Rainbow Bridge Pet Cremation Services

What Rainbow Bridge Pet Cremation Services does

Trusted Journey Pet Memorial Services operates a regional D2C pet aftercare platform serving grieving pet owners across 11 Midwestern U.S. states (Indiana, Illinois, Iowa, Kansas, Michigan, Minnesota, Missouri, Ohio, Oklahoma, Pennsylvania, Wisconsin). The core offering spans private, individual, and communal pet cremation; pet funeral and burial services; viewing and visitation; cemetery plot sales; memorial products (urns, paw prints, jewelry, EverAfter Art); specialized equine services for horses and large animals; and online memorials on a subscription basis. Customers access the service via the central website, state-specific subdomains, phone, or in-person at one of 27+ owned cemetery and cremation locations, including 8 named wholly-owned subsidiary cemeteries (e.g., Trusted Journey Pet Cemetery, Pet Rest Gardens, Sleepy Hollow, Hinsdale Animal Cemetery, Animal Kingdom, Paw Print Gardens, Rolling Acres, Precious Pets). Pricing is not publicly disclosed and is quote-based per local facility. The company is privately held with no institutional or venture funding disclosed; the footer references "Powered By Gateway" and the careers page is hosted at gatewayservicesinc.com, suggesting a parent-operating or service-platform relationship with an entity called Gateway, though the legal structure is uncharacterized. The company holds an industry affiliation with the International Association of Pet Cemeteries (IAOPC) for credibility, and its go-to-market relies on state-specific SEO, grief-support content (petparentgriefsupport.com), and preplanning content (petlosspreplanning.com) feeding top-of-funnel demand into the physical service network.

Name

Rainbow Bridge Pet Cremation Services

Legal name

Trusted Journey Pet Memorial Services

Website

https://rainbowbridgepet.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trusted Journey Pet Memorial Services is a privately held pet aftercare company operating 27+ owned cemetery and cremation facilities across 11 Midwestern U.S. states, offering cremation, burial, memorial products, online memorials, and equine services to grieving pet owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Grafton

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pet Cremation Services: Private, individual, and communal pet cremation services for dogs, cats, horses, and other pets
2. Pet Funeral and Burial Services: Funeral and burial services at select cemetery locations including viewing and visitation options
3. Memorial Products: Sale of memorial products including urns, paw prints, jewelry, and EverAfter Art
4. Equine Services: Specialized cremation and aftercare services for horses and large animals
5. Online Pet Memorials: Digital memorial platforms to celebrate and honor pets' legacies
6. Cemetery Plot Sales: Burial plots at multiple pet cemetery locations across the service area

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Trusted Journey Pet Memorial Services provides pet cremation (private, individual, and communal), pet funeral and burial services at cemetery locations, and personalized memorial products including urns, paw prints, jewelry, and EverAfter Art for dogs, cats, horses, and other companion pets. The company also offers online pet memorials, viewing and visitation options, and grief support resources across a network of owned cemetery and cremation facilities in 11 U.S. Midwestern states.

Product overview

Trusted Journey Pet Memorial Services is a pet aftercare services company offering a comprehensive portfolio of memorial products and services. The core offering includes private, individual, and communal pet cremation services, complemented by pet cemetery and burial services at select locations. Memorial products include urns, paw prints, jewelry, and EverAfter Art. The company also provides Online Memorials for digital tributes, Equine Services for horse aftercare, Viewing & Visitation options, and Pet Loss Preplanning services. Additional support includes Grief Support Resources. The company operates across multiple U.S. states including Indiana, Illinois, Iowa, Kansas, Michigan, Minnesota, Missouri, Ohio, Oklahoma, Pennsylvania, and Wisconsin, managing multiple pet cemetery locations.

Differentiator

Problem solved

Functional benefit

Brands

• Paws e-Track: Pet tracking service/app for pet parents

Products and services

• Pet Cremation Services Full-service pet cremation offering including private, individual, and communal cremation options for dogs, cats, horses, and other pets.
• Memorial Products Personalized memorial keepsakes including urns, paw prints, jewelry, and EverAfter Art to preserve memories of beloved pets.
• EverAfter Art Art-based memorial product offering for preserving pet memories.
• Online Memorials Digital platform for creating online pet memorials to celebrate and honor a pet's legacy.
• Pet Cemetery Services Pet funeral and burial services available at select cemetery locations across multiple states, including viewing and visitation options.
• Equine Services Specialized aftercare services for horses and equine companions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IAOPC (International Association of Pet Cemeteries)minorOthersTrusted Journey is affiliated with the International Association of Pet Cemeteries (IAOPC), providing credibility through industry association membership. Displayed on website footer with IAOPC logo.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pets Eternal: Online pet memorial and tribute platform where owners create lasting pages for deceased pets, often combined with cremation service referrals. Comparable because it mirrors Trusted Journey's online memorials product line and competes for the digital memorial and remembrance relationship.
• Pet Angel Memorial Center: Regional pet cremation and memorial provider offering private/communal cremation, urns, and memorial products to pet owners. Comparable because it operates the same core pet aftercare service set (cremation, urns, keepsakes) as Trusted Journey, though at smaller, more localized scale.

Emerging players

• Caring Pathways: In-home pet hospice and euthanasia provider coordinating cremation and aftercare with families. Comparable because it overlaps with Trusted Journey on the emotional end-of-life workflow and competes for the same grieving-owner relationship, often bundling aftercare arrangements.
• Lap of Love Veterinary Hospice: National in-home pet euthanasia and hospice network that frequently partners with cremation providers for aftercare. Comparable because it sits at the upstream end of the same pet loss journey and represents both a referral source and adjacent competitor for end-of-life services.
• Eterneva: Memorial diamond and cremation-based keepsake company turning ashes or hair into diamonds and jewelry. Comparable because it competes in the high-margin memorial product category (EverAfter Art, jewelry) where Trusted Journey also generates upsell revenue per cremation.

Broad incumbents

• Pet Smart Charities (in partnership with PetSmart): Major pet retail chain whose stores and veterinary footprint create large-scale referral pathways into pet cremation and memorial services. Comparable because it aggregates pet owner relationships at scale and is increasingly active in adjacent pet care verticals.
• Gateway Services Inc. One of the largest North American pet cremation and aftercare operators; the Trusted Journey footer and careers link reference 'Powered By Gateway' and gatewayservicesinc.com, indicating a direct operational/ownership linkage. Comparable because it operates the same cremation and memorial model at much larger scale.
• VCA Animal Hospitals: Large national veterinary hospital chain (owned by Mars) that frequently handles or refers cremation and aftercare services. Comparable because it controls a meaningful share of end-of-life touchpoints and is a potential partner or competitor for cremation volume.

Regional players

• Fond Memories Pet Cremation: Multi-location pet cremation and memorial provider with regional U.S. presence. Comparable because it runs the same combination of private/communal cremation, urns, and keepsakes with a similar regional-roll-up profile to Trusted Journey.

Others

• IAOPC Member Cemeteries: International Association of Pet Cemeteries and Crematories, of which Trusted Journey is a member; member cemeteries collectively represent the broader pet aftercare industry. Comparable because it is the trade body whose membership mirrors Trusted Journey's service mix and quality standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rainbow-bridge-pet-cremation-services

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Bridge Pet Cremation Services