Rainbow Six
Rainbow Six Siege is a tactical 5v5 first-person shooter developed by Ubisoft Montreal and operated by Ubisoft. The live-service title monetizes via a freemium model with seasonal Battle Passes and memberships, distributed across PlayStation, Xbox, and PC to a global base of competitive multiplayer gamers.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Rainbow Six does
Rainbow Six Siege is a tactical 5v5 first-person shooter developed primarily by Ubisoft Montreal and published by Ubisoft, first released in 2015 and now in its eleventh year of live-service operation. The game centers on team-based multiplayer combat where players select from a roster of operators with distinct abilities and exploit destructible environments for tactical advantage. Its primary customer segment is competitive multiplayer gamers seeking skill-based, team-coordinated shooter gameplay, with secondary reach into esports audiences and community-driven content consumers (e.g., Discord followers, season pass holders).
The product is delivered as a single multi-platform live-service title spanning PlayStation, Xbox, and PC (Ubisoft Store and Steam), with a rolling seasonal update cadence that introduces new operators, balance changes, dedicated Designer's Notes patches, limited-time modes such as the M.U.T.E. Protocol Arms Race events, and operator remasters (e.g., Dokkaebi). A 2026 platform-level expansion added native mouse and keyboard support on consoles, lowering a long-standing input barrier. The operator, map, and mode roster constitutes the core proprietary technology surface, complemented by an active community infrastructure built around official Discord, X (Twitter), and YouTube channels, plus an established esports scene.
Rainbow Six Siege is operated as an IP wholly owned by Ubisoft (publicly listed on Euronext Paris under ticker UBI), not as an independent corporate entity. Monetization follows a freemium model: a free entry tier gates the base game, while a Premium Battle Pass and tiered Membership subscriptions drive recurring ARPU via cosmetic and progression rewards paid in Battle Pass Tokens. Distribution is digital-first across first-party (Ubisoft Store) and major third-party storefronts (PlayStation Store, Microsoft Store, Steam), with the Battle Pass serving as the primary seasonal monetization lever for individual consumers globally.
Rainbow Six firmographics
Firmographics- Name
- Rainbow Six
- Legal name
- Rainbow Six
- Website
- https://rainbow6.ubi.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rainbow Six Siege is a tactical 5v5 first-person shooter developed by Ubisoft Montreal and operated by Ubisoft. The live-service title monetizes via a freemium model with seasonal Battle Passes and memberships, distributed across PlayStation, Xbox, and PC to a global base of competitive multiplayer gamers.
- Ownership category
- akta.pro rank
Rainbow Six industry classification
Industry- Product category
- Tactical Shooter Video Game
- NAICS
- Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
Keywords
Rainbow Six business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Access tier allowing players to try the game at no cost |
| Subscription | Annual | Premium Pass or Membership for enhanced rewards |
Distribution channels3 records
Marketing channels2 records
Rainbow Six product offering
Product offeringCore offering
Tom Clancy's Rainbow Six Siege is a 5v5 tactical first-person shooter featuring unique operator abilities, destructible environments, and team-based strategic multiplayer gameplay. The core game is offered under a free-access model, with revenue generated through seasonal Premium Battle Passes, annual Membership subscriptions, and in-game cosmetics distributed via Ubisoft's live-service ecosystem across PC and consoles.
Product overview
Tom Clancy's Rainbow Six Siege is a tactical first-person shooter available as a single unified product with a free-to-play access model. The core experience centers on 5v5 multiplayer tactical combat with destructible environments. The product ecosystem includes seasonal Battle Passes (such as the System Override Battle Pass) offering premium rewards and progression items, limited-time events like M.U.T.E. Protocol: Flesh & Metal featuring specialized game modes, and a roster of operator characters including remastered variants like Dokkaebi. Players can access the base game for free or upgrade to Premium Pass/Membership tiers for enhanced rewards.
Differentiator
Problem solved
Functional benefit
Products and services
- Tom Clancy's Rainbow Six Siege A tactical first-person shooter featuring 5v5 multiplayer matches with unique operator abilities, destructible environments, and strategic gameplay, available free with premium battle passes and memberships, targeting individual gaming enthusiasts and competitive esports players on PC and consoles.
Companies that use Rainbow Six
Customer profileSegments1 record
Ideal customer profiles1 record
Rainbow Six technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rainbow Six partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Rainbow Six competitors and assessment
Company assessmentDirect peers
- Valorant: Riot Games' 5v5 tactical hero shooter combining CS-style gunplay with operator/agent abilities. The most direct head-to-head competitor to R6 Siege's operator-ability tactical FPS formula, also free-to-play with battle pass monetization and a heavy esports ecosystem.
- PUBG: Battlegrounds: Krafton's tactical shooter franchise, originally a battle royale with persistent seasonal content and free-to-play monetization. Competes for tactical shooter audiences and offers a comparable live-service shooter ecosystem with esports investment.
- Overwatch 2: Blizzard's hero-based team shooter, comparable in 5v5 team-based objective gameplay, operator-style hero abilities, seasonal battle pass monetization, and live-service seasonal content model. Competes for the same hero-shooter player demographic as R6 Siege.
- Counter-Strike 2: Valve's flagship competitive 5v5 tactical FPS and the historical benchmark for the round-based tactical shooter genre that R6 Siege competes in. Closest direct competitor in core tactical multiplayer gameplay, monetization (free-to-play with cosmetic microtransactions), and esports-driven community model.
- Apex Legends: EA/Respawn's hero-shooter battle royale with operator-style legends, seasonal battle pass, and live-service content cadence. Comparable in tactical hero-shooter mechanics and monetization, though battle royale format differs from R6's round-based attack/defender structure.
Broad incumbents
- Fortnite: Epic Games' cultural-phenomenon battle royale/sandbox with seasonal battle passes, live events, and a massive player base. A broader incumbent in the live-service shooter space whose event-driven engagement model and UGC ecosystems (Fortnite Creative) compete for player mindshare and time.
- Halo Infinite: Microsoft/343 Industries' flagship console FPS franchise with multiplayer and free-to-play battle pass monetization. Competes for the same console tactical shooter audience and offers comparable 5v5 ranked and arena-style modes.
- Battlefield 2042: EA DICE's large-scale tactical FPS franchise emphasizing destructible environments — a core R6 Siege differentiator. A broader incumbent operating at 64-128 player scale rather than R6's intimate 5v5 format, but overlapping on tactical shooter mechanics and destruction-based gameplay.
- Call of Duty (Activision): Activision's flagship tactical FPS franchise including Warzone battle royale and Modern Warfare multiplayer. A broader incumbent with overlapping tactical multiplayer audiences, comparable free-to-play monetization, and massive franchise brand recognition competing for the same shooter spend.
Emerging players
- Hunt: Showdown: Crytek's PvPvE tactical extraction shooter with operator-style hunter characters and tactical gameplay. An emerging niche competitor sharing R6's tactical/strategic shooter DNA at smaller scale, with live-service seasonal content and a similar hardcore competitive audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights5 records
Customer concentration
Rainbow Six social profiles
Digital presenceRainbow Six financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainbow Six leadership team
Management profileNumber of profiles
Rainbow Six funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainbow Six M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainbow Six
What does Rainbow Six do?
Tom Clancy's Rainbow Six Siege is a 5v5 tactical first-person shooter featuring unique operator abilities, destructible environments, and team-based strategic multiplayer gameplay. The core game is offered under a free-access model, with revenue generated through seasonal Premium Battle Passes, annual Membership subscriptions, and in-game cosmetics distributed via Ubisoft's live-service ecosystem across PC and consoles.
Is Rainbow Six a public or private company?
Rainbow Six is a private company. It is classified as corporate owned and is currently operating.
When was Rainbow Six founded?
Rainbow Six was founded in 2015. It employs 1 to 10 people.
Who are Rainbow Six's main competitors?
Direct peers on record are Valorant, PUBG: Battlegrounds, Overwatch 2, Counter-Strike 2 and Apex Legends. Broad incumbents are Fortnite, Halo Infinite, Battlefield 2042 and Call of Duty (Activision). Hunt: Showdown is listed as an emerging player.
Does Rainbow Six have an API?
No public API is recorded for Rainbow Six.
What industry is Rainbow Six in?
Rainbow Six's product category is Tactical Shooter Video Game. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like). Its NAICS code is 713 and its SIC code is 7990.