Radio SWH

What Radio SWH does

AS "Radio SWH" is a Latvian private joint-stock company (reg. 40003125825) headquartered at Slokas iela 65, Rīga, founded on May 15, 1993, as Latvia's first commercial radio station. The company operates a portfolio of six distinct radio brands distributed via national FM frequencies across more than 22 Latvian cities (Riga, Daugavpils, Valmiera, Ventspils, Liepaja, Kuldiga, Saldus, Talsi, Jekabpils, Rezekne, and others) and via digital streaming through play.radioswh.lv and Spotify: Radio SWH (mainstream Latvian), Radio SWH+ (Russian-language), Radio SWH Rock, Radio SWH Gold (classic hits), Radio SWH LV (Latvian music), and Radio SWH Spin (youth, 18-25). The company also operates Radio SWH TV for video content (sports studio shows, original science programming) and a digital news portal at radioswh.lv.

Name

Radio SWH

Legal name

AS "Radio SWH"

Website

https://radioswh.lv

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

AS "Radio SWH" is Latvia's first commercial radio broadcaster, founded in 1993. It operates six radio brands across national FM frequencies plus TV and digital streaming, selling advertising, sponsorships, and recording studio services to enterprise clients across Latvia.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Network Advertising Sales & Representation (MPABABAK)

Keywords

• Commercial radio broadcasting
• Radio advertising services
• FM broadcasting network
• Digital audio streaming
• Latvian media network

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Standard audio advertisements broadcast in advertising blocks across all Radio SWH group stations. Includes both standard and non-standard advertising solutions to reach target audiences.
2. Sponsorships and Brand Partnerships: Branded content, contest sponsorships, interview segments, and news support packages integrated into programming. Clients can sponsor specific programs, create custom contests, or support themed news segments.
3. Advertising Studio Services: Professional audio recording studio services for creating advertisements, including voice talent database, translation services, and original music composition.
4. Website and Digital Advertising: Banner advertising on radioswh.lv, special promotional sections, and digital contest platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AS 'Radio SWH' is a Latvian commercial radio broadcasting company operating six distinct radio stations (Radio SWH, Radio SWH+, Radio SWH Rock, Radio SWH Gold, Radio SWH LV, Radio SWH Spin) with national FM coverage across Latvia, complemented by Radio SWH TV television broadcasting, digital streaming, and content products including the weekly TOP20 music chart. The company sells advertising inventory (audio spots, branded content, contest sponsorships, program sponsorships, banner ads) and recording studio production services to business clients seeking reach across Latvian and Russian-speaking audiences.

Product overview

Radio SWH operates as a multi-station radio media company with six distinct radio brands (Radio SWH, Radio SWH+, Radio SWH Rock, Radio SWH Gold, Radio SWH LV, Radio SWH Spin), a television platform (Radio SWH TV), a digital news portal, and business services (advertising and recording studio). The portfolio covers Latvian, Russian, rock, classic, youth, and contemporary pop music segments across national FM frequencies and digital streaming. The company also produces original content including music charts, sports coverage, science programming, and competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Radio SWH+: Russian-language radio station with one of the largest and most loyal Russian-speaking audiences in Latvia
• Radio SWH Rock
• Radio SWH Gold
• Radio SWH LV
• Radio SWH Spin

Products and services

• Radio SWH (main station) Mainstream Latvian-language FM radio station with personalities, lifestyle and music content broadcast nationally across multiple Latvian cities since 1993; the flagship brand of AS 'Radio SWH'.
• Radio SWH+ (Russian-language) Russian-language radio station with one of the largest loyal Russian-speaking audiences in Latvia; features DJ programs, contests, and original locally-produced content.
• Radio SWH Rock Rock music station with a loyal audience and national FM coverage; features classic rock golden hits and a dedicated Latvian rock music program.
• Radio SWH Gold Music station featuring an eclectic mix of genres and eras, targeted at music connoisseurs who appreciate musical pearls across different styles and time periods. Broadcasts in Riga and Saldus.
• Radio SWH LV Latvian music-focused station with live format content, serving as an incubator for new Latvian musicians and featuring shows such as the morning program 'BB Brokastis'.
• Radio SWH Spin Youth-oriented station playing the latest pop music, target audience aged 18-25. Broadcasts on FM frequencies in Liepaja and Ventspils, after previously being internet-only.
• Radio SWH TV Television broadcast platform offering video streaming of radio content, live shows, and special programming including sports coverage (Futbola studija) and the science show 'Latvija zinātnē'.
• Advertising Services Comprehensive advertising solutions including standard audio ads, competitions, interviews, news sponsorship, studio exposure, website advertising, reports, live broadcasts, and program sponsorship, sold to advertisers reaching Latvian and Russian-speaking audiences.
• Recording Studio Services Professional audio recording studio with sound producer services for advertising production, including access to a database of popular on-air personalities, actors, and DJ voices, translation services, and an audio library.
• Radio SWH TOP20 Weekly music chart ranking the top 20 songs, created in partnership with Signet Bank; features voting for favorite songs and highlights emerging Latvian music artists.

Quantifiable outcome

• Most recognizable radio brand in Latvia since 2018

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• VILPRA SIAminorGTM or Marketing Partner · 24 May 2026VILPRA SIA, the official GREE distributor in Latvia, partnered with Radio SWH for the 2026 World Hockey Championship prediction game.
• Signet BankminorGTM or Marketing PartnerSignet Bank partnered with Radio SWH for the TOP20 music chart, a weekly ranking of popular songs produced in collaboration with the bank.
• PūreminorGTM or Marketing PartnerPūre sponsored the 'Pūre der vienmēr' contest on Radio SWH, offering prizes to contestants who participated in the on-air competition.
• Priva COMminorGTM or Marketing PartnerPriva COM was partner for the 'Melnā humora tops' (Black Humor Top) contest on Radio SWH LV morning show.
• KVADROminorGTM or Marketing PartnerKVADRO sponsored the 'Auto bode' contest on Radio SWH LV with prizes of product selections worth 50 EUR.
• StockmannminorGTM or Marketing PartnerStockmann provided gift cards worth 250 EUR as prizes for the 'Kur tev patiesībā vajadzētu dzīvot?' test contest on Radio SWH.
• FielmannminorGTM or Marketing PartnerFielmann sponsored eye care contests on Radio SWH evening program 'Braucamlaiks' with gift cards as prizes.
• Metaproms.lvminorGTM or Marketing PartnerMetaproms.lv sponsored the 'Футбольная десятиминутка' (Football Ten Minutes) show with Anatolijs Kreipāns on Radio SWH+.
• Riga ContemporaryminorGTM or Marketing PartnerRadio SWH was the informational partner for Riga Contemporary art month, featuring artist Krišs Salmans' sculpture 'Milda' created for the event.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• iHeartMedia: Largest US radio broadcaster with multi-station portfolio, digital streaming, and integrated advertising solutions. Comparable in business model — multi-format stations plus digital audio and advertising sales.
• Bauer Media: Large European commercial radio broadcaster operating hundreds of stations across multiple countries. Comparable as a multi-station commercial radio network with diversified format portfolio.
• European Broadcasting Union (EBU): Alliance of public service broadcasters across Europe including Latvijas Radio as a member. Operates broadly in radio broadcasting as part of a wider media portfolio rather than focusing on commercial radio.
• Global (media company): UK-headquartered commercial radio operator running major station brands. Comparable as a multi-format commercial radio network with national coverage and digital extensions.

Regional players

• TV3 Group Latvia: Major Latvian television broadcaster competing for advertising budgets across video, audio, and digital. Adjacent competitor for advertiser share within the same Latvian media market.
• Sky Media (Latvia): Latvian media group with radio and other media properties competing for advertising share in the domestic market. Comparable as a regional media operator with overlapping advertiser relationships.

Others

• Spotify: Global audio streaming platform already integrated into Radio SWH's distribution. Comparable as a competing audio consumption channel for Latvian listeners, particularly younger demographics.

Direct peers

• Radio TEV: Another commercial Latvian radio broadcaster offering music and entertainment programming. Competes for the same listener demographics and advertiser spend as Radio SWH.
• Radio Skonto: Latvian commercial radio station competing for mainstream audiences and advertising budgets. Operates in the same Latvian radio market with comparable music and entertainment format.
• Latvijas Radio: Latvia's public service radio broadcaster operating multiple national stations. Direct competitor for listener share and advertising wallet in the Latvian radio market, with overlapping national FM coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radioswh
• YouTubeyoutube.com/c/RadioSWHTV
• Facebookfacebook.com/RadioSWH
• Instagraminstagram.com/radio_swh
• TikToktiktok.com/@radioswh
• LinkedInlinkedin.com/company/a-s-radio-swh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio SWH