEV
RADIO TEV is a Latvian commercial radio station under Skonto Media Group, reaching ~1.2 million weekly listeners (80% of Latvians aged 16-74) via FM, streaming, and the SKONTOTEV mobile app, and monetizing primarily through B2B advertising, sponsorships, and interactive contests.
- Company typePrivate
- Founded-
- HeadquartersValmiera, Latvia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What RADIO TEV does
RADIO TEV is a Latvian commercial radio station and brand within the Skonto Mediju Grupa (Skonto Media Group) media conglomerate, alongside sibling stations Radio Skonto, Lounge FM, Skonto Plus, and Chillax FM. The legal entity, SIA "Radio TEV," is registered in Valmiera, Latvia, with broadcast studios in Riga. The station reaches an estimated 1,215,000 weekly listeners, equivalent to roughly 80% of Latvia's population aged 16-74, according to KANTAR Latvija's Spring-Summer 2025 audience measurement study. Programming centers on Latvian-language music, morning and afternoon shows, news, interviews with Latvian musicians and personalities, podcasts, and interactive contests.
The station's core technical footprint combines traditional FM broadcasting with digital distribution via the SKONTOTEV mobile application (available on Google Play and the App Store), which aggregates 15+ online radio streams including sub-brands TEV Dance and TEV LV, plus online streaming through radiotev.lv. A separate digital transformation initiative is building a "Radio e-veikals" (Radio E-shop) e-commerce platform, executed under a €393,287.11 EU NextGenerationEU grant by SIA Datateks (contract signed September 15, 2025; project running December 9, 2024 to June 30, 2026). Content is also distributed via social channels (Facebook, Instagram, TikTok, YouTube) and through sponsored podcast/interview segments.
RADIO TEV's commercial model is overwhelmingly advertising-driven. Revenue is generated by selling radio airtime, sponsored contests and games (e.g., "Meklē un atrod" location-based prize games, "Skaņu likme" daily game), daily sponsorships, and integrated marketing to Latvian businesses seeking reach across the 16-74 demographic. Two customer segments anchor the model: (1) B2C Latvian listeners, who consume the broadcast programming and participate in contests via the app, and (2) B2B advertisers and sponsors, who include brands such as InBank, Nervostrong, ALCOSCAN, Domina Shopping, LaTS, FROM ME, and Dreiliņu Stādi. The station is privately held, with no public listing and no disclosed outside investors; ownership sits within the Skonto Media Group parent.
RADIO TEV firmographics
Firmographics- Name
- RADIO TEV
- Legal name
- SIA "Radio TEV"
- Website
- https://radiotev.lv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RADIO TEV is a Latvian commercial radio station under Skonto Media Group, reaching ~1.2 million weekly listeners (80% of Latvians aged 16-74) via FM, streaming, and the SKONTOTEV mobile app, and monetizing primarily through B2B advertising, sponsorships, and interactive contests.
- Ownership category
- akta.pro rank
RADIO TEV industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
Keywords
Where RADIO TEV is headquartered
LocationHeadquarters
- HQ city
- Valmiera
- HQ country
- Latvia
- HQ region
- Europe
Offices3 records
Markets served
RADIO TEV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Radio advertising services reaching over 1 million listeners weekly. The station advertises its reach of 1,215,000 weekly listeners (80% of Latvian population aged 16-74) to potential advertisers.
Distribution channels4 records
Marketing channels5 records
RADIO TEV product offering
Product offeringCore offering
RADIO TEV is a Latvian FM radio station that broadcasts music, entertainment, news, interviews, and interactive on-air contests to a Latvian audience of approximately 1,215,000 weekly listeners (80% of the population aged 16-74). It operates sub-brand stations (TEV DANCE, TEV LV) and distributes its content through FM frequencies, online streaming, and the SKONTOTEV mobile application. The company's primary commercial offering is radio advertising and sponsorship inventory sold to businesses seeking access to the Latvian consumer market.
Product overview
RADIO TEV is a Latvian radio station and brand operating within the Skonto Media Group. The portfolio consists of the core RADIO TEV broadcast station featuring Latvian music, its sub-brand TEV DANCE for electronic music, the SKONTO TEV mobile application enabling listening to 15 online radio stations with news and contest participation features, TEV LV sub-station, and an emerging Radio E-veikals digital platform. These products work together to deliver multi-platform radio experiences to Latvian audiences.
Differentiator
Problem solved
Functional benefit
Brands
- TEV Dance: Music station sub-brand featuring dance music
- TEV LV
- SKONTOTEV
Products and services
- RADIO TEV (FM broadcast station) A Latvian FM radio station and brand within Skonto Media Group broadcasting Latvian music, entertainment, news, interviews, and interactive contests to Latvian listeners. Reaches 1,215,000 weekly listeners (80% of Latvian population aged 16-74).
- TEV DANCE A dance music sub-brand/station under RADIO TEV featuring electronic and dance music content for Latvian listeners seeking club and dance programming.
- TEV LV A sub-station of RADIO TEV offering local Latvian content and music programming for Latvian audiences.
- SKONTOTEV Mobile Application Mobile application for iOS and Android that allows users to listen to 15 different online radio stations under Skonto Media Group, read news, and participate in contests with daily passwords and location-based prize games. Targeted at Latvian radio listeners.
- Radio Advertising Services Advertising services sold to businesses across Latvia, providing access to over 1,215,000 weekly Latvian listeners aged 16-74 through radio ad placements, sponsored content, daily sponsorships, and contest sponsorships. Targets advertisers and brand marketers seeking Latvia-wide reach.
Quantifiable outcome
- 1,215,000 weekly listeners representing 80% of Latvian population aged 16-74
Companies that use RADIO TEV
Customer profileSegments2 records
Ideal customer profiles2 records
RADIO TEV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RADIO TEV partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SIA DatatekscoreContract signed on September 15, 2025 with SIA Datateks for the development of the Radio e-veikala (Radio e-shop) digital platform as part of the EU-funded digital transformation project.
- SKONTO MEDIJU GRUPĀ (Skonto Media Group)coreParent company overseeing multiple radio stations including RADIO SKONTO, RADIO TEV, LOUNGE FM, SKONTO PLUS, and Chillax FM. RADIO TEV operates under the Skonto Media Group umbrella.
- InBankminorSponsor of the 'Skaņu likme' (Sound Bet) game - InBank Small Home Loan serves as the general sponsor. Game runs June 1-19, 2026 with cash prizes starting at €13.45 per round.
- NervostrongminorSponsor of the 'Meklē un atrod enerģiju Rīgā' (Search and Find Energy in Riga) contest. Product: Nervostrong Magnesium Formula dietary supplement. Contest ran May 11-22, 2026.
- ALCOSCANminorSponsor of the 'Meklē un atradi Rīgā ar ALCOSCAN' (Search and Find in Riga with ALCOSCAN) contest. Promotes Alcoscan breathalyzers and ROVICO products. Contest ran June 8-19, 2026.
- Domina ShoppingminorPartner for the 'Dominas pavasara iepirkšanās piedzīvojums' (Domina Spring Shopping Adventure) contest. Prize: €50 gift cards for shopping at Domina shopping center in Riga. Contest ran April 13-24, 2026.
- KANTAR LatvijaminorMarket research partner providing audience measurement data. Source of listener statistics: 'Radio auditorijas pētījums, Pavasaris - Vasara 2025'.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
RADIO TEV competitors and assessment
Company assessmentDirect peers
- Mix FM (Latvia): Latvian commercial radio brand offering contemporary music programming to mass audiences, operating with a similar ad-supported FM plus streaming model and competing directly with RADIO TEV for listeners and advertisers.
- Lounge FM (Latvia): Sibling station within the Skonto Media Group umbrella, offering lounge/easy listening content via FM and digital streaming — directly comparable in operating model and audience overlap to RADIO TEV.
- Skonto Plus: Skonto Media Group sibling station with similar Russian-language and multilingual programming targeting overlapping Latvian audiences; directly comparable in business model and operational structure.
- Radio Skonto: Sister station under the same Skonto Mediju Grupa parent, operating as a Latvian FM radio brand with overlapping advertising sales, digital streaming, and contest-based programming directly comparable to RADIO TEV.
- Star FM (Latvia): Latvian commercial pop radio station competing for similar mass-market music listeners and advertising spend within Latvia, with overlapping distribution channels including FM and online streaming.
- Radio SWH: Latvian commercial radio station broadcasting pop music and entertainment programming with similar target demographics to RADIO TEV, competing directly for the same Latvian advertising budgets and listener hours.
- Chillax FM: Additional sibling station under Skonto Media Group focused on chill/relaxation music, comparable in operating model and audience engagement mechanics (contests, app integration) to RADIO TEV.
- European Hit Radio (Latvia): Commercial Latvian radio station under European Broadcasting Union-aligned network targeting similar pop music and entertainment audiences; operates comparable business model of ad-supported FM broadcasting with digital streaming.
Broad incumbents
- Latvijas Radio: Latvia's national public broadcaster operating multiple radio channels (LR1, LR2, LR3, LR4, LR5) nationwide. Comparable as a direct competitor for Latvian radio listeners and advertising share, with broader national mandate.
Others
- Kantar Latvia: Market research and audience measurement provider that supplies the listener data RADIO TEV uses to monetize its advertising inventory; an ecosystem enabler whose methodologies directly underpin RADIO TEV's commercial value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
RADIO TEV social profiles
Digital presenceRADIO TEV financial estimates
Financial estimateRevenue estimate
Valuation estimate
RADIO TEV leadership team
Management profileNumber of profiles
Profiles2 records
RADIO TEV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RADIO TEV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RADIO TEV
What does RADIO TEV do?
RADIO TEV is a Latvian FM radio station that broadcasts music, entertainment, news, interviews, and interactive on-air contests to a Latvian audience of approximately 1,215,000 weekly listeners (80% of the population aged 16-74). It operates sub-brand stations (TEV DANCE, TEV LV) and distributes its content through FM frequencies, online streaming, and the SKONTOTEV mobile application. The company's primary commercial offering is radio advertising and sponsorship inventory sold to businesses seeking access to the Latvian consumer market.
Is RADIO TEV a public or private company?
RADIO TEV is a private company. It is classified as corporate owned and is currently operating.
When was RADIO TEV founded?
RADIO TEV was founded in -1. It employs 1 to 10 people.
Where is RADIO TEV based?
RADIO TEV is headquartered in Valmiera, Latvia, in the Europe region.
How does RADIO TEV make money?
One revenue line is on record: radio Advertising.
Who are RADIO TEV's main competitors?
Direct peers on record are Mix FM (Latvia), Lounge FM (Latvia), Skonto Plus, Radio Skonto, Star FM (Latvia), Radio SWH, Chillax FM and European Hit Radio (Latvia). Latvijas Radio is listed as a broad incumbent. Kantar Latvia is listed as an others.
Does RADIO TEV have an API?
No public API is recorded for RADIO TEV.
What industry is RADIO TEV in?
RADIO TEV's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM). Its NAICS code is 516110 and its SIC code is 4832.