Radio Vale do Rio Grande

What Radio Vale do Rio Grande does

Rádio Vale do Rio Grande, doing business as Rádio Vale FM 90.5, is a privately held local Brazilian radio station headquartered in Barreiras, Bahia, serving the Vale do Rio Grande region in western Bahia. The station broadcasts on the FM frequency 90.5 MHz — having previously operated as Rádio Vale AM — and supplements its over-the-air signal with online streaming and a content website at radiovale.com.br, built on BrLogic's Brazilian radio broadcasting platform. Core programming is anchored in Sertanejo music (with branded slots such as Sertanejaço, Violada Sertaneja, and Play Sertanejo) and is complemented by news, sports, local event coverage, listener dedications (Recados), music requests, broadcaster profiles, and photo galleries.

The station monetizes exclusively through local and regional advertising and sponsorships, with a dedicated "Eu Quero Anunciar!" page targeting SMBs in the Barreiras catchment; advertising pricing is not publicly disclosed and inbound advertisers are directed to contact the station via WhatsApp (77/9.9948-0305). It also maintains an active presence across Facebook, Instagram, Twitter (@radiovaleFM90_5), YouTube, and TikTok (@radiovalefm90.5), and extends its news product through content partnerships with Radioagência Nacional and Agência Brasil. Platform-reported traffic of 5,410,035 cumulative website visitors indicates multi-year engagement, while the organization itself is small — approximately 11 employees — with no disclosed ownership structure, no funding rounds, no M&A activity, no leadership changes, and no patent or certification footprint.

Name

Radio Vale do Rio Grande

Legal name

Rádio Vale Fm 90.5

Website

https://radiovale.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rádio Vale do Rio Grande (Rádio Vale FM 90.5) is a privately held local FM radio station in Barreiras, Bahia, Brazil, broadcasting Sertanejo music, local news, and community programming to the Vale do Rio Grande region, monetized through local SMB advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• FM radio broadcasting
• Local radio station
• Regional news coverage
• Music programming
• Community broadcasting

Headquarters

HQ city

Barreiras

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising/Sponsorships: Radio station generates revenue through advertising and sponsorship opportunities. The website features an 'Eu Quero Anunciar!' (I Want to Advertise!) section, indicating an advertising-based revenue model targeting local and regional businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Rádio Vale FM 90.5 is a regional Brazilian FM radio station broadcasting at 90.5 MHz from Barreiras, Bahia, that delivers music programming (primarily Sertanejo), local and national news, sports updates, and community engagement content (listener messages, music requests, polls, event listings). It monetizes its audience through local advertising and sponsorships, and distributes its content both on-air and digitally via radiovale.com.br streaming plus social media channels.

Product overview

Rádio Vale FM 90.5 is a regional Brazilian radio station based in Barreiras, Bahia, operating as a unified radio broadcasting platform. The core offering is FM radio broadcasting at 90.5 MHz, complemented by a digital ecosystem that includes scheduled programming (Sertanejaço, Violada Sertaneja, Show da Manhã, Ronda da Cidade, A Voz do Brasil), an interactive message board (Recados) for listener dedications, a music request service, news aggregation, community event listings, broadcaster profiles, and photo album galleries. The station uses the Brlogic web platform for its online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádio Vale FM 90.5 broadcast Regional Brazilian FM radio station broadcasting at 90.5 MHz from Barreiras, Bahia, delivering music programming (primarily Sertanejo), local and national news, sports updates, and community engagement content to listeners in the Vale do Rio Grande region of western Bahia.
• Advertising and sponsorship airtime (Eu Quero Anunciar!) Airtime and digital promotion packages sold to local and regional SMBs seeking exposure to the station's regional listener base in Barreiras and western Bahia. Interested businesses are directed to contact the station directly via the 'Eu Quero Anunciar!' page for pricing.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BrLogiccoreTechnology or IntegrationBrLogic provides the radio broadcasting platform technology (Brazilian Logic) powering radiovale.com.br. The station's website and streaming infrastructure is built on BrLogic's platform, enabling online presence, listener engagement features, and digital content management.
• Radioagência NacionalminorOthersContent partnership for news aggregation. Radio Vale FM reproduces news content from Radioagência Nacional, providing national news coverage to local listeners alongside local content.
• Agência BrasilminorOthersNews content partnership. Estação reproduces Agência Brasil news content, extending national and regional news coverage to its local audience.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Jovem Pan News: Major Brazilian commercial radio network with affiliated FM stations across multiple states, including Bahia. Comparable as a commercial FM radio operator targeting local audiences with news, music, and community programming.
• Rádio Bandeirantes: Long-established Brazilian commercial radio network operating AM/FM stations with news, sports, and music formats. Comparable as a multi-format Brazilian radio operator with both broadcast and digital distribution.
• CBN (Central Brasileira de Notícias): Brazilian all-news radio network operated by Grupo Globo with affiliates throughout Brazil. Comparable as a national radio brand licensing content to local FM affiliates, similar to Rádio Vale's relationship with national news partners.

Direct peers

• Antena 1: Brazilian radio network with affiliated FM stations focused on music programming. Comparable in operating a music-led commercial FM format with online streaming and listener-engagement features across regional markets.
• Kiss FM (Brazil): Brazilian commercial FM radio network with affiliated stations offering music and entertainment programming. Comparable as a music-format FM operator with local affiliates in regional Brazilian markets.
• Alpha FM: Brazilian FM radio station focused on music formats with online streaming and social media presence. Comparable as a commercial FM radio operator combining traditional broadcast with digital audience engagement.
• Rádio Gaúcha: Affiliated FM radio station under Grupo Globo's radio division, focused on regional content for a specific Brazilian state. Comparable in operating model — local FM broadcaster combining regional programming with national network content and digital extensions.
• Rádio Transamérica: Brazilian commercial radio network with multiple FM affiliates carrying music formats. Comparable in distributing music-driven FM programming through affiliated local stations with digital streaming presence.

Regional players

• Rádio Itatiaia: Established Brazilian regional radio broadcaster based in Minas Gerais with affiliated FM stations. Comparable as a regional Brazilian FM operator with local news, music, and community content — operating in a different geography but similar model.

Others

• BrLogic: Technology platform provider that powers Rádio Vale's streaming, website, and digital engagement features. Comparable as the underlying infrastructure vendor rather than a content competitor; relevant as an ecosystem enabler for Brazilian radio digital operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/radiovaleFM90_5
• YouTubeyoutube.com/channel/UCr6hsJI0wULgmsULwqG73rg
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/radiovalefm90.5
• TikToktiktok.com/@radiovalefm90.5
• LinkedInlinkedin.com/company/radio-vale-do-rio-grande

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Vale do Rio Grande