Rádio Unama FM

What Rádio Unama FM does

Rádio Unama FM is an educational radio station operating on 105 FM frequency from Ananindeua, Pará, Brazil, with studio and transmission infrastructure in Marituba-PA. Founded on October 21, 2005, it is the first educational radio station in Pará linked to a university, with the broadcast concession held by Fundação Instituto para o Desenvolvimento da Amazônia (Fidesa), a non-profit foundation established by UNAMA (Universidade da Amazônia) in 1997. The station's signal covers 36 municipalities across Pará State, including the Greater Metropolitan Region of Belém, and operates with a small team of 9 employees.

The station's core offering is linear FM radio programming organized around ten daily program modules spanning music (Madrugada 105, Cafezinho, Sonar, Energia 105, Trend Likes, Depois da Chuva, Estúdio BR, Clássicos 105), news (Radiojornal), and cultural content. Distribution extends beyond FM through live streaming on radio.unama.br, on-demand podcasts and video content on the Unama Play platform (play.unama.br), and curated music playlists on Spotify. The station covers local news, cultural events, and Amazonian cultural programming, with its Sonzeira video series featuring regional artists.

Rádio Unama FM operates exclusively under the cultural sponsorship (Apoio Cultural) revenue model permitted by Lei nº 9.637 for educational broadcasters — commercial advertising is prohibited. Revenue is sourced from government agencies and private companies via institutional cultural sponsorship arrangements. The station is affiliated with UNAMA and Grupo Ser Educacional, and collaborates with cultural institutions such as Instituto Cultural Vale, Centro Cultural Vale Maranhão, and Casa da Cultura de Canaã dos Carajás on cultural patronage programs. Programmatic content mixes educational, cultural, and entertainment material aimed at the general public of Pará and the broader Amazonian cultural community.

Name

Rádio Unama FM

Legal name

Fundação Instituto para o Desenvolvimento da Amazônia

Website

https://radio.unama.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Rádio Unama FM is an educational radio station operating on 105 FM in Pará, Brazil, owned by the non-profit Fidesa foundation and affiliated with UNAMA university. It broadcasts music, news, and Amazonian cultural programming to 36 municipalities, distributed via FM, website streaming, podcasts, and Spotify.

Ownership category

akta.pro rank

Product category

Educational Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Educational radio broadcasting
• FM radio programming
• Live audio streaming
• Podcast production
• Cultural broadcasting

Headquarters

HQ city

Ananindeua

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cultural Sponsorship (Apoio Cultural): Radio receives resources and institutional advertising from government agencies or private companies under cultural sponsorship agreements per Lei nº 9.637. Programs, events, and projects can be sponsored but commercial advertising is prohibited. This is the primary revenue model for the educational radio station.

Distribution channels4 records

Marketing channels5 records

Core offering

Rádio Unama FM operates an educational FM radio station at 105 MHz broadcasting music, news, cultural, and educational programming across 36 municipalities in Pará State, Brazil. The station supplements its FM broadcast with live web streaming, an on-demand podcast and video platform (Unama Play), and curated music playlists on Spotify. Content emphasizes Amazonian culture, local news, and educational material, with listeners accessing programming free of charge.

Product overview

Rádio UNAMA FM operates as an educational radio station offering a unified broadcasting service combining live radio programming (FM 105 MHz and online streaming) with digital content. The product portfolio consists of the core radio broadcasting service (UNAMA FM), a podcast/video platform (play.unama.br), and nine distinct daily program modules spanning music genres (Madrugada 105, Cafézinho, Sonar, Energia 105, Trend Likes, Depois da Chuva, Estúdio BR, Clássicos 105) and news (Radiojornal). Additional offerings include the Sonzeira video series and podcast content. The station covers 36 municipalities in Pará State and maintains studios in Ananindeua and Marituba.

Differentiator

Problem solved

Functional benefit

Products and services

• UNAMA FM Radio Broadcasting Primary educational radio broadcasting service operating on FM frequency 105 MHz in Pará, Brazil, offering live radio streaming, news, music programming, and cultural content to listeners across 36 municipalities. Free to listen with no subscription fees.
• Unama Play Podcast and Video Platform Digital podcast and video platform hosting original audio and video content including podcast series (Ecoar Todas as Vozes, Biodiversa, Horizontes) and the Sonzeira video music series. Provides on-demand access to UNAMA FM's extended content library.
• Sonzeira Video Series Video music series on play.unama.br featuring episodes with local and regional artists, combining music videos and artist features. Showcases Amazonian and Brazilian music talent.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Petrobras (Programa Petrobras Cultural)minorStrategic or Co-development Partner · 16 July 2026Petrobras sponsors the Pé de Cerrado 25 Anos tour through the Programa Petrobras Cultural via Lei Federal de Incentivo à Cultura, enabling free cultural presentations in Pará and Maranhão.
• Instituto Cultural Vale (ICV)coreStrategic or Co-development Partner · 13 July 2026ICV operates the Edital Apoia program, selecting and awarding 40 culture practitioners in Pará with R$ 10,000 each. The initiative focuses on valuing, recognizing, and creating sustainability pathways for popular and community cultures across music, dance, crafts, performing arts, and traditional celebrations. This represents a R$ 400,000 investment per state.
• Centro Cultural Vale Maranhão (CCVM)coreStrategic or Co-development Partner · 13 July 2026CCVM co-implements the Edital Apoia program in partnership with Casa da Cultura de Canaã dos Carajás, jointly selecting 80 culture practitioners (40 from Pará, 40 from Maranhão) with R$ 800,000 total invested. CCVM manages the Maranhão edition with R$ 400,000 budget.
• Casa da Cultura de Canaã dos CarajáscoreStrategic or Co-development Partner · 13 July 2026CCCC partners with CCVM to implement Edital Apoia, selecting 40 culture practitioners in Pará. The organization has a R$ 400,000 budget for the initiative and manages the selection process and support for traditional culture holders.
• SuzanominorStrategic or Co-development Partner · 12 November 2025Suzano partners with Plataforma Parceiros da Amazônia (PPA) and Aliança Bioversity & Ciat to fund the Programa Paricá, investing R$ 400,000 in community projects in southeastern Pará. The program funds 5-7 selected projects with R$ 50,000 to R$ 70,000 each for sustainable development initiatives.
• Aliança Bioversity & CiatminorStrategic or Co-development Partner · 12 November 2025Aliança Bioversity & Ciat provides technical partnership for the Programa Paricá, contributing expertise in sustainable development and biodiversity conservation alongside PPA and Suzano.
• Plataforma Parceiros da Amazônia (PPA)minorStrategic or Co-development Partner · 12 November 2025PPA produces the Programa Paricá – Territórios em Ação, managing the initiative that invests R$ 400,000 in community projects across five municipalities in southeastern Pará focusing on sustainable development solutions created by communities.
• Fundação Instituto para o Desenvolvimento da Amazônia (Fidesa)coreOthersFidesa is the private non-profit foundation to which the radio concession belongs. Established by UNAMA in 1997, its mission is to drive research, extension, and human resource development activities with special focus on the Amazon. The foundation holds the official radio broadcasting concession.
• UNAMA (Universidade da Amazônia)coreOthersUNAMA created Rádio Unama FM as a university-linked educational radio station. The radio integrates the academic environment with society, serving as a formation tool and communication platform. UNAMA provides institutional support and operates through its campus infrastructure.
• Grupo Ser EducacionalcoreOthersGrupo Ser Educacional is the educational group associated with the radio concession alongside Fidesa, providing institutional backing for the radio station's operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rádio UFMG: Educational radio station of Universidade Federal de Minas Gerais. Comparable as a federal university radio with educational/cultural programming, multi-platform distribution (FM + streaming + podcasts), and government-licensed broadcasting status.
• Rádio PUC Minas: Educational radio station linked to Pontifícia Universidade Católica de Minas Gerais. Comparable as a private university-affiliated educational broadcaster with cultural and music programming focus.
• Rádio Cultura FM: Educational and cultural radio broadcaster affiliated with Fundação Padre Anchieta in São Paulo. Comparable as a non-commercial cultural broadcaster with classical/musical programming focus and strong institutional backing.
• Rádio UFRJ: University radio station of Universidade Federal do Rio de Janeiro. Directly comparable as another federal university educational radio with academic integration, cultural programming, and multi-channel digital distribution.
• Rádio USP: University-linked educational FM radio station operated by Universidade de São Paulo. Directly comparable as a Brazilian university radio with similar educational broadcasting model, music and cultural programming, and live streaming distribution.

Broad incumbents

• BandNews FM: Brazilian national all-news radio network affiliated with Grupo Bandeirantes. Comparable as a competing news-format radio with digital distribution and broader geographic reach than regional educational broadcasters.
• Rádio Jovem Pan: Major commercial Brazilian radio network with national footprint. Comparable as a competing music-and-news radio brand with digital streaming and podcast platforms, illustrating commercial scale in the same Brazilian market.
• CBN (Central Globo de Notícias): Brazilian national news radio network owned by Grupo Globo. Comparable as a major Brazilian radio network with news programming, multi-region coverage, and digital streaming presence — represents the commercial scale against which Unama FM operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UnamaFM
• Instagraminstagram.com/radiounamafm
• LinkedInlinkedin.com/company/r%C3%A1dio-unama-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Unama FM