株式会社レインボーエンタテインメント
Rainbow Entertainment Co., Ltd. is a Tokyo-based artist management and music production company managing Japanese artists such as ヨルシカ, amazarashi, ちゃんみな, and DEPAPEPE, while serving all major Japanese record labels as B2B clients.
- Company typePrivate
- Founded2003
- HeadquartersShibuya, Tokyo, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 株式会社レインボーエンタテインメント does
Rainbow Entertainment Co., Ltd. (株式会社レインボーエンタテインメント) is a privately held Japanese music entertainment company founded on July 7, 2003 and headquartered in Ebisu, Shibuya, Tokyo. The company operates as a full-service artist management and music production house, with registered capital of 9,600万円 (approximately ¥96 million) and a workforce of 18 employees. It maintains a roster of commercially significant Japanese artists including DEPAPEPE, ヨルシカ (Yorushika), amazarashi, ちゃんみな (Chanmina), Nulbarich, chilldspot, とた, REJAY, luv, 清水美依紗, and ササノマリイ, and runs three label imprints — Knock up!, Aztribe, and bloom — covering acoustic, electronic/dance, and alternative/indie music.
The business model is built on four pillars: record manufacturing and sales (with all major Japanese distributors as B2B counterparties — Pony Canyon, Sony Music Entertainment, EPIC Records Japan, Warner Music Japan, JVC Kenwood Victor Entertainment, and Avex), artist management and production services, concert and event planning/operations, and music publishing and copyright management. Distribution reaches consumers via Tower Records retail, digital streaming platforms, and major ticketing platforms (e+, Ticket Pia, Lawson Ticket); promotion runs through YouTube, official artist websites, Instagram, X/Twitter, and dedicated fan clubs (e.g., DEPAPEPE Acoustic Friends). The company actively recruits new talent through open demo tape submissions and creator recruitment programs with no genre restrictions, and supports creators including composers, arrangers, and video directors (e.g., 渡辺善太郎, 出羽良彰, sakwa, 山川恵津子, 田尻知之). Recent activity includes continuous 2026 catalog releases and DEPAPEPE's international touring in Indonesia, China, Korea, and Thailand.
The company is founder-controlled under President and Representative Director Kurita Shuichi (栗田秀一). It has no external institutional investors, no parent company, and one related entity (株式会社パワー・ボックス / Power Box) handling web services. No funding rounds, M&A, regulatory actions, or restructuring events are disclosed. Revenue and profitability are not publicly disclosed, and the company carries no patents, trademarks, certifications, or awards in the input data.
株式会社レインボーエンタテインメント firmographics
Firmographics- Name
- 株式会社レインボーエンタテインメント
- Legal name
- Rainbow Entertainment CO., LTD.
- Website
- https://rainbow-e.co.jp
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rainbow Entertainment Co., Ltd. is a Tokyo-based artist management and music production company managing Japanese artists such as ヨルシカ, amazarashi, ちゃんみな, and DEPAPEPE, while serving all major Japanese record labels as B2B clients.
- Ownership category
- akta.pro rank
株式会社レインボーエンタテインメント industry classification
Industry- Product category
- Music Entertainment Services
- NAICS
- Music Publishers (512230), Record Production and Distribution (51225), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL)
- akta.pro secondary industries
- Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM), Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where 株式会社レインボーエンタテインメント is headquartered
LocationHeadquarters
- HQ city
- Shibuya, Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
株式会社レインボーエンタテインメント business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Record manufacturing and sales: Manufacturing and sales of records, music products, and media
- Artist management and production: Management and production of musicians, writers, and actors; concert and event planning and operations
- Publishing and copyright management: Music publication and copyright management, culture media operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Manager position (inexperienced) |
| Subscription | Monthly | Manager position (experienced) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
株式会社レインボーエンタテインメント product offering
Product offeringCore offering
Rainbow Entertainment Co., Ltd. is a comprehensive music entertainment company that manufactures and sells records, manages and produces musicians/writers/actors, plans and operates concerts and events, and handles music publishing and copyright management. The company manages a diverse roster of Japanese artists and operates three record label sub-brands (Knock up!, Aztribe, bloom), serving as a production and management partner for major Japanese record labels including Pony Canyon, Sony Music, Warner Music Japan, Epic Records Japan, JVC Kenwood Victor Entertainment, and Avex.
Product overview
Rainbow Entertainment is a music entertainment company serving as an artist management agency, record label, and music production house. The company manages a diverse roster of Japanese artists (DEPAPEPE, amazarashi, Nulbarich, Jeremy Quartus, ササノマリイ, ちゃんみな, ヨルシカ, chilldspot, とた, REJAY, luv, 清水美依紗) and operates multiple music labels including Knock up!, Aztribe, and bloom. The portfolio encompasses acoustic guitar duo performances (DEPAPEPE), singer-songwriter acts, rock bands, and solo artists. Services include record manufacturing and sales, artist management, music and film/CM production, concert and event planning, music publication, and copyright management.
Differentiator
Problem solved
Functional benefit
Brands
- Knock up!: Music label sub-brand catalog
- Aztribe
- bloom
Products and services
- Artist Management Services Comprehensive management and representation of musicians, writers, and actors including schedule management, promotional activities, and artist development. Serves a diverse roster of Japanese artists spanning acoustic, rock, electronic, and indie genres.
- Knock up! Label Record label imprint featuring releases from various artists including ザ・ラヂオカセッツ, トレモノ, and others.
- Aztribe Label Record label imprint releasing electronic and dance music, including releases from i-dep, cargo, and other artists.
- bloom Label Record label imprint for alternative and indie music releases.
- Music Catalog Releases Physical and digital music releases across multiple years (2013-2026) including singles, albums, and EPs from various artists managed under different label imprints.
- Concert & Event Production Planning, production, and operation of concerts, events, and live performances for managed artists and associated acts.
- Creator Recruitment Program Recruitment program for lyricists, composers, arrangers, vocalists, video creators, and designers to work with Rainbow Entertainment.
- Music Production for Films and Commercials Music production and composition services for films, commercials, and external artists. Composer/arranger examples include Sakwa (Snow Man 'KISSIN' MY LIPS' for Dior tie-up; ONE N'ONLY 'Breathe, Only One For Me').
- Music Publishing and Copyright Management Music publication and copyright management operations, handling rights and royalties for compositions and recordings.
Companies that use 株式会社レインボーエンタテインメント
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles4 records
株式会社レインボーエンタテインメント technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
株式会社レインボーエンタテインメント partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 株式会社パワー・ボックス (Power Box)minorPower Box is listed as an affiliated company of Rainbow Entertainment. The relationship appears to be a web management/technical support affiliate.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
株式会社レインボーエンタテインメント competitors and assessment
Company assessmentDirect peers
- Being Inc. Long-established Japanese music label/management group (ZARD, B'z, 大黒摩季). Closely mirrors Rainbow's vertically integrated model of label, artist management, publishing, and event production, although at a substantially larger historical scale.
- OFFICE AUGUSTA: Independent Japanese music management and label firm (known for managing artists like スキマスイッチ and 秦基博). Directly comparable in scale and business model: artist management, label imprint, publishing, and concert production for a roster of mid-to-top tier J-pop and acoustic acts.
- Stardust Promotion: Large Japanese talent agency with significant music division (EBiDAN, DISH//, 超特急). Comparable in core artist-management-plus-label structure, though considerably larger in headcount and roster breadth across music and entertainment.
- Burning Production: Independent Japanese artist management and production firm. Directly comparable as a privately held Japanese music management company handling concert production, artist careers, and label relationships for domestic acts.
Broad incumbents
- Warner Music Japan: Major-label Japanese subsidiary of Warner Music Group. Comparable across label, distribution, artist services, and publishing — and is also one of Rainbow Entertainment's named main clients.
- Universal Music Japan: Major Japanese recorded-music incumbent and parent of imprints such as EMI Records Japan. Comparable vertically integrated label + management + publishing footprint; relevant because roster acts like ヨルシカ release through Universal-affiliated labels.
- Pony Canyon: Japanese record label and entertainment subsidiary of Fujisankei Communications Group. Comparable label/distribution/event scope and a named main client of Rainbow Entertainment; an obvious reference point for evaluating commercial scale.
- Sony Music Entertainment Japan: Dominant Japanese recorded-music incumbent operating multiple major labels (Sony Music Labels Inc.). Functions simultaneously as a key distribution client and a structural competitor in label/management for top-tier Japanese artists.
- Avex Group: One of Japan's largest music and entertainment conglomerates (avex trax, rhythm zone). Functions both as a direct competitor (label + artist management) and as a major distribution partner for Rainbow Entertainment; comparable across record manufacturing, artist development, events, and publishing.
Emerging players
- Toy's Factory: Independent Japanese record label with a roster that includes acts like BOOM BOOM SATELLITES, Chara. Comparable as an independent Japanese label operating alongside major-label distribution, similar in position to Rainbow's Knock up!/Aztribe/bloom sub-brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
株式会社レインボーエンタテインメント social profiles
Digital presence株式会社レインボーエンタテインメント financial estimates
Financial estimateRevenue estimate
Valuation estimate
株式会社レインボーエンタテインメント leadership team
Management profileNumber of profiles
Profiles1 record
株式会社レインボーエンタテインメント subsidiaries and ownership
Company hierarchySubsidiaries1 record
株式会社レインボーエンタテインメント funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
株式会社レインボーエンタテインメント M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 株式会社レインボーエンタテインメント
What does 株式会社レインボーエンタテインメント do?
Rainbow Entertainment Co., Ltd. is a comprehensive music entertainment company that manufactures and sells records, manages and produces musicians/writers/actors, plans and operates concerts and events, and handles music publishing and copyright management. The company manages a diverse roster of Japanese artists and operates three record label sub-brands (Knock up!, Aztribe, bloom), serving as a production and management partner for major Japanese record labels including Pony Canyon, Sony Music, Warner Music Japan, Epic Records Japan, JVC Kenwood Victor Entertainment, and Avex.
Is 株式会社レインボーエンタテインメント a public or private company?
株式会社レインボーエンタテインメント is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 株式会社レインボーエンタテインメント founded?
株式会社レインボーエンタテインメント was founded in 2003. It employs 1 to 10 people.
Where is 株式会社レインボーエンタテインメント based?
株式会社レインボーエンタテインメント is headquartered in Shibuya, Tokyo, Japan, in the Asia region.
How does 株式会社レインボーエンタテインメント make money?
Three revenue lines are on record. Record manufacturing and sales are the primary driver. The others are artist management and production and publishing and copyright management.
Who are 株式会社レインボーエンタテインメント's main competitors?
Direct peers on record are Being Inc., OFFICE AUGUSTA, Stardust Promotion and Burning Production. Broad incumbents are Warner Music Japan, Universal Music Japan, Pony Canyon, Sony Music Entertainment Japan and Avex Group. Toy's Factory is listed as an emerging player.
Does 株式会社レインボーエンタテインメント have an API?
No public API is recorded for 株式会社レインボーエンタテインメント.
What industry is 株式会社レインボーエンタテインメント in?
株式会社レインボーエンタテインメント's product category is Music Entertainment Services. Its primary akta.pro industry code is MPAIABAL, Royalty Accounting & Payment Services (Statements, Audits, Payee Management), with a secondary code of MPAIAKAD, Music Rights Administration & Royalty Processing (Admin, Accounting, Statements). Its NAICS code is 512230 and its SIC code is 7900.